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2010 AMG Miami Beach Polo World Cup

Press Coverage Report

PRESSCOVERAGE

Media Impressions/AMG Miami Beach Polo 2010 2

CONTENTSIntroduction

Introduction

Press Release

Total Impressions

Print

Brand Identity and Design Fundamentals

Press Clippings

Broadcast

345

67

Broadcast Impressions16Online

Online Impressions17

Media Impressions/AMG Miami Beach Polo 2010 3

INTRODUCTIONFrom April 21st to April 25th, 2010 the 6th annual AMG

Miami Beach Polo World Cup took place on the sands of

South Beach. Over 100 press photographers, journalists,

reporters and online media attended and covered the

tournaments, both men and women’s, as well as the cocktails,

after parties and activities after hours.

Media from all parts of the world attended the event,

including Germany, Spain, United States, Australia, UK,

Argentina, Mexico and Brazil.

Local and international newscasts covered the event, including CBS4, NBC, E!, Plum TV, Fox, Univision and Fashion TV.

Over 92MM estimated impressions were generated over broadcast, print, online and social media, which still continues to grow in numbers every day.

The tournament proved once again to bring together the Sport of Kings with the high energy and unique vibe only South Beach has, providing an organic branding opportunity for brands targeting the affluent and chic crowd.

2010 AMG Miami Beach Polo World Cup

Press Coverage ReportMedia Impressions/AMG Miami Beach Polo 2010 4

PRESS RELEASEA M G M I A M I B E A C H P O L O W O R L D C U P V I

About The Polo Life, LLCThe Polo Life is a private company created in 2003 in Miami Beach, FL with the goal of integrating the sport of polo and the polo community with the lifestyle and entertainment new generations have grown accustomed to. Since 2004, The Polo Life, LLC has produced the Miami Beach Polo World Cup, the world’s largest and most prestigious Polo Tournament on the beach attracting some of the world’s best men and women polo players. It will soon be taking the event to other US cities, beginning with Chicago and New York in 2011.

About Mercedes-AMG

Mercedes-AMG is the high-performance subsidiary of the Mercedes-Benz Car Group and is headquartered in Affalterbach, Germany. AMG engineers lend the benefit of more than 40 years racing experience to the development of new Mercedes-AMG vehicles. Transmissions, brakes, aerodynamics, exhaust systems and, most importantly, the hand-crafted engine built and signed by one of only fifty AMG Master Mechanics reflect AMG’s holistic approach to performance.

By blending AMG genes with Mercedes DNA, AMG has delivered thrilling performance and exclusive refinement to discerning customers since the brand’s introduction to the U.S. in 1995. Since then, U.S. sales of AMG vehicles have grown to account for as much as 40% of worldwide Mercedes-AMG sales. While all Mercedes-Benz authorized dealers offer AMG products, 26 dealerships across the U.S. have attained ‘AMG Performance Center’ status where more personalized expert service for these high-performance vehicles is offered. www.mercedes-amg.com

AMG offers the track-based AMG Driving Academy program both in the United States and European markets. Under the guidance of top professional instructors, the AMG Driving Academy offers driving enthusiasts with the opportunity to experience the excitement of motorsports and the track capabilities of AMG vehicles. www.amgacademy.com

For Immediate Release

MIAMI BEACH POLO WORLD CUP IS BACK ON THE BEACH FOR SIXTH CONSECUTIVE YEARAMG and Nespresso Saddle Up as Title and Presenting Sponsors for Both Women’s and Main Tournament

March 18, 2010 (Miami Beach, FL)- The Polo Life, LLC announced today the AMG Miami Beach Polo World Cup presented by Nespresso, the world’s largest and most prestigious Polo Tournament on the beach, will take place for the sixth consecutive year between 20th and 22nd streets, behind The Setai from April 22nd to April 25th.

As in previous years, some of the world’s top polo players from U.S.A, Mexico, Brazil and Argentina, as well as 80 Argentine Polo ponies, will participate in this four-day world class sporting event. The event consists of two tournaments: the second annual ladies’ tournament, the AMG South Beach Women’s Polo Cup presented by Nespresso starting on Thursday April 22nd, followed by the main event, which is a three day tournament from Friday, April 23rd to Sunday, the 25th.

