2010 winter drop

Whatdoes

it mean to be relevant – and I mean really relevant – in today’s world that seems to be fragmented into 10-second sound bites

that are being played at the same time that four other items scroll across your television or computer screen?

What is truly relevant in a virtual community of Facebook, MySpace and Twitter? A community where everyone is a “friend,” everything can be posted for comment and the details of life can be catalogued in a series of “tweets”.

By definition, relevant means “having significant bearing on the material at hand” and comes from the Latin word meaning “to raise up.” In the world of donor recruitment, I would be hard pressed to find a more relevant group than the members of ADRP and the other professionals that are working in blood centers and recruitment organizations across the world.

ADRP’s MISSION:

To provide education, development and resources for the donor recruitment professional.

Keeping It RelevantInside this Issue:

Recruiter’s ChallengePage 4

Remembering Our FriendsPage 5

Donor Recruitment & Social NetworksPages 6-8

2009 ADRP Conference HighlightsPages 9-14

2009 Scholarship & Award WinnersPages 15-23

Puget Sound Blood CenterHosts 2010 ConferencePage 24

Grow Your OwnPages 25-26

Global LookPage 27

Volume 26 Summer 2009

Continued on page 3

By John Hagins2009-10 ADRP President

irIrttbish

I want you to stop and think about what you do each and every day – you connect a donor, be it a blood, tissue, marrow or organ donation, to someone desperately in need.

You are the catalyst that provides a better tomorrow for that patient in the hospital in need of a transfusion or transplant.

As an organization, the Association of Donor Recruitment Professionals – ADRP – will strive to increase our relevancy to you, the members. To “raise up” the issues that are important to donor recruiters and provide solutions to problems that we all face every day.

ADRP has always been a terrific vehicle for networking, sharing best practices and providing recruitment specific education. But if we are going to take this organization to the next level, we must answer the call to be the leaders on the issues important to our profession and take a seat at the table where decisions are being made that effect donor recruitment and collections.

Please note: Testimonials provided by 2009 attendees are not related to the photos appearing on the same page.

ADRP’s MISSION:

To provide education, development and resources for the donor recruitment professional.

Inside this Issue:

Winter BuzzPages 6-9

Battling Mum of ‘Miracle’ Baby in Blood Donor PleaPages 10

2010 National Blood Donor Month:Pages 11-18

Mark Your Calendar for the 2010 ADRP Conference9

Continued on page 3

Canadian Blood Services is a national, not-for-profit organization responsible for providing a safe and secure supply of blood and blood products to Canadians. In order for the organization to achieve its goals and objectives, it must compete with more than 160,000 other charitable and not-for-profit organizations for the time, commitment and loyalty of Canadians. To this end, providing blood donors with an outstanding experience at every touch point is critical and not just a noble cause, but more importantly the competitive differentiator.

Creation of Donor Panel

Since assuming responsibility for the blood system in Canada (except for Quebec which is operated by Hema-Quebec) in September 1998, Canadian Blood Services has had an increasing focus on improving the blood donation experience. While safety is and will always be paramount at Canadian Blood Services, it is clear that donor satisfaction is equally critical to

ensuring organizational success. The service excellence journey began shortly after Canadian Blood Services assumed stewardship for the blood program. The organization created a panel of donors who could be regularly contacted for input on a variety of issues including their overall satisfaction with the blood donation experience. The organization also moved quickly to introduce a donor appointment system in an effort to ensure that issues of donor time and convenience would be respected.

Customer Service Training

In 2003, Canadian Blood Services developed a customer service training program to provide staff with the basic customer service skills. While not mandatory, the initiative emphasized and recognized that the “softer” service skills were as equally important as the training provided on standard operating procedures. In 2004, Canadian Blood Services opened a national contact

Commitment to Service Excellence:Improving the Donation Experience

at Canadian Blood Servicesby Michael J. Nichol

Director, Donor Experience and Volunteer ServicesCanadian Blood Services

Winter 2010

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Haemonetics is a proud sponsor of the Association of Donor Recruitment Professionals.

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Copyright ©2009 Haemonetics Corporation. Haemonetics is a trademark or registered trademark of Haemonetics Corporation in the USA, other countries, or both. 01.2010 USA. COL-AD-000077 (AA)

the Drop - ADRP’s Quarterly Newsletter Winter 2010 /

ADRP’s VISION:We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

ADRP EXECUTIVE BOARDPresident John HaginsExecutive DirectorAmerican Red Cross Alleghenies Region E-mail: [email protected]

Immediate Past President Carolyn P. Mihalko Director of Education American Red CrossBiomedical Services, NE Division E-mail: [email protected]

President-Elect Kelly HighSenior Program ManagerRecruitment Optimization American Red Cross National HeadquartersE-mail: [email protected]

Treasurer Christine M. Foran Manager, Corporate Relations Hudson Valley Blood Svc, New York Blood Center E-mail: [email protected]

Vice President Scott CaswellExecutive DirectorAmerican Red Cross Central PlainsE-mail: [email protected]

Vice President Joe RidleyExecutive Director, Regional Operations Carter BloodCareE-mail: [email protected]

Secretary Charles MooreDirector, Recruitment Call CentersAmerican Red Cross Southeast DivisionE-mail: [email protected]

Executive Director Deb SwiftE-mail: [email protected]: 512.658.9414

the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www.adrp.org.

