2010 fox cities economic outlook survey. survey composition
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2010 Fox Cities Economic Outlook Survey
Survey Composition
Composition of Surveyed Businesses
Service25%
FIRE10%
Trade20%
Other20%
MFG25%
Survey by Number of Employees
1 to 1036%11 to 50
33%
51 to 10018%
500 +4%
101 to 5009%
Was your firm’s local employment: ahead, the same as or behind the
previous year?
Actual Employment Previous Year
44%
32.5%
21.5%
52%
42.5%40.5%
3%
24%
36.5%
1% 1% 1.5%0%
10%
20%
30%
40%
50%
60%
Ahead Same Behind NA
2006 2007 2008 2009 2010
How would you rate the availability of qualified
workers for the positions that you filled?
Availability of Qualified Workers61%
48.5%
64.5%
32%36.5%
15%
5.5%
12.5%
7%1.5% 2.5%
13.5%
0%
10%
20%
30%
40%
50%
60%
70%
Excel/Good Avg. Below/Poor NA
2006 2007 2008 2009 2010
Average Unemployment Rates 1996-2009Average Unemployment Rates 1996-2009Wisconsin Department of Workforce Development
7.8%
2.9%
8.4%
3.6%
9.6%
5.4%
2.0%
3.0%
4.0%
5.0%
6.0%
7.0%
8.0%
9.0%
10.0%
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Fox Cities WI US
Unemployment Rates 2009Unemployment Rates 2009Wisconsin Department of Workforce Development
6.9%
7.5%
8.3%
7.7%
9.7%
8.5%
6.00%
7.00%
8.00%
9.00%
10.00%
Jan Feb Mar Apr May Jun Jul Aug Sept Nov Dec
Fox Cities WI US
Was your gross sales activity:ahead of, the same,
or behind the previous year?
Actual Gross Sales in Previous Year
61%
48%
32.5%32%
14%
13.5% 5.5%
45.5%
31.5%
1.5%7%
8%
0%
10%
20%
30%
40%
50%
60%
70%
Ahead Same Behind NA
2006 2007 2008 2009 2010
Were your profits:ahead of, the same as
or behindthe previous year?
Actual Profits in Previous Year67.5%
33%35%
14%
19.5%17.5%
15.5%
36%40.5%
3%9.5% 9%
0%
10%
20%
30%
40%
50%
60%
70%
Ahead Same Behind NA
2006 2007 2008 2009 2010
What was the average change in salary for your
Fox Cities Employees?
Average Change in Salary in 2009
15.5%29%
64.5%69%
47%
25%
8.5% 7%2%4.5%
6.5%
0%2.5%
11%
8.5%0%
10%
20%
30%
40%
50%
60%
70%
80%
less than 3% 3-4% 5-6% More than 6% NA
2006 2007 2008 2009 2010
Forecast Change in Salary in 2010
13%
45%
57%
72%
29.5%29%
8% 8%3%3%
4%3%4%
13.5%8.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
less than 3% 3-4% 5-6% More than 6% NA
2006 2007 2008 2009 2010
2009 Forecasts vs.
2009 Actual Performance
22% 21.5%
41%
32.5%
39%
33%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
EmploymentIncrease/Ahead
Gross SalesIncrease/Ahead
Net ProfitsIncrease/Ahead
2009 Forecast 2009 Actual
2009 Forecast vs. 2009 Actual
Turning now to the coming year, do you anticipate your
local employment to:increase, remain the same
or decrease?
Forecast of Local Employment in Coming Year
49%
22%
40%
50%
59.5%56%
1%
17.5%
3.5%0% 1% .5%
0%
10%
20%
30%
40%
50%
60%
70%
Increase Remain Decrease NA
2006 2007 2008 2009 2010
Do you expect your gross sales volume to…
increase, remain the same, or decrease?
Forecast of Gross Sales in Coming Year
88.5%
41%
73%
10.5%
30.5%19%
1%
22.5%
4% 1%6%4%
0%10%20%30%40%50%60%70%80%90%
100%
Increase Remain Decrease NA
2006 2007 2008 2009 2010
Do you expect profits to: increase,
remain the same or decrease?