“For the past six years, we have witnessed the tremendous growth of polo in South Florida. It truly comes as no surprise as it embodies some of the same characteristics that define Miami: passion, exceptional entertainment, sportsmanship, heritage and affluence. We have taken this time to perfect and to build equity into our brand, thus attracting key corporate partners such as our title sponsor, AMG and our presenting sponsor Nespresso,” said Bruce Orosz, President, The Polo Life LLC.

“Quite possibly the world’s oldest team sport, polo shares many attributes with AMG, Mercedes-Benz’s high-performance division that develops and manufactures new, exclusive Mercedes-AMG vehicles with its own unique team approach. The natural connection between AMG and Polo has brought the AMG brand to polo tournaments in St. Moritz, Switzerland, on a frozen lake in the Alps, on the Island of Sylt, Germany and to the largest Polo Tournament in the world in Palermo, Argentina,” said Greg Clark, Manager Exclusive Vehicles, Mercedes-Benz USA. “We are excited to expand this tradition with our new title sponsorship of the world’s largest polo tournament on a beach, the AMG Miami Beach Polo World Cup.”

Avid polo fans and those who enjoy spending a seaside afternoon while sipping cocktails and delectable bites from China Grill Management can purchase tickets to the VIP tent by visiting www.miamipolo.com. Guests will also enjoy daily fashion shows by La Martina and Hublot, the AMG Miami beach Polo World Cup official timepiece. After the chukkers have been played and the sun goes down, the action continues all around South Beach with events, dinners and after parties.

The AMG Miami Beach Polo World Cup will conclude on Sunday, April 25th with the presentation of the La Martina Cup to the winning team, immediately followed by the “Polo Rocks II” beach bash at the VIP tent on the sand.

General admission to the tournament and adjoining retail Miami Beach Polo Village is free and a limited number of VIP tickets are available for purchase. Daily VIP tent prices range from $100-$150 and three and four day packages are also available from $350, which include attendance to both AMG South Beach Women’s Polo Cup and the AMG Miami Beach Polo World Cup. For more information on the tournament and the events or to purchase VIP tickets, visit www.miamipolo.com or call 1-800-278-7330.

Media Impressions/AMG Miami Beach Polo 2010 5

IMPRESSIONST O TA L P R I N T, B R O A D C A S T A N D O N L I N E

Contacts

The Polo Life

Yisell MuxóPR Directormiamipolopr.com+1 (305) 989-7336

Lacey [email protected]+1 (305) 538-3809

TOTAL EST IMPRESSIONS GENERATED: 92,058,770

Print:To date: MM (Based on reported circulation): 1,469,024Broadcast (filmed/aired): Est. Impressions: 79,139,890

Online- (editorial, calendars, mentions, blogs): Est. Imp: 11,449,856

Online

12%

Broadcast

86%

Print

2%

Print Broadcast Online

Online

12%

Broadcast

86%

Print

2%

Print Broadcast Online

Media Impressions/AMG Miami Beach Polo 2010 6

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Overview

Print publications include: Around Town, The Polo Times, The Morning Line, Caras, Perfil, Complot, Miami Herald, El Nuevo Herlad, 944, Miami New Times, Palm Beach Post, Biz Bash and Esquire Magazine. Selected press clippings may be found in subsequent pages.

0

200,000

400,000

600,000

800,000

Compl

ot

Miam

i Her

ald

El N

uevo

Her

ald 944

Miam

i New

Tim

es

Palm B

each

Pos

t

Biz B

ash

Esq

uire

Mag

azin

e

Perfil

(Arg

entin

a)

Aro

und

Town

The P

olo

Times

Caras

120,000

12,000

90,000

41,000

720,000

45,000

134,000

69,501

32,300

86,900

240,223

67,000

Print

Media Impressions/AMG Miami Beach Polo 2010 7

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

Miami Herald (Front Page, Sunday edition 4/25/10)

Media Impressions/AMG Miami Beach Polo 2010 8

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

Miami Herald, Continued (Front Page, Sunday edition 4/25/10)

Media Impressions/AMG Miami Beach Polo 2010 9

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

The Morning Line

Media Impressions/AMG Miami Beach Polo 2010 10

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

944 and Polo Pony

Media Impressions/AMG Miami Beach Polo 2010 11

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

CBS4

South Beach - the home for beaches and beauties - hosts the 6th Annual AMG Miami Beach Polo World Cup. Polo is the name of the game on the sands off South Beach – the home for beaches and beauties – for the 6th Annual AMG Miami Beach Polo World Cup.

