2010 NATIONAL COMMUNICATION PARTNERSHIP CONFERENCE15 August 2007

2010 FIFA World Cup Organising Committee South Africa

GOVERNANCE STRUCTURE

LOC Governance Structure

OAA between FIFA & SAFA

Section 21 Company Board

Contractual agreement between SAFA and LOC

Section 21 Company BoardRepresentatives:

Football, Government, Business, Labour

FinanceAudit/riskRemunerations E tiLegacy & Marketing and Finance

CommitteeAudit/risk Committee

Remunerations Committee

Executive Committee

Legal Committee

gComunications

Committee

Board Members

Vision and MissionVision and Mission

Our vision will inspire us and drive our collective determination to be significant global players in all fields of human endeavour.”

will seek to strengthen the South African and Af i i

promote new partner-ships with the world

as we stage a unique and memorable

The vision of “The 2010 FIFA World Cup South Africa ™

African image, ships with the worldevent.”

rally and mobilise the people of extend an unforgettable South Africa collaborate with all stakeholders in a

The mission is clear as “The 2010 FIFA World Cup South Africa™ presents the ideal stage torally and mobilise the people of

South Africa to organise an African FIFA World CupTM with precision, innovation and flair;

extend an unforgettable South Africa welcome to the world;

collaborate with all stakeholders in a dynamic partnership

based on integrity and excellence”.

And will be delivered throughLOC, Government, Infrastructure, Economic Growth, Sports Considerations (FIFA, SAFA, PSL),

Business considerations,

People wildlife History Culture

And will be delivered through

People, wildlife, History, Culture

…leaving a lasting and sustainable African Legacy

We believe we have the winning formulaformula

Government Support

Corporate Support Infrastructure Economy

RATIO

NA

Sports Considerations

Business Considerations

AL

People Wildlife History Culture

EMO

TIOON

AL

LEGACY

2010 Project Strategic Timeframesj g

Debrief Debrief 2010

Debrief Phase2010

Test & Refine

Operational Readiness

Operational 2009

2010

Operating Plans

Test & Refine Operational Phase

2007 - 2008

2009

Concept of Operations2006 - 2007

Contracts (OAA Cities Stadiums Company)

Strategic Planning(Interim Lekgotla, Germany 2006 Debrief) Compliance

Phase2006 Contracts (OAA, Cities, Stadiums, Company)

Projects (Govt, OC, FIFA, MATCH)

Resources (FIFA, Govt, OC)

Phase

2006 – Compliance Phase DeliverablesDeliverables

• Host City Selection – 9 chosen from 13 candidates• Host City Forum established – monthly meetings• Host City Contracts signed• Stadium Contracts signed• Government Guarentees finalised• Legislation finalised• Rights Protection Committee established –Govt, FIFA

and LOC• Stadium Construction started• 2010 FIFA World Cup Emblem unveiled

2007 – Compliance/Operational PhasePhase

• FIFA World Cup Match Schedule finalised• Confederations Cup Match Schedule finalised• 11 Commercial Affiliates secured• 95% Broadcast rights sold• Website established• Mascot finalisedMascot finalised• Slogan finalised• World Cup Posters • 21 Business Plans finalised• 21 Business Plans finalised• African Legacy Programme established• All senior management appointed – COO and CO’s

P j t i ithi b d t• Project remains within budget• Regular reports to Board and FIFA• Preliminary Draw on track

Match Allocation and Capacity

CITY (Province) STADIUM CAPACITYMATCH ALLOCATION

1st( ) 1st

Round 2nd RoundQuarter Final Semi-Final 3rd Place Final

Johannesburg (Gauteng)Soccer City 94,700 5 1 1 1

Ellis Park 61,006 5 1 1, 5 1 1Durban (KZN) eThekwini 70,000 5 1 1

Cape Town (Western Cape) Greenpoint 68,000 5 1 1 1

Pretoria(Gauteng) Loftus 50,000 5 1

Rustenburg(North West) Royal Bafokeng 45,000 4 1(North West) y g , 4 1

Nelson Mandela (Eastern Cape) PE Stadium 48,000 5 1 1 1

Bloemfontein(Free State)

Free State Stadium 45,000 5 1

Polokwane (Limpopo) Peter Mokaba 46,000 4Nelspruit (Mpumalanga) Mbombela 46,000 5

48 8 4 2 1 1

PRELIMINARY DRAW

Preliminary Drawy

• 25 November 2007 in Durban • First official event as run-up to 2010p• Record number 204 countries are participating• More than 300 journalistsMore than 300 journalists• Decides who plays each other for the World Cup

qualificationsqualifications • South Africa are the ONLY country to have qualified

so farso far• Exceptionally complex planning and logistics involved

The Main VenueH ll 1B 1AHall 1B, 1A,

2B, 2A

FIFA Banquet

Hall 2H Crew

CateringHall 2C

Warehouse

Hall 3B& 4B HBS & SABC

Hall 4C& 4D Back Stage

Prelim Draw

Hall 5& 6 ICC Arena

Prelim Draw

MR 11/12 FIFA Offices

Hall 3C Press

Conference

Hall 3C Mixed Zone

Arena Entrance

Exhibition Area

Hall 3A Media Centre

Hall 2D Function

Room

Hall 2F & 2E LOC Offices

MR 21/22 FIFA &Fixed Boardrooms

MR 21/22 FIFA & LOC OfficesOB Unit

Transportation UpdateTransportation Update

Aircraft L diLandings

Airport

Oliver Tambo Intl

Landings per Airport / year

87 517Oliver Tambo Intl.

