2010Luke Xavier Derivan

Portfolio

The perfect paragraph - Homage to Jan Tschichold

The word

The correctly set word is the starting-point of all typography. The letters themselves we have to accept - they are shaped by the type cutter or the designer. The relationship of the letters is the job of the dresser in the foundry. He has to achieve the right regularity and rhythm and his work is as important as the engraver’s. Many good types have recently been spoiled by tight dressing. This forces the compositor to make good the larger sizes with letter spaces. Apart from this, letter-spacing is always harmful. The letter-spacing of capitals, although technically the same, is not considered as letter-spacing in this sense. A normally set word is always the most legible; letter-spacing only reduces its legibility. The unspaced, evenly flowing word is also the most beautiful. It is a compact shape, an essential requirement in the new typography. It is also more economical—letterspacing takes time, is expensive and weakens the word-shape. For all of these reasons it should not be used to artificially alter the length of a word just to fill a specific space, nor emphasis in ordinary text setting.

—Jan Tschichold (1902-1974)Assymmetric Typography, New York, 1967, translated by Ruari Mc Lean from Typographische Gestaltung Basel, 1935.

“

”

Broccoli campaign

EatBroccoliBecomeStrongLikeBool

American Association of Broccoli

The billboards that didn’t make the cut

I Pity the foolwho don’t eatno Broccoli

“

”-Professor T

American Association of Broccoli

Variations on Poster Design for Madame Butterflyproduction by New York City Opera

Circus Dog Bar branding (final rendering & Application)

Circus Dog Bar branding (Concepts)

CIRCUS DOG

CIRCUS DOG

CIRCUS DOG

The evolution of finessing the simplicity in design.Ghost Soldiers movie poster

Incorporating the subject matter while keeping imagery simple. The story is about an escape from a Japanese prison camp by a band of American soldiers.

Book covers for the popular StarDancers trilogy

Celebrating our Immigrants - Stamp campaign - USPO

Poster series celebrating 3 Shakespearean worksMacbeth

Hamlet

Titus Andronicus

Book jacket for Jihad: A History of Terrorism by Ahmed Al Mansur

Graphic Identity used for William Kentridge’s exhibition Five Themes currently on view at MoMA.

Marketing for Five Themes includes subway signage/posters; a mailer; and a campaign where chalk is used in the style of the graphic identity to point directly at the MoMA exhibit from the streets.

A complete record of travel, transportation, and general homeostasis for

Graphic Self Portrait

Earth Wind Fire Water

Stationery system for Man With a Van

Packaging design for Utility products: Front & backBike Lube

Utility

For chains, derailers, cables and pivots;also for exercise equipment and in-line skates.

DIRECTIONS: Remove cap and spray directlyon part to be lubricated.

© 1995 Utility, New York, NY 11001A division of Bell Co. Made in USA 409

WARNING: CONTENTS UNDER PRESSURE.Contains petroleum distillates.DO NOT use near fire or flame.DO NOT expose to heat or store at temperaturesabove 120˚ F.HARMFUL IF SWALLOWED.If swallowed, DO NOT induce vomiting.DO NOT breathe vapor or mist.

KEEP OUT OF REACH OF CHILDREN.

NOT FOR MOTORIZED VEHICLE USE.

Wood Glue

Utility© 1995 Utility, New York, NY 11001

A division of Bell Co. Made in USA 409

INSTRUCTIONS FOR USE:

Rubber Household Gloves

Utility© 1995 Utility, New York, NY 11001

A division of Bell Co. Made in USA 409

Household Rubber Gloves WARNING: Plastic packaging may causesuffocation.KEEP OUT OF REACH OF CHILDREN

Health care TIME cover

M A R C H 2 6 , 2 0 0 7

w w w. t i m e . c o m

Health Care: Explained By A Five Year Old.

BY CATHERINE MAYER

What can daytime media-types possibly offer us in the wake of health reform?NOTHING!

Palin: ShootingThe Proverbial

at FOX

A Nation at Risk:Can Anyone MakePakistan Safe?

Rags toRiches: Jay Z Among Top 10

Luke Xavier Derivan

would like to thank

Robert BestRoRuss D’anna

&Julia Hoffman