Commitment to Service Excellence (Continued from page 1)

centre in order to centralize donor telerecruitment activities and provide consistent, customer centric messaging to donors and the public. Canadians can speak with a Donor Service Representative by calling a national toll-free number (1-888 2 DONATE) for assistance to:• Book or reschedule an

appointment at any donor clinic across the country,

• Enquire about one’s eligibility to donate, or

• Request clarification regarding any of Canadian Blood Services programs.

In-Clinic Comment Cards

In an effort to gain even great insight into donor attitudes and opinions, Canadian Blood Services introduced in-clinic comment cards at all clinics in 2005. The cards serve as a way to capture feedback from donors about the donation experience, including rating a number of factors which influence overall experience such as wait times, comfort of the donation, and cleanliness of the clinic, donors provide written comments. Complaints received are resolved and the donor is responded to as quickly as possible. All feedback, both positive and negative, is shared with front line staff to re-enforce the importance of service excellence and donor centricity.

Additional Donor-Related Initiatives

All of these initiatives have had a positive impact on increasing donor satisfaction, which had begun to gradually improve since August 2005. Canadian Blood Services

We Want To Know How We Did TodayPlease visit the following web address to complete a donor survey

regarding your most recent donation experience

www.blood.ca/donationexperience

Clinic Code________________

Date _____________________

BLOOD.CAWWDONOR EXPERIENCE

yyyy-mm-dd

CBS Opinion Card 6/9/06 1:45 PM Page 1

determined that more focus was needed, so it established a cross-functional working group consisting of front line staff in late 2005 to look for more opportunities to improve the donation experience. The group made several recommendations including an initiative known as “Thank, Inform, Invite,” which was launched to ensure that every donor was thanked for their donation, informed of any delays in expected wait times and invited to return to make a subsequent donation. Another initiative, “Everything Speaks,” focused on eliminating the clutter of equipment and supplies on the clinic floor in order to convey a welcoming, professional clinic environment. Related to this initiative, efforts have also been directed at introducing new, standardized equipment at all clinics. Equipment such as new donor chairs, privacy screens and containers to store equipment and supplies out of site, and comfort items such as pillows and blankets, have to date been the focus of this initiative. Building on earlier donor appointment scheduling practices, the “donor flow” initiative was launched in 2008. Donor feedback received on comment cards and through polling indicated that many donors didn’t understand or appreciate the value of booking an appointment ahead of time versus simply dropping into the clinic. To address this, the donor flow initiative introduced greater

/ the Drop - ADRP’s Quarterly Newsletter Winter 2010

standardization and consistency in serving donors, with a focus on respecting appointment times. Supporting business rules dictate how appointments are to be managed, how donors should be served and specifically how a first-come, first-served process for donors will be implemented. Assessing donor feedback and measuring the impact on the donation experience of the various initiatives, demonstrates that donor satisfaction can be positively influenced. For example, five years ago donor polling satisfaction top box scores (donors rating their satisfaction of the donation experience 10 out of 10) were at a low of 28 percent. However, by late 2007,

after several of the donor experience initiatives had been developed, launched and had taken hold, top box donor satisfaction ratings had reached 46 percent. Overall satisfaction levels have continued to remain strong at more than 40 percent. Canadian Blood Services goals are ambitious. We believe that there are other opportunities to address which can have a direct impact on building even greater levels of donor satisfaction.

Improving Donor Wait Times

One critical area that we will be focusing on in the coming year is to work to improve our management of donor wait times, which have a direct correlation to overall donor satisfaction. While the introduction of appointments and the donor flow initiative have helped to address some related issues, donor wait times are frequently still challenging at peak periods and when clinics are busiest. For example, donor feedback indicates that between 40 percent and 60 percent of all complaints are focused on donor dissatisfaction with wait times or the perception of lack of fairness.

Issues of time and convenience are paramount to donors. Our experience indicates that overall donor satisfaction and satisfaction measures of other elements of the donation process increase or decrease depending on donor satisfaction with wait times. For example, donor satisfaction with the comfort of needle insertion can be directly linked to their

THANK, INFORM AND INVITE PROMISE

K E Y M E S S A G E S

1 Remember to smile.

2 Thank each donor for their donation at each step of the process.

3 Inform the donor of the approximate length of donation (approximately 1 hour).

4 Inform the donor of changes in donation time,when appropriate, and allow them the option to stay.

5 Thank each donor for their patience andunderstanding, when appropriate.

6 Acknowledge all donor concerns and apologize for any inconvenience.

7 Invite donor to re-book an appointment if they are unable to stay. Thank them for their time and dedication to Canadian Blood Services.

