2010 Corporate responsiBilityperformanCe By Country

Brazil

01sonae sierra Corporate responsibility performance by Country BraZil

1 Company profile

sonae sierra is the international shopping centre specialist that is passionate about bringing innovation and excitement to the shoppingindustry incorporated in portugal in 1989 sonae sGps (portugal) and Grosvenor (united Kingdom) each own 50 of the Company ouruniquely integrated approach to our business combines the ownership development and management of shopping centres augmented by themarketing of knowledge-based activities for third parties that we believe help create leading-edge destinations for consumers

on 31 December 2010 we owned 51 shopping centres in portugal spain italy Germany Greece romania and Brazil with a total Gross lettablearea (Gla) of 2017289 m2 mediterranean Cosmos has not been included within the scope of our 2010 Cr reports since during 2010 we soldour interest in this shopping centre We had three projects under construction and seven new projects in different phases of development inportugal italy Germany Greece romania and Brazil with a combined total Gla of over 463171 m2 (including the torre ocidente office project)1 We also managed a further 17 shopping centres on behalf of others We aim to create ldquoleading-edge destinationsrdquo for consumers and in 2010 our owned shopping centres in operation welcomed more than 415 million visits our total portfolio under management ndash including shoppingcentres owned by third parties ndash welcomed more than 431 million visits

11 our vision and Mission

our vision is to be the leading international shopping centre specialist our mission is for sonae sierra to be the international shopping centrespecialist that provides ultimate shopping experiences to customers and creates outstanding value to shareholders investors tenantscommunities and staff while contributing to sustainable development

12 our corporate responsibility (cr) Management system

the key Cr issues that we identify as being the most material to our business are managed through our Cr management system this is builtaround a cyclical model which helps us to achieve continuous improvement in our performance across all nine impact areas energy and ClimateWater Waste Biodiversity and Habitats suppliers tenants Communities and Visitors employees and safety and Health We establish policiesand strategies in order to translate our values and commitments into practical actions We monitor our progress against key performanceindicators and targets on an annual basis to ensure that we are on track to accomplish our long-term goals

13 cr Governance

our Cr management system is managed by Cr Working Groups that between them govern all Cr impact areas the Head of each WorkingGroup is represented in our Cr steering Committee which is chaired by our Ceo the Cr steering Committee is responsible for overseeing the organisationrsquos identification and management of material Cr issues and ensuring that performance in these critical areas is monitored and improved

1 the value 463171 m2 does not include our project at ioannina in Greece as data is not yet available for this project

corporate valuesand key principles

environmental policysafety and Health

policy etc

Cr policy

Vision and mission

reporting

Verificationand Validation

management review and reporting

targets and Kpis

Cr objectives

02sonae sierra Corporate responsibility performance by Country BraZil

1 Company profile

14 2010 performance summary

continued

0034energy and Climate Greenhouse gas(GHG) emissions of our owned portfolioand corporate offices (tCo2em2 Gla)

2007

0074

2008

0071

2009

0067

2010

0034

514energy and Climate electricity efficiency(excluding tenants) of our ownedportfolio (kWhm2 mall and toilet area)

2007

558

2008

553

2009

527

2010

514

37Water Water efficiency (excludingtenants) of our owned portfolio(litresvisit)

2007

40

2008

36

2009

38

2010

37

51Waste total waste recycled as aproportion of waste produced ( byweight across our owned portfolio)

2007

35

2008

42

2009

46

2010

51

964tenants average occupancy index3

( by Gla across our owned portfolio)

2007

966

2008

958

2009

959

2010

964

euro1219mCommunities and Visitors marketinginvestments in Cr and other communitycontributions (euro million)

2007

nd

2008

2380

2009

1143

2010

12194

euro776employees investment in staff training and development (euro per capita)

2007

1239

2008

900

2009

1195

2010

776

58safety and Health number of non-conformances per hour of safetypreventive observation (spo)5

2007

105

2008

79

2009

57

2010

58

the abbreviation lsquondrsquo stands for lsquono datarsquo meaning that no data is available for this time period2 this figure does not include militari Commercial Gallery in romania a shopping centre which has been under sonae sierrarsquos management since July 20103 this indicator includes the 51 shopping centres owned by sonae sierra and in operation on 31122010 Data for previous years has been updated in order to

include Gla that is occupied by tenants who own their shop unit4 this also includes donations made by shopping centre visitors and staff (euro38975) the fX rate used to convert Brazilian reais (r$) into euros (euro) was 042982

and the fX rate used to convert romanian lei (ron) into euros (euro) was 0237525 safety preventive observations are a form of safe behaviour audit undertaken at our shopping centres in operation it aims to identify and correct behaviour which

could potentially lead to accidents this indicator covers the average number of non-conformances per hour of spo detected at nine reference sites which areconsidered to be a proxy for our whole portfolio

euro6481mopen market Value (omV) of assetsunder management (euro million)

2007

6154

2008

6166

2009

6340

2010

6481

euro1234meBitDa ndash ias(euro million)

2007

930

2008

1059

2009

1088

2010

8521number of tenant contractsunder management

2007

8162

2008

8455

2009

8924

2010

852121234

2220Gla under management(000rsquos m2)

2007

2183

2008

2163

2009

2284

2010

22202

03sonae sierra Corporate responsibility performance by Country BraZil

2 our Cr oBJeCtiVes

Developing and managing shopping centres has the potential to cause a number of significant impacts on the environment society and the economy

We have defined long-term objectives in relation to each of our material Cr impact areas these are shown in the table below

energy and Climate pound achieve a 70 reduction in GHG emissions per m2 of Gla by 2020 compared to the 2005 level (GHG protocol scopes 1 and 2 plusbusiness air travel)

pound strive to increase the energy efficiency of our operations aiming to attain a maximum electricity consumption of 400 kWhm2 (mall andtoilet area) per year across sonae sierra owned shopping centres by 2020

pound Develop and implement a long-term Climate Change adaptation strategy covering investment development management andcorporate activities by 2020

Water pound attain a level of water consumption at or below three litres per visit (aggregated across all sonae sierra owned shopping centres) by 2020

pound at least 10 of total water consumed at sonae sierra owned shopping centres to be lsquogrey waterrsquo or harvested rainwater by 2020

pound Develop and implement a long-term strategy to ensure a secure water supply at sonae sierra owned shopping centres with a particularfocus on locations that are vulnerable to water shortages by 2020

pound ensure that all discharges comply with sonae sierrarsquos wastewater quality standards and pollutant limits by 2020

