LINDA XINRUI JIANGdesign portfolio

REFERENCESA phenomenal inde-pendent worker and team collaborator. Linda is cre-ative, punctual, efficient, reliable, a great listener with great ideas. She’ll bring new thoughts to the table while respect-ing others to help foster a productive environment. She’s open to conceptual

I t is a pleasure to recom-mend Linda Jiang based on her design work done as an intern at Little Tikes. She produced high qual-ity design work, and al-ways met the deadlines required with enthusiasm. She was flexible, very professional, and worked

thinking, and not afraid to explore new territory. Lin-da gets things done; she’ll see a project through mul-tiple stages from concep-tualization, to sketching, editing, final rendering and prototyping. She’s extremely capable as a de-signer and I would recom-mend her to any company

that values creativity and out-of-box ideas.

Gauri Nanda

well with the rest of the group. In presentations she was always prepared and articulates her mes-sage clearly. Linda has creative ideas, a good logical problem solving process, and a high level of craftsmanship. Based on my experience working

with Linda at Little Tikes, I recommend her work with enthusiasm!

Ian Grout

*This design was produced through a Motorola-sponsored studio and is not an actual Motorola product.

A wireless device for expecting mothers in India that measures the amount of iron in the blood. By giving a clear indication of the user’s iron count, the blood

iron meter can help prevent or reverse anemia during pregnancy through increased awareness. Conceptualized through a Motorola-sponsored studio,

Saceta was chosen as the studio’s winning design by Motorola designers.

PROJECT BRIEF

THE PROBLEMEvery year, there are

530,00 maternal deaths all over the world. At 134,000, India alone

contributes 25%.

Every 5 minutes, a woman dies during

childbirth in Inda.

THE CAUSEAnemia and hemorrhaging (which is mostly caused by anemia) are the root cause of almost 50% of all deaths during labor.

84.9% of India’s pregnant women are anemic and unaware of their condition.

Anemia is the result of iron deficiencies in the body, which causes inadequate productions of red blood cells.

30191610888

HEMORRHAGE

ANEMIA

SEPSIS

OBSTRUCTED LABOR

ABORTION

TOXEMIA

OTHERS

RESEARCH: INDIA

WOMEN ARE DYING DUE TO

Lack of anemic awareness Disconnect between hospitals and surrounding villages

“A maternal death is often not only a result of technical incompetence or negligence, but is also cause by limited knowedge.”-UNICEF

Government sponsored ini-tiatives, such as the National Rural Health Mission, offer free iron tablets to preg-nant women. However, the programs are rarely taken advantage of because most women are unaware of their

anemic conditions or what anemia is in general. Most do not know that iron is one of the body’s most important necessi-ties during pregnancy or what symptoms indicate anemic iron deficiencies.

UNUSED RESOURCES

IDEATIONSDESIGN GOALS1] To help generate ane-mic awareness amongst individuals as well as the general public.

2] To promote medicine and better doctor-patient relationships in India .

easy to use

sustainable

culturally appropriate

noninvasive testing

COLOR STUDIESthe Indian meaning of colors

LIVING BIRTH

HEALTHWEALTH

ACTIVECHANGINGWARNING

MOVING

DANGER FIRE

ANGERFEAR

1ST CONCEPTBracelet meter: a noninvasive blood sensor on the inside; outside screen would display status in 3 easy-to-understand colors.

FINAL CONCEPTClip meter: resembles a piece of jewelry. Sensor located on the back of the clip where there is skin contact.

Inspired by Indian jewelry and henna graphics

User status displayed through LED’s that light up a henna pattern, thus suggesting

jewelry over medical device.

One, large test button

FINAL DESIGNHidden LED’s display green henna for high iron count of 13.0 and higher, yellow for medium count of 11-12.9, and red for low count of 10.9 and lower. E-ink screen displays easy-to-read pictograms.

KEY FEATURES

Power buttonTest button

E-ink display

Alarm (test reminder)

Clock

Adjust buttons

Non-invasive UV blood sensor

Battery insertBack-lit LED

To eliminate the chances of infection or disease, Saceta features Venus technology,

utilizing UV light to measure blood and tissue chemistry.

Electronic ink is high-contrast, light weight, shatterproof,

and most importantly, ultra energy efficient.

Derived from starch instead of oil, CA is warm to the skin, tough and self-polishing.

Cellulose Acetate housing

Buzzer

Button-cell battery

Venus sensors

PACKAGING

USER GUIDESThe users will receive a set of manuals that will help them better

understand the device. The manuals display easy-to-understand

pictograms and a iron count status guide.

PHYSICAL MODEL

The goal of this project was to design a tea set that infuses modern beauty with environmental sensibility. Designed for tea houses that are leading today’s rising trend of tea-couture, the set would find the balanced median between in-house

relaxation and our society’s “get it to-go” habit.

PROJECT BRIEF

TARGET MARKET

URBAN TEA PARLORSThe setting of these tea houses are very modern and fresh, moving away from the traditional and into the hip and trendy. There is often a large focus on the overall impact of the setting and environment. Most of these urban parlors are located in larger cities, thus they usually offer both sit-in and to-go options.

BENEFITS Today, scientific research in both

Asia and the west is providing hard evidence for the

health benefits long associated with

drinking green tea. Besides being helpful

in the fight against cancer, arthritis,

cardiovascular disease, infections and impaired

immune function, the process of enjoying a warm cup of tea also

has therapeutic effects. In many cultures, the steps of serving tea are just as crucial, if

not more so, than the act of drinking it.