WWW.BLOOD.CA WWW.BLOOD.1 888 2 DONATE

THANK.INFORM INVITE

Overall donor satisfaction and satisfaction measures of other elements of the donation process increase or decrease depending on donor satisfaction with wait times.


satisfaction with wait times. Canadian Blood Services believes identifying ways to more consistently manage donor wait times is one of the keys to improving the donation experience, and in turn increasing donor loyalty.

Donor AppointmentManagement System

Canadian Blood Services’ new initiatives include the launch of a new donor appointment management system. The new system will enable donors to self-manage appointment bookings online. It will also provide some customer relationship management tools and will serve as the foundation for future development of an enhanced donor relationship management system. The launching of this initiative will facilitate the migration to a fully automated comment card process, allowing donors attending a clinic to rate their

Safe for them. Smart for you.

Improve blood safety

And so much more!

Build donor and staff loyalty

Increase blood collections

Streamline workflow

Blood CenterTechnologies

donation experience and provide feedback online. A more robust, sustainable customer service training program is being planned for launch in the coming year and will be incorporated into mainstream requisite training for all front line clinic staff. Canadian Blood Services plans to focus efforts on shifting the key roles of its 17,000 volunteers to bring greater focus and an emphasis on improving the donation experience. In the future, ways to provide enhanced technology for our donors in the clinic will be explored to help streamline and expedite the donation process.

The Journey Continues

Much has been accomplished in our efforts at Canadian Blood Services to drive improved donor satisfaction over the last eight to 10 years. However, much remains to be

done. We recognize the importance of continuous improvement efforts which focus on service delivery; however, we realize that achieving our goal to make every donor’s donation experience an exceptional one isn’t something that can be accomplished simply through the efforts of a few individuals or the successful implementation of initiatives. Achieving Service Excellence is a journey that requires continuous commitment and dedication.

Michael J. NicholDirector, Donor Experience and Volunteer ServicesCanadian Blood Services


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A Day Off for Giving Blood? Blood donors in Italy are given a day off work for their generosity but U.S. researchers say this is unlikely to happen at U.S. blood drives. There is typically a shortage of donated blood in the United States and researchers at Case Western Reserve University in Cleveland are analyzing data involving more than 14,000 blood drives in northern Ohio to learn more about that. Nicola Lacetera of the university’s Weatherhead School of Management notes that about 38 percent of U.S. adults are eligible to donate blood but only eight percent do. Many of those who donate blood once don’t donate again, and there are some population segments that very rarely give blood. Some say gifts of T-shirts, lapel pins, coupons or gift cards might increase blood donation motivation; however, others say those who donate for the public good might not want to be rewarded. The biggest incentive for blood donation is to do something good for humanity after a crisis that gets national attention, such as after the Sept. 11, 2001, terrorist attacks in the United States or the recent earthquakes in Chile and Haiti. “There is a general perception that you need blood for emergencies or an organ transplant,” Lacetera said in a statement. “Most of the blood needed every day is for chronic conditions, such as for cancer patients. Therefore, blood is needed every day.”

American Red Cross Launches Social, “Go-To” Blood Site The American Red Cross has partnered with BusinessOnline to launch a new site for the American Red Cross at redcrossblood.org, aimed at ramping up blood donations across the country. The organization hopes the site along with some social interaction will do just that. “One social media element of the new Red Cross blood donor site is the ‘Blood Donor Community’ page, which enables donors and volunteers to share personal stories and

encouragement of their experiences on donating blood, along with enabling them to send e-cards, link up via Facebook and view Red Cross videos.” “Another social media element to the site is users can participate in ‘virtual blood drives.’ For example - Michigan State Alums (spread around the country) can go to their local blood centers and donate – receiving credit for their virtual group,” she adds. The American Red Cross has combined its 30 regional biomedical services Web sites into one national portal. The organization will promote the site, which debuted February 23, with e-mail and social media at the local level and search engine optimization. “The problem with having 30 Web sites is that we cannibalized our results in search engines; we were all doing a lot of the same work,” said Greg Haines, online marketing manager for the American Red Cross Blood Services. “One of the goals was to allow [the Red Cross] to centrally publish from one location to be more efficient.”

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The Red Cross’ e-mail effort, promoting the centralized site, is targeting past donors. It will encourage consumers to donate blood. Managers at the local level will determine many marketing details. The Red Cross also aimed to make the site more user friendly, said Thad Kahlow, CEO of BusinessOnLine. It is also search engine optimized. There are also links to Facebook, Twitter, and YouTube presences.

