The ICV Strategy, Heimo Losbichler, 26.11.2011

Controlling – shaping the future

International Controller Association

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The ICV has developed into the first address for controlling competence

2010/2011

2000

members:including non-German speaking countries

company members:

all work groups:including specialist groups:

countries:

guests on events :

web visits:

changes

3,492 4,395 +24%

40 72 +85%

30,737

454,922

+1,380%

0 38

ca. 1,900ca. 1,100

163

91

+430%

91 293 +222%

+150%

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The ideas workshops systematically monitor the controlling-relevant environment and early identify the fundamental trends

The ideas workshops are in the ICV at the cutting edge of innovations and their ideas or results are then converted into concrete practical products in the specialits groups or other project groups.

It contributes considerably to the thematic leadership of the ICV in the financial and controller community.

Main focus of the ideas workshops:

2010: Green Controlling2011: Behavioral Controlling

Leadership: Prof. Dr. Dr. h.c.Peter Horváth

Other Developmentsideas workshops:

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Other DevelopmentsThe ControllerPrize as a sign of an exemplary controller work

The ControllerPrize is annualy awarded for exemplary controller work in companies and other organizations.

Challenge your colleagues in the competition and face the decision of our competent judges headed by Prof. Dr. Dr. h.c. Jürgen Weber.

Application deadline: 30. January, award ceremony at the Controller Congress in Munich

Prize Money: € 5.000

Previous Winners:

Sick AG, Aventis Pharma Deutschland GmbH, T-Online International AG, Kaufhof Warenhaus AG, Hansgrohe AG, Lufthansa CityLine, Bernd Voss, Bundesargentur für Arbeit

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Magazine With the print run of more than 10,000 issues the ”Cotroller Magazine” released six times in year is the most popular magazine dealing with controlling subjects.

Finance Monthly provided magazine for CFOs with the print run of more than 25,000 issues

Statements:The „Controller Statements“ provide detailed guidelines for controller work. Discussion papers with white papers giving feedback on recent developments.

WebAt www.controllerverein.com and www.controlling-wiki.com we offer a rich knowledge base. Free subscription of the newsletter „Controller’s E-News“ keeps you informed.

Other developmentsPractically applicable controlling knowledge

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Our strategy 2006 is a part of this successDevelopment start: November 2005 – Finalization: Autumn 2006

Stoß-richtung Maßnahmenpakete

06 07 08

4.Q Q1 Q2 Q3 Q4

Professiona-lisierung

Bündelungd. Wissens

Inter-nationa-lisierung

Öffentlich-keits-arbeit

Q1 Q2 Q3 Q4

Wachstum

Geschäftsprozesse- Output orientierter Planungsprozess (Statements, …)- Mitgliederverwaltung (Eintritt/ Austritt)Kommunikation, Teambildung- monatl. Info-Letter, Weihnachtsbrief- Reporting Projektleiter- Frankfurt „Neu“ (Teambildung)Web- Ideen-board am Web- Mitgliederanalyse- Webmaster/ -studentenQualitätssicherung- Patenkonzept für neue AK-Leiter- RegionaltagungenEindeutige VorstandsressortsNutzenkonzeptTrendscout/ Web-LiteraturscanVernetzung Fachkreise/ AKsBusinessplanRiskmanagementArbeitskreise in OsteuropaEnglisch- Web- Congresse- Statements- E-newsLandesvereine/ Int. OrganisationInt. GeschäftsstellenCIJournalistenpflegeFachkreise vermarktenWeb- Web 2.0- Google Ranking- AK-Darstellung

AssozierteMitglieder- Spielregeln- Targetliste- Firmen als Gastgeber für AK-Sitzungen- Redner für Congress gewinnenWeiße Fläche AKs

In Arbeitfertig

offen

Business processes- output-oriented planning process

(statement)- Member administration (joining/leaving)

Communication, team building- info-letter once a month, Christmas letter- reporting project leaders- Frankfurt ”new” (team building)

Web- ideas board at the web- member analysis- webmasters / students

Quality assurance- mentoring concept for new WG-leaders- regional conferences

Clearly-defined executive boardBenefit conceptTrend scout, web literaature scanNetworking expert groups / WGsBusinessplanRisk managementWork groups in Eastern EuropeEnglish- web- congresses- statements- E-news

National associations/Int. Org.Int. OfficesClFostering relations with journalistsMarketing expert groupsWeb- Web 2.0- Google ranking- WG presenting

Associated members- rules of play- target lists- companies as the hosts for WG sessions- finding speakers for the congress

White area WGs

openin progressready

Policy packagesDirec-tion

Profe-ssiona-lisation

Pooling of knowledge

Inter-nationa-lisation

Public Relations

Growth

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The strategy was integrated in 2008 into the business plan 2009-2013

goal

basing on the foundations in the German-speaking region gradually

anchoring the ICV and its values in the European target countries

anchoring the ICV as an opinion leader in practical controlling achieving a higher level

strategic issue internationalizationpublic relations& bundling and

processing of the knowledge available in the ICV

organization

ratio number of members outside the German-speaking region

number of publications of the ICV qualified members companies’ revenues

forms of organization special projects communication management &

website offices & special representatives

Bernd Schwarze Adrianna Lewandowska Conrad Günther & Siegfried Gänßlendevelopment field

promotion and development of controllers in companies

personal membersindividual performance 1.1 2.1 3.1

Conrad Güntherimage of a successful creator

multipliersnumber of the multipliers 1.2 2.2 3.2

Heimo Losbischlerimproving one’s own self-esteem

the ICV top performersnumber of awards 1.3 2.3 3.3

Marcus Haegicreating a win-win situation

cooperation partners & companies-members

number of cooperation partners & companies-members 1.4 2.4 3.4

Walter Schmidtimproving the training situationaccess to practical knowledge projects

scientistsnumber of cooperation partners 1.5 2.5 3.5

Siegfried Gänßlen

Mission Statement / Key ObjectiveThe ICV being a non-commercially oriented association is the biggest controller organization in Europe.

The ICV as an active international network enhances the function of practically applied controlling and the role of the controller in sharing the responsibility for successful company management.

key ratio:Acquired funds (sponsorships, money prizes, financing projects etc.)

in relation to the numer of multiplicators, ICV members *sector mix / companies mix

*biggest Polish investors

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Stronger focus on the three target groups

controllers

CFOs

companies

Making our profile more distinctive through clear USP

network

internationality

setting trends

Strategic projects and budget arrangement

Key elements of the current strategy modificationadaptation - not redirection

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Current stand of the realization of the strategy

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