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Effective January 2011

Published by

A Multidisciplinary Journal Dedicated to the Advancement of Foot and Ankle Care

Indexed in

Medline

• Print Advertising• Online Advertising• Supplements & Other Marketing Opportunities

About Foot & Ankle SpecialistFoot & Ankle Specialist (FAS) is the fi rst and only journal written for all foot and ankle specialists, whether they work in podiatry, podiatric surgery, orthopaedic surgery, or related disciplines.

What distinguishes Foot & Ankle Specialist from related journals is its emphasis on clinical education derived from evidence-based practice. While other publications provide peer-reviewed research reports and commercially based non-peer reviewed content, none offers the practice-proven applied peer-reviewed information you get from Foot & Ankle Specialist.

FAS’ editorship is unique, representing both podiatry and orthopedic surgery. Its collaborative editorship ensures that both professional groups contribute to and share in the most recent practice information available. What’s more, FAS’ editorial board combines foot and ankle specialists across a variety of disciplines, including podiatry, orthopaedic surgery, plastic surgery, physical therapy, dermatology, and neurology.

General InformationFrequency: 6 times/year

Publisher: SAGE Publications, 2455 Teller Road, Thousand Oaks, CA 91320, U.S.A., Phone: (805) 499-0721, Fax: (805) 499-8096

Co-editors:• Bob Baravarian, DPM, UCLA Medical Center, Co-

Director of the Foot & Ankle Institute, Board certifi ed in Foot and Ankle Surgery and Podiatric Surgery

• Gregory Berlet, MD, Clinical Assistant Professor of Orthopaedics. Director, Division of Foot & Ankle, The Ohio State University, Department of Orthopaedics

Advertising Representative:Amanda PulseSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (805) 410-7345Fax: (805) 375-5282Email: amanda.pulse@sagepub.com

Commercial Sales Director:Bob VroomanPhone: (805) 410-7594E-mail: robert.vrooman@sagepub.com

Top 6 Reasons to Advertise in the Foot & Ankle Specialist (FAS)

1. The right content Our content represents the best in evidence-based practice information, providing busy foot and ankle specialists with the most relevant and current assessment techniques and therapeutic approaches to apply to their daily practices.

2. A unique audience Since FAS was designed to appeal to both podiatrists and orthopedists, you need not create separate ad campaigns for each of these audiences.

3. Your target market The caregivers who receive this journal are the very ones you need to reach and educate about your products.

4. Leading editors in podiatry and orthopaedic surgery FAS is co-edited by Bob Baravarian, DPM, a leader in foot and ankle care, treatment and surgery, and Greg Berlet, MD, a specialist in foot and ankle surgery and sports medicine.

5. A unique design FAS is designed to stand out from other journals, offering a highly visible branded vehicle for your advertisements.

6. Premium Advertising Exposure Content is the primary focus of our publication. Your advertisement is interspersed carefully throughout the journal to enhance the reader’s experience. Your advertisement will not be lost in the crowd!

Foot & Ankle Specialist mails to a guaranteed readership combining qualifi ed podiatrists (DPMs) and Orthopaedic surgeons, MD’s including all the designated foot and ankle specialists in orthopaedic surgery. In addition, the journal attracts foot and ankle specialists in plastic surgery, physical therapy, and related disciplines.

Readership

73% read every issue• 81% read 1/2 or more of every issue• 84% are involved in surgical instrument/equipment • purchases75% see over 50 patients/week• The average reader writes 29 prescriptions per week•

Readership Profile

Other Foot & AnkleSpecialist

1%

OrthopaedicSurgeon

19%

Podiatric Surgeon80%

Readership Profi le

55%

56%

61%

75%

76%

78%

81%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Hospital or office equipment

Custom shoes

Pain medication

Skin care products

Surgical devices

Orthopedic braces

Athlete foot/toenail fungus treatment

Types of Products Our Readers Recommend

Editorial Calendar and Bonus Distribution

Issue Editorial Theme Conference Distribution Dates - 2011 Location Value-Added Marketing

