2011 ADC ANNUAL CONFERENCE| PAGE 1

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Reaching Our Audience First use of Facebook was to inform the flying public on new

Brunswick Executive Airport opening (April, 2011) Expanded to include redevelopment and other special events such as

the Great State of Maine Air Show Results:

Audience is both diverse and loyal Many of our “friends” advocate for us in online discussions Great feedback, positive and negative, helps to improve our

processes Businesses outside the local area have said that they found out

about us through social media Pilots flying to Maine have used the airport as a result of online

discussions

Current Uses• Three Facebook pages cover redevelopment efforts

and special events• Other specialized online sites such as

airshowbuzz.com

Future• Proposed future uses of social media

– Twitter• We will have an “official tweeter” at the air show• Real time announcements directed at interested audience

– iphone and ipad aps• Local companies have produced aps for local tourist

destinations• Possible uses include:

– Direct users to tenant businesses and ticket web sites for special events

– Real time couponing options available for tenant restaurants and hotels