2011 China-Tennessee Health Education Training Institute

James Florence, DrPH, MPHChair of Community and Behavioral Health

East Tennessee State UniversityCollege of Public Health

Health Education

You and Your Audience

How do you get there?

How do you get there?

Rx Prescription

Exercise 1Goal Ranking and MappingWhat do you hope to learn from this Institute?

1. List 3 or 4 learning goals you hope to achieve (things you hope to learn or questions you hope to find answers to)2. Rank your goals in terms of their importance to you (most important goal = #1)3. Work with colleagues to quickly determine which goals you have in common, ranking them as a group4. Appoint someone to share your group top three goals with the larger group

Definitions

Health education“Health education comprises consciously constructed opportunities for learning involvingsome form of communication designed to improve health literacy, including improvingknowledge, and developing life skills which are conducive to individual and communityhealth.” WHO, Health Promotion Glossary, 1998

Definitions

Health Promotion "the process of enabling people to increase control over their health and its determinants, and thereby improve their health”

Bangkok Charter for Health Promotion in a Globalized World, WHO 2005

DefinitionsHealth promotion priority areas• Promote social responsibility for health• Increase investments for health development• Expand partnerships for health promotion• Increase community capacity and empower the

individual• Secure an infrastructure for health promotion

Health promotion in the 21st century the Jakarta Declaration, WHO 1997

Components of Health Education

• View the Institute schedule• Determine what you are interested in learning• Determine what is missing

Some Things We’ve Learned About Health Education at ETSU

• First impressions matter, and tend to last.• Expectations are important, and can be

influenced.• Motivation matters, and can be enhanced.• Prior knowledge and beliefs impact learning.• Connections are important—both intellectual

and emotional• Collaboration usually strengthens learning

outcomes.

Some Things We’ve Learned About Health Education at ETSU, cont’d

• Collaboration involves skills that can be taught.– Principle of community ownership.

• Organization matters, especially to new learners.• Feedback is an essential but little-used key

motivation.• Active engagement is more productive as a

learning tool than passive listening.• What learners do is more important in health

education than what educators do.

Exercise 2Digging Deeper: What Else?

• Planning health promotion programs• Measuring health behavior• Games and simulation in health

education• Emerging theories in health education • National competencies for health

education• Designing community health campaigns• Social foundations of health• Health literacy and health outcomes• Health education via internet and social

media• Strategies for assessing personal health• Strategies for assessing population

(community) needs and capacity• Training and using lay health educators• Critical thinking tools for health

education• Health education in the worksite

• Health education in the school setting• Health education in the health care

setting• Health education in the community

setting• Professional preparation of health

educators• Professional ethics in health education• Organizing and engaging communities in

health planning and action• Cultural competence in health education• Health education program evaluation• Foundational theories of health behavior

for health education intervention• Health advocacy through government

and media• Designing and testing health education

models