2010 derby dolls partnership opportunities

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Outline of Partner Benefits L.A. Derby Doll 2010 Partnership Opportunities

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The 2010 LA Derby Dolls season Partnership Opportunities

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Page 1: 2010 Derby Dolls Partnership Opportunities

Outline of Partner Benefits

L.A. Derby Doll 2010 Partnership Opportunities

Page 2: 2010 Derby Dolls Partnership Opportunities

Roller Derby RevolutionThe L.A. Derby Dolls were formed in 2003 by two women who shared the unlikely dream of bringing banked track roller derby back to Los Angeles. In the years since, Ninburg and Templeton have worked tirelessly to resurrect an all-but-forgotten American sport, and re-conceptualize roller derby for a new generation of fans.

Today, Roller Derby is the fastest growing sport in the U.S. among women. In 2009, there were more than 450 leagues nationwide, with the numbers growing daily… And none are as impactful as the L.A. DERBY DOLLS!

The L.A. Derby Dolls are one of only 4 leagues nationwide who currently skate on a banked track. Banked Track Roller Derby creates an explosion of speed and style, with skaters propelling into one another like weapons of mass destruction.

Why Roller Derby?

450 leagues worldwide, 17,000 registered participantsFastest growing women’s sportFan LoyaltyImpactful, relevant activations

Page 3: 2010 Derby Dolls Partnership Opportunities

L.A. Derby DollsThe L.A. Derby Dolls are Los Angeles’ original, women’s banked track roller derby league. Soaring on our 100 x 60 foot track, the Dolls are taking competitive women’s sports to thrilling new heights. Banked track roller derby is a full-contact sport played at breathtaking speeds.

Unlike the roller derby of yesteryear, the L.A. Derby Dolls play a game that is raw and unscripted. This is the real deal, and the spectators know it. Every game is a sellout. Our fans' enthusiasm could give the Lakers a run for their money: When a jammer hits the back of the pack, the crowd roars. They holler, they chant, they stomp their feet against the metal bleachers. As Los Angeles Times reporter Scott Gold wrote after a recent derby bout, "It's so loud you can barely hear yourself drink.”

In true DIY fashion, the L.A. Derby Dolls' track was designed and built by our skaters, friends and family. It is the fulfillment of a dream that required a considerable investment of time, money and willpower. The finished product - constructed of wood, steel and masonite, and held together by thousands of nuts and bolts - has become as much a part of our league as any skater.

Page 4: 2010 Derby Dolls Partnership Opportunities

L.A. Derby DollsFounded in 2003 by artist friends Rebecca “Demolicious” Ninburg and Wendy “Thora Zeen” Templeton, with the vision that a banked track roller derby league by the skaters, for the skaters, would exist as an outlet for athleticism, empowerment and community for fearless, fun-seeking women.

LADD is:

A traveling League consisting of 5 home teams and 2 All Star teamsCommunity and socially responsibleBuilding future starsAspirational – this is the “Big Show”Image DriversTrend LeadersLeading the sport in Commercial Media CoverageAn EventA BRAND!

Page 5: 2010 Derby Dolls Partnership Opportunities

L.A. Derby Dolls

Page 6: 2010 Derby Dolls Partnership Opportunities

L.A. Derby Dolls

Page 7: 2010 Derby Dolls Partnership Opportunities

“The Doll Factory”Our venue-The Doll Factory, is nestled in Historic Filipinotown, adjacent to Silver Lake, Echo Park and Downtown Los Angeles. This one-time ice cream factory now serves as L.A. Derby Dolls HQ: a place to practice, play and take care of business.

Features:

55,000 square foot warehouse1700 person event capacityVIP & General Admission SeatingTracks - Flat and BankedParty room – 125 person capacityDoll MallMusic stageRegistered Filming Location

Page 8: 2010 Derby Dolls Partnership Opportunities

“The Doll Factory”

Page 9: 2010 Derby Dolls Partnership Opportunities

At Home: L.A. Derby Dolls grew from 3 to 5 home season teamsHosted it’s second annual Jr. Derby Camp

Awards:The Derby Dolls were honored as “Treasures of Los Angeles” by Los Angeles’ Central City Association

Community: Joined efforts with St. Vincent Hospital to host a Women’s Health FairHosted a food drive for MEND Food BankHRC Fundraiser and Special Guest Appearance at Annual GalaParticipated in Mayor’s Day of Service and taught Children of the Night program how to skateWorked with the city’s Commission on the Status of Women to organize and host wellness clinic and Job FairHeld a Skate-A-Thon to raise funds for AIDS Project Los AngelesPlayed LA Fire Fighters in a charity Broomball challenge to benefit the LAFD Widows, Orphans and Disabled Firemen’s Fund

Eric Garcetti:  "The Derby Dolls are revitalizing the sport of rollerderby... But the Dolls have done more than just bring this exciting sport to HiFi -- they have become active community partners participating in numerous community clean-ups and volunteer efforts to improve the quality of life in the neighborhood and in Los Angeles."