THE PROBLEMBecause of today’s fast-paced lifestyles, the wholistic, sit-down experience of tea is being over-looked. People are taking their tea “to-go” rather

TEA THERAPY

than in a tradition tea cup. Americans use over 25 billion paper and styrofoam cups a year, accounting for 252 million pounds of garbage in landfills.

“Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly, without rushing toward the future.”- Thich Nat Hahn

FIELD RESEARCH

Wet and slippery surfaces made it hard to serve the hot tea.

The water was very hot and very dangerous to handle.

The serving tray was box-shaped and awkward to carry. The user had to be very cautious when carrying the tray back to the table.

The following research was held at

The tray included tea cups, teapot, glass strainer, and timer.

slits for spills to drip into base

secure cup slots

rounded base contours the palm of a hand

IDEATIONSDESIGN GOALS1] To inspire and promote the use of starch-based, biodegradable plastics.

2] To enhance the overall experience of drinking tea, while providing the balanced relationship between to-go and sit-in enjoyment.

ergonomic

heat capture & resistancy

modern aesthetics

sustainable

FINAL DESIGNArched tray contains anti-slip slots for 4 teacups and a dropped base for the pot. Spills flow into the rounded base, con-touring the natural shape of a hand. Removable inner cup is starch-based and reusable, allowing the user to take unfinished drinks to-go.

MATERIALS

Glazed ceramic

Buit-in strainer

Santoprene overmolds

Starch-based to-go cups

Doubled layer ceramic

Made from natural starch and fibres; are economic, biodegradable, and

high quality. They are reusable and can match or exceed the

performance of oil-based plastics.

Traps in more heat

Derived from starch instead of oil, CA is warm to the skin, tough

and self-polishing.

Cellulose Acetate

A thermoplastic compound with properties similar to those found in natural rubber. It is completely recyclable and can be reprocessed into another product.

MESSAGE IN A CUPWhen the user cannot finish his or her drink, they can simply take the inner, reusable cup to-go. When they return to the tea house, the same cup can be used again for a price discount, thus promoting the store as well as recycle and reuse.

“ If people can see recycling happen in an innovative, creative way, they are much more likely to recycle in their everyday lives. ”- EDWARD DOUGLAS MILLER

A C C E L E R AT E Y O U R L I F E*This design was produced through a Motorola internship and is not an actual Motorola product.

A Motorola internship project, MOVE is a personal mobile device that is also a pocket-sized fitness trainer. With a detachable accelerometer, MOVE

can accommodate both active lifestyle schedules as well as concentrated workout routines. MOVE is the next-generation personal coach for

anyone looking for a healthier way of living.

PROJECT BRIEF

A

B

TREND RESEARCH

M A C R O T R E N D“The Power of Change”:IMPROVE2011 will see the world emerge from a traumatic period into one characterized by hope and new values. For this reason, a change in thinking is the starting point. People will try to improve above their normal mental and physical standards. Being healthy and looking fit is the new and improved lifestyle for the average Joe.

T h e m e d i aWith TV shows such as The Biggest Loser and gaming systems like Wii and Xbox Kinect, the promotion of physical fitness is more present now than ever before. Games for Health, such as DDR and Wii Fit take in about $1 billion per year in revenue.

BECOME THE “IDEAL” YOU

TARGET MARKETYoung, energetic, mid-20’s.

Is bold, confident and a face-book addict. Owns 3 pairs of running shoes, all with

bright colors. Would rather walk than take a cab. Has a

favorite treadmill at the local gym. Maintains a health-conscious diet. Favorite

quotes: “Live, laugh, love” & “Go big or go home”.

BENCH MARKINGPUMA PHONEEuropean sport phone with built-in accelerom-eter and solar panels. Phone must be on the user at all times during the workout.

workout coach

lifestyle coach

real-time updates

FIT BITLifestyle trainer that measures daily activity and sleep patterns. Data transfer to the computer via bluetooth.

NIKE PLUSRunning partner that is placed inside the shoe. Transfers workout results to iPod, iPhone, or PLUS bracelet.

+ = ?

D E S I G N C H A L L e N G E

IDEATIONSDESIGN GOALS1] To promote a physical-ly active lifestyle, while maintaining Motorola’s fresh aesthetics.

2] Accommodate both light and heavy activity with a removable accel-erometer. However, the device must still look complete.

easy to use

portable

user appropriate

intuitive UI

Inset camera housing to balance the sensor

sensor is removed from the bottom edge of the phone to give a tiered look

FINAL DESIGNAndroid system; 4” display with molded glass. Removable accelerometer is attached through magnetics. The accelerometer data is tT to the phone via bluetooth.

The MOVE detachable workout coach toggles through your distance, steps, speed, calories burnt, and time. It uses a crisp and bright OLED display. It also has built-in GPS, MP3, and audible coach.

After your workout, simply retach the workout coach and all your workout data will be wirelessly loaded into MOVE. All the information, such as jog route, can be analyzed straight on your phone. You can set goals, compare with past runs, and even share on Facebook.

MOVE keeps track of total steps taken, distance traveled, calorie intake and calories burnt. It analyzes daily, weekly, and monthly data. It displays all the gathered information, such as sedentary time and workout time, in a playful and interesting UI that will change according to your daily movements.

CMF STUDIES

THE

funk

y

THE

mod

ern

THE

vogu

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Expressive Youthful Understated Youthful Expressive Mature

MOCK ADVERTISING

THANK YOU.

LINDA XINRUI JIANGlindaj1O21@yahoo.com 248.8O8.3939