Cape Town Intl.

87 517

49 076

Durban Intl.

Port Elizabeth

21 362

18 592Port Elizabeth

East London

18 592

9 362

Bloemfontein

Kimberly

11 008

4 830

Pilanesburg Intl. 3 177

STADIA UPDATESTADIA UPDATE

Stadia Updatep

• 10 Stadia for the 2010 FIFA World Cup™

• 5 are new (Mbombela, Peter Mokaba, Nelson Mandela Bay, Durban, Cape Town)

• 1 major refurbishment (Soccer City)

4 i f bi h t (Elli P k L ft V f ld F• 4 minor refurbishments (Ellis Park, Loftus Versfeld, Free State and Royal Bafokeng)

• 4 of the stadiums can be used to host the FIFA World Cup tomorrow

Stadium Location

4Major Upgrade

1. Soccer City Stadium

9 58

New

Minor Upgrade

Johannesburg

2. Greenpoint StadiumCape Town

3. Durban StadiumDurban 10

71

Durban

4. Peter Mokaba Stadium Polokwane

5. Mbombela StadiumNelspruit

10

3

6. Port Elizabeth StadiumPort Elizabeth

7. Ellis Park Stadium Johannesburg

8 Loftus Versfeld Stadium62

8. Loftus Versfeld Stadium Pretoria

9. Royal Bafokeng StadiumRustenburg

10. Free State Stadium Bloemfontein

Durban : 70 000 seatsO t b 2009October 2009

Green Point : 68 000 seats October 2009October 2009

Green Point Stadium – Site Works

Monitoring Report 30 July 2007

Polokwane: 46 000 seats O t b 2009October 2009

Mbombela: 46 000 seats O t b 2009October 2009

Port Elizabeth : 48 000 seats December 2008December 2008

Nelson Mandela Stadium – Site WorksWorks

Site Works: July 2007Site Works: July 2007

Monitoring Report 30 July 2007

Soccer City: 94 700 seatsO t b 2009October 2009

Ellis Park : 61 006 seatsD b 2008December 2008

Loftus Versfeld: 50 000 seats D b 2008December 2008

Bloemfontein : 48 000 seats D b 2008December 2008

Royal Bafokeng : 42 000 seats D b 2008December 2008

INTERNATIONAL BROADCAST CENTRE

International Broadcast Centre

• 26.4 billion viewers for the 2006 FIFA World Cup and 2010 will be much more

• FIFA, HBS and OC - explored candidates for the location of the IBC.

• Received bids from Johannesburg, Cape Town and Durban

• Process duration December 2006 to June 2007.• Proposal sent to FIFA of preferred bidder.

What is an IBC?

Munich International Broadcasting Centre - 2006Munich International Broadcasting Centre 2006

• operational 24 hours a day, seven days a week TV t di• TV studios

• Radio studios • different TV feeds for each match routed through IBCg• Broadcast Partners present in the IBC • permanent circuits between the IBC and the rest of the world• 365 km of video + 65 km audio + 20 km of data = 450 km of cable• 365 km of video + 65 km audio + 20 km of data = 450 km of cable

How big is the FIFA World Cup?

2006 FIFA World Cup Business2006 FIFA World Cup - Business

A high percentage of FIFA’s revenue is generated through the sale of the Television rights.

2006: TV rights: R 10 billion 15 mil .adidas balls were sold2 billion Euro in retail revenue

2010: TV Rights R 14.7 billion.g

2006 FIFA World Cup – Stadia and OrganisationOrganisation

Stadia

• 2006: 1 5 Billion Euro rebuilding of stadia• 2006: 1,5 Billion Euro rebuilding of stadia infrastructure• 2010 : 1,7 Billion Euro on stadia upgrade and buildingbuilding

Organisation

• 2006 : 600 employed by 2006 FIFA World Cup Org. Com. Germany• 150,000 temporary jobs• 15,000 Volunteers• 2010 : 100 current full-time2010 : 100 current full time• 15,000 volunteers

2006 FIFA World Cup - Ticketingp g

•3.407.000 visitors• 69,000 people attended the final match.• Cost of a ticket between 350 and 610 Euro.Cost of a ticket between 350 and 610 Euro.• all 64 matches were sold out• 99,5 % stadia capacity use

2006 FIFA World Cup Tourism2006 FIFA World Cup - Tourism

2 million foreign visitors2 million foreign visitorsmore than 1 million stays booked by FWCAS600 hotels average room rate per night was 184 Eurog p g80,000 English fans

30 Tour operators 120 hotels were promoted as team base camps

What to expect from 20102010

First “Fan Park” – South Korea 20022002

Fan Fests

• 21 million visitors to official FIFA Fan Fest organised by the 12 Host Cities

• 9 Million fans at the Brandenberg Gate in Berlin• The success was unprecedented – first time that an

t h d t d i it th th ld’event had generated more visitors than the world’s biggest festival, the Oktoberfest in Munich.