Bring a Friend AlongReprinted from Northwich Guardian NHS Blood and Transplant (NHSBT) has appealed to the public to give blood now to save lives this winter – and asking them to take a friend, colleague or family member along too. A record high in organ transplantation was matched with increasing numbers of people signing up to give blood last year. But the need for more donors has never been greater, with 7,000 blood donations needed daily and more than 10,000 people across the UK now needing a donated organ. Last year (April 1, 2008 to March 31, 2009) saw 3,504 organ transplants carried out across the UK, an eight percent increase on the previous 12 months. In addition, an extra 245,000 people registered to become blood donors, halting a five-year decline in the English and North Wales donor base. But with a constant need for blood and increasing numbers of people being listed for organ transplant, the need for more people to donate is greater than ever. There are 1.4m registered blood donors in England and North Wales but around 200,000 give up every year for various reasons including medical conditions and pregnancy, so there is a continuous need to attract new donors.

Blood Center Launches Spanish Web siteReprinted from Orlando Business Journal Florida’s Blood Centers has launched a Web site completely in Spanish as part of an initiative to reach out to the growing Hispanic population living in Florida and to new potential donors. The Web site, www.donasangrehoy.org, has answers to frequently asked questions about blood donations, information about the most common myths surrounding the donation process, and video interviews with donors and patients whose lives have been saved with a blood donation or transfusion, according to a Florida’s Blood Centers release. Donors will also be able to access their donation history, set up appointments for future donations and check their cholesterol level results.

Black History Month Used to Raise Blood Donor AwarenessReprinted from InsideToronto.com February is Black History Month in Toronto and one organization is trying to spread the message that ethnic differences may not be just skin deep - they are in the blood, too. “Type B (blood) is very common within the black community and is very rare in Caucasians,” said Hailu Mulatu, Canadian Blood Services donor management coordinator. Canadian Blood Services is rallying the black community to give blood and stem cells in an effort to raise the supply of much-needed Type B blood, which is also common in Asian and Hispanic communities. Statistics provided by Canadian Blood Services indicate that only about 0.5 per cent of its registered donors identify themselves as black, which means people with Type B blood are desperately needed to register for blood and stem cell donations.

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Mulatu and his team are using Black History Month to raise awareness about the need for people of different ethnicities to donate. Along with blood donation, people can register with OneMatch Stem Cell and Marrow Network to be considered when patients with life-threatening conditions like Sickle Cell Anemia and Acute Lymphoblastic Leukemia need stem cell transplants.

Restrictions on Plasma from Female Donors May Need RevisitingReprinted from HealthDay News The U.S. blood-banking industry discourages transfusing the blood product known as plasma from female donors because of a possible dangerous reaction in the recipients. But now researchers have found that plasma that comes from females may actually have advantages. Plasma is the fluid in blood in which blood cells are suspended. Researchers found that heart-surgery patients who received plasma from female donors did significantly better than those who got plasma from males. The plasma was donated before the restrictions went into place three years ago. “Our findings raise the possibility of unanticipated effects of restricting female-donor plasma use,” said Dr. Mark Stafford-Smith, a Duke University professor of anesthesiology and senior author of a study in the Feb. 11 issue of the Journal of Thoracic and Cardiovascular Surgery. Females can still donate whole blood. But plasma has been considered problematic since plasma donated by females was linked to a lung injury related to transfusion. The cause appears to be related to antibodies that are more common in women who have been pregnant. “We were very surprised by the results, because when we began the study, we expected to see data that supported the idea that female-donor plasma would be riskier,” Stafford-Smith said. “In fact, we found just the opposite. At first, we thought we might have switched our data somehow, but careful re-examination confirmed that recipients of male-donor plasma had worse outcomes.” Patients who got plasma from female donors suffered lung dysfunction 5.9 percent of the time, compared to 10.8 percent of those who got plasma from male donors. They were also less likely to die within 30 days of surgery or be hospitalized longer than 10 days; however, the two groups had similar long-term survival rates.

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This is the young mother and her miracle baby who owe their lives to the kindness of mystery blood donors.

Anne Mullan, who has a history of severe pre-eclampsia, was just 30 minutes away from death when she had to undergo an emergency Caesarean and urgent donations of platelets and blood.

As she lay on an operating table in Craigavon Hospital, four doses of platelets — every one in Northern Ireland at the time — and several units of blood were rushed from the headquarters of the Northern Ireland Blood Transfusion Service with minutes to spare.

When Anne awoke in intensive care she was overjoyed to hear that her baby son Eoin had survived. Anne and her husband Neill had lost their first baby boy when he was stillborn in February 2007.

Little Eoin, who weighed a tiny 2lbs 7oz, was also given packs of blood.

