2010 dell power solutions media kit
TRANSCRIPT
1 http://dell.com/powersolutions http://powersolutionsdigital.dell.com
DELL POWER SOLUTIONS
MAGAZINE
MEDIA KIT 2010
http://dell.com/powersolutions http://powersolutionsdigital.dell.com
Get Aboard Dell Power Solutions • DELL POWER SOLUTIONS MAGAZINE
IS AMONG THE LARGEST IT
PUBLICATIONS IN THE WORLD
• GET MORE REACH
– Dell Power Solutions Magazine
reaches core IT management,
technical, and decision makers
worldwide
– Combined Print /Digital Edition
Circulation: 400,000+ with each
quarterly issue
– Web Edition Visits: 250,000+ each
quarter
• GET MORE COMPELLING CONTENT
– Dell Power Solutions Magazine
delivers 100+ pages of compelling IT
technical articles, case studies, and
white papers in each issue you can’t
get anywhere else
– In addition to our team of staff
writers/editors, contributing authors
include IT subject-matter experts,
engineers, marketers, and business
partners
– Editorial is oriented to the deep
technical side, and complemented
with CXO-level thought leadership
feature content
• GET MORE FREQUENCY
– Dell Power Solutions Magazine is
published quarterly, plus multiple
Special Edition bonus issues
– Weekly postings of fresh editorial
content on our dell.com mega-site
– Follow us on Facebook and Twitter
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The Consummate
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IT Professionals
v2010.02
http://dell.com/powersolutions http://powersolutionsdigital.dell.com
• YOUR CONTENT IN DELL POWER SOLUTIONS
MAGAZINE IS PUBLISHED IN TRIPLICATE ACROSS
OUR PRINT, DIGITAL, AND WEB EDITION FORM
FACTORS
• PRINT EDITION
– Our customary Print Edition is 100+ pages in a
perfect-bound, end-to-end 4-color format—printed
on glossy, recycled-content paper
– Individual copies are polybagged and postal mailed
worldwide, with regional flysheet inserts
– Bulk shipments go worldwide to the Dell sales
force and office locations, business partners,
and tradeshows
• DIGITAL EDITON
– Our eco-friendly Digital Edition has been
redesigned from front to back for 2010 on a state-
of-the-art digital book-reader platform
– Digital Edition subscribers get an e-mail invite as
soon as new issues are available
– The last 8 issues are available online and eminently
searchable—including all editorial, advertising, and
special insert content
– Digital ―postcard‖ or video insertions are
available
– Test drive a sample issue at
powersolutionsdigital.dell.com
• WEB EDITION
– Our dell.com mega-site is packed with all content
from the latest issue, plus late-breaking content as
it emerges from the Dell Power Solutions engine
– Your content lives online in its entirety for 24
months: the last 8 issues are always available in
our Archives section
– Visit us at dell.com/powersolutions
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Print, Digital, and Web: You Get it All
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• Key results from the 2009 Dell Power Solutions subscriber
survey *
– 97% agree that Dell Power Solutions showcases
new products, solutions, and services they may
need
– 88% visited a Dell Web site to find more
information as a result of reading the magazine
– Nearly 80% of the global Dell Power Solutions
reader base consists of IT management or
technical decision makers
– 73% see Dell Power Solutions as providing unique
information that can’t be found anywhere else
– 73% rated content as ―Valuable‖ or ―Very Valuable‖
– 72% considered Dell for a solution where they
otherwise would not have
– 61% visited an advertiser’s Web site
– 59% said the magazine is influential in their buying
decisions
4
Readership Survey Feedback
* Primary research conducted in April 2009 by Sentient Services LP, across
1,300 randomly selected Dell Power Solutions subscribers globally in the
Americas, APJ, and EMEA geographies.