FebruaryWhen to operate on pediatric fl at foot

American Academy of Orthopaedic Surgeons (AAOS)

February 15-19 San Diego, CAFree Counter Cards for all 1/2 page and larger advertisers

April Ankle Instability

JuneHammertoe, mallet toe, claw tow

American Orthopaedic Foot & Ankle Society (AOFAS)

July 14-16 Keystone, CO

AugustBiologics in foot and ankle surgery

OctoberTechnology in the foot and ankle practice

Free Ad Perception Reader Survey for all Full page and larger advertisers

December Hallux Varus

Editorial DescriptionFoot & Ankle Specialist is an educational journal, covering the latest techniques and advancements in foot and ankle assessment and treatment. It includes technical articles, case studies, practice-based content and treatment dilemmas (“How I fi xed...”). The content has four basic sections: Practice, Research, Business, and Equipment. Each issue highlights a specifi c practice-based theme.

Format of Content:1. Clinical Research Department2. 2-3 Educational articles devoted to each issue’s theme3. 2-3 Research and Results articles devoted to each

issue’s theme4. New Technology Department5. Practice Management Department6. Roundtable 7. Therapy articles8. Media Reviews9. Calendar of Events

About the EditorsDr. Bob Baravarian is a podiatric foot and ankle specialist. He is currently a member of UCLA Medical Group, chief of podiatric surgery at Santa Monica/UCLA medical center and an assistant clinical professor at the UCLA School of Medicine. He also serves as co-director of The Foot and Ankle Institute. Dr. Baravarian’s research interests include sports medicine, diabetic foot care, arthritis therapy and reconstructive surgery of the foot and ankle. He serves as a consultant to the ATP (Association of Tennis Professionals) tour, multiple running organizations and several shoe manufacturers.

Dr. Greg Berlet is Chief of Foot and Ankle Surgery at The Ohio State University Medical Center Department of Orthopedics, Consulting Physician to the Columbus Blue Jackets Hockey Club and Ohio State Athletic Department, President of the Ohio Orthopedic Institute and Fellowship Director of the Orthopedic Foot and Ankle Center. Dr. Berlet is a board certifi ed Orthopedic Surgeon and a fellow of the Royal College of Surgeons of Canada. After completing medical school at the University of Calgary he attended the University of Western Ontario for his orthopedic residency. Dr. Berlet has written and presented numerous papers on degenerative conditions of the foot and ankle and also sports medicine.

Editorial

Advertising Rates 2011

Other Marketing OpportunitiesBelly Band/Cover Wraps – An exclusive way to place your message front and center with each journal reader. Belly bands and cover tips allow your message to be the very fi rst one seen by the readers.

Journal Supplements – Peer reviewed supplements to regular issues provide the ideal opportunity to educate the subscribers with information related to your company’s mission.

Article Reprints – Reprints of articles pertinent to your company’s mission serve as excellent marketing support materials for conference hand-outs, collateral sales material, and direct mail pieces.

Outserts – Be the fi rst advertiser to be seen by readers with your promotional item or product sample mailed within the polybag of each issue, outside of the journal. This is an exclusive opportunity –– only one advertising outsert permitted per issue!

Closing Dates 2011

Color Rates

1x 3x 6x 12x 24x

1 page $1,460 $1,400 $1,335 $1,265 $1,195

½ page $1,020 $975 $930 $880 $830

¼ page $700 $670 $635 n/a n/a

Black & White Rates

Issue Space Reservations Advertising Artwork Pre-printed Inserts

February 12/10/2010 12/15/2010 12/22/2010

April 02/16/2011 02/22/2011 03/01/2011

June 04/14/2011 04/19/2011 04/26/2011

August 06/15/2011 06/20/2011 06/27/2011

October 08/17/2011 08/22/2011 08/29/2011

December 10/13/2011 10/18/2011 10/25/2011

Standard color: $630

Pantone color: $785

4 Color: $1,050

AGENCY COMMISSION: 15%

COVER AND PREFERRED POSITION SURCHARGES:Cover 2. ................................................ Earned B&W Rate + 35%Cover 3. ................................................ Earned B&W Rate + 25%Cover 4. ................................................ Earned B&W Rate + 50%Opposite TOC. ....................................... Earned B&W Rate + 30%Other specifi ed positions. ...................... Earned B&W Rate + 15%

INSERTS (BOUND):2 page insert – 3 times the earned black/white rate4 page insert – 5 times the earned black/white rate6 page insert – 6 times the earned black/white rate8 page insert – 8 times the earned black/white rate

INSERT QUANTITY:Please call prior to each issue because the quantity fl uctuates.