Waste pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of55 across sonae sierra owned shopping centres by 2020

pound reduce the proportion of waste (by weight) that is sent to landfill in order to keep below a maximum limit of 30 of waste sent to landfillacross sonae sierra owned shopping centres by 2020

pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of80 across sonae sierra corporate offices by 2020

pound maintain a high level of performance in terms of waste recycling in construction projects and aim to increase the proportion ofconstruction materials with recycled content

Biodiversity and Habitats

pound promote the use of previously developed land or Brownfield land for new sonae sierra shopping centre projects

pound strive to protect and enhance biodiversity on both existing sonae sierra sites and new projects and add value to new projects by activelyintegrating biodiversity whenever possible taking into account the regional context

suppliers pound engage with our development suppliers with the aim of encouraging them to adopt more responsible business practices

pound foster loyalty amongst frequently used property management suppliers seeking to help and encourage them to adopt moreresponsible business practices themselves

pound increase the proportion of materials used in development expansions and refurbishment projects that are sustainable materials aimingfor 100 of timber used to be certified sustainable timber6 and for the percentage of materials comprising recycled content to beincreased by 2020

tenants pound Deliver a high quality service to tenants and maintain high levels of customer satisfaction striving to achieve an average tenantsatisfaction level of 4 or above in all sonae sierra owned shopping centres by 2015

pound engage with our tenants with the aim of helping them to improve their environmental and safety and health performance

Communities and Visitors

pound achieve full implementation of the Community advisory panels (Caps) across the whole sonae sierra operational and developmentportfolio by 2014

pound Devise and implement a long-term strategy aimed at involving the largest number of sonae sierra shopping centresrsquo local communitiesrsquomembers in order to improve communitiesrsquo well-being by 2012

pound enhance visitorsacute recognition of sonae sierrarsquos shopping centresrsquo sustainability performance

employees

safety and Health pound enhance the well-being of our workforce and reduce the rate and severity of workplace accidents and occupational diseases aimingtowards zero

pound anticipate and prevent all safety risks on sonae sierra construction sites minimising the number of accidents and their severityaiming towards zero

pound provide a safe environment for everyone who visits or works within sonae sierra shopping centres aiming towards zero accidentsand promote safety and health conscious behaviour among our tenants suppliers and visitors

pound offer our employees more flexible working arrangements with the aim of becoming a recognised leader in this area by 2012

pound adopt and implement a strategy with the aim of creating the best possible working conditions for all our staff by 2014

pound improve workforce ergonomic conditions based on approved standards by the end of 2012

pound encourage our employees to develop their skills and expertise and foster innovation We will do this by offering high potential peoplethe opportunity to participate in challenging projects within the company and by promoting other talent management programmesincluding training

6 the proportion of timber products used that are from sustainable sources is calculated by value of spend

5

3

2

10 4

98

6 71

04sonae sierra Corporate responsibility performance by Country BraZil

1 Boavista shopping2 franca shopping3 manauara shopping4 parque D pedro shopping5 paacutetio Brasil shopping6 shopping Campo limpo7 shopping metroacutepole8 shopping penha9 shopping plaza sul10 tivoli shopping

31 highlights in 2010

pound oHsas 18001 certification achieved for the safety and Healthmanagement system of franca shopping

certiFications

pound We reduced electricity consumption per m2 (mall and toilet area) by 3 in comparison with the 2009 result

pound finalist in the finoV sonae award for our solar panel project atshopping Campo limpo which involved the creation of solar panelsfor water heating from recycled plastic bottles

pound We implemented the recommendations of water audits performed atshopping penha parque D pedro shopping shopping metroacutepoleshopping Campo limpo and shopping plaza sul

pound We increased the waste recycling rate to 47 (aggregated across allBrazilian shopping centres) actions to improve waste recyclingincluded awareness campaigns and training at shopping penha andpaacutetio Brasil and the purchase of new compactors at Boavistashopping and shopping Campo limpo

pound We achieved an average tenant satisfaction level of 44 (on a scale of 1 to 6)

pound We delivered 57 training sessions to a total of 2586 shop staff tohelp them to improve their financial and Cr performance

pound We presented the first edition of the planet sierra award to tenantswho demonstrated outstanding environmental performance(winners Campa at shopping penha and Giovanetti at parque D pedroshopping)

pound We launched new Community advisory panels (Caps) at uberlacircndiashopping (development project) parque D pedro shopping andshopping plaza sul

pound We supported 135 charitable organisations7 and dedicated 697 hoursof staff time to community volunteering

pound finalist in the fundaccedilatildeo Getulio Vargas award for socialresponsibility and sustainability for two projects the hazardouswaste collection point at paacutetio Brasil shopping and metroacutepole educacommunity education project at shopping metroacutepole

pound We extended the shopping office project so that employees from ourhead office can work from shopping centres located closer to theirhomes on one day per week

pound We performed 4583 hours of safety preventive observation (spo)across our shopping centres and corporate office

pound 341 jobs in retail were created through the expansion of parque Dpedro shopping

key achieveMents

32 key Factsas on 31 December 2010

7 this figure corresponds to the sum of charitable organisations supported as reported by our shopping centres in cases where two (or more) shopping centres have supported the samecharitable organisation this has been counted twice (or more times) in order to reflect each individual shopping centrersquos commitment

8 this value corresponds to the total rents invoiced (100) to tenants of sonae sierra owned shopping centres in Brazil it has been calculated based on account performance between010110 and 311210

9 operational costs are calculated based on account performance between 010110 and 31121010 this value corresponds to the number of visits welcomed by sonae sierra owned shopping centres in Brazil during the period 010110 to 311210

euro884 million

rent received atowned shoppingcentres8

euro131million

operational costs9

10 shopping centres

owned with a totalGla of 366493 m2

3 projects

under developmentwith a combinedtotal Gla of 169500 m2

395 directemployees

3 sonae sierra in Brazil

sonae sierra Brasil is a 5050 partnership between sonae sierra and Developers Diversified realty (DDr) one of the usarsquos largest real estateinvestment trusts (reit) focused on the shopping centre sector sonae sierra Brasilrsquos business is focused on investing in developing andmanaging shopping centres performing all the business functions carried out by the other individual subsidiaries in europe