“Having The King of Sports and having all these girls is amazing. This is the only place in the world that’s having a full women’s event,” producer Bruce Orosz told CBS4’s Lisa Petrillo.

Thursday is ladies only. Mallet-wielding women knock the heck out of the ball in a 7-minute time period called a “Chucker.” It’s competitive, it’s intense, and it’s hot!

“Today you’re going to have the hottest girls in the field of Polo playing amazing Polo on the beach, do their best to score. It’s the coolest thing anywhere,” says player Amy Depui.

“It’s awesome! You’re one with the horse,” explained player Julia Sharquaro.

Melissa from Palm Beach said, “It’s so much fun; it’s out of control. Look at the people, the glamour, the horses, and did I mention chicks?”

And did she mention booze? It’s a big part of the festivities inside the “ultra-glam” VIP tent.

Two of the sponsors – Grey Goose Vodka and Bombay Sapphire Gin – have brought in their master mixologists to make the perfect martinis.

Nacho Figueras is the David Beckham of the Polo set; he’s also the face of Ralph Lauren. Thursday was spent schmoozing; Friday will be spent playing.

“This is an amazing, to have this all set up on the ocean and to play polo here; it’s very special,” says Nacho.

Media Impressions/AMG Miami Beach Polo 2010 12

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

USA Today and Univision

Media Impressions/AMG Miami Beach Polo 2010 13

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

NBC Miami

Media Impressions/AMG Miami Beach Polo 2010 14

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

Miami.com

Media Impressions/AMG Miami Beach Polo 2010 15

PRINTB A S E D O N R E P O RT E D C A L C U L AT I O N S

Press Clippings

Biz Bash

Media Impressions/AMG Miami Beach Polo 2010 16

BROADCASTF I L M E D A N D A I R E D I M P R E S S I O N S

Impressions

Est. Impressions: 79,139,890

CBS4 News

WSVN Deco Drive

NBC6 News

Telemundo News

Plum TV Online and broadcast

Mega TV News

ComCast See Report

The Beach Channel Online and broadcast

Univision Online and Broadcast

FashionTV News

E! Latin America Special Coverage News

Fashion TV News

Media Impressions/AMG Miami Beach Polo 2010 17

ONLINEE D I T O R I A L , C A L E N D A R S , M E N T I O N S A N D B L O G S

Impressions

Est. Impressions:11,449,856

April 2010 Around Town Editorial Coverage 90000

May/June 2010 The Polo Times Editorial Coverage 12000

April 2010 (4 issues)

The Morning Line Editorial Coverage and Calendar

N/A

May 2010 Caras Editorial Coverage 120000

May 2010 Perfil Editorial Coverage 41000

Broadcast (filmed/aired): Est. Impressions: 79,139,890

CBS4 News

WSVN Deco Drive

NBC6 News

Telemundo Local News

Plum TV Online and broadcast

Mega TV News

ComCast See Report

The Beach Channel Online and broadcast

Univision Online and Broadcast

Fashion TV News

E! Latin America Special Coverage News

Fashion TV News

Online- (editorial, calendars, mentions, blogs): Est. Imp: 11,449,856

A Day at the

Beach Blog http://beachgirlswhoblog.blogspot.com/2010/04/playing-on-beach.html

About.com Blog http://gomiami.about.com/od/naturebeachesparks/qt/PoloWorldCup.htm

About.com Blog

http://gomiami.about.com/b/2010/04/12/2010-miami-beach-polo-world-

cup.htm

Allied Marine Quarterly

Newsletter News http://issuu.com/alliedmarine/docs/arb_168_onlineAquarian Advertising

Network Mention

http://www.aquarianadvertising.com/info/wordpress/?tag=long-walks-on-the-

beach

Ask Miss A.com Interview http://askmissa.com/2010/04/22/nacho-figueras/

Ask Miss A.com Blog http://askmissa.com/2010/04/27/miami-beach-polo-world-cup-2010/