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Readership Demographics
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JOB TITLE AMER APJ EMEA GRAND
TOTAL
1. Executive Mgmt 15.4% 9.1% 8.1% 11.9%
2. IT Manager 29.2% 40.6% 47.4% 37.0%
3. Systems Engineer/Consultant 17.6% 17.2% 15.9% 17.0%
4. Systems Administrator 12.6% 9.2% 9.3% 10.9%
5. Systems Analyst 4.1% 2.7% 1.5% 3.0%
6. Network Administrator 8.1% 5.1% 3.0% 6.0%
7. Marketing/Sales 5.5% 4.9% 5.5% 5.4%
8. Project Manager 2.1% 2.8% 2.1% 2.3%
9. Other 5.5% 8.4% 7.0% 6.5%
Grand Total 100.0% 100.0% 100.0% 100.0%
COMPANY ANNUAL REVENUE AMER EMEA APJ GRAND
TOTAL
1. Less than $5M 28.6% 22.2% 25.4% 26.1%
2. $5M to $9M 9.7% 21.8% 13.3% 14.0%
3. $10M to $49M 14.0% 23.1% 14.1% 16.8%
4. $50M to $99M 9.8% 10.5% 9.7% 10.0%
5. Greater than $100M 23.7% 14.3% 28.7% 21.8%
6. Greater than $1B 14.1% 8.2% 8.9% 11.4%
Grand Total 100.0% 100.0% 100.0% 100.0%
COMPANY TOTAL EMPLOYEES AMER EMEA APJ GRAND
TOTAL
1. Less than 200 32.6% 26.1% 27.6% 29.9%
2. 200-500 11.5% 30.2% 18.2% 17.9%
3. 500-1000 11.3% 15.7% 15.1% 13.2%
4. 1000-5000 19.0% 11.7% 23.5% 17.9%
5. Greater than 5000 25.5% 16.3% 15.6% 21.1%
Grand Total 100.0% 100.0% 100.0% 100.0%
INDUSTRY/SECTOR AMER EMEA APJ GRAND
TOTAL
1. Education 13.9% 5.0% 9.2% 10.6%
2. Financial Services or Banking 9.6% 6.6% 10.1% 8.9%
3. Government or Military 11.6% 6.9% 6.2% 9.3%
4. Healthcare 7.1% 9.8% 2.9% 7.1%
5. Hospitality 1.0% 0.5% 1.8% 1.0%
6. Internet or Internet Service Provider 3.9% 4.1% 4.7% 4.1%
7. Manufacturing 16.4% 24.2% 25.4% 20.3%
8. Retail 4.4% 5.1% 4.7% 4.7%
9. Telecommunications 5.0% 4.5% 6.3% 5.1%
10. Utilities 2.3% 2.0% 2.2% 2.2%
11. Other 24.7% 31.4% 26.5% 26.9%
Grand Total 100.0% 100.0% 100.0% 100.0%
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Editorial Calendar 2010
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IT Professionals
ISSUE DATE EDITORIAL THEMES
PUBLICATION
DATE (DROP
DATE)
PRESS
DATE
ONLINE
DATE
EDITORIAL
DEADLINE
AD SPACE
DEADLINE
AD
REVIEW
DATE
AD MAT'LS
DEADLINE
2010 Issue 1 Core Themes: Server and Client
Virtualization; Client Lifecycle
Management; and Systems
Management [Regular 100-page
magazine]
3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010
2010 Issue 1:
Windows 7
Migration Guide
Bonus Issue
Windows 7 Migration Guide
[Separate 52-page ride-along
magazine; will be distributed to
all subscribers]
3/11/2010 2/19/2010 3/11/2010 11/27/2009 1/12/2010 1/15/2010 1/22/2010
2010 Issue 2 Core Themes: Cloud Computing;
Mobility Management in the
Enterprise; and Unified
Communications
6/10/2010 5/21/2010 6/10/2010 2/26/2010 4/9/2010 4/16/2010 4/23/2010
2010 Issue 3 Core Themes: Managing
Virtualized Environments; Social
Media and Collaboration; and
Network Security
9/9/2010 8/20/2010 9/9/2010 5/28/2010 7/9/2010 7/16/2010 7/23/2010
2010 Issue 4 Core Themes: Systems
Management; Storage
Virtualization; and Customer
Relationship Management
12/2/2010 11/12/2010 12/2/2010 8/20/2010 10/1/2010 10/8/2010 10/15/2010
In Every Issue Application Development;
Automated IT Management;
Case Studies; Cloud Services;
Collaboration; Databases; Client
Operating Systems; Desktops,
Laptops, and Workstations;
Green IT; IT Services; Mobility
Management; Operating
Systems; Power/Cooling; Rack
and Blade Servers; Security;
Server Operating Systems;
Storage; Systems Management;
and Virtualization
* Schedule and Featured Topics
subject to change.