2010 was a very good year for sonae sierra Brasil at the end of the year we reported an 9 increase in visit numbers and an average occupancyrate of 98 across the Brazilian portfolio in november we inaugurated the expansion of parque D pedro shopping in Campinas We commencedthe construction of two new shopping centres the largest of these is Boulevard londrina shopping located in londrina (paranaacute state) which isdue to open in 2012 With a total investment of euro88 million this shopping centre will offer 47800 m2 of Gla accommodating 236 shops andrestaurants the second project is uberlacircndia shopping in uberlacircndia (minas Gerais state) which involves an investment of euro62 million uberlacircndiashopping is scheduled to open in 2011 and will boast 43600 m2 of Gla accommodating 200 shops We also proceeded with the expansion ofshopping metroacutepole in satildeo Bernardo do Campo (satildeo paulo) which will add 32 new stores in 8700 m2 of Gla

1009 million visits10

to our owned shopping centres

05sonae sierra Corporate responsibility performance by Country BraZil

41 key performance indicators

11 Data from manauara shopping was excluded due to problems with the energy meters at this shopping centre 12 Whilst franca shopping achieved the best performance with respect to GHG emissions and electricity efficiency it is not considered to be comparable with other

shopping centres since it is partly open-air for this reason we have also highlighted the performance of tivoli shopping 13 Data for previous years has been updated in order to include Gla that is occupied by tenants who own their shop unit14 includes donations collected from shopping centre visitors15 the impressive increase in comparison with 2009 is mostly due to the inclusions of data from development projects improved reporting the enhancement of our sampH

induction training for staff service providers and tenants and the launch of an sampH e-learning programme

impact area and indicator 2008 2009 2010 performance Best centre(s) trend 09-10 in 2010

energy and climate GHG emissions of our owned portfolio 0013 0007 001111 franca shopping12

and corporate offices (tCo2em2 Gla) 0002 tCo2em2 Gla

and tivoli shopping

0005 tCo2em2 Gla

energy and climate electricity efficiency (excluding tenants) 535 568 55211 franca shopping12 96 kWhm2

of our owned portfolio (kWhm2 mall and toilet area) and tivoli shopping 375 kWhm2

Water Water efficiency (excluding tenants) of our owned 49 49 52 tivoli shopping 17 litres per visit

portfolio (litresvisit)

Waste total waste recycled as a proportion of waste produced 44 46 47 parque D pedro shopping

( by weight across our owned portfolio) 65 recycling rate

tenants average occupancy index ( by Gla)13 970 969 976 shopping plaza sul and

shopping Campo limpo

100 occupancy rate

communities and visitors marketing investments in Cr and 569415 259038 290894 parque D pedro shopping

other community contributions (euro) euro60436 invested in community

related initiatives and donated

to charitable causes14

employees investment in staff training and development 177 599 638 not applicable

(euro per capita)

safety and health number of man hours of safety and Health 3294 3061 3607115 manauara shopping 7343 man

training provided hours of training

4 Cr performanCe in Brazil

Further referencesthis document is intended to summarise important data and information in relation to our operations in Brazil

our annual report In Review 2010 Economic Environmental and Social Performance contains a summary of our global financial and Cr performance the report is availableat httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

our CR Report 2010 which is compliant with level a+ of the Global reporting initiative (Gri) sustainability reporting guidelines contains a more comprehensive account of ourglobal activities and Cr performance this report is available at httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

02sonae sierra Corporate responsibility performance by Country BraZil

1 Company profile

14 2010 performance summary

continued

0034energy and Climate Greenhouse gas(GHG) emissions of our owned portfolioand corporate offices (tCo2em2 Gla)

2007

0074

2008

0071

2009

0067

2010

0034

514energy and Climate electricity efficiency(excluding tenants) of our ownedportfolio (kWhm2 mall and toilet area)

2007

558

2008

553

2009

527

2010

514

37Water Water efficiency (excludingtenants) of our owned portfolio(litresvisit)

2007

40

2008

36

2009

38

2010

37

51Waste total waste recycled as aproportion of waste produced ( byweight across our owned portfolio)

2007

35

2008

42

2009

46

2010

51

964tenants average occupancy index3

( by Gla across our owned portfolio)

2007

966

2008

958

2009

959

2010

964

euro1219mCommunities and Visitors marketinginvestments in Cr and other communitycontributions (euro million)

2007

nd

2008

2380

2009

1143

2010

12194

euro776employees investment in staff training and development (euro per capita)

2007

1239

2008

900

2009

1195

2010

776

58safety and Health number of non-conformances per hour of safetypreventive observation (spo)5

2007

105

2008

79

2009

57

2010

58

the abbreviation lsquondrsquo stands for lsquono datarsquo meaning that no data is available for this time period2 this figure does not include militari Commercial Gallery in romania a shopping centre which has been under sonae sierrarsquos management since July 20103 this indicator includes the 51 shopping centres owned by sonae sierra and in operation on 31122010 Data for previous years has been updated in order to

include Gla that is occupied by tenants who own their shop unit4 this also includes donations made by shopping centre visitors and staff (euro38975) the fX rate used to convert Brazilian reais (r$) into euros (euro) was 042982

and the fX rate used to convert romanian lei (ron) into euros (euro) was 0237525 safety preventive observations are a form of safe behaviour audit undertaken at our shopping centres in operation it aims to identify and correct behaviour which

could potentially lead to accidents this indicator covers the average number of non-conformances per hour of spo detected at nine reference sites which areconsidered to be a proxy for our whole portfolio

euro6481mopen market Value (omV) of assetsunder management (euro million)

2007

6154

2008

6166

2009

6340

2010

6481

euro1234meBitDa ndash ias(euro million)

2007

930

2008

1059

2009

1088

2010

8521number of tenant contractsunder management

2007

8162

2008

8455

2009

8924

2010

852121234

2220Gla under management(000rsquos m2)

2007

2183

2008

2163

2009

2284

2010

22202

03sonae sierra Corporate responsibility performance by Country BraZil

2 our Cr oBJeCtiVes

Developing and managing shopping centres has the potential to cause a number of significant impacts on the environment society and the economy

We have defined long-term objectives in relation to each of our material Cr impact areas these are shown in the table below

energy and Climate pound achieve a 70 reduction in GHG emissions per m2 of Gla by 2020 compared to the 2005 level (GHG protocol scopes 1 and 2 plusbusiness air travel)

pound strive to increase the energy efficiency of our operations aiming to attain a maximum electricity consumption of 400 kWhm2 (mall andtoilet area) per year across sonae sierra owned shopping centres by 2020

pound Develop and implement a long-term Climate Change adaptation strategy covering investment development management andcorporate activities by 2020