PAYMENT TERMS: Terms for invoices are Net 30. Publisher reserves the right to withhold advertising from delinquent advertisers.

Rates based on total units earned during a 12-month period. Space purchased by a parent company and subsidiaries may be combined for an earned rate.

Cancellations will not be accepted after closing dates for reservations and must be submitted in writing. If artwork cannot be provided by the above deadlines or an extension approved by the publisher, then the publisher will run the most recent artwork submitted. If no artwork is on hand, then the advertiser will still be responsible for payment on the space reserved.

General Policy on Acceptance of Advertising:All advertising is subject to the publisher’s approval. The advertiser and/or advertising agency assume liability for all contents of advertising and any claims against the publisher as the result of the advertisement.

Foot & Ankle Specialist

HOME PAGE:

728 x 90

JOURNAL TITLE

JOURNALCOVER

160 x 600

INTERNAL PAGES:

728 x 90

JOURNAL TITLE

160 x 600

JOURNALCOVER

BANNER ADVERTISING ON JOURNAL SITE

http://fas.sagepub.com

• Advertiser rates apply to those companies advertising 3 or more times in the print journal during the current calendar year.

• Exclusive visibility may be available in any of the locations. Please contact your representative.

• Please note that some locations may not be available for all sites.

Banner Type Exclusive or Rotating Location Size3 Month Rate 6 Month Rate 12 Month Rate

Advertiser Non-Advertiser Advertiser Non-Advertiser Advertiser Non-Advertiser

Banner 1:

Leaderboard

Rotate with no more than 2 other banners

Top of home page and top of interior pages

728 x 90 $1,900 $3,800 $3,500 $7,000 $6,000 $12,000

Banner 2: Wide

Skyscraper

Rotate with no more than 2 other banners

Ride Side of Home page and interior pages

160 X 600 $1,375 $2,750 $2,200 $4,400 $3,850 $7,700

BANNER AD SPECIFICATIONS:

• Acceptable File Formats: GIF, Animated GIF, JPG, PNG

• Expandable banners may be accepted. Please inquire

• Maximum size on banners: 50K

• All artwork is subject to review/acceptance by publisher prior to placement

Foot & Ankle Specialist

728 x 90

JOURNAL TITLE JOURNAL TITLE

AD TEXT

E-TOC SPONSORSHIP

Single sponsorships are available for every issue of the e-TOC alert, which is delivered to all registrants prior to each print issue mailing.

e-TOCs Specs 1x 3x 6x 12x

Banner Ad 728 x 90 $1,250 $1,150 $1,000 $850

Text ad Up to 40 words plus logo $1,500 $1,400 $1,200 $1,000

BANNER AD SPECIFICATIONS FOR E-TOC:

• Acceptable File Formats: GIF, Animated GIF, JPG, PNG

• Maximum size on banners: 40K

• All artwork is subject to review/acceptance by publisher prior to placement

REQUIREMENTS FOR ELECTRONIC DELIVERY:

General Instructions:A High Resolution Press-Ready PDF is required for all electronic ad submissions. All fonts must be embedded. Minimum required image resolution is 300 dpi for color or grayscale images and 900-1200 dpi for line art (1-bit) images. All color fi les must be created and submitted to publisher in CMYK color mode. Publisher will convert ads submitted in RGB but is not responsible for color reproduction on these ads. 2-color ads must be supplied in correct PMS or provided as black plus 100% cyan, magenta, or yellow. If other colors are present in the fi le, then we will charge accordingly.

