Proposa for Park and Ride on Galel Road National Transport National Transport CommissionCommission

Proposal for Park and RideProposal for Park and Ride

Galle RoadGalle Road

20092009

Policy of Government to Provide Cleaner, Convenient Policy of Government to Provide Cleaner, Convenient

and Congestion Free Transportand Congestion Free Transport

Undertaken given to Supreme Court to reduce Undertaken given to Supreme Court to reduce

number of private vehicles entering the city daily number of private vehicles entering the city daily

from 200,000 to 150,000.from 200,000 to 150,000.from 200,000 to 150,000.from 200,000 to 150,000.

Widening of Streets, new roads, flyover etc have limited scope in a Widening of Streets, new roads, flyover etc have limited scope in a

city such as Colombo which needs to preserve its historicity and city such as Colombo which needs to preserve its historicity and

greenery.greenery.

Hence, convincing private vehicle users who take up 70% of road Hence, convincing private vehicle users who take up 70% of road

space to use public transport becomes a major strategy to ensure space to use public transport becomes a major strategy to ensure

that adequate mobility to a city is maintained. that adequate mobility to a city is maintained.

However this is a new paradigm shift for public transport which for However this is a new paradigm shift for public transport which for

years has been considered only as the poor mans transportyears has been considered only as the poor mans transport

The effects of congestion in Colombo and its suburbs can be The effects of congestion in Colombo and its suburbs can be

valued at around Rs 32 billion per year made up as follows:valued at around Rs 32 billion per year made up as follows:

Value of increased fuel costs Value of increased fuel costs Rs 8 billionRs 8 billion

Value of wear and tear of vehicles Value of wear and tear of vehicles Rs 8 billionRs 8 billion

Value of travel time losses Value of travel time losses Rs 12 billionRs 12 billion

Value of social cost on environment Value of social cost on environment Rs 4 billion Rs 4 billion

These increase cost of goods and services and makes them more These increase cost of goods and services and makes them more

expensive for consumption and less competitive internationally. expensive for consumption and less competitive internationally.

These increase cost of goods and services and makes them more These increase cost of goods and services and makes them more

expensive for consumption and less competitive internationally. expensive for consumption and less competitive internationally.

Besides, congestion make cities less desirable to live in. Besides, congestion make cities less desirable to live in.

Some Projects that are on line to achieve this: Some Projects that are on line to achieve this:

Increasing train frequencies Increasing train frequencies

Improving quality of buses Improving quality of buses

Introducing school buses Introducing school buses

Introducing rail bus coIntroducing rail bus co--ordinationordination

Introducing Bus Rapid Transit Systems Introducing Bus Rapid Transit Systems

Introducing Park and Ride sites on major roads with City Introducing Park and Ride sites on major roads with City Introducing Park and Ride sites on major roads with City Introducing Park and Ride sites on major roads with City

Liner coach services. Liner coach services.

Objective: Objective:

To promote CityLiner as a superior form of travel To promote CityLiner as a superior form of travel

which minimizes pollution and reduces congestion which minimizes pollution and reduces congestion

and to show its users and corporate partners as and to show its users and corporate partners as

assisting in this social responsibility. assisting in this social responsibility.

Present Status:Present Status:

Service started on 16Service started on 16thth April 2009. Contract awarded to ECD April 2009. Contract awarded to ECD

Global Global a transport provider to market and operate the a transport provider to market and operate the

services. services.

However marketing has been poor and as a result minimum However marketing has been poor and as a result minimum

of 3 services was curtailed to 1 service. of 3 services was curtailed to 1 service.

However the existing customers are satisfied and have been However the existing customers are satisfied and have been

former private vehicle users. former private vehicle users.