2009 Year in Review

Page 10: 2010 Derby Dolls Partnership Opportunities

2009 Year in ReviewFilm, TV & Radio:

“Oprah” – Featured the Derby Dolls teaching 4 women to skate and play roller derby“Whip It” – Drew Barrymore’s directorial debut written by LADD’s own Maggie Mayhem and featured 2 of our own skaters as Hurl Scouts. The Doll Factory hosted the “Whip It” press event and skaters were hired for promotional activities surrounding the movie in 3 cities.

NBC’s “Kath & Kim”- venue and skaters integrated into storyline

“Carson Daly”- LADD’s Iron Maiven guest appearance

KTLA’s Gayle Anderson aka Strawberry Slamcakes at The Doll Factory“Good Morning America” ‘Roller Derby Saved My Life’G4 – “Attack of the Show”KROQ – Dave, Mike and Mugs take on the Derby DollsFanboy Planet – Suzy Snakeyes on ‘Whip It’Exminder.com – Varsity Brawler, Tough Cookies Bout ReviewLA Weekly FeatureJACK-FM radio spots

Ellen Page:  "Well, when I first came, my mind was just shattered. I couldn't believe this world with these amazing women. At first I was just thrilled and excited with the prospect of getting to learn how to do this. I wanted to do all the skating and I wanted to do everything I possibly could... the L.A. Derby Dolls were so kind, because they're women with jobs and lives and they would come in and scrimmage with me. I'd be ready to vomit but they just encouraged me to keep going at it."

Page 11: 2010 Derby Dolls Partnership Opportunities

In the Community

Page 12: 2010 Derby Dolls Partnership Opportunities

Oprah guests learning to skate

Derby Dolls as Hurl Scouts promoting Whip It on the red carpet

Zoe Bell & Eve with Jr. Derby Dolls at Whip It Press Event

Cast of Whip It in webcast Q & A session at conclusion of Whip It Press Bout

In the Press

Page 13: 2010 Derby Dolls Partnership Opportunities

Fans

El Random Hero of LA Eastside Blog: "...it all takes a life of its own. The anticipation that looms in the air before the bout begins. The chitter-chatter of everyone rushing in into the Doll Factory waiting for the mayhem and chaos to being. You can feel the excitement in the air as the clock counts down.”

Fan Affinity Numbers General Sponsorship Affinity:

Would purchase sponsor product over non-sponsor 85%Would try new product if it sponsors this event 80%Feel positively towards event sponsors 85%Opt-in for partner info 38%

Key Insights:% of the audience that attend on a regular basis 52%Likelihood of attending next event 88%% of audience that attended have children 62%% of audience that rated the event very positively 92%Overall average rating of event was 4.67 out of 5

Social Media ReachFacebook Fan page- 2933 fansMyspace friends- 12,134 friendsTwitter-1255 followersNewsletter subscribers- 5,500

Demographic/Psychographic StatsDemo:Primarily in the coveted demographic of 21-35 year olds50% of Derby Doll fans are ages 25-3554% male/46% female76% have a household income of $50k and up58% are repeat customersPredominantly based in Southern California

Psycho:Interested in hip brands that match their energy and enthusiasm for popular cultureRaised on brandsEarly adoptersTechnology-savvyEnvironmentally and socially consciousLovers of music, culture and artInfluencers within their social circleArmed with disposable income

Page 14: 2010 Derby Dolls Partnership Opportunities

Fans

Page 15: 2010 Derby Dolls Partnership Opportunities

Celebrity Fans & Appearances

Page 16: 2010 Derby Dolls Partnership Opportunities

Past Media Highlights

“Riding a national resurgence, the L.A. Derby Dolls have been building momentum since holding their first event in 2004.”

“‘It’s the best sport ever!’”– Ellen Page on the LA Derby Dolls, to The Advocate

Page 18: 2010 Derby Dolls Partnership Opportunities

2010 SeasonHome Bout ScheduleJan. 23: Sirens vs Varsity BrawlersFeb. 13: Tough Cookies vs Fight CrewMar. 6: LADD vs SDDDMar. 27: LA Ri-ettes vs. Team LegitMar. 28 Baby Doll BrawlApril 17: Tough Cookies vs Varsity Brawlers May 1: LA All-Stars May 15: Swarm vs Fight Crew June 12: LA All-StarsJune 13: Baby Doll BrawlAug. 28: Sirens vs Tough CookiesSept 11: LA All-StarOct. 02: Fight Crew vs SirensOct. 23: Swarm vs Tough CookiesNov. 13: Fight Crew vs Varsity BrawlersNov. 14 Baby Doll BrawlDec. 04: CHAMPIONSHIPS (Teams TBD)

Updates Derby Por Vida Classes

Boutcast!