Last Update: 28 January 2009
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Rate Card 2010
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DISPLAY ADVERTISING RATES 1X 2X 4X 6X 8X
Spread, 4-color $ 36,795 $ 35,325 $ 33,995 $ 32,990 $ 31,980
Full Page, 4-color $ 19,500 $ 18,115 $ 17,450 $ 16,825 $ 16,400
1/2 Page, 4-color $ 12,250 $ 11,725 $ 11,305 $ 10,850 $ 10,570
1/4 Page, 4-color $ 7,425 $ 7,265 $ 6,815 $ 6,615 $ 6,390
PREMIUM ADVERTISING POSITION CHARGES (IN ADDITION TO BASE ADVERTISING RATES)
Premium for Inside Front Cover (C2) +25 %
Premium for Inside Back Cover (C3) +15 %
Premium for Outside Back Cover (C4) +25 %
First 15 pages, special position +10 %
PRODUCT SPOTLIGHT ADVERTISING RATES 1X 2X 4X
1/6 Page, 4-color $ 4,150 $ 3,900 $ 3,650
SPONSORED EDITORIAL INSERTIONS PER PAGE
(WITH AD)
PER PAGE
(WITHOUT AD)
Contributed Editorial (editable manuscript provided) $ 4,000 $ 7,000
Contributed Case Study (editable manuscript provided) $ 4,000 $ 7,000
Writing Services (incremental to Contributed Editorial or
Contributed Case Study insertion cost) On request
INSERTS INSERTION RATE
Bind-in Postcard Insert On request
Bind-in Multi-page Insert On request
Bind-in Gatefold Insert On request
Postal Polybag Flysheet Insert On request
SPECIAL PARTNER SECTIONS INSERTION RATE
2 Pages On request
4 Pages On request
5+ Pages On request
DIGITAL EDITION ADVERTISING PROGRAMS INSERTION RATE
Digital Polybag Insert $ 4,000
Digital Postcard Insert $ 3,000
Video Placement $ 3,000
SPECIAL EDITION MAGAZINES
Custom Publishing approach, based on requirements On request
* Rates subject to change.
Last Update: 25 January 2010
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Ad Specifications
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Full Bleed measurements include 1/8" bleed on either three or four page edges as needed.
SUBMIT MATERIALS TO:
Dell Power Solutions
c/o Katherine Hartlove
TDA Group, LLC
800 West El Camino Real, Suite 380
Mountain View, CA 94040
NOTE: Dell Inc. must approve all ads prior to publication. Dell reserves the right to reduce any material that is larger than the specified sizes and the advertiser/agency is required to pay for the services involved. Dell may reject files that do not meet the specifications listed or reserve the right to charge the advertiser for required changes to meet production specifications.
• MAGAZINE TRIM SIZE: 8.375 in. x 10.875 in.
• PRINTING PROCESS: Web offset,150 lpi; All pages 4-color process
• BINDERY: Perfect bound
• PRODUCTION FORMATS:
– Application source files with all printer/screen fonts and any links (Adobe InDesign,
Adobe Illustrator, and Adobe Photoshop are preferred formats)
– All continuous files should be 300 dpi; Vector files should be 2400 dpi
– No RGB colors; No PMS colors
• SAFETY: Allow 1/4 in. margin on all sides for live matter
• PROOFS: Color proof at 100% should be submitted with the file
• FILE DELIVERY: FTP services available; please contact us for upload instructions
HALF-PAGE
HORIZONTAL
7.0 in. x 4.75 in.
HALF-PAGE
VERTICAL
3.4 in. x 8.9 in.
QUARTER-PAGE
HORIZONTAL
7.0 in. x 2.45 in.
FULL-PAGE
7.625 in. x 10.125 in.
HALF-PAGE
HORIZONTAL
8.625 in. x 5.375 in.
HALF-PAGE
VERTICAL
4.15 in. x 11.125 in.
QUARTER-PAGE
HORIZONTAL
8.625 in. x 3.0 in.
FULL-PAGE
8.625 in. x 11.125 in.
NON-BLEED
FULL BLEED
2-PAGE SPREAD
17.0 in. x 11.125 in.
Phone: 650.919.1200 x170
Fax: 650.919.1210
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The Dell Power Solutions Magazine Product Spotlight section is the
ideal place to advertise your product offerings. The Product
Spotlights are a standard 1/6–page size and are created for you—
all you have to do is supply your 100-word product summary, logo,
and contact information using a supplied template. Your Product
Spotlight is published in all copies and versions of our Print Edition,
plus it is hosted online in our Digital Edition and Web Edition
publications for 24 months.
GET NOTICED!
The section offers readers the opportunity to quickly browse and
select specific solutions they need, and offers partners a low-cost
entry to convey their message to an exclusive Dell audience of
loyal customers and prospects.