Passenger Preference for Cityliner Service

Save Fuel Cost,

58%

Hassle Driving on

Traffic

Congestion,

42%

Travel to Colombo before Cityliner Service Acessibility to Cityliner Service Travel to Colombo before Cityliner Service

Own vehicle

73%

By bus

9%

Friend's vehicle

9%

Other

9%

Acessibility to Cityliner Service

By walking, 20%

By own car, 40%

Drop off, 40%

SchedulesSchedules--

24 Services (Monday thru Saturday)24 Services (Monday thru Saturday)

Departure From MOR CMB MOR CMB MOR CMB MOR CMB

BUS NO 1 6.40 8.00 9.00 10.30 12.00 1.30 3.00 4.40

BUS NO 2 7.00 8.15 9.30 11.00 12.30 2.00 3.30 5.00

BUS NO 3 7.20 8.45 10.00 11.30 1.00 2.30 4.00 5.20BUS NO 3 7.20 8.45 10.00 11.30 1.00 2.30 4.00 5.20

BUS NO 4 7.40 9.00 10.30 12.00 1.30 3.00 4.30 5.40

BUS NO 5 8.00 9.15 11.00 12.30 2.00 3.30 4.45 6.00

BUS NO 6 8.30 9.30 11.30 1.00 2.30 4.00 5.00 6.30

CitylinerRoute Map

Route: Townhall

Fort

Moratuwa-Katubedda-

Angulana-Ratmalana-

Mt.Lavinia-Dehiwala-

Wellawatta Bambalapitiya-Kollupitiya- Dharmapala Mw.

St. Macus Fernando Road-

Albert Crescent- C.W.W.Kannangara Mw. Townhall-

Union Place- Malay Street- SirChittampalam Gardiner Mw. York Street- Fort.

Bambalapitiya

Kollupitiya

FareFare

Daily Unlimited use Rs 200/Daily Unlimited use Rs 200/--

Weekly (Mon to Sat unlimited use) Rs 800/Weekly (Mon to Sat unlimited use) Rs 800/--

Weekly (Mon to sat one way only) Rs 400/Weekly (Mon to sat one way only) Rs 400/--

Monthly (unlimited use) Rs 3,200/Monthly (unlimited use) Rs 3,200/--

Monthly (one way only) Rs 1,600/Monthly (one way only) Rs 1,600/--

Corporate InvolvementCorporate Involvement

Those who Partner NTC as CSR activity by ensuring at least 2 Those who Partner NTC as CSR activity by ensuring at least 2

persons (vehicle users) use the service regularly. persons (vehicle users) use the service regularly.

Publicity PartnerPublicity Partner

Those providing Discount for shoppers arriving on Those providing Discount for shoppers arriving on CItyLinerCItyLiner

Media partnersMedia partners

Branding on coachesBranding on coaches

AdvertisingAdvertising AdvertisingAdvertising

Product promotion on coaches Product promotion on coaches

Our First SponsorsOur First Sponsors

MilleniumMillenium IT IT Electronic Ticketing & PassengersElectronic Ticketing & Passengers

Triad Advertising Triad Advertising

Dialog Dialog wiwi--fifi in buses in buses

OdelOdel --5% off to CityLiner customers5% off to CityLiner customers

MediaMedia-- print, radio and TV print, radio and TV

SLT SLT branding of busesbranding of buses

TargetsTargets

1.1. Office Trips Office Trips 100 daily commuters (monthly tickets) 100 daily commuters (monthly tickets)

2.2. Shopping Trips Shopping Trips 100 shoppers/day100 shoppers/day

(daily tickets)(daily tickets)

Market Size Market Size

Galle Road private vehicle users around 12,000 (looking Galle Road private vehicle users around 12,000 (looking

at 2%)at 2%)

Expansion StrategyExpansion Strategy

Provide two way serviceProvide two way service-- also serve institutions in Ratmalana and also serve institutions in Ratmalana and

MoratuwaMoratuwa

Popularize shopping circuit (hop onPopularize shopping circuit (hop on--hop off)hop off)

If demand exceeds during peakIf demand exceeds during peak-- increase number of buses (more increase number of buses (more

route variation) or increase size of bus route variation) or increase size of bus

Smaller buses to be deployed to service new routes (Smaller buses to be deployed to service new routes (KadawathaKadawatha, ,

TalangamaTalangama land identified for land identified for PnRPnR))