2011 cross cultural program

8/7/2019 2011 Cross Cultural Program

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Cross-cultural

training programs for

Vietnamese & Expats

2011

edition

Cross-cultural Program

for Vietnamese & ExpatsFACE FACEto

Study the norms and beliefs of others, and do as

THEY wish to be treated. Ilaz Rana

The Culture Gap: no. 1 barrier to successful international cooperation

Not so long ago people communicated only with those who lived close by.

Anyone who didn’t live close by, was a foreigner.

Foreigners are different: they not only speak with a funny accent, or

worse, a different language, they also display strange and unfamiliar manners.

For the past few centuries, communication between representatives of

different cultures was limited to a few.

The past few decades this has changed. The past few years, this change

has dramatically intensified. Global supply chains now form an economic force.

International business is expanding like never before in history.Those who are unable to communicate across cultural borders, fail.

Only those who are able to communicate with foreigners, succeed.

If you want to succeed in the business world of today and tomorrow, you

need to know how.

The solution: cross-cultural communication.

Contents:

• introduction to Hopstaken 2

• Understanding International

Business Culture & Etiquette

for Vietnamese 3

• Understanding Vietnamese

Culture & Etiquette

for Expats 4

• Contact information 5



Introduction to Hopstaken

20 years of training experience, delivering exclusively to companies In 1991 Loek Hopstaken founded Hopstaken Bedrijfsadvies, a training & consultancy firm located in

Amsterdam, The Netherlands. At the time he was working as a Senior Quality Consultant for what was

soon to become ING Bank. As a seasoned project manager and specialist in 3 areas: personnel,

organization, and communication, his passion became sharing his knowledge & know-how. Over the

years he delivered his services to thousands of leaders, managers and specialists. In 2003 he was

invited to teach at international management schools. This awakened his interest in Vietnam. After

several business visits he decided to live and works in Ho Chi Minh City, as a business trainer,

consultant, coach and university teacher. Besides running training programs, he is a Guest Lecturer at

Vietnamese and foreign universities, delivers both public and in-company seminars, and regularly

appears as a jury member in the Key to Success TV-show on VTV1.

He retains his post as Guest Lecturer and Professor at Wittenborg University of Applied Sciences in

Apeldoorn (The Netherlands). In 2009 he was appointed by its Director as its Resident Representative

in Vietnam.

‘Professor Loek’ as his Vietnamese students often call himis married to a Vietnamese lady. Since his

Vietnamese wedding he lives the Vietnamese life. This means: being integrated into Vietnamese familylife, formally and informally being introduced to Vietnamese business leaders, Vietnamese dinner

parties, and last-but-not-least, a stable circle of both Vietnamese and expat friends.

Pricing policy

• A company team pays a group fee. This includes an intake meeting. A team consists of max. 20

participants.

• Returning customers receive a 10% discount, starting with the 3rd service.

• Payment must be made 50% before start of the service, and 50% upon completion.

• When the service is delivered outside Ho Chi Minh City, client pays the expenses.

• Hopstaken delivers his services through his Dutch, or an associated Vietnamese company.

• In this case, a red invoice can be provided. Note: all prices exclude VAT & PIT.

Through the years, Hopstaken has delivered services to:

In Vietnam: a.o. Type of business

• Tan Thuan IPC (seminars) Industrial development

• Ho Chi Minh City University of Technology (presentation skills) MBA-IMC program

• RMIT (Royal Melbourne Institute of Technology, HCMC campus) (id.) BBA program

• PACE (public coursesHRM) Business training

• SPECTRA (seminars; in-company courses) Training & consultancy

• NIKE (performance management workshop) Shoes production

• CapitaLand (intercultural communication / business etiquette workshops) Real Estate

• Petronas Chemicals (team building workshop) Chemicals plant

• Royal Business School (seminars; public coursesHRM Program) Business Training

• Vietnam Airlines (leadership workshop) Airline

• SONY Vietnam (public speaking seminars) Electronics

• Ministry of Labour, Invalids & Social Affairs (leadership seminars) Ministry (Hanoi)

• Hoanggia Media Group (Jury Member) Key to Success TV Show

• Unique Design (consultancy, coaching) Interior design

In The Netherlands, a.o.