Water pound attain a level of water consumption at or below three litres per visit (aggregated across all sonae sierra owned shopping centres) by 2020

pound at least 10 of total water consumed at sonae sierra owned shopping centres to be lsquogrey waterrsquo or harvested rainwater by 2020

pound Develop and implement a long-term strategy to ensure a secure water supply at sonae sierra owned shopping centres with a particularfocus on locations that are vulnerable to water shortages by 2020

pound ensure that all discharges comply with sonae sierrarsquos wastewater quality standards and pollutant limits by 2020

Waste pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of55 across sonae sierra owned shopping centres by 2020

pound reduce the proportion of waste (by weight) that is sent to landfill in order to keep below a maximum limit of 30 of waste sent to landfillacross sonae sierra owned shopping centres by 2020

pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of80 across sonae sierra corporate offices by 2020

pound maintain a high level of performance in terms of waste recycling in construction projects and aim to increase the proportion ofconstruction materials with recycled content

Biodiversity and Habitats

pound promote the use of previously developed land or Brownfield land for new sonae sierra shopping centre projects

pound strive to protect and enhance biodiversity on both existing sonae sierra sites and new projects and add value to new projects by activelyintegrating biodiversity whenever possible taking into account the regional context

suppliers pound engage with our development suppliers with the aim of encouraging them to adopt more responsible business practices

pound foster loyalty amongst frequently used property management suppliers seeking to help and encourage them to adopt moreresponsible business practices themselves

pound increase the proportion of materials used in development expansions and refurbishment projects that are sustainable materials aimingfor 100 of timber used to be certified sustainable timber6 and for the percentage of materials comprising recycled content to beincreased by 2020

tenants pound Deliver a high quality service to tenants and maintain high levels of customer satisfaction striving to achieve an average tenantsatisfaction level of 4 or above in all sonae sierra owned shopping centres by 2015

pound engage with our tenants with the aim of helping them to improve their environmental and safety and health performance

Communities and Visitors

pound achieve full implementation of the Community advisory panels (Caps) across the whole sonae sierra operational and developmentportfolio by 2014

pound Devise and implement a long-term strategy aimed at involving the largest number of sonae sierra shopping centresrsquo local communitiesrsquomembers in order to improve communitiesrsquo well-being by 2012

pound enhance visitorsacute recognition of sonae sierrarsquos shopping centresrsquo sustainability performance

employees

safety and Health pound enhance the well-being of our workforce and reduce the rate and severity of workplace accidents and occupational diseases aimingtowards zero

pound anticipate and prevent all safety risks on sonae sierra construction sites minimising the number of accidents and their severityaiming towards zero

pound provide a safe environment for everyone who visits or works within sonae sierra shopping centres aiming towards zero accidentsand promote safety and health conscious behaviour among our tenants suppliers and visitors

pound offer our employees more flexible working arrangements with the aim of becoming a recognised leader in this area by 2012

pound adopt and implement a strategy with the aim of creating the best possible working conditions for all our staff by 2014

pound improve workforce ergonomic conditions based on approved standards by the end of 2012

pound encourage our employees to develop their skills and expertise and foster innovation We will do this by offering high potential peoplethe opportunity to participate in challenging projects within the company and by promoting other talent management programmesincluding training

6 the proportion of timber products used that are from sustainable sources is calculated by value of spend

5

3

2

10 4

98

6 71

04sonae sierra Corporate responsibility performance by Country BraZil

1 Boavista shopping2 franca shopping3 manauara shopping4 parque D pedro shopping5 paacutetio Brasil shopping6 shopping Campo limpo7 shopping metroacutepole8 shopping penha9 shopping plaza sul10 tivoli shopping

31 highlights in 2010

pound oHsas 18001 certification achieved for the safety and Healthmanagement system of franca shopping

certiFications

pound We reduced electricity consumption per m2 (mall and toilet area) by 3 in comparison with the 2009 result

pound finalist in the finoV sonae award for our solar panel project atshopping Campo limpo which involved the creation of solar panelsfor water heating from recycled plastic bottles

pound We implemented the recommendations of water audits performed atshopping penha parque D pedro shopping shopping metroacutepoleshopping Campo limpo and shopping plaza sul

pound We increased the waste recycling rate to 47 (aggregated across allBrazilian shopping centres) actions to improve waste recyclingincluded awareness campaigns and training at shopping penha andpaacutetio Brasil and the purchase of new compactors at Boavistashopping and shopping Campo limpo

pound We achieved an average tenant satisfaction level of 44 (on a scale of 1 to 6)

pound We delivered 57 training sessions to a total of 2586 shop staff tohelp them to improve their financial and Cr performance

pound We presented the first edition of the planet sierra award to tenantswho demonstrated outstanding environmental performance(winners Campa at shopping penha and Giovanetti at parque D pedroshopping)

pound We launched new Community advisory panels (Caps) at uberlacircndiashopping (development project) parque D pedro shopping andshopping plaza sul

pound We supported 135 charitable organisations7 and dedicated 697 hoursof staff time to community volunteering

pound finalist in the fundaccedilatildeo Getulio Vargas award for socialresponsibility and sustainability for two projects the hazardouswaste collection point at paacutetio Brasil shopping and metroacutepole educacommunity education project at shopping metroacutepole

pound We extended the shopping office project so that employees from ourhead office can work from shopping centres located closer to theirhomes on one day per week

pound We performed 4583 hours of safety preventive observation (spo)across our shopping centres and corporate office

pound 341 jobs in retail were created through the expansion of parque Dpedro shopping

key achieveMents

32 key Factsas on 31 December 2010

7 this figure corresponds to the sum of charitable organisations supported as reported by our shopping centres in cases where two (or more) shopping centres have supported the samecharitable organisation this has been counted twice (or more times) in order to reflect each individual shopping centrersquos commitment

8 this value corresponds to the total rents invoiced (100) to tenants of sonae sierra owned shopping centres in Brazil it has been calculated based on account performance between010110 and 311210

9 operational costs are calculated based on account performance between 010110 and 31121010 this value corresponds to the number of visits welcomed by sonae sierra owned shopping centres in Brazil during the period 010110 to 311210

euro884 million

rent received atowned shoppingcentres8

euro131million

operational costs9

10 shopping centres

owned with a totalGla of 366493 m2

3 projects

under developmentwith a combinedtotal Gla of 169500 m2

395 directemployees

3 sonae sierra in Brazil

sonae sierra Brasil is a 5050 partnership between sonae sierra and Developers Diversified realty (DDr) one of the usarsquos largest real estateinvestment trusts (reit) focused on the shopping centre sector sonae sierra Brasilrsquos business is focused on investing in developing andmanaging shopping centres performing all the business functions carried out by the other individual subsidiaries in europe