Anne and Eoin were special guests at a Gold Award function at the King’s Hall, organised to celebrate the huge number of lives saved by blood donors from across the province.

Battling mum of ‘miracle’ baby in

blood donor plea Reprinted from Belfast Telegraph

Survivors: Anne and Neill Mullan with their baby son Eoin

Anne, a 30-year-old solicitor from Omagh, said she was eternally grateful for the blood donations.

“I have a history of HELLP, a severe form of pre-eclampsia where the blood starts to destroy itself, and last year we lost our first baby,” explained Anne.

“I realised I had a kidney infection, which I knew was a symptom of pre-eclampsia, and my blood pressure kept going up until it was spiralling out of control.

“By this stage I was told I’d have to have an emergency Caesarean and the doctors were practically pulling my clothes

off to get me on the operating table. “They also told me if I’d been 30 minutes

later, both me and the baby would have died.” The operation was delayed while four

adult doses of platelets were ferried by ambulance from Belfast to Craigavon.

“I overheard them saying that they had to use every available adult platelet in Northern Ireland,” she said. “Whoever had donated them saved my life.”

Baby Eoin also received specially prepared neo-natal packs and an amazed Anne was able to watch his progress as he grew healthier and stronger.

“He was deathly white before the transfusion, but as I watched him, he got pinker and pinker and his eyes became brighter,” she said. “It was like watching a miracle unfold before me.”

Anne said both she and Eoin were fighting fit now and appealed to people to give blood.

“It is the most worthwhile thing you could so,” she said. “Without those donations, we wouldn’t be here today.”


Survivors: Anne and Neill Mullan with their baby son Eoin

The donation of blood is an anonymous gift of life and seldom are donors and recipients brought together. So when 18-year-old cancer survivor Hannah Miller recently met and thanked 13 of the more than 140 donors who helped save her life, it was a rare – and emotional – event. Hannah was a 13-year-old athlete and winner of a gold medal for weight lifting at the Junior Olympics when she was diagnosed with Burkitt’s lymphoma in August 2004. She completed 10 rigorous rounds of chemotherapy only to find out the following year that the cancer had returned. After many life-threatening infections, spinal taps and surgeries, she underwent a successful stem cell transplant in November 2005. Throughout her treatment, Hannah received nearly 200 units of platelets and red blood cells from more than 140 donors in the Kansas City area. “Hannah’s

Heroes” donated their life-saving blood selflessly and anonymously, never dreaming of the role they would play in a stranger’s recovery. In celebration of National Blood Donor month, the Community Blood Center invited these generous donors to gather January 7 to meet the grateful recipient of their gift, who is now a college freshman at Baker University who is on the road to recovery because of them.

“We didn’t know you, you didn’t know us. Yet you are part of our journey.”-- Dee Jo Miller

Rare and Emotional Meeting Joins Donors &

Grateful Recipient


Hugs, Pictures, Tears …

In anticipation of meeting her donors, Hannah was understandably nervous. “I am overwhelmed. I only hope I can say the right things to show them my appreciation. It means a lot,” she said. The meeting meant a lot to her donors, as well. It was an opportunity of a lifetime they did not intend to miss even though they had to travel snow-packed roads to get there. Jo Ann Bird, a hospital medical technician, cried when she heard that her donations had helped a young, teenage girl. “I was surprised and excited when I got the invitation to attend. I got goose bumps. I wouldn’t miss this for anything.” Bob Bly, a retired landscape professional, said it is quite an honor. “It’s something I have always wanted to see ever since the first time I ever gave blood.” He made his first donation when he was 17 to help save the life of a classmate after an auto accident and has donated more than 90 times. Lynn Jandt, a phlebotomist, didn’t start donating until she became a Community Blood Center employee. “Because I am AB positive, I didn’t think my blood was really in demand. But I found out differently,” she said. “So when I heard that my platelets had saved someone’s life, oh my gosh, I can’t explain how excited I was.” When Barbara Osborn, an emergency room registration secretary, received the invitation to meet Hannah, she thought, “This is something I can’t turn down.” Barbara has donated six gallons of life-saving blood simply because, “It’s the right thing to do.” Hannah’s mother, DeeJo Miller, was grateful for the opportunity to personally thank the total strangers who helped save her daughter’s life. “I didn’t know I would

be so overwhelmed. We didn’t know you, you didn’t know us. Yet you are part of our journey. Every day that Hannah gets to go out there and live, be normal, go to college and grow up to be who she is going to be, her donors are a part of that,” DeeJo said.