Auto Evolution Blog

http://www.autoevolution.com/news/mercedes-benz-to-sponsor-the-miami-

beach-polo-world-cup-18293.html

Benz Unsider Blog

http://www.benzinsider.com/2010/03/amg-and-mercedes-benz-sponsoring-

polo-world-cup-in-miami/

Biz Bash Editorial

http://www.bizbash.com/miami/content/editorial/

18001_south_floridas_top_sports_events_2010.phpBiz Journal –

Orlando News

http://www.bizjournals.com/orlando/prnewswire/press_releases/Florida/

2010/03/23/FL74769

Britis Florida News http://www.britishflorida.com/index.php/HORSESPoloEquestrian.html

CBS4 Video http://cbs4.com/local/miami.beach.south.2.1650604.html

CBS4 Editorial http://cbs4.com/local/miami.beach.south.2.1650604.html

Celebrifi.com Editorial http://celebrifi.com/Locations/Miami-BeachCity Biz List

South Florida News http://southflorida.citybizlist.com/yourCitybizNews/detail.aspx?id=71530Dwight the

Connoisseur Blog

http://dwighttheconnoisseur.blogspot.com/2010/04/miami-beach-polo-sets-

summer-trend-for.htmlDwight the

Connoisseur Blog

http://dwighttheconnoisseur.blogspot.com/2010/04/scenes-from-vip-

pavilion-at-amg-miami.html

EasyCar Blog http://blog.easycar.com/index.php/celebrity-holiday-resorts/

eMercedesBenz Blog

http://www.emercedesbenz.com/autos/mercedes-benz/corporate-news/

mercedes-benz-usa-sponsors-amg-miami-beach-polo-world-cup/

Eventful Calendar

http://eventful.com/miami/events/event-miami-beach-polo-world-cup-2010-

dates-482010-/E0-001-025040895-4

Examiner Editorial

http://www.examiner.com/x-45387-Miami-Friendship-Examiner~y2010m4d21-South-

Beach-Miami-things-to-do

Eye Heart

Miami Blog http://eyeheartmiami.blogspot.com/2010/04/miami-beach-polo-world-cup.html

Getty Images Images http://www.gettyimages.co.uk/detail/98627832/Getty-Images-Entertainment

Go Live Miami Video http://www.youtube.com/watch?v=wXSsk4J0egk&feature=relatedHistory of car:

Audi Sport

Press

Release http://www.emon-k.ru/2010/04/774.phpHKC

Photography Images http://hkcphotography.com/p871822469/h131621D9#h131621d9

Hublot News

http://www.hublot.com/l_EN/NEWS/1776_hublot-win-2010-miami-beach-polo-

world-cup/#EN/NEWS/1776

Hurlingham

Polo News http://www.hurlinghammedia.com/news.php?nid=114International Beach Polo

Assoc. News http://www.internationalbeachpoloassociation.com/news.html

Media Impressions/AMG Miami Beach Polo 2010 18

ONLINEE D I T O R I A L , C A L E N D A R S , M E N T I O N S A N D B L O G S

Impressions

Est. Impressions:11,449,856

Javelin

Experiential Blog

http://www.javelinexperiential.com/experiential-marketing/javelin-experiential-

programs/influencer-marketing-at-miami-beach-polo-world-cup-2010

La Tercera

(Chile) Editorial http://latercera.com/contenido/665_271004_9.shtml

Lamblist Blog http://lamblist.blogspot.com/2010/04/its-beach-polo-time.html

Living Polo News

http://www.livingpolo.com/news/1683_Miami-Beach-Polo-World-Cup-is-

back-on-the-beach-for-sixth-consecutive-year/

Living Polo News

http://www.livingpolo.com/news/1707_Bombay-Sapphire-to-defend-beach-

polo-title/

Living Polo Gallery http://www.livingpolo.com/news-c/4_Photo-Galleries/Madison Square