2010 was a very good year for sonae sierra Brasil at the end of the year we reported an 9 increase in visit numbers and an average occupancyrate of 98 across the Brazilian portfolio in november we inaugurated the expansion of parque D pedro shopping in Campinas We commencedthe construction of two new shopping centres the largest of these is Boulevard londrina shopping located in londrina (paranaacute state) which isdue to open in 2012 With a total investment of euro88 million this shopping centre will offer 47800 m2 of Gla accommodating 236 shops andrestaurants the second project is uberlacircndia shopping in uberlacircndia (minas Gerais state) which involves an investment of euro62 million uberlacircndiashopping is scheduled to open in 2011 and will boast 43600 m2 of Gla accommodating 200 shops We also proceeded with the expansion ofshopping metroacutepole in satildeo Bernardo do Campo (satildeo paulo) which will add 32 new stores in 8700 m2 of Gla

1009 million visits10

to our owned shopping centres

05sonae sierra Corporate responsibility performance by Country BraZil

41 key performance indicators

11 Data from manauara shopping was excluded due to problems with the energy meters at this shopping centre 12 Whilst franca shopping achieved the best performance with respect to GHG emissions and electricity efficiency it is not considered to be comparable with other

shopping centres since it is partly open-air for this reason we have also highlighted the performance of tivoli shopping 13 Data for previous years has been updated in order to include Gla that is occupied by tenants who own their shop unit14 includes donations collected from shopping centre visitors15 the impressive increase in comparison with 2009 is mostly due to the inclusions of data from development projects improved reporting the enhancement of our sampH

induction training for staff service providers and tenants and the launch of an sampH e-learning programme

impact area and indicator 2008 2009 2010 performance Best centre(s) trend 09-10 in 2010

energy and climate GHG emissions of our owned portfolio 0013 0007 001111 franca shopping12

and corporate offices (tCo2em2 Gla) 0002 tCo2em2 Gla

and tivoli shopping

0005 tCo2em2 Gla

energy and climate electricity efficiency (excluding tenants) 535 568 55211 franca shopping12 96 kWhm2

of our owned portfolio (kWhm2 mall and toilet area) and tivoli shopping 375 kWhm2

Water Water efficiency (excluding tenants) of our owned 49 49 52 tivoli shopping 17 litres per visit

portfolio (litresvisit)

Waste total waste recycled as a proportion of waste produced 44 46 47 parque D pedro shopping

( by weight across our owned portfolio) 65 recycling rate

tenants average occupancy index ( by Gla)13 970 969 976 shopping plaza sul and

shopping Campo limpo

100 occupancy rate

communities and visitors marketing investments in Cr and 569415 259038 290894 parque D pedro shopping

other community contributions (euro) euro60436 invested in community

related initiatives and donated

to charitable causes14

employees investment in staff training and development 177 599 638 not applicable

(euro per capita)

safety and health number of man hours of safety and Health 3294 3061 3607115 manauara shopping 7343 man

training provided hours of training

4 Cr performanCe in Brazil

Further referencesthis document is intended to summarise important data and information in relation to our operations in Brazil

our annual report In Review 2010 Economic Environmental and Social Performance contains a summary of our global financial and Cr performance the report is availableat httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

our CR Report 2010 which is compliant with level a+ of the Global reporting initiative (Gri) sustainability reporting guidelines contains a more comprehensive account of ourglobal activities and Cr performance this report is available at httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

03sonae sierra Corporate responsibility performance by Country BraZil

2 our Cr oBJeCtiVes

Developing and managing shopping centres has the potential to cause a number of significant impacts on the environment society and the economy

We have defined long-term objectives in relation to each of our material Cr impact areas these are shown in the table below

energy and Climate pound achieve a 70 reduction in GHG emissions per m2 of Gla by 2020 compared to the 2005 level (GHG protocol scopes 1 and 2 plusbusiness air travel)

pound strive to increase the energy efficiency of our operations aiming to attain a maximum electricity consumption of 400 kWhm2 (mall andtoilet area) per year across sonae sierra owned shopping centres by 2020

pound Develop and implement a long-term Climate Change adaptation strategy covering investment development management andcorporate activities by 2020

Water pound attain a level of water consumption at or below three litres per visit (aggregated across all sonae sierra owned shopping centres) by 2020

pound at least 10 of total water consumed at sonae sierra owned shopping centres to be lsquogrey waterrsquo or harvested rainwater by 2020

pound Develop and implement a long-term strategy to ensure a secure water supply at sonae sierra owned shopping centres with a particularfocus on locations that are vulnerable to water shortages by 2020

pound ensure that all discharges comply with sonae sierrarsquos wastewater quality standards and pollutant limits by 2020

Waste pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of55 across sonae sierra owned shopping centres by 2020

pound reduce the proportion of waste (by weight) that is sent to landfill in order to keep below a maximum limit of 30 of waste sent to landfillacross sonae sierra owned shopping centres by 2020

pound increase the proportion of total waste (by weight) that is recycled recovered or reused in order to obtain a minimum recycling rate of80 across sonae sierra corporate offices by 2020

pound maintain a high level of performance in terms of waste recycling in construction projects and aim to increase the proportion ofconstruction materials with recycled content

Biodiversity and Habitats

pound promote the use of previously developed land or Brownfield land for new sonae sierra shopping centre projects

pound strive to protect and enhance biodiversity on both existing sonae sierra sites and new projects and add value to new projects by activelyintegrating biodiversity whenever possible taking into account the regional context

suppliers pound engage with our development suppliers with the aim of encouraging them to adopt more responsible business practices

pound foster loyalty amongst frequently used property management suppliers seeking to help and encourage them to adopt moreresponsible business practices themselves

pound increase the proportion of materials used in development expansions and refurbishment projects that are sustainable materials aimingfor 100 of timber used to be certified sustainable timber6 and for the percentage of materials comprising recycled content to beincreased by 2020

tenants pound Deliver a high quality service to tenants and maintain high levels of customer satisfaction striving to achieve an average tenantsatisfaction level of 4 or above in all sonae sierra owned shopping centres by 2015

pound engage with our tenants with the aim of helping them to improve their environmental and safety and health performance