• First time that non ticket holders could participate in• First time that non-ticket holders could participate in official event

• Success of Fan Fests has added another element theSuccess of Fan Fests has added another element the FIFA World Cup for the lovers of football– a festival for the fans

Brandenburg Gate (Berlin)g ( )

Television

• TV • Broadcast to 214 countries • on 376 channels • 43,600 "dedicated" programmes broadcast • Total coverage of 73,072 hours (+76.4% on 2002, +146% on 1998) • Cumulative TV audience of 26.29 billion (24.2 billion in-home

viewers 2 1 billion out of home)viewers, 2.1 billion out-of-home) • Most-watched match: Italy v France final, total cumulative audience

of 715.1 million viewers • Each match received on average 858 hours of dedicated coverageEach match received on average 858 hours of dedicated coverage

and attracted a cumulative audience of 259.9 million viewers

• Media Operations p• Record 18,850 media representatives accredited (incl. technicians)

• 4,250 print/internet journalists and editors • 1,200 photographers

13 400 TV commentators camera teams technicians• 13,400 TV commentators, camera teams, technicians

Online

• FIFAworldcup.com most successful sports event website everwebsite ever

• 4.2 billion page views from June 9-July 9 - more than double the traffic recorded during the 2002 event

• More than 125 million Video Streams -- 2006 marks the first year that video highlights of FIFA World Cup matches were free to air on the webmatches were free to air on the web

• More than 73 million Page Views on the Mobile Web Portal after FIFAworldcup.com went mobile for the firstPortal after FIFAworldcup.com went mobile for the first time

Online – the Future?

• Clear movement towards ICT• 2010 FIFA World Cup will be also be broadcast in

HDTV and fully broadcast on mobile phones• FIFAworldcup.com biggest sports event website ever

2010 ill b bi FIFA– 2010 will be even bigger on FIFA.com• Movement towards electronic newspapers and

multimedia reportingmultimedia reporting• The question you need to ask yourself is:H ill Af i j li t bHow will you as African journalists be

involved in the first African World Cup?

11 out of 18 Sponsors already on boardy

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Sponsor categoriesp g

FIFA PARTNERSFIFA PARTNERS

WORLD CUP PARTNERS

WORLD CUP NATIONAL SUPPORTERS

The African Legacy program is de eloped aro nd approaches

Promote and support African Football support, promotion Football people

developed around approaches

Promote and support African Renaissance objectives

Football support, promotion and development

Football people

Six pillars of African Renaissance

InfrastructureAdministration and

Current football players (unions / associations andRenaissance

Promote and support programs of the African Union (including NEPAD)

Administration and governance (capacity building)Sports Academy (football

(unions / associations, and mobilize for 2010)Former football players (capacity building, support,

Promote and support relevant international programs (especially the United Nation’s Sport for

development and capacity building)Popular involvement in football (e g kids)

and mobilize for 2010)Football supporters (mobilize for 2010)Women footballers (capacityNation s Sport for

Development and Peace)football (e.g. kids)Heritage (history and preservation)

Women footballers (capacity building, mobilize for 2010)

6 Themes within Cluster 1Democratic GovernancePeace and Nation BuildingAffirm and assert Africa’s culturePan-African Solidarity and South African Co-operationImprove Africa’a Global StandingSocial & Economic Development

African Team Performance in International ArenaInternational Arena

E t ti R litExpectation:

•1996 Olympics AtlantaNigeria won gold

Reality

•1998 World CupDropped out in the 1st roundNigeria won gold

•1996 South AfricaAfrican Champions

Dropped out in the 1st round

•1998 World CupDropped out in the 1st roundAfrican Champions

•2000 Olympics SydneyCameroon won gold

Dropped out in the 1 round

•2002 World CupDropped out in the 1st roundCameroon won gold

•2002 Korea/JapanSenegal quarter-finals

Dropped out in the 1 round

•Did not qualify for 2006 World Cupg q

•2004 Tunisia AfricanChampions

•Dropped out in the 1st roundp

•2006 Egypt AfricanChampions

•Did not qualify for the 2006 World Cup

Future Football Events in Africa

• 2008 African Cup of Nations Ghana• 2008 African Cup of Nations - Ghana• 2009 FIFA Confederations Cup – South Africa• 2009 FIFA u17 WORLD CUP – Nigeriag• 2009 FIFA u20 World Cup - Egypt• 2010 African Cup of Nations - ANGOLA• 2010 FIFA World Cup – South Africa• 2012 African Cup of Nations – Gabon/Equitorial

GuineaGuinea• 2014 African Cup of Nations - Libya

• CAF Champions League• CAF Confederations Cup

CAF W ’ N i C• CAF Woman’s Nations Cup• CAF Youth Championship

Italy were champions in 2006, who will be in 2010?will be in 2010?

THANK YOUTHANK YOU