©2010 using birt with postgresql scea us r&d 2010-10-20
TRANSCRIPT
©2010 2
Who am I? Oracle Corporation (1986 – 1999)
Versions 4, 5, 6, 7, 8, 9
EnterpriseDB (2005 – 2007)
Sony Computer Entertainment America – PlayStation (2010 – Now)
©2010 3
How SCEA Uses PostgreSQL In Game Advertising for PlayStation®3
PlayStation®3 is Network Enabled Allows us to record impressions (similar to
website display advertising) Allows us to send new advertising content
to existing games
©2010
Advertising Data
4
Banners in Sports Games Billboards in Driving Games Stores in Virtual Worlds
©2010 5
What is BIRT? Business Intelligence and Report Tools
Report writing tool (Eclipse based) Similar to JasperReports and Crystal
Reports
Report display environment Can export to HTML, PDF, Excel, Word, or
PowerPoint
©2010 6
Why SCEA Chose BIRT Open Source with backing from IBM Features Ease of use Pool of resources
Books Websites Communities