• ING Bank (workshops, seminars) Financial services

• Philips (workshops) Electronics

• Heineken (workshops) Brewery

• Voerman International (workshops, consultancy, coaching, seminars)International

relocations

• Campagne (workshops, consultancy, coaching, seminars) Advertising, promotion• Damen Shipyards (consultancy, coaching) Ship building & repair

• Dutch Delta & Wittenborg Universities (teaching, workshops) IBABBA, MBA

• Royal Van Zanten (workshops, consultancy, seminars) Pot plants, cut flowers



CROSS-CULTURAL PROGRAM for EXPATS

Are you a foreigner & work with or for Vietnamese? A quick survey:

• Do you sometimes wonder if Vietnamese really understands what you want?

• Do you find it hard to deal with the Asian ‘indirect communication’ style?• Are you familiar with Vietnamese Business Etiquette?

• Would you like to intensify your business & social contacts?

If you answered YES to 3 or more questions, read on:

Do you recall the first time you ever went abroad? I do.

Germany. The first thing I observed was that German

behavior differed from Dutch. And I didn’t speak German!

The ancient Greeks, who sailed the Mediterranean Sea to

find business opportunities, had a word for anyone whowasn’t Greek: “barbaros”. To their ears, foreign languages

sounded like bar-bar-bar. They considered all foreigners to

be below their level of civilization. To young and ignorant

me, Germans were barbarians.

Foreigners have been coming to Vietnam for ages. Some were hostile, and they soon found

out that you don’t fool around with Vietnamese. Chinese, Mongolian, Frenchthey all tried to

conquer, exploit and keep this territory, only to find out that this assembly of 54 ethnic

communities who form Vietnam per tradition act as one strong nation when their

independence is concerned. Nowadays foreigners flock to Vietnam as guests. Since in 2007

Vietnam joined the World Trade Organization (WTO) they arrive in even larger numbers.

Some establish a successful working relationship with Vietnamese. Some don’t. I won’t

forget what an official at the Dutch Embassy in Hanoi told me, back in 2007: “Business people

come here and expect to do business during the one week they spend here. They organize

meetings with several Vietnamese CEO’s and then want to go home with a stack of signed

contracts. These guys are deeply disappointed when this doesn’t happen.

Doing business in Vietnam takes time. I reckon it takes at least two years of steady

presence to convince the Vietnamese that you are serious about a mutually beneficial business

relationship.” He added: “But when you succeed, you can build up a lasting and solid win-win

relationship.”

Meanwhile, I have met many foreigners who have been investing lots of time and moneyto get established. Their success appears to be in direct proportion to the degree that they are

open to and understanding Vietnamese culture and etiquette. So, consider this:

2-Day workshop:

Understanding Vietnamese Culture & EtiquetteFor foreigners working & living in Vietnam who wish to be successful in

dealing with Vietnamese in business and social environments.

This interactive course is filled with cultural know-how & games.The workshop is delivered in-company to groups of 420 participants.

Contact [email protected] for information & booking.



Do you want to know more about the

content of my services, and the possibility

of training and/or consultancy packages?

Feel free to contact me:

email [email protected]

skype id mrloek

Hopstaken International

Trainer/Consultant:

Prof. A.A.M. (Loek) Hopstaken

62/44 Duong So 6, Phuong 5, Go Vap District,

Ho Chi Minh City

Mobile: 090 888 9450

Assistant: Ms. Vo Ngoc Lien Huong

Mobile: 090 888 9451

Email: [email protected].

Profile: http://www.linkedin.com/in/loekhopstaken

After an 18 year career in Dutch banking

(HRM, PR, TQM) and a 15 year career in

training and education, Loek Hopstaken

works in Vietnam as a business trainer,

consultant, coach and teacher.

His specializations include:

• personnel issues (HRM)

• organizational development

• communication.

Loek is familiar with many types ofcompanies and organizations. He is a

Professor and Guest Lecturer at Dutch

and Vietnamese business schools, and a

regular Jury Member of the VTV1 ‘Key to

Success’ business game TV show.

’Professor Loek’ lives with his family in Ho

Chi Minh City, Vietnam. Twice a year he

returns to The Netherlands, for busininess,

and to see family & friends.

2011 cross cultural program

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