Garden News link http://nhl.msg.com/article/02994EHaaO1ts?q=BMW

Meetup Blog http://www.meetup.com/shootmiami/calendar/12558363/

Meetup Gallery http://www.meetup.com/shootmiami/photos/899499/

Mega King Blog http://www.megaking.com/?p=2836Mercedes 500

SEC Blog

http://500sec.com/amg-announces-title-sponsorship-of-miami-beach-polo-

world-cup/Mercedes Benz

Matters News link

http://mercedes-benz.mattters.com/2010/3/20/pangaea-2008-2012--arrival-

in-the-andaman-archipelagoMercedes Benz

Passion eBlog Blog

http://eblog.mercedes-benz-passion.com/2010/03/2011-sls-amg-and-amg-

drive-tour-make-south-beach-debut-for-polo-event/

Mercedes Post News

http://www.mercedespost.com/miami-beach-polo-world-cup-sponsored-by-

amgMiami and

Beaches Calendar http://www.miamiandbeaches.com/Visitors/featured_events.aspMiami Beach

Magazine Blog http://www.miamibeach-usa.com/miami-beach-polo-world-cup/Miami Beach

Magazine News

http://www.miamibeach-usa.com/miami-beach-polo-raleigh-hotels-la-martina-

lounge/

Miami Herald Video http://www.youtube.com/watch?v=-e2jy7fuwzE&feature=fvwMiami

Socialholic Blog http://miamisocialholic.com/2010/04/horsepower/

Miami.com Photo http://www.miami.com/seen-by-seth-0430-65

miami.com Gallery http://www.miami.com/miami-beach-polo-2010-39

Miamipolo.com News http://www.miamipolo.com/thepolonews.htmlModern Luxury

Miami News http://miami.modernluxury.com/travel/pony-miami-beach-polo-world-cup

MSG.com Gallery http://nba.msg.com/photo/092ifct9c68PC?q=Miami+Beach

NBC Gallery

http://www.nbcmiami.com/news/sports/Giddy-Up-Polo-Match-on-Miami-

Beach-91914434.html

NBC Miami

Niteside Editorial http://www.nbcmiami.com/blogs/niteside/Polo-91790744.html

NBC WBIR Photo http://sec.wbir.com/photo/094EffE6eWgJU?q=Miami+Beach

Nefarious Girl Blog http://nefariousgirl.wordpress.com/page/2/

New Times Blog http://blogs.miaminewtimes.com/riptide/2010/04/miami_free_times_5.phpNew Times

Online News http://www.miaminewtimes.com/2010-04-08/calendar/stuck-up-steeds

Media Impressions/AMG Miami Beach Polo 2010 19

ONLINEE D I T O R I A L , C A L E N D A R S , M E N T I O N S A N D B L O G S

Impressions

Est. Impressions:11,449,856

New Times

Online Gallery

http://www.newstimes.com/othersports/slideshow/Polo-match-held-on-Miami-

beach-619.php

News Times Editorial

http://www.newstimes.com/othersports/slideshow/Polo-match-held-on-Miami-

beach-619.php

Night + Day

Guides – Miami Mention http://www.nightanddayguides.com/coolcities/miami.html

PlumTV Video http://www.plumtv.com/videos/5-best-things-to-do-april-19-25-2010/index.html

Polo Girls Blog http://thepologirls.com/?p=34

Polo Pony Video http://polopony.com/polo-news/miami-beach-polo-april-22-25-2010/

Polo Pony News http://polopony.com/polo-news/amg-miami-beach-polo-2010-world-cup-4232010/

Polo Pony News http://polopony.com/polo-news/miami-beach-polo-a-screaming-success/

Polo Zone Blog http://www.poloblogs.com/?p=7999

Polo Zone Blog http://www.poloblogs.com/?p=8284

Polo Zone Editorial http://www.poloblogs.com/?p=8262

Poloblogs.com News http://www.poloblogs.com/?p=8239PoloClub of

Colts Neck Editorial

http://www.poloclubofcoltsneck.org/photo-gallery.php?IDL=photo-

gallery&cat=4&pg=2&

Polomagazin.de

(Germany) Editorial

http://www.polo-magazin.de/download/ausgaben/German-Polo-Masters-

Sylt-2010.pdf

PR News Wire News

http://www.prnewswire.com/news-releases/miami-beach-polo-world-cup-is-

back-on-the-beach-for-sixth-consecutive-year-88906957.htmlPremier Guide

Miami Calendar http://premierguidemiami.com/sixth-annual-miami-beach-polo-world-cup/