All Blood Types and All Walks of Life

“Hannah’s Heroes” are proof it not only takes a village to save a life, but it takes all types. And not just blood types, but people from all walks of life. Hannah’s 140-plus donors included an advertising agency vice president, pediatric nurse, small business owner, bookkeeper and lineman in addition to two Community Blood Center employees. Their ages ranged from the 20s to the 80s. They represented a

variety of ethnic backgrounds and faiths. “They are vastly different in many ways, but they are all the same in one way – they’re blood donors who care enough to take an hour from their schedule to help donate life-saving blood,” David Graham, the Community Blood Center’s Vice President of Hospital and Donor Services, said. In addition to personally thanking her daughter’s donors,

DeeJo hoped to bring attention to the importance of donating. “Hannah’s isn’t the only story like that. This happens all the time every day and it is happening today. There are people still needing transfusions. Here is your opportunity to do something good. It’s about doing the right thing,” she said. “The satisfaction of giving blood is one of the most remarkable things a donor receives because there is no tangible reward for donating. But to connect the donor and recipient is just one of the most wonderful things you can do,” Dr. Jay Menitove, the Community Blood Center’s CEO and Medical Director, said.

“To connect a donor and recipient is just one of the most wonderful things you can do.” -- Dr. Jay Menitove


Send a test message to this email address:

Coffee and Blood are the gasoline of life!

John,

Community Blood Center is proud to announce it's First Annual Give Blood. Get Beans. blood drive. In partnership with The Roasterie, CBC will hold this delicious and fun blood drive at all Centers on Tuesday, January 19th.*

When you register to donate, you will receive a free bag of The Roasterie's special CBC blend of air-roasted coffee. The blend is a combination of four exotic beans from Ethiopia, Costa Rica, Sumatra and Colombia! It has a delightful chocolatey taste that will leave you wanting another cup!

We hope you will join us on what promises to be a terrific day of blood donations and coffee talk. You can enter to win great prizes from CBC and The Roasterie including membership in The Roasterie's Pilots Club, coffee-lover's merchandise and gift cards to The Roasterie's Cafe in Kansas City.

We will also give you an opportunity to name this spectacular-tasting cup of joe, which is now being served at our Centers! When you fill out a Register To Win form, write down a name for the blend. If we select your idea you'll get more coffee and other great prizes!

It will be a fantastically fun day and we sincerely hope you'll stop in to visit any of our Neighborhood Donation Centers to enjoy the event. To learn how we created the blend, become a Community Blood Center fan on Facebook. You can see great photos and video that tell the story.

4.5 million Americans would die each year without life-saving blood transfusions...and your single blood donation could help save up to two lives.

Please schedule your donation today. Save A Life. Right Here, Right Now.www.savealifenow.org

Thank You!

*Note: Our Jefferson City Center is not open on Tuesdays, but we will have bags of coffee (while supplies last) for those who donate on Monday, Jan. 18th from 11am - 6pm at that Center.

Give Blood. Get Beans.

https://www.esavealifenow.org/admin/includer.cfm?incpage=/shared/common/campaignpreview.cfm (1 of 2)1/15/2010 4:33:46 PM


Jan. 7: Hannah’s Heroes event connected a young woman who was diagnosed with Lymphoma at age 12 with donors. Now an 18-year-old college freshman, who needed more than 190 units of blood and platelets to continue her journey, Hannah Miller met a group of donors who are known as Hannah’s Heroes. Hannah and her mother, DeeJo thanked blood donors in front of five TV stations, three newspapers and one radio station. The event was even more special because all those who participated braved icy roads and blizzard conditions to make it to the event.

Jan. 11: While Kansas was the 34th state to become a part of the Union, Kansas was also the 34th state for Al Whitney to visit in his Platelets Across America quest. Mr. Whitney donated on January 11th in Overland Park, Kansas. The event received great media coverage from 2 TV stations and 1 newspaper.

Jan. 19: Give Blood. Get Beans. Community Blood Center partnered with The Roasterie, a gourmet coffee company in the Kansas City area to encourage coffee lovers and blood donors to give blood. The Roasterie even went a step further by creating a special blend for Community Blood Center that will continue to be served at all CBC sites. All registered donors on that day received a complimentary bag of the special blend and the opportunity to win great coffee-lover prizes. This special drive received great media coverage. Additionally, CBC held a name the blend contest. Semi-finalist entries including “The Blend of Life” “Donors Delight” and “Community Cup” The contest will continue through the month of February.

Throughout the month: Community Blood Center also sent out heart-warming and inspiring messages to its 1,200 plus Facebook fans. CBC asked fans to post “I’m a silent hero” in their status box to encourage and provoke thought from other fans. Additionally, CBC encouraged high school students to get more of their friends to join CBC’s Facebook page. CBC fans also came to the rescue during the early part of the month just after New Year’s Day. CBC posted that supplies were low and the fans of CBC’s Facebook page came out in droves to bring supply levels back to adequate numbers. The local media also got involved and helped with the need to keep our life-saving supplies where they need to be.

