22

1

“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “

2 CENTURY 21 BRANDMARK CENTURY 21

Cen

tury

21

Solution: The new

Century 21 brandmark

keep’s the originals gold

color but substitutes

the solid black tone for a

softer grey instead. The

brandmark incorporates

the images of a house and

a rising sunrise behind

it which also doubles as

the letter “c” in reference

to the companie’s name.

The rounded corners

also suggest a more

approachable tone than

the previous marks hard,

straight angles.

Problem: Century 21 was

in dire need of a new logo

that would reflect thier

idenity as a company with

many years of experience

in the real etate industry

as well as make good on

the mark to have futuristic

timeless quality to it.

Process : Extensive

research was done on the

company which included

thorough investigation of

the companie’s history,

current status within the

industry and how the

brand was percieved by

it’s clients. A visual audit

was also developed to gain

better understanding of

the companies current

brand signals as well as

it’s competitors.

22 STATIONARY PACKAGE CENTURY 21 3

4

Agents of Change

FOR SALE SIGN AND A-FRAME SIGN CENTURY 21

5CENTURY 21 STORE FRONT SIGN CENTURY 21

6 MOBILE APPLICATION CENTURY 21

7ONLINE APPLICATION CENTURY 21

8

SJM

A

Solution: Four different

pieces were developed

to not only aid current

museum members stay

afloat on what was going

on at the museum, but

to also introduce new

potential members to

everything the museum

has to offer.

Problem: The San Jose

Museum of Art needed

a package of printed col-

lateral materials that would

serve to help current mu-

seum member keep up to

date with museum events

and programs.

Process : Extensive

research was done on the

company which included

thorough investigation of

the companie’s history,

current status within the

industry and how the

brand was percieved by

it’s clients. A visual audit

was also developed to gain

better understanding of

the companies current

brand signals as well as

it’s competitors.

8.5” x 11” INFORMATION DOCUMENT CENTURY 21

9ALL COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA

10 BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA

11BROCHURE PANELS 3-6 SJMA

12 MONTHLY NEWSLETTER PAGES 1 AND 4 SJMA

13MONTHLY NEWSLETTER PAGES 2 AND 3 SJMA

14 SJMA GUIDEBOOK SJMA

15SJMA GUIDEBOOK SPREAD SJMA

16

NIG

HT

OF

JOY

20

09

Solution: Created a

series of promotional

posters to bring

awareness to Night of Joy

2009. Also a cd jacket

and label were developed

to correspond with the

promotional posters as

well.

Problem: Develop a series

of promotional pieces to

draw people to the 2009

Night of Joy concert

events.

Process : Researched

previous iterations of

the Night of Joy concert

series, searching for

common themes and that

defined the concert series.

Also researched the

target audience to learn

more about it’s culture

and what graphic and

typographic styles would

appeal to them.

11” 17” POSTER NIGHT OF JOY 2009

17ALTERNATIVE 11” x 17” POSTERS NIGHT OF JOY 2009

18 APPLIED 11” x 17” POSTER NIGHT OF JOY 2009

19CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009

20 LARGE FORMAT POSTER NIGHT OF JOY 2009

21APPLIED LARGE FORMAT POSTER NIGHT OF JOY 2009

22 FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY

PEP

SI-C

OLA

FRIT

O L

AY

Solution: A new brand

idenity was developed

for Fit Dips which would

portray the product

as being natural and

health oriented. A

thorough marketing

plan was also devel-

oped which included an

analysis of the parent

company, Pesi - Cola,

Frito - Lays positioning

within the industry, in-

formation on the target

demographic, and how

the product would be

marketed through the

use of magazine ads,

billboard campaigns

and packaging.

Problem: Fito - Lay, a

subsidiary of the Pepsi

- Cola corporation, was

unrolling a new organic

chip salsa into the mar-

ket which was in need of

a brand idenity, as well

as a cohesive market-

ing plan to make the

general public aware of

the new product.

Process :Thorough

investigation was done

into the companies

background and history

as well as the current

state of the salty snack

foods industry in the

United States. Re-

search was conducted

on how Frito - Lays tar-

get audience , fourteen

to fifty year olds, would

percieve or welcome

a product such as Fit

Dips into their everyday

lives.

23FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY

24 FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY

25FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY

26 11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS

NA

T G

EOK

IDS

Solution: Very expressive

use of typography and

imagery was used to keep

the attention of our target

audience while also giving

them factual information

of what are the right steps

to take when facing a wild

animal in its environment.