RATE INFORMATION (INCLUDES LAYOUT AND DESIGN)
SIZE 1X 2X 4X
1/6 page $4,150 $3,900 $3,650
MECHANICAL SPECIFICATIONS
Please send the following information by the ad close
deadline to your Account Manager:
• 100 words of content, including a headline and
―call to action‖
• Company logo
• Contact information (URL, phone, and address)
• Illustration or photograph (optional)
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New: Product Spotlight Ads
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What is it? A special bonus issue of Dell Power Solutions
Magazine, 100% focused on Windows 7 migration for
business and commercial customers.
When/how will it be delivered? It will be included as a
separate 52-page magazine in the polybag mailing for the
Dell Power Solutions March 2010 issue, plus available in its
entirety online in Web Edition and Digital Edition (book-reader)
formats.
What insertion opportunities exist for Dell partners? Editorial,
advertising, and product spotlight positions are available in the
Partner Section of the magazine, subject to Dell approval.
What are the costs? See the separate rate card for costing.
Your editorial or advertising content in the Windows 7 Migration
Guide will be delivered to the worldwide Dell Power Solutions
subscription list, sales associates, and special events—a combined
print/digital distribution of 400,000+. Additionally, your content will be
online at dell.com/powersolutions, our Web Edition mega-site that
regularly sees over 250,000 unique visitors each quarter, and also
available in our Digital Edition at powersolutionsdigital.dell.com. Plus,
your ad or sponsored content lives on post-print: The last 8 issues of
Dell Power Solutions Magazine are always available online.
10
Windows 7 Migration Guide
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Contact Your Dell Power Solutions Account Manager Today
for Advertising Rates and Specs
Opportunity
The guide includes original, compelling editorial content to accelerate efficient migration to Windows 7
on Dell desktop, laptop, and workstation platforms for business organizations. The proposed lineup
includes coverage on how to map a Windows 7 migration path, streamlining migration with Dell
services, using client management tools to manage the migration, Dell client system product
showcase (Latitude, Optiplex, and Precision), Windows 7 mobility features, Windows Server 2008 R2
integration, conducting a Windows 7 deployment, addressing Windows 7 application compatibility,
and more—and, of course, we need your content.
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Editorial and Sales Contacts
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EDITORIAL AND PUBLISHING CONTACTS
Tom Kolnowski
Editor-in-Chief and Publisher
512.728.9033
512.283.0109 | fax
Kathryn White
Features Editor
512.725.1317
512.283.0109 | fax
Cissy Walker
Business Development Manager
512.724.2752
512.283.0109 | fax
Dawn Davidson
Senior Editor
512.723.6325
512.283.0109 | fax
Amy J. Parker
Editorial Assistant
512.723.1293
512.283.0109 | fax
Debra McDonald
Managing Editor
650.919.1200 x108
650.919.1210 | fax
ADVERTISING SALES CONTACTS
Kyle Walkenhorst
Sales Director
323.340.8585
Shaun Mehr
Sales Account Manager
Western U.S. and LAD
949.923.1660
Steve Branda
Sales Account Manager
Eastern U.S. and Canada
steve.branda@
sprocketmedia.com
201.280.7422
Mark Makinney
Sales Account Manager
EMEA/APAC
mark.makinney
@sprocketmedia.com
805.785.0578
Scott Hallquist
Advertising Assistant
scott.hallquist
@sprocketmedia.com
323.254.0905
Katherine Hartlove
Ad Coordinator
654.919.1200 x170
650.919.1210 | fax
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• Ad copy cannot refer to product pricing.
• Ad copy cannot refer to companies or products of those companies that compete
with Dell.
• All information in ads must be verifiable. Support material for any claims that appear
in the ad—including percentages or numbers—must accompany the ad.
• All appropriate trademark information pertaining to Dell Inc. must appear in ads.
• All advertisements must be professional and meet the quality and technical
standards of Dell Power Solutions.
• Ad copy that is text-heavy and may be confused with editorial content is required to
add the word ―advertisement‖ to the top center of the page.
• Ad copy will be reviewed by Dell legal counsel prior to publication.
• Any ad that is co-branded or includes the Dell logo will be subject to Dell Branding
Guidelines look and feel.
• Dell Inc. may accept or reject any ad based on the above guidelines and space
availability in each issue.
• Dell Inc. is not liable for advertiser costs in the event that an ad is rejected for non-
compliance with any of the above guidelines.
TIPS FOR MARKETING SUCCESS WITH YOUR AD
• Keep your key advertising message prominent and concise.
• Create uncluttered ads that are not confusing to the eye.
• Make sure your company name, phone number, and Web address are prominent
so the reader can easily contact you.
• Consider including a call-to-action to encourage readers to respond to your
message.
12
Advertising Guidelines
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