Community Blood Center, Kansas City Celebrated

National Blood Donor Month with Numerous Events


Phil Baird, 75, donated blood for the 231st time at the Australian Red Cross Blood Service Donormobile on Christmas Eve - setting the new world record for the most whole blood donations. Baird made his first blood donation at 19 years old when he enlisted with the National Service. He was named Cessnock City Citizen of the Year in 2009 for his contributions. “I have been told that I have donated more blood than is in the whole human body,” he said. His cumulative donation of 103.96 litres is actually about 21 times the 5 litres of blood in an adult. “This world record for the most whole blood donations is something I am very proud of. I am not a hero or anything like that – it would just be so good if more people gave blood, because supplies are always low and blood is so badly needed,” he explained. Since 1954, Baird has given 450mls of blood every 12 weeks of his much-needed O-positive blood. On Christmas Eve, Baird gave his world record-breaking gift to Cessnock Blood Bank. The previous Guinness world record for the most whole blood donations was Robert Hall from New Zealand, who has made 177 donations. Baird recalled his first donation, when he was doing his National Service as an

infantryman at Ingleburn in Sydney. “A corporal lined us all up and told us we would all be giving blood – that was it,” he said. “There really was not very much to it.” Mr. Baird made his 228th whole blood donation in April last year, believed to be a world record at the time, but this effort not able to be accepted by Guinness World Records because the system employed was to include all types of blood donors under the banner of just “Blood Donations.” After Mr. Baird explained the difference between whole blood donations and apheresis (plasma and platelet removal), Guinness World Records has created a new category for Whole Blood Donations.

Australian Phil Baird Sets World Record for Most Whole Dlood Donations

Reprinted from World Records Academy


On Thursday, January 20, 2010, the Robertson Blood Center held the annual Blood Donor Recognition Ceremony, honoring dozens of the top donors, organizations, and supporters on Fort Hood. January is National Blood Donor Month and ceremonies are held each year to recognize the efforts of those that insure that troops and their families have the supply of blood donations they need. The theme for this year’s ceremony was “The Power of Blood Donors,” in line with the Armed Services Blood Program’s “The Power of Blood”

campaign for the year. Lt. Col. Dennis Dombrowski, Robertson Blood Center’s director said “Although a lot of hard work, testing, and scientific processing goes on behind the scenes, the bottom line is that without our great donors, there is no blood program. They are truly the power of this important mission.” In attendance at the ceremony was the first blood bank officer from Fort Hood, Col. (retired) Tony Polk. In 1975, while assigned to the laboratory at then Darnall Army Community Hospital, he opened the first Fort Hood blood bank in an old theater. Today, he is the Armed Services Blood Program Officer Emeritus and holds the first gold medal Lifetime Achievement Award from the Defense Blood Program. The guest speaker was Dr. Charles Clark, from Waco, TX. A practicing dentist and oral and

Robertson Blood Center Honors Donors and

Organizations During National Blood Donor Month

Mrs. Luann Zipp, Fort Hood’s Mrs. Killeen International for 2010, visits with one of the soldiers at the ceremony.


maxillofacial surgeon, he served in Iraq on a facial trauma team and was detailed to treat Saddam Hussein after his capture. Doctor Clark served as the staff surgeon, training residents in oral and maxillofacial surgery at Brooke Army Medical Center and is an expert in all aspects of reconstructive and cosmetic repair of facial injuries. He is a nationally known speaker and teacher of these techniques. Five blood donors were honored for having the most donations and returning in the most consistent fashion. They were Ronald Decker, Major (retired) Prosper Walker, Colonel Joan Vanderlaan, Lieutenant Colonel Dennis Dombrowski, and Lieutenant Misty Youngblood. Each individual was presented with a plaque and the new Defense

Blood Program coin. Military units and organizations sponsoring blood drives or encouraging Soldiers to donate were honored as well. The 13th Sustainment Brigade (Expeditionary) was honored as the top large unit on Fort Hood. The Corps’ headquarters unit – the Phantom Command – earned the award for the top medium-sized

unit. Also recognized was their unit blood coordinator – Spc. Luke House. The 1st Cavalry Division Horse Detachment was awarded for being the best small unit on Fort Hood. The Horse Detachment is notable in that they are the only unit on Fort Hood that have recorded more blood donations in a year than their assigned strength. Key to this achievement was the involvement of their leaders, including the detachment is first sergeant, Sgt. First Class Filiberto Fernandez, who was recognized for donating blood five times in the past year. A number of pins and certificates were issued for donors

On Thursday, January 20, 2010, the Robertson Blood Center held the annual Blood Donor Recognition Ceremony, honoring dozens of the top donors, organizations, and supporters on Fort Hood.