Raleigh Hotel Calendar http://www.raleighhotel.com/calendar_detail/17/2010-04-22/

Sickspeedtv.com Editorial http://site.sickspeed.tv/Featured.html

Sky.com Images http://www.sky.com/hot-topics/Miami

soccernews.com Gallery http://soccernews.bigsoccer.com/photo/09cv0F9bcw1ow

Social Miami Calendar http://socialmiami.com/affiliates_detail.asp?orgid=1580

Soul of Miami News

http://www.soulofmiami.org/2010/04/16/sixth-annual-miami-beach-polo-

world-cup-422-2510/

Sponsor Pitch Blog http://www.sponsorpitch.com/articles/1153

Sports Media News

http://www.sportspromedia.com/deals/_a/

mercedes_amg_to_sponsor_miami_beach_polo_world_cup/Sunpostweekly.c

om Editorial http://www.sunpostweekly.com/2010/04/29/ooh-ooh-ooh-honey/

The Real Estate

Fountain Blog

http://therealestatefountain.com/2010/05/01/miami-living-polo-returns-to-south-

beach/

The TV

Realist.com Editorial http://thetvrealist.com/gossip/DASH-Drama-In-Miami-2296719.html

The Villages

Polo Club Blog http://poloblogs.com/thevillagespolo/?p=669

Topix News

http://www.topix.com/autos/mercedes-benz/2010/03/mercedes-benz-usa-

sponsors-amg-miami-beach-polo-world-cupTravel Video

News News

http://www.travelvideo.tv/news/united-states-southeast/04-08-2010/out-and-

about-in-miami-springsummer-2010Ubervu (Social Media

Overview) Mix http://www.ubervu.com/amg+miami+beach+polo+world/social-media/

Media Impressions/AMG Miami Beach Polo 2010 20

ONLINEE D I T O R I A L , C A L E N D A R S , M E N T I O N S A N D B L O G S

Impressions

Est. Impressions:11,449,856Univision.com Gallery

http://univision.com/content/photoalbum4.jhtml?

chid=4781&schid=8885&secid=11824&cid=2376695

USA Today Editorial http://mediagallery.usatoday.com/Miami+BeachVideosdeArgent

ina Video http://www.videos-de-patinando.com.ar/argentinean/

VideosdeArgent

ina Video

http://www.videos-de-patinando.com.ar/video/ZTa4iq8Qpjw/E-Latino-Interview-

with-Ricardo-Gudalupe-Managing-Director-of-Hublot-SA.html

Vimeo Video http://vimeo.com/11400694

VisitMiami.com Calendar http://visitingmiami.blogspot.com/2010_04_01_archive.htmlWashington Life

Magazine News http://www.washingtonlife.com/2010/04/27/a-lott-of-goode-polo-in-south-beach/

Washington Life

Magazine Gallery

http://washingtonlife.smugmug.com/2010-Photos/AMG-Miami-Beach-Polo-World-

Cup/12066614_NbgfF/1/856924571_dPjp8#856924571_dPjp8

Washington Life

Magazine Gallery

http://washingtonlife.smugmug.com/2010-Photos/AMG-Miami-Beach-Polo-World-

Cup/12066614_NbgfF#856925324_SCghV

Washington Life

Magazine Editorial http://www.washingtonlife.com/2010/04/27/a-lott-of-goode-polo-in-south-beach/

Water Polo

Directory News http://waterpolodirectory.com/a905259-and-us-youth-soccer-region.cfm

What Miami Calendar http://www.whatmiami.com/10835/miami-beachpolo-world-cup

Wire Images Images http://www.wireimage.com/ItemListings.aspx?igi=429022&nbc1=1&NavTyp=CALWorld News

