2010 online journalism principles
DESCRIPTION
TRANSCRIPT
![Page 1: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/1.jpg)
![Page 2: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/2.jpg)
Online principlesfor great journalism
How to figure out what your readers are doingon the web, and meet them there.
![Page 3: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/3.jpg)
What is journalism?
![Page 4: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/4.jpg)
Journalism:Gathering, organizing and distributing informationthat’s important to members of your community
as they make decisions in their daily lives.
![Page 5: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/5.jpg)
What doesthe web do well?
![Page 6: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/6.jpg)
ImmediacyNot just what’s happening right now.What do I want to know right now.
![Page 7: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/7.jpg)
![Page 8: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/8.jpg)
![Page 9: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/9.jpg)
![Page 10: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/10.jpg)
![Page 11: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/11.jpg)
LongevityStories don’t disappear over time,
and that can provide context.
![Page 12: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/12.jpg)
![Page 13: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/13.jpg)
![Page 14: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/14.jpg)
![Page 15: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/15.jpg)
![Page 16: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/16.jpg)
![Page 17: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/17.jpg)
Flexible storytellingChoose the right media for the job -
text, audio, visuals, maps, interaction ...
![Page 18: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/18.jpg)
![Page 19: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/19.jpg)
![Page 20: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/20.jpg)
![Page 21: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/21.jpg)
![Page 22: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/22.jpg)
![Page 23: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/23.jpg)
Flexible distributionYou can’t make me pick up a paper,
but you can meet me where I already am.
![Page 24: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/24.jpg)
![Page 25: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/25.jpg)
![Page 26: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/26.jpg)
More than 25% of Americans view news on their phones
![Page 27: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/27.jpg)
![Page 28: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/28.jpg)
![Page 29: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/29.jpg)
![Page 30: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/30.jpg)
Devices aren’t the onlyalternative platforms
![Page 31: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/31.jpg)
![Page 32: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/32.jpg)
![Page 33: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/33.jpg)
![Page 34: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/34.jpg)
AggregationCollect related content into one place
to provide context and generate interest.
![Page 35: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/35.jpg)
![Page 36: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/36.jpg)
![Page 37: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/37.jpg)
![Page 38: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/38.jpg)
![Page 39: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/39.jpg)
![Page 40: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/40.jpg)
![Page 41: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/41.jpg)
UtilityHelp readers get straight to what they’re after
in whatever way makes the most sense to them.
![Page 42: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/42.jpg)
![Page 43: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/43.jpg)
![Page 44: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/44.jpg)
![Page 45: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/45.jpg)
![Page 46: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/46.jpg)
![Page 47: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/47.jpg)
![Page 48: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/48.jpg)
![Page 49: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/49.jpg)
PersonalizationUtility + Aggregation lets me
customize my information flow.
![Page 50: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/50.jpg)
![Page 51: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/51.jpg)
![Page 52: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/52.jpg)
![Page 53: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/53.jpg)
![Page 54: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/54.jpg)
![Page 55: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/55.jpg)
ConversationI want to tell you my stories.
I also want to tell you what I think of yours.
![Page 56: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/56.jpg)
![Page 57: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/57.jpg)
![Page 58: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/58.jpg)
![Page 59: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/59.jpg)
![Page 60: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/60.jpg)
![Page 61: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/61.jpg)
![Page 62: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/62.jpg)
![Page 63: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/63.jpg)
Online strengths
• Immediacy
• Longevity
• Flexible storytelling
• Flexible distribution
• Aggregation
• Utility
• Personalization
• Conversation
![Page 64: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/64.jpg)
Journalism:Find things that aren’t on the internet.
Put them on the internet.
![Page 65: 2010 Online Journalism Principles](https://reader033.vdocument.in/reader033/viewer/2022051412/54997c86b4795905158b475f/html5/thumbnails/65.jpg)