First blood bank officer from Fort Hood, Col. (retired) Tony Polk and one of Robertson Blood Center’s volunteers.


that crossed the thresholds of a gallon or more donated. The center’s director, Lt. Col. Dennis Dombrowski, explained that these numbers are calculated from the registration software at the blood center. “We really encourage people to sign up at www.militaryblood.dod.mil and then each military recruiter can track their donations all across the system. We appreciate and really want to recognize each of these valuable donors.” Also in attendance was Mrs. Luann Zipp, Fort Hood’s own Mrs. Killeen International for 2010. The wife of a deployed Soldier, Mrs. Zipp serves as an FRG Leader for 3-227 Aviation and competed on the basis of her campaign to reduce divorce in military families. To find out more about the ASBP or to arrange a military blood drive, visit the official web page at www.militaryblood.dod.mil. Top Blood Donors Mr. Ronald Decker Maj. (ret) Prosper Walker Col. Joan Vanderlaan Lt. Col. Dennis Dombrowski Lt. Misty Youngblood Top Organizations 13th Sustainment Command (Expeditionary) Phantom Command 1st Cavalry Horse Detachment 15th Sustainment Brigade Carl R. Darnall Army Medical Center American Federation of

Government Employees for the Austin and Temple Veterans Affairs hospital and clinic Sam Houston State University Reserve Officer’s Training Corps Donated five times in 2009 Sergeant Dominick Anderson Specialist Jason Boruch First Sergeant Filiberto Fernandez James Haney Sergeant Victor Hernandez Captain Justin Herrera Specialist Curtis Hunter Kristina Hunter Justin Lambert John Lauck, jr. Master Sergeant Harl Marzan John Sammis Chief Warrant Officer Roy Stout Patrick Thompson George Tovar Crossed a “Gallon Threshold” One Gallon Master Sgt. Dawn Alvarado William Ash Adam Crispin Neil Davidson Sandra Delaune Lt. Col. Dennis Dombrowski Dennis Duffey Tommy Eberhart Sgt. First Class Filiberto Fernandez Victor Gomez Tatsuo Howard John James Kim Johnson Keith Laird Arnoldo Lopez Harl Marzan Charles McMurrey III Reginald Swindell Romeo Trevino

Matthew Vanderlaan LT Misty Youngblood Janet Yznaga

Two Gallons Robert Boswell Flor MacKenzie Timothy Stroud George Tovar

Three Gallons Todd Campbell Toni Graves Kristina Hunter Jerry Morris Jr. Col. Joan Vanderlaan Maj. (ret) Prosper Walker

Four Gallons Elaine Perry Other supporters recognized included: Protestant Women of the Church Texas Department of the Veterans of Foreign Wars of the U.S. Shirley Quick from Army Community Services Relocation Branch Donna Smith McGregor High School Reserve Officer’s Training Corps First Sgt. Donald Young Master Sgt. Jay High Cpt. Cheryl Bordwine Timothy Stroud The Fort Hood Sentinel Debra White and the Material Supply Branch, CRDAMC Dorothy Smith and Environmental Services, CRDAMC Cpt. Donya K. Mosely and First Sgt. Van. B. Woodley


ADRPConference

2010 Sheraton

Seattle HotelMay 19-22, 2010

Mark Your Calendar Today!

Puget Sound Blood Center looks forward to showcasing Seattle's rich culture, beautiful views and distinct history during the 2010 ADRP Conference scheduled for May 19-21, 2010. Nicknamed the Emerald City by tourism officials, who were promoting Seattle in the mid-1980s, there isn't a more perfect description for a city that is surrounded by the lush, green forests of Washington and home to more than 6,000 acres of parks. Every night visitors can hear live music, whether at the opera, theatre, symphony, or any bar on the street.

The city offers many restaurants from an exhibition kitchen and live music at 13 Coins, an oyster bar at The Brooklyn Seafood, Steak & Oyster House, to a variety of organic and farm fresh restaurants, including Urbane, BOKA Kitchen and Bar, and Organic To Go. To find out more about Seattle visit the following site: www.visitseattle.org. Puget Sound Blood Center staff will be on hand during the conference to assist attendees with questions.

CONFERENCE HOTELSheraton Seattle

1400 Sixth AvenueSeattle, WA 98101

Reservations: (206) 621-9000

The Seattle Sheraton provides a gateway to the diverse sights and sounds of the Pacific Northwest. Conference attendees will be able to simply step out the front doors of the hotel to find gourmet food, exciting entertainment, and world-class shopping. The Hotel Reservation link is now live at www.ADRP.org, click on Conferences, then Location.

P.O. Box 150790Austin, Texas 78715

The ADRP Board of Directors would like toThank and Recognize the Following Companies

for Their 2010 Sponsor Commitments

Platinum Level

Silver LevelDonor Dialogue

Incept CorporationUnited Blood Services

Bronze LevelInfinity Marketing

2010 winter drop

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