Problem: National

Geographics Kids wanted

to produce a small

booklet to help children

and adolescents between

the age range of eight to

seventeen years of age

become aware of what

to do in a life or death

confrontation with a wild

animal in it’s own habitat.

Process :Research was

conducted to evaluate

what sort of editorial

styles were currently

being used in the market

to communicate to

readers of our target

audience

2711” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS

22 11” X 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS28

2911” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS

30 11” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC: KIDS

3111” x 17” APPLIED BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS

32 FULL DECK OF FIVE CARDS AIGA TAMPA

AIG

A T

AM

PA

Solution: A series

of playing cards was

developed to not only

display these important

desingers, but to also

incorporate a system

which would rank them

according to their

contributions to the

industry.

Problem: Develop a

promotional piece that will

inform and teach students

the history of graphic

designand showcase

important, influential

artists who significantly

contributed to the field of

design.

Process : Research

was done on five of the

more influential graphic

desginers in history and

their contributions to the

industry. Surveys were

conducted on how local

designers ranked different

these individuals in terms

of work and importance.

33FULL DECK OF FIVE CARDS AIGA TAMPA

34 11” x 17” PROMOTIONAL POSTER CHURCH OF GOD TAMPA

CH

UR

CH

OF

GO

D T

AM

PA

Solution: A series a

promotional posters were

developed in order to

make the general public

in the church’s vicinity

aware of the upcoming

production. Ticket designs

were also developed to

match the typography and

imagery of the posters.

Street banners were

also developed with the

package,

Problem: The Church

of God of Tampa was

producing a broad-way

styled production entitled

“God’s Gift : The Light of the

World.” The church needed

a set of promotionals

pieces to invite visitors to

the event and needed for

all their collateral print

material to have the same

style and look.

Process : Research

was done on the subject

matter of the play to

better understand what

the contents of the print

pieces should be. Interview

were conducted with the

director of the play to

gain a better perspective

on the plays themes and

main message.

3511” x 17” APPLIED PROMOTIONAL POSTER CHURCH OF GOD, TAMPA

22 2’ x 5’ STREET BANNERS CHURCH OF GOD, TAMPA36

3711” x 17” PROMOTIONAL POSTER AND TICKET DESIGN CHURCH OF GOD, TAMPA

38 11X 17 PROMOTIONAL POSTER APPLE COMPUTERS

AP

PLE

CO

MP

UTE

RS

Solution: A series of

illustrative magazine

ads were created to

get across the idea that

apples producrs are not

just simple and intuitive,

but also beautiful and

complex.

Problem: Imac computers

need a promotional

campagin to help promote

the relase their brand

new Imac compuetr. The

campaign had to personify

apple as an experinecd

brand that has been in

the industry for more than

blank years and as the

proprietor of a merge

between hardware and

software innovation.

Process :Research was

conducted to analyze how

apple ads were portrayed

through their history as

well as other succesful

ad campaigns for other

computer developers.

39APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS

40 11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS

41APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS

42 APPLIED BOOK COVER AMANDA FARNBAUGH

AM

AN

DA

FAR

NB

AU

GH

Solution: After sketching

out several ideas and

layouts for the cover, we

decided on the surreal

concept of a little girl

sitting on the surface

of the ocean, with an

unknown danger lurking

beneath her.

Problem: New and

upcoming author Amanda

Farnbaugh just finished

writing her autobiography

entitled “Delivered from

the Leviathan Monster.”

She needed a design for

the cover of her book that

would offer a glimpse of

the struggles she portrays

in her book.

Process : After several

collaberative meetings

with the author, we

agreed on a common

vision for the book cover

that I would then later

execute.

43ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA FARNBAUGH

44 LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY

FLO

RID

ATO

UR

ISM

Solution: Developed a

series of posters that

highlighted Florida

as the home of Cape

Canaveral and NASA.

Also designed a poster

to depict Florida as a top

beach destination, and the

home of Disney’s Magic

Kingdom..

Problem: To develop

a series of promtional

posters that would

welcome guests and

toursits to the sunshine

state in Florida’s major

airports.

Process :Research on the

history, culture and main

attractions of Florida

45APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY

46 LARGE FORMAT POSTER DESIGN FLORIDA TOURISM AGENCY

47APPLIED LARGE FORMAT POSTER FLORIDA TOURISM AGENCY

22

“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “