2011 case competition: camosun college
DESCRIPTION
Case Competition 2011 - submission (diploma category) from Camosun College.TRANSCRIPT
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VCM ConsultingChelsea CrawfordAlex Cunow Wicks
Raisa FrenetteJordan Zaharia
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BUILDING BRIDGES FOR THE FUTURE
VCM
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Vancouver, Coast and Mountains
E.C. Manning
Garibaldi
Seymour
Cypress
VCM
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Activities
VCM
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Partners
VCM
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BUILDING BRIDGES
3 P’s
Partnerships
Promotion
Products
VCM
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BC ParksConservation and Recreation
VCM
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Recommendations
Regional Visitor Information Centre
• Reformatting Information Centres• Creating Interactive Website
VCM
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Recommendations
Outdoor Recreation Organizations
• Targeted funding• Project proposal for changes in fixed roof
policy
VCM
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Recommendations
Regional Tourism Business
• Forming of Strategic Tourism Alliance Partnership (STAP)
VCM
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Key Organizations Outdoor Recreation Council Tourism BC BC Parks/ Government Hotel Restaurant Associations Media Chamber of Commerce Fresh Water Fisheries Society Society of Park Facility Operators
VCM
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KPI’s Increased attendance
Measuring leakage
Increase in certified partnerships
Visitor Satisfaction surveys
VCM
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Budget
VCM
$50,000.00
$12,000.00 $35,000.00
$25,000.00
$28,000.00
Web Design and promotionOpening Information Center at FerryMoney to Outdoor RecOther advertisement/marketingimproving infrastructure within popular BC Parks
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VCM
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Thank You Mr. Earl WildeHeather Boyd
Morgan Wescott
Fairmont EmpressGo2
Carl EverittRebecca Wilson- Mah
James D Anderson
VCM
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References Overnight Visitors to Vancouver -
http://www.tourismvancouver.com/pdf/research/overnight_summary.pdf
Year to Date Visitor Volume - http://www.tourismvancouver.com/pdf/research/ytd_visitor_volume_2010.pdf
BC Parks Statistics Report 2011 - http://www.env.gov.bc.ca/bcparks/research/statistic_report/statistic_report_2011.pdf
BC Parks Program Plan - http://www.env.gov.bc.ca/bcparks/program_plan/program_plan_oct2008.pdf
BC Parks Conservation and Partnerships - http://www.env.gov.bc.ca/bcparks/partnership/conservation.html
Gofishbc Regional Map - http://www.gofishbc.com/docs/r2guide.pdf?RD=1
Mount Seymour Resort - http://www.mountseymour.com/home
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References http://www.hellobc.com/en-CA/Sights
ActivitiesEvents/NaturalSightsParksWildlife/Parks/VancouverCoastandMountains.htm
http://www.env.gov.bc.ca/bcparks/explore/parkpgs/mt_seymour/
/VancouverCoastandMountains.htm http://partners.vcmbc.com/page.cfm/
2702 http://www.orcbc.ca/index.html