Communities and Visitors

pound achieve full implementation of the Community advisory panels (Caps) across the whole sonae sierra operational and developmentportfolio by 2014

pound Devise and implement a long-term strategy aimed at involving the largest number of sonae sierra shopping centresrsquo local communitiesrsquomembers in order to improve communitiesrsquo well-being by 2012

pound enhance visitorsacute recognition of sonae sierrarsquos shopping centresrsquo sustainability performance

employees

safety and Health pound enhance the well-being of our workforce and reduce the rate and severity of workplace accidents and occupational diseases aimingtowards zero

pound anticipate and prevent all safety risks on sonae sierra construction sites minimising the number of accidents and their severityaiming towards zero

pound provide a safe environment for everyone who visits or works within sonae sierra shopping centres aiming towards zero accidentsand promote safety and health conscious behaviour among our tenants suppliers and visitors

pound offer our employees more flexible working arrangements with the aim of becoming a recognised leader in this area by 2012

pound adopt and implement a strategy with the aim of creating the best possible working conditions for all our staff by 2014

pound improve workforce ergonomic conditions based on approved standards by the end of 2012

pound encourage our employees to develop their skills and expertise and foster innovation We will do this by offering high potential peoplethe opportunity to participate in challenging projects within the company and by promoting other talent management programmesincluding training

6 the proportion of timber products used that are from sustainable sources is calculated by value of spend

5

3

2

10 4

98

6 71

04sonae sierra Corporate responsibility performance by Country BraZil

1 Boavista shopping2 franca shopping3 manauara shopping4 parque D pedro shopping5 paacutetio Brasil shopping6 shopping Campo limpo7 shopping metroacutepole8 shopping penha9 shopping plaza sul10 tivoli shopping

31 highlights in 2010

pound oHsas 18001 certification achieved for the safety and Healthmanagement system of franca shopping

certiFications

pound We reduced electricity consumption per m2 (mall and toilet area) by 3 in comparison with the 2009 result

pound finalist in the finoV sonae award for our solar panel project atshopping Campo limpo which involved the creation of solar panelsfor water heating from recycled plastic bottles

pound We implemented the recommendations of water audits performed atshopping penha parque D pedro shopping shopping metroacutepoleshopping Campo limpo and shopping plaza sul

pound We increased the waste recycling rate to 47 (aggregated across allBrazilian shopping centres) actions to improve waste recyclingincluded awareness campaigns and training at shopping penha andpaacutetio Brasil and the purchase of new compactors at Boavistashopping and shopping Campo limpo

pound We achieved an average tenant satisfaction level of 44 (on a scale of 1 to 6)

pound We delivered 57 training sessions to a total of 2586 shop staff tohelp them to improve their financial and Cr performance

pound We presented the first edition of the planet sierra award to tenantswho demonstrated outstanding environmental performance(winners Campa at shopping penha and Giovanetti at parque D pedroshopping)

pound We launched new Community advisory panels (Caps) at uberlacircndiashopping (development project) parque D pedro shopping andshopping plaza sul

pound We supported 135 charitable organisations7 and dedicated 697 hoursof staff time to community volunteering

pound finalist in the fundaccedilatildeo Getulio Vargas award for socialresponsibility and sustainability for two projects the hazardouswaste collection point at paacutetio Brasil shopping and metroacutepole educacommunity education project at shopping metroacutepole

pound We extended the shopping office project so that employees from ourhead office can work from shopping centres located closer to theirhomes on one day per week

pound We performed 4583 hours of safety preventive observation (spo)across our shopping centres and corporate office

pound 341 jobs in retail were created through the expansion of parque Dpedro shopping

key achieveMents

32 key Factsas on 31 December 2010

7 this figure corresponds to the sum of charitable organisations supported as reported by our shopping centres in cases where two (or more) shopping centres have supported the samecharitable organisation this has been counted twice (or more times) in order to reflect each individual shopping centrersquos commitment

8 this value corresponds to the total rents invoiced (100) to tenants of sonae sierra owned shopping centres in Brazil it has been calculated based on account performance between010110 and 311210

9 operational costs are calculated based on account performance between 010110 and 31121010 this value corresponds to the number of visits welcomed by sonae sierra owned shopping centres in Brazil during the period 010110 to 311210

euro884 million

rent received atowned shoppingcentres8

euro131million

operational costs9

10 shopping centres

owned with a totalGla of 366493 m2

3 projects

under developmentwith a combinedtotal Gla of 169500 m2

395 directemployees

3 sonae sierra in Brazil

sonae sierra Brasil is a 5050 partnership between sonae sierra and Developers Diversified realty (DDr) one of the usarsquos largest real estateinvestment trusts (reit) focused on the shopping centre sector sonae sierra Brasilrsquos business is focused on investing in developing andmanaging shopping centres performing all the business functions carried out by the other individual subsidiaries in europe

2010 was a very good year for sonae sierra Brasil at the end of the year we reported an 9 increase in visit numbers and an average occupancyrate of 98 across the Brazilian portfolio in november we inaugurated the expansion of parque D pedro shopping in Campinas We commencedthe construction of two new shopping centres the largest of these is Boulevard londrina shopping located in londrina (paranaacute state) which isdue to open in 2012 With a total investment of euro88 million this shopping centre will offer 47800 m2 of Gla accommodating 236 shops andrestaurants the second project is uberlacircndia shopping in uberlacircndia (minas Gerais state) which involves an investment of euro62 million uberlacircndiashopping is scheduled to open in 2011 and will boast 43600 m2 of Gla accommodating 200 shops We also proceeded with the expansion ofshopping metroacutepole in satildeo Bernardo do Campo (satildeo paulo) which will add 32 new stores in 8700 m2 of Gla

1009 million visits10

to our owned shopping centres

05sonae sierra Corporate responsibility performance by Country BraZil

41 key performance indicators

11 Data from manauara shopping was excluded due to problems with the energy meters at this shopping centre 12 Whilst franca shopping achieved the best performance with respect to GHG emissions and electricity efficiency it is not considered to be comparable with other

shopping centres since it is partly open-air for this reason we have also highlighted the performance of tivoli shopping 13 Data for previous years has been updated in order to include Gla that is occupied by tenants who own their shop unit14 includes donations collected from shopping centre visitors15 the impressive increase in comparison with 2009 is mostly due to the inclusions of data from development projects improved reporting the enhancement of our sampH

induction training for staff service providers and tenants and the launch of an sampH e-learning programme

impact area and indicator 2008 2009 2010 performance Best centre(s) trend 09-10 in 2010

energy and climate GHG emissions of our owned portfolio 0013 0007 001111 franca shopping12

and corporate offices (tCo2em2 Gla) 0002 tCo2em2 Gla

and tivoli shopping

0005 tCo2em2 Gla

energy and climate electricity efficiency (excluding tenants) 535 568 55211 franca shopping12 96 kWhm2

of our owned portfolio (kWhm2 mall and toilet area) and tivoli shopping 375 kWhm2

