2010 increase your pet adoptions online
DESCRIPTION
Slideshow with videos to educate animal shelter and rescue staff and volunteers how to best use their time, and teach them how to increase their adoptions online.TRANSCRIPT
Online AdoptionsHow to best spend your time online, to get your pets adopted!
Increase Online Adoptions
1. Understand your online audience
2. Customer Service online
3. Camera & photo tips
4. Photo tips
5. Video tips
6. Adopt-a-Pet.com
Where do people get pets?
• 10 to 20 % adopted from shelters and rescues
• 50 to 75% obtained from acquaintances and family or found stray
• 15 to 20 % purchased from breeders• 2 to 10 % purchased from pet shops
= up to 30% more pets could be adopted
Source: 2009 Purina and the National Council on Pet Population Study & Policy (NCPPSP)
To appeal to that 30% online…
What are the FIVE most important things when listing your pets?
1. Good photos2. Video3. Story4. Where they are listed: Test your market! Pet adoption
websites, social networking sites, Craigslist?
5. ….
5. CUSTOMER SERVICE!
• Response time!
• Explain your process, simply, up front, then follow it.
• Positive, friendly attitude.
• Deny with referrals to _________?
Photo Taking Basics
Digital Camera features you need
• Speed: shortest “shutter lag”• Autofocus• Video• Image size: 3+ megapixels• Easy to hold in one hand• Case• Card reader
vs.
•Soft background•Pet with other pet or person
Photo - Pitbull with NO collar
Photo - Pitbull with fun collar
•Collar or bandana
Photos - dogs with people
vs.
= close is better than far
Search results - body shots
Search results - face shots
How big is this dog?
vs.
= props like toys give scale
vs.
= keep foreground & background simple(grass would be better)
More photo tips
• Panting dogs look like they are “smiling” - run them around first!
• Hot dogs for dogs
• Feather toys for cats
• Take multiple photos to post as many photos are allowed
Pet Videos
• 30 seconds to 2 minutes• Film multiple “takes”• Try talking vs. not talking• If you have video editing skills…• Where and how to post
Sample Video
Basic, one take (0:19)
QuickTime™ and aH.263 decompressor
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Sample Video
Basic, one take, with helper (0:27)
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Sample Video
Edited in iMovie with music (1:13)
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Software
• Photoshop Elements ($80)• iPhoto• Picasa - Google• iMovie• Windows Movie Maker• Animal database software with
automatic uploading
• North America’s largest nonprofit pet adoption website• Over 2 million potential adopters visit every month• Pets seen on partner sites like Petcentric.com,
MarthaStewart.com, and PetSmart.com• Free for shelters, rescues & adopters• Sponsored by
Introduce Adopt-a-Pet.com
Search Saver
Tip: Use for your Adopter’s Wish List
Search screen
Search Saver screenshot
Print Kennel Cards & Flyers
AdoptaPet.com Print Center - Batch print half-sheet Kennel Cards or full-sheet Adoption Flyers - by pet type (like all dogs, or all cats) - sort by name or date added
Add your Pet List to your Website
Pet list sample #1
Pet list #2
Social NetworkingSearch the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
Volunteers
QuickTime™ and aTIFF (Uncompressed) decompressorare needed to see this picture.
Search the Adopt-a-Pet.com volunteer database for all kinds of volunteers near you, including foster homes! You can get notified via email when new volunteers sign up in your area, and email a whole list of volunteers with a few clicks.
