2010 ida downtown achievement awards submission awards docs/marketing... · 2010 ida downtown...
TRANSCRIPT
Downtown OrlandoMarketing Campaign Overview
• In response to the challenging economic times, the Downtown Development Board launched a multi-phased marketing campaign for Downtown Orlando that includes:
– Branding
– Advertising
– Web-based Marketing
– Collateral Development
– Public and Community Relations
– Special Events/Promotions
Downtown OrlandoMarketing Campaign Overview
• Website – October 2009 - current• Print – November 2009 thru July 2010
• Orlando Sentinel, Orlando Magazine, Orlando Weekly, etc.
• Radio – November 2009 thru March 2010• Top seven Arbitron-rated stations
• Business Media – January 2010 thru July 2010• Florida Trend Magazine• Shopping Center Business• Retail Traffic & National Real Estate Investor• Southeast Real Estate Business • Florida Commercial Properties
• Interactive and Social Media – November 2009 thru November 2010
• Facebook/Twitter
Downtown Orlando Marketing Campaign: Measuring Success
• 76.64% of Website visitors are new
• 1200 Average website daily visitors
• 165,920 Unique website visits
• 3,238 Facebook followers
• 1,722 Twitter followers
• 900 Twiscounts participants
• 4,852 Downtown Confidential digital newsletter subscribers