Water Water efficiency (excluding tenants) of our owned 49 49 52 tivoli shopping 17 litres per visit

portfolio (litresvisit)

Waste total waste recycled as a proportion of waste produced 44 46 47 parque D pedro shopping

( by weight across our owned portfolio) 65 recycling rate

tenants average occupancy index ( by Gla)13 970 969 976 shopping plaza sul and

shopping Campo limpo

100 occupancy rate

communities and visitors marketing investments in Cr and 569415 259038 290894 parque D pedro shopping

other community contributions (euro) euro60436 invested in community

related initiatives and donated

to charitable causes14

employees investment in staff training and development 177 599 638 not applicable

(euro per capita)

safety and health number of man hours of safety and Health 3294 3061 3607115 manauara shopping 7343 man

training provided hours of training

4 Cr performanCe in Brazil

Further referencesthis document is intended to summarise important data and information in relation to our operations in Brazil

our annual report In Review 2010 Economic Environmental and Social Performance contains a summary of our global financial and Cr performance the report is availableat httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

our CR Report 2010 which is compliant with level a+ of the Global reporting initiative (Gri) sustainability reporting guidelines contains a more comprehensive account of ourglobal activities and Cr performance this report is available at httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

5

3

2

10 4

98

6 71

04sonae sierra Corporate responsibility performance by Country BraZil

1 Boavista shopping2 franca shopping3 manauara shopping4 parque D pedro shopping5 paacutetio Brasil shopping6 shopping Campo limpo7 shopping metroacutepole8 shopping penha9 shopping plaza sul10 tivoli shopping

31 highlights in 2010

pound oHsas 18001 certification achieved for the safety and Healthmanagement system of franca shopping

certiFications

pound We reduced electricity consumption per m2 (mall and toilet area) by 3 in comparison with the 2009 result

pound finalist in the finoV sonae award for our solar panel project atshopping Campo limpo which involved the creation of solar panelsfor water heating from recycled plastic bottles

pound We implemented the recommendations of water audits performed atshopping penha parque D pedro shopping shopping metroacutepoleshopping Campo limpo and shopping plaza sul

pound We increased the waste recycling rate to 47 (aggregated across allBrazilian shopping centres) actions to improve waste recyclingincluded awareness campaigns and training at shopping penha andpaacutetio Brasil and the purchase of new compactors at Boavistashopping and shopping Campo limpo

pound We achieved an average tenant satisfaction level of 44 (on a scale of 1 to 6)

pound We delivered 57 training sessions to a total of 2586 shop staff tohelp them to improve their financial and Cr performance

pound We presented the first edition of the planet sierra award to tenantswho demonstrated outstanding environmental performance(winners Campa at shopping penha and Giovanetti at parque D pedroshopping)

pound We launched new Community advisory panels (Caps) at uberlacircndiashopping (development project) parque D pedro shopping andshopping plaza sul

pound We supported 135 charitable organisations7 and dedicated 697 hoursof staff time to community volunteering

pound finalist in the fundaccedilatildeo Getulio Vargas award for socialresponsibility and sustainability for two projects the hazardouswaste collection point at paacutetio Brasil shopping and metroacutepole educacommunity education project at shopping metroacutepole

pound We extended the shopping office project so that employees from ourhead office can work from shopping centres located closer to theirhomes on one day per week

pound We performed 4583 hours of safety preventive observation (spo)across our shopping centres and corporate office

pound 341 jobs in retail were created through the expansion of parque Dpedro shopping

key achieveMents

32 key Factsas on 31 December 2010

7 this figure corresponds to the sum of charitable organisations supported as reported by our shopping centres in cases where two (or more) shopping centres have supported the samecharitable organisation this has been counted twice (or more times) in order to reflect each individual shopping centrersquos commitment

8 this value corresponds to the total rents invoiced (100) to tenants of sonae sierra owned shopping centres in Brazil it has been calculated based on account performance between010110 and 311210

9 operational costs are calculated based on account performance between 010110 and 31121010 this value corresponds to the number of visits welcomed by sonae sierra owned shopping centres in Brazil during the period 010110 to 311210

euro884 million

rent received atowned shoppingcentres8

euro131million

operational costs9

10 shopping centres

owned with a totalGla of 366493 m2

3 projects

under developmentwith a combinedtotal Gla of 169500 m2

395 directemployees

3 sonae sierra in Brazil

sonae sierra Brasil is a 5050 partnership between sonae sierra and Developers Diversified realty (DDr) one of the usarsquos largest real estateinvestment trusts (reit) focused on the shopping centre sector sonae sierra Brasilrsquos business is focused on investing in developing andmanaging shopping centres performing all the business functions carried out by the other individual subsidiaries in europe

2010 was a very good year for sonae sierra Brasil at the end of the year we reported an 9 increase in visit numbers and an average occupancyrate of 98 across the Brazilian portfolio in november we inaugurated the expansion of parque D pedro shopping in Campinas We commencedthe construction of two new shopping centres the largest of these is Boulevard londrina shopping located in londrina (paranaacute state) which isdue to open in 2012 With a total investment of euro88 million this shopping centre will offer 47800 m2 of Gla accommodating 236 shops andrestaurants the second project is uberlacircndia shopping in uberlacircndia (minas Gerais state) which involves an investment of euro62 million uberlacircndiashopping is scheduled to open in 2011 and will boast 43600 m2 of Gla accommodating 200 shops We also proceeded with the expansion ofshopping metroacutepole in satildeo Bernardo do Campo (satildeo paulo) which will add 32 new stores in 8700 m2 of Gla

1009 million visits10

to our owned shopping centres

05sonae sierra Corporate responsibility performance by Country BraZil

41 key performance indicators

11 Data from manauara shopping was excluded due to problems with the energy meters at this shopping centre 12 Whilst franca shopping achieved the best performance with respect to GHG emissions and electricity efficiency it is not considered to be comparable with other

shopping centres since it is partly open-air for this reason we have also highlighted the performance of tivoli shopping 13 Data for previous years has been updated in order to include Gla that is occupied by tenants who own their shop unit14 includes donations collected from shopping centre visitors15 the impressive increase in comparison with 2009 is mostly due to the inclusions of data from development projects improved reporting the enhancement of our sampH

induction training for staff service providers and tenants and the launch of an sampH e-learning programme

impact area and indicator 2008 2009 2010 performance Best centre(s) trend 09-10 in 2010

energy and climate GHG emissions of our owned portfolio 0013 0007 001111 franca shopping12

and corporate offices (tCo2em2 Gla) 0002 tCo2em2 Gla

and tivoli shopping

0005 tCo2em2 Gla

energy and climate electricity efficiency (excluding tenants) 535 568 55211 franca shopping12 96 kWhm2

of our owned portfolio (kWhm2 mall and toilet area) and tivoli shopping 375 kWhm2

