2010 cfd campaign training: running a successful campaign marketing the program

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2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

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2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program. Running a successful campaign. What you need: Leadership support Recruiting a good team Develop a good plan Communicate key messages Get the word out Know your audience Partner with charities. - PowerPoint PPT Presentation

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Page 1: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

2010 CFD Campaign Training:Running A Successful Campaign

Marketing the Program

Page 2: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

What you need:• Leadership support• Recruiting a good team• Develop a good plan• Communicate key messages• Get the word out• Know your audience• Partner with charities

Running a successful campaign

Make the Ask!!!

Page 3: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

• Get leadership support and participation in special events

• Get formal introduction of your campaign (email or letter) from leadership

• Seek permission to conduct specific campaign activities:

• Training• Planning• Special fundraising events

Leadership is the key!

Page 4: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

Invite people who are:

• Enthusiastic• Outgoing• Dependable• Positive• Well respected

Recruit Your Team!

Invite people to help you by matching task with talents!

Page 5: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

What you need:• Fit your campaign vision and purpose

• Have a good theme

• Incorporate past campaign successes

• Be equipped with goals for success

• Have a specific timetable

Develop a good Plan

Page 6: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

• WAC-supported use of state time and resources

• One-stop shop

• Give locally, national, or globally

• Charities are vetted and registered with the state of Washington

• Secure, convenient and efficient

Communicating Key Messages

Now more than ever!!!

Page 7: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

Ways to get the word out!

Use them all…often: Posters Fliers Newsletters Email Newspapers Radio Agency & local websites Leadership and staff meetings Invite charities to come speak at your event

Page 8: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

Know your audience

Tailor your information to the group: New Employees

Retiring Employees

Leadership

Volunteers

Page 9: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

Partner with Charities

You can invite charities to come speak at your agency fundraisers about what they do for the community and what donors can do to help.

For more information on charity speakers, or to check out the list of possible speakers in your area, visit our website at www.cfd.wa.gov/speakersbureau

Or you can just go to our homepage and click on the Invite a speaker button at the bottom of the page.

Generate Enthusiasm!!!

Page 10: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

CFD Support

As you plan your campaign, we can support you by providing essential marketing items.

Brochures

Posters

Charity Guides

Page 11: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

CFD Support

For more resources, you can visit our Volunteer Resources page at www.cfd.wa.gov/volunteerresources

You can also call our office at360-704-7148 to ask about other marketing items we can provide you.

Page 12: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program

Coordinator Forum

Food provided by:

Page 13: 2010 CFD Campaign Training: Running A Successful Campaign Marketing the Program