Network News

http://article.wn.com/view/2010/04/09/

AMG_Announces_Title_Sponsorship_of_Miami_Beach_Polo_World_Cu/

World News

Network News

http://wn.com/s/cheetah-photographers/

index_ef78b5c002448e8105e63bf290cea8df.html?t=cheetah-photographers/

index.txt&query=credit:=aruna&start=51&max=30

Youtube Video http://www.youtube.com/watch?v=0L-iPOL9Mj8

Zimbio Images

http://www.zimbio.com/pictures/ImHGXEVn40S/Polo+Match+Held+Beach

+Miami

MichiganVacatio

nsite.com Editorial

http://www.michiganvacationsite.com/index.php/2010/04/08/out-and-about-in-

miami-%E2%80%93-springsummer-2010/

Sun Sentinel Calendar

http://weblogs.sun-sentinel.com/entertainment/thingstodo/2010/04/

weekend_preview_recycled_celeb_1.html

Yelp Miami Blog http://www.yelp.com/topic/miami-miami-beach-polo

Luxist Editorial http://www.luxist.com/2010/05/17/will-miami-beach-polo-finally-make-money/

Haute Living Editorial

http://www.hauteliving.com/2010/04/grey-goose-at-miami-beach-polo-vip-mixology-

lounge/

KeyBiscaynetrav

el Calendar

http://keybiscayneflorida.travel/events/id/E0-001-027895098-3/Miami+Beach+Polo

+World+Cup+VI+Day+Two

NBCMiami Video

http://www.nbcmiami.com/news/local-beat/

MIAMI_BEACH_POLO_CUP_Miami.html

South Beach

Resorts Calendar http://www.south-beach-resorts.com/events.cfm

Miami Life

Magazine Editorial http://www.miamilifemagazine.com/special_feature.html

American

Executive Calendar http://www.americanexecutive.net/home/theme.aspx?id=48

Miami

Provocateur Editorial http://miamiprovocateur.wordpress.com/

Media Impressions/AMG Miami Beach Polo 2010 21

ONLINEE D I T O R I A L , C A L E N D A R S , M E N T I O N S A N D B L O G S

Impressions

Est. Impressions:11,449,856

Miami

Conquistador Blog http://miamiconquistador.blogspot.com/

Scoop Australia Editorial http://www.scoop.com.au/Feature/Plans-for-annual-beach-polo-festival-in-Broome

Itsinmiami.com Calendar http://itsinmiami.com/agenda-april-5th-to-april-11th/Unabashedly

Prep Blog http://www.unabashedlyprep.com/site/entry/us-open-polo-championship/

Miami Herald Editorial

http://www.miamiherald.com/2010/04/23/1591938/sip-cocktails-with-mummy-at-

the.html

The Australian Mention

http://www.theaustralian.com.au/news/executive-lifestyle/barefoot-and-perfectly-

elegant/story-e6frg8k6-1225871255697

Miami

Downtown Life Blog http://www.miamidowntownlife.com/profiles/blog/list?month=04&year=2010

Label Girl Hype Blog

http://www.labelgirlhype.com/2010/04/29/another-day-in-paradise-label-girl-kiki-

duarte/

Luxury Reviews

Matters Editorial

http://luxury-reviews.mattters.com/2010/6/25/versace-medusa-doctor-bag-handbag-

of-the-day

All About Jazz Mention http://www.allaboutjazz.com/php/musician.php?id=20826

Watch Tribe Blog

http://watchtribe.com/blog/hublot-win-2010-miami-beach-polo-world-cup-miami-

beach-florida-april-22nd-%E2%80%93-25th-2010/2010/05/26/

Hotel-De

(Germany) Mention

http://www.hotel-blog.de/strandhotels/beach-polo-eine-neue-trendsportart-erobert-

deutschland/

You Tube:

Venture Strategy Video http://www.youtube.com/watch?v=2YjOKOA0rlc

You Tube: CBS4 Video http://www.youtube.com/watch?v=7uZAB23rPooYou Tube: Go

Live Miami Video wXSsk4J0egk

You Tube: Miami Beach

Polo Video http://www.youtube.com/watch?v=BII7NaCIt1w

You Tube:

Fashion TV Video http://www.youtube.com/watch?v=vksvnysR8ko&feature=fvsr

You Tube:

Miami Herald Video http://www.youtube.com/watch?v=-e2jy7fuwzE&feature=fvsr

You Tube: Miami Beach

Polo AMG Video http://www.youtube.com/watch?v=LORLNSjykSk

You Tube Video http://www.youtube.com/watch?v=Q-gVkNBvTwk

Around Town Calendar

944 Calendar

944 Coverage

944 Video www.9nochukker.com.ar

Miami New Times (Week of April 20, 2010)