Water Water efficiency (excluding tenants) of our owned 49 49 52 tivoli shopping 17 litres per visit

portfolio (litresvisit)

Waste total waste recycled as a proportion of waste produced 44 46 47 parque D pedro shopping

( by weight across our owned portfolio) 65 recycling rate

tenants average occupancy index ( by Gla)13 970 969 976 shopping plaza sul and

shopping Campo limpo

100 occupancy rate

communities and visitors marketing investments in Cr and 569415 259038 290894 parque D pedro shopping

other community contributions (euro) euro60436 invested in community

related initiatives and donated

to charitable causes14

employees investment in staff training and development 177 599 638 not applicable

(euro per capita)

safety and health number of man hours of safety and Health 3294 3061 3607115 manauara shopping 7343 man

training provided hours of training

4 Cr performanCe in Brazil

Further referencesthis document is intended to summarise important data and information in relation to our operations in Brazil

our annual report In Review 2010 Economic Environmental and Social Performance contains a summary of our global financial and Cr performance the report is availableat httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

our CR Report 2010 which is compliant with level a+ of the Global reporting initiative (Gri) sustainability reporting guidelines contains a more comprehensive account of ourglobal activities and Cr performance this report is available at httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

05sonae sierra Corporate responsibility performance by Country BraZil

41 key performance indicators

11 Data from manauara shopping was excluded due to problems with the energy meters at this shopping centre 12 Whilst franca shopping achieved the best performance with respect to GHG emissions and electricity efficiency it is not considered to be comparable with other

shopping centres since it is partly open-air for this reason we have also highlighted the performance of tivoli shopping 13 Data for previous years has been updated in order to include Gla that is occupied by tenants who own their shop unit14 includes donations collected from shopping centre visitors15 the impressive increase in comparison with 2009 is mostly due to the inclusions of data from development projects improved reporting the enhancement of our sampH

induction training for staff service providers and tenants and the launch of an sampH e-learning programme

impact area and indicator 2008 2009 2010 performance Best centre(s) trend 09-10 in 2010

energy and climate GHG emissions of our owned portfolio 0013 0007 001111 franca shopping12

and corporate offices (tCo2em2 Gla) 0002 tCo2em2 Gla

and tivoli shopping

0005 tCo2em2 Gla

energy and climate electricity efficiency (excluding tenants) 535 568 55211 franca shopping12 96 kWhm2

of our owned portfolio (kWhm2 mall and toilet area) and tivoli shopping 375 kWhm2

Water Water efficiency (excluding tenants) of our owned 49 49 52 tivoli shopping 17 litres per visit

portfolio (litresvisit)

Waste total waste recycled as a proportion of waste produced 44 46 47 parque D pedro shopping

( by weight across our owned portfolio) 65 recycling rate

tenants average occupancy index ( by Gla)13 970 969 976 shopping plaza sul and

shopping Campo limpo

100 occupancy rate

communities and visitors marketing investments in Cr and 569415 259038 290894 parque D pedro shopping

other community contributions (euro) euro60436 invested in community

related initiatives and donated

to charitable causes14

employees investment in staff training and development 177 599 638 not applicable

(euro per capita)

safety and health number of man hours of safety and Health 3294 3061 3607115 manauara shopping 7343 man

training provided hours of training

4 Cr performanCe in Brazil

Further referencesthis document is intended to summarise important data and information in relation to our operations in Brazil

our annual report In Review 2010 Economic Environmental and Social Performance contains a summary of our global financial and Cr performance the report is availableat httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

our CR Report 2010 which is compliant with level a+ of the Global reporting initiative (Gri) sustainability reporting guidelines contains a more comprehensive account of ourglobal activities and Cr performance this report is available at httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackaspx

case study

06sonae sierra Corporate responsibility performance by Country BraZil

We welcome your feedback on our approach to Cr an electronic feedback form is available on our website

httpwwwsonaesierracomen-GBcorporateresponsibilityreportspoliciesandfeedbackfeedbackaspx

We Want to hear your vieWs

coMMunity day in BraZil ndash MakinG children sMile

Community Day is a volunteering initiative across our company that is carried out once a year

in 2010 sonae sierra Brasil chose to promote oral hygiene in different educational organisations

for children with disabilities or from economically deprived families employees from the ten shopping

centres and the central office paid over 150 visits to orphanages kindergartens associations schools

and community centres to raise awareness on oral hygiene through educational activities for children

aged three to four years involving videos lectures kits practice under supervision of a dentist lunch

theatre activities and drawing

the feedback received from the organisations was very positive and employees also considered their

time spent volunteering to be rewarding

ldquoWe hope to continue benefitting from this partnership where a private initiative positively contributes

to the educative action in meeting the needs of the communityrdquo ndash isabel Cristina Campos educational

supervisor ndash escola Classe 121 de samambaia

ldquoLearning about oral hygiene through theatre and other fun activities will certainly help to prevent

tooth decay Congratulations for the idea organisation and initiativerdquo ndash Doctor naia Dentist and

project sponsor

case study

shoppinG penharsquos Waste Marathon reWards tenants thatrecycle Most

as environmental concerns are growing and discussions on the national policy on solid Waste are

starting in Brazil shopping penha in partnership with Bazza sustainable products launched a

campaign ldquoyour garbage is worth prizesrdquo to promote the adequate separation of the tons of waste

produced every day in shopping centres and their recycling

the shopping centre tenants and their employees were all invited to participate to the waste

marathon and prizes were attributed based on the amount frequency and type of waste brought to

the collection facilities regular emails were sent to encourage participation and foster enthusiasm

and a website created to record scores and promote tenantsrsquo engagement the winner of the

competition was lucivaldo de Brito peixoto from the sampa Calccedilados shop with 58296 green points

who won a digital camera

the waste marathon enabled the collection of 46 tonnes of paper 141 kg of plastic 75 kg of glass

4 kg of metal 188 kg of packaging and 26 kg of light bulbs this waste was collected by certified

recycling companies to ensure that it will be recycled appropriately

42 case studies