Image Size/Crop:Digital art fi les should be cropped to remove non-printing borders. Art should be created or scaled to the size intended for print. Image orientation should be the same as intended for print. For ads that are intended to run off the page, a 1/8” minimum bleed is required on all sides.

Proof Instructions:• Color Ads: An identifi able SWOP-certifi ed proof (Specifi cations Web Offset Publications—www.swop.org) must be supplied with the fi nal digital fi le. If a SWOP-

certifi ed proof is not supplied, then the publisher cannot guarantee correct reproduction of color. Any omissions or color deviation from a submitted proof, other than a SWOP-compliant proof, will not warrant compensation to the advertiser.

• B&W Ads: A hard-copy proof the same size as the digital art must be supplied with the fi nal digital fi le.

For detailed instructions on fi le preparation, please log on to http://dx.sheridan.com/. We recommend that all advertisers prefl ight their ads prior to submission to publisher to check for errors. If you do not have prefl ight software, then you may use the free pre-fl ight at: http://dx.sheridan.com/connect/main.html.

File Submission Instructions:Please supply fi les on one of the following media: CD-ROM, or e-mail. Please include a SWOP-certifi ed proof with your digital submission. If e-mailing artwork, then send the proof in a separate package in the mail.

Inserts Secifi cations: The advertiser must furnish the Inserts complete and ready for binding. Before ordering printing, the advertiser should check with the publisher to determine quantity, mechanical requirements, and shipping Instructions.

• All live copy shold be no closer than ¼” from the trim.• All inserts will either be tipped to one of the pages Inside the journal (at front or back of signature) or be stapled in the centre spread.• 70# coated stock is the minimum weight and 110# coated stock is the maximum weight.

Tipped-in Inserts: All tipped inserts must be provided pre-trimmed to the sizes specifi ed below.

2 page Insert – 8 ¼“ W x 10 7/8” h

4 page Insert – 16 ½”W x 10 7/8”h. Must be provided pre-folder in half.

8 page Insert – 2 forms of a6 ½ w x 10 7/8” each. Must be provided pre-glued or pre-stapled.

Minimum size acceptable for tipped inserts: 5”w x 7” h

Center Spread Inserts (only one available per issue – please call for availability)

Minimum of 4 page Insert availability

4 page Insert – 173/8”w x 11 1/

8” h (pre-trimmed).

Left side of form should be 8 ½” (Includes the 1/8” for trim), right side of form should be 8 7/

8” w x 11 1/

8” h. Supplied as above.

Keep live matter ¼” from trim.

Publisher is not responsible for any errors in reproduction if artwork is not provided according to the above specifi cations.

Artwork Specifi cations

FOR ALL ADVERTISING INQUIRIES:Amanda PulseSAGE Publications2455 Teller RoadThousand Oaks, CA 91320Phone: (805) 410-7345Fax: (805) 375-5282E-mail: amanda.pulse@sagepub.com

Addresses & NumbersFOR ARTWORK (PRINT AND BANNER ADS) SUBMISSIONS:Kirsten BeaulieuSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (805) 410-7160, Fax: (805) 499-8096E-mail: advertising@sagepub.com

PRE-PRINTED INSERTS:(list journal name, issue # and quantity on boxes/skid)Ship To:Tina Pringle/Pam HaysDartmouth Printing69 Lyme RoadHanover, NH 03755 USAPhone: (603) 643-2220

FOR REPRINT AND SUPPLEMENT SALES:Barbara EisenbergSAGE Publications2455 Teller RoadThousand Oaks, CA 91320 USAPhone: (805) 410-7763, Fax: (805) 499-8096E-mail: barbara.eisenberg@sagepub.com

Trim Size: 8 1/8” w x 10 7/8” h

Full Page (Non-Bleed): 7” w x 10” h

Full Page (Bleed): 8 3/8” w x 11 1/8” h

½ page vertical: 3 3/8” w x 10” h

½ page horizontal: 7” w x 4 7/8” h

¼ page vertical: 3 3/8” w x 4 7/8” h

Live matter: ¼” from trim