Interleague Games

More “Away Games” San Diego Derby Dolls Battle on the Bank III Red Dirt Rebellion, Oklahoma City The Big One Tournament

New tracks/leagues

Derby Doll Training Camp

“Freshmeat” Program

Jr. Derby Program & Summer Camp

Community Outreach

Partnerships

Page 19: 2010 Derby Dolls Partnership Opportunities

Partnership Levels and InvestmentsOur goal is to build creative, flexible and excitement generating Packages and Promotions with our Partners while upholding the standards and values of the Derby Dolls.

While each package is uniquely crafted to meet the goals and objectives of the Partner, standard benefits would include as follows:

Ellen Page:  "Well, when I first came, my mind was just shattered. I couldn't believe this world with these amazing women. At first I was just thrilled and excited with the prospect of getting to learn how to do this. I wanted to do all the skating and I wanted to do everything I possibly could... the L.A. Derby Dolls were so kind, because they're women with jobs and lives and they would come in and scrimmage with me. I'd be ready to vomit but they just encouraged me to keep going at it."

Page 20: 2010 Derby Dolls Partnership Opportunities

Partner BenefitsPresenting Sponsor –

Power Jam - $100KPremiere Sponsor –

The Whip - $50K Sustaining - $25K+ Supporting -$15K+ Team - $5K+

On Site Branding & Promotional OpportunitiesOn Site Branding & Promotional OpportunitiesOn Site Branding & Promotional OpportunitiesOn Site Branding & Promotional OpportunitiesOn Site Branding & Promotional OpportunitiesOn Site Branding & Promotional Opportunities

On-Site Banner(s) Signage 4 3 2 2 1

Slide Show Ad x x x x x*

Program Ad Full Page Color Full Page Color 1/2 Page B/W 1/2 Page B/W 1/4 page B/W

Bout Shout Outs x x x x x

Donate product/service to Raffle x x x x x

Tickets10 VIP Seats or 20 General

Admission 8 VIP Seats or 16 General Admission 4 VIP Seats or 8 General Admission 4 Hospitality or 8 General Admission 2 Hospitality or 4 General Admission

Vendor Booth Premiere Location x x x x*

On-Site Sampling x x x x

Opportunity to provide inserts in event oriented materials x x x

In-Venue Commercial/Promo Spot x x

Naming right or presenting sponsorship of bout (s) 2 1

Scoreboard logo x

Naming right of section or area of The Doll Factory x

Page 21: 2010 Derby Dolls Partnership Opportunities

Partner BenefitsPresenting Sponsor –

Power Jam - $100KPremiere Sponsor -

The Whip - $50K Sustaining - $25K+ Supporting -$15K+ Team - $5K+

Marketing, PR & Tie-InsMarketing, PR & Tie-InsMarketing, PR & Tie-InsMarketing, PR & Tie-InsMarketing, PR & Tie-InsMarketing, PR & Tie-Ins

Rights use of LADD logo x x x x x

Recognition in PR efforts x x x x x

Use of Private Party Room/Development of customized hospitality events to suit

the interest of target market

x x* x* x*

Opportunity to involve sponsors preferred charitable organization or

cause

x x x x

Season post mortem x x x x

Right of first option in additional categories

x x x

Tickets or invitations to ancillary parties, receptions, shows, launches, etc.

x x x

Dedicated Press Release x x

Access to Dolls/Appearances x x

Unique promotional opportunities x x

Category Exclusivity x x

Opt-in data gathering x x

Logo on Promotional Materials & Advertising

x

Page 22: 2010 Derby Dolls Partnership Opportunities

Partner BenefitsPresenting Sponsor -

Power Jam - $100KPremiere Sponsor -

The Whip - $50K Sustaining - $25K+ Supporting -$15K+ Team - $5K+

Web, Internet & Social NetworkingWeb, Internet & Social NetworkingWeb, Internet & Social NetworkingWeb, Internet & Social NetworkingWeb, Internet & Social NetworkingWeb, Internet & Social Networking

Logo & Link on Sponsor Page x x x x x

Tweets x x x x x

Facebook logo & mentions x x x x x

Newsletter Feature(s) 2 1 x x

Banner Ad on LADD site x x x

Boutcast Promos x x

Boutcast Sponsor x opportunity

Additional Available Event PerksAdditional Available Event PerksAdditional Available Event PerksAdditional Available Event PerksAdditional Available Event PerksAdditional Available Event Perks

Cross promotional opportunities with other sponsors Negotiable Negotiable Negotiable Negotiable

Co-branded promotional products Negotiable Negotiable Negotiable Negotiable Negotiable

Parking Passes Negotiable Negotiable Negotiable

Halftime on-track audience activation Negotiable Negotiable

Page 23: 2010 Derby Dolls Partnership Opportunities

JOIN US FOR THE 2010 SEASON!!For Sponsorship and Promotional Opportunities with The Los Angeles Derby Dolls

Contact: Beau BrownThe Black Hill [email protected]

www.derbydolls.com/la