Forecast of Profits in Coming Year87%
39%
65.5%
9%
32.5%25.5%
1%
22%
4.5% 4% 6.5%4.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Increase Remain Decrease NA
2006 2007 2008 2009 2010
Is your firm planning a local capital expansion?
Planning Capital Expansions
Planning Capital Expansions 2009 Survey
Yes15%
No85%
Planning Capital Expansions 2010 Survey
Yes14%
No86%
2009 Forecasts vs.
2010 Forecasts – Are we more optimistic?
22%
40% 41%
73%
39%
65.5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
EmploymentIncrease/Ahead
Gross SalesIncrease/Ahead
Net ProfitsIncrease/Ahead
2009 Forecasts 2010 Forecasts
2009 Forecasts vs. 2010 Forecasts
How would you rate the vitality of the national economy at this present
time?
National Economic Vitality
43.5%
2%4.5%
52%
13%
22.5%
3.5%
84.5%
73%
1% 0.5%0%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Excel/Good Avg. Below/Poor NA
2006 2007 2008 2009 2010
How would you rate the vitality of the
Fox Cities economy at this present time?
Fox Cities Economic Vitality
69%
13%13.5%
31%38%38.5%
0.5%
47.5%48%
0% 1.5% 0%0%
10%20%30%40%50%60%70%80%90%
100%
Excel/Good Avg. Below/Poor NA
2006 2007 2008 2009 2010
Economic Vitality Perceptions 2000-2010 Surveys
39.5%
13.% 13.5%
57%
69%
56%
47%
26%25%
70%
96%
94%
41%
7%11%
39.5%46% 43.5% 44%
18%
2%4.5%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Fox Cities National
By the end of the year, do you anticipate the Fox Cities
economy will have….grown, stabilized, or declined?
Economic Projection73%
12.5%
27.5% 28%
60.5%
69%
0%
27%
3.5%0% 0% 0%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Grown Stabilized Declined NA
2006 2007 2008 2009 2010
When do you feel the economy will rebound?
Recovery by Quarter
1.8%
8.5%
32.3%
21.5%
38.9%
1.2%0%5%
10%15%20%25%30%35%40%45%50%
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr 2011 NA
Compared to other US Cities of similar size, how would
you rate the Fox Cities as a place in which to do
business?
Fox Cities Compared to Other Places in which to do Business
95%
71%75%
4%
23%18%
0% 4%6.5%
1% 2%0.5%0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Much/Better Same Worse/Much NA
2006 2007 2008 2009 2010
Compared to other US Cities of similar size, how would
you rate the Fox Cities as a place in which to live?
Fox Cities Compared to Other Places in which to Live
98%89.5%
92.5%
2%9%
5.5%1% 1%
1.5% 0% 0.5%0.5%
0%10%20%30%40%50%60%70%80%90%
100%
Much/Better Same Worse/Much NA
2006 2007 2008 2009 2010
2010 Economic Outlook Summary
There were fewer businesses that realized an increase in employment, sales and profits during 2009 versus 2008.
The number of businesses expecting an increase in employment in 2010 is up significantly from last year’s survey.
Most businesses, however, expect employment levels to remain the same. With fewer firms forecasting a decrease in employment for 2010.
Salary increases in 2009 were primarily less than 3 percent. And projections for 2010 salary increases also is expected to be less than 3 percent.
Forecast in gross sales and profits is significantly more optimistic than last year, with a greater number of businesses anticipating an increase.
The number of planned capital expansions is about the same as last year.
2010 Economic Outlook Summary
Faith in the local economy remains stronger than the national economy and up slightly from 2009.
The majority of the businesses believe that the Fox Cities economy will stabilize in 2010.
The vast majority of the businesses still believe the Fox Cities is a better place to conduct business and reside than in other comparable markets.
The majority of businesses believe that the Fox Cities economy will rebound in 2011.
2010 Economic Outlook Summary
2010 Fox Cities Economic Outlook Survey