2011 diplomat m hz media kit

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This is our television component. When your message needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international and diplomatic coverage. We reach an elite set of demographics that includes all Foreign Embassies, the United Nations in New York, every office on Capitol Hill, House of Representatives, Senate, Congress, the White House, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York.

TRANSCRIPT

Page 1: 2011 Diplomat M Hz Media Kit
Page 2: 2011 Diplomat M Hz Media Kit

MHz Worldview is a national, independent, non-

commercial TV channel presenting fresh, relevant

English-language international content.

Programming is authentic and representative of the best

international programming all in one place featuring:

• Unedited news

• Dramas and films

• Music and pop culture

• Mysteries

• Documentaries

• Cultural and special event programming

Known for its Programming for Globally-Minded

People™ , MHz Worldview serves as a liaison in

bringing programs and understanding from around

the world to American audiences.

With a belief in promoting and illuminating world

awareness, MHz Worldview proudly delivers a wide

range of world dynamics, showing all the world has

to offer, direct from the source, without political

or commer ial confines.

Right for America. Right Now.™

Complemented with orginal content

on-air and online, MHz Worldview is a

one-of-a-kind channel, available as a

digital programming choice for U.S. public

TV stations and other content distributors.

And MHz Worldview is available throughout the U.S.

in over 30 million households through affiliates via

broadcast, cable and satellite.

A B O U T M H z W O R L D V I E W

*Readership estimates compiled from 2009 CVC Circulation & Readership Study data2 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview

c

Page 3: 2011 Diplomat M Hz Media Kit

A O N E - O F - A - K I N D C H A N N E L

We bring the world together.

We are a one-of-a-kind channel for the globally-mind-

ed viewer. No other channel connects viewers with

international programming and perspective like we do.

No other channel immerses viewers in the world like

we do. And no other channel connects the global

community like we do.

Direct from the source. In English.

Target Audience

MHz Worldview’s rich pro-

gramming from around the

world captures a diverse

audience and is embraced

throughout the nation, in both

rural and urban America.

Our audiences define channel

relevence and include:

• Globally-minded American viewers

• Decision makers and opinion shakers

• Professionals

• Foreign-born citizens and expatriates

• Teachers and students

• Schools and educators

2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 3

Page 4: 2011 Diplomat M Hz Media Kit

4 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

M H z W O R L D V I E W N E W S

No other channel comes close.

MHz Worldview leads the way with the largest

aggregation of international news presented

on one national channel from the U.S.

Known for its presentation of world news,

MHz Worldview is heralded by viewers for

its keystone programming and presenting

multiple world perspectives, unfiltered.

News from over 20 countries, covering the

world, is featured in the schedule with varied

premier broadcasters three times daily:

in a morning, afternoon and evening block.

Our international partners include:

MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview

Page 5: 2011 Diplomat M Hz Media Kit

2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 5

V I E W E R P R O F I L E

Income:

Income range: mid to high level

Average annual family income: $83,330

Nearly 40% of audience has an annual

household income of more than $75,000.

Highest Viewership:

8-11 p.m. primetime 59%

Information attributed to The Media Audit, March-April 2008; September-October 2008. • www.mhznetworks.org/mhzworldview

Viewer Profile:

Male 46%

Female 54%

Married 58%

One child 45%

Education:

Bachelor’s degree 75%

Advanced degrees 29%

Age Range:

18-34 34%

35-49 27%

50+ 39%

Page 6: 2011 Diplomat M Hz Media Kit

6 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

(G19 Satellite)

DirecTV250,000 HH

Broadcast/Cable Affiliates33,765,050 HH

MHz

Exported globally beginning Q4 2010.

5.7 MHH 3.5 MHH 2.9 MHH 2.4 MHH 20K CHH 2.3 MHH 1.8 MHH 1.5 MHH 80K CHH 52K CHH 80K CHH 1.5 MHH 1.4 MHH 874K HH 600K HH 447K CHH 526K HH 469K HH 378K HH 172K HH 171K HH 160K HH 85K HH

National Channel

733K HH 400K HH 258K HH

10 channels in Washington D.C.2.3 Million Broadcast HH

Local cable/telco providers

455,000 HHLocal

G19 Satellite

30,000 +

Demands per day

250,000 HH

M H z N E T W O R K S :

A G L O B A L C O N T E N T P R O V I D E R

Vast international portfolio

MHz Networks gives your brand the power of exposure to multiple

and varied audiences throughout our distribution venues.

This includes our national channel MHz Worldview, MHz Networks

on Demand via broadband on Roku, as well as online streaming.

We personally work with you to ensure that your campaign

penetrates the more than 33 million U.S. households we reach.

If you’re looking for your brand to stand out in the influential

Washington market and beyond, look no further than the premier

international viewing destination: MHz Networks. With comprehen-

sive media services at competitive rates, our innovative and enthusi-

astic staff is waiting to help you maximize you promotion dollars.

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Page 7: 2011 Diplomat M Hz Media Kit

8 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

Located in over half of the top 20 U.S. television markets via broadcast and cable affiliates,

MHz Worldview also blankets the U.S. via satellite.

D I S T R I B U T I O N

*

Page 8: 2011 Diplomat M Hz Media Kit

2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 9

225,000

* Puerto Rico coming soon

Page 9: 2011 Diplomat M Hz Media Kit

Digital broadcast channels 30.1-30.10. with distribution also on Comcast, Cox, RCN, Verizon FiOS, Dish Network and DirecTV.

10 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

Serving the Washington D.C. area’s 4.9 million residents with 10 local digital broadcast channels,

MHz Networks features programs from around the world on-air in more than 20 different languages.

C H A N N E L G U I D E

9

Al Jazeera English isthe world’s first English

language newsand current

affairs channelto be head-uartered inthe Middle

East.

q

Page 10: 2011 Diplomat M Hz Media Kit

MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/

2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 11

MHz Networks provides:

• Exclusive international content for non-linear television viewers

• Higher income demographics willing to pay for the programming they are interested in

• Cross promotional opportunities through traditional television broadcasting

MHz Broadband

MHz Networks On Demand is available as a premium broadband channel via the Roku digital video player.

• Programming includes documentaries, music/artistinterviews, mysteries, news and magazine, series, sport,exclusive productions and short form content, childrens,cultural/in-language, family films and more

• Content averaging 30,000 requests per day

• MHz Networks On Demand via Roku now available at Best Buy, Radio Shack and Fry’s stores nationwide

MHz Home Entertainment

• Online at www.mhznetworks.org/shop

• Sales of DVD products have been measured in 38 states

• Global inquiries for product sales

• Over 33 million household national penetration for product advertisement on national channel, MHz Worldview

• Majority of purchases originate from affiliate locales

• Traditional and burn on-demand options available

• Retail titles include those broadcast on MHz Worldview and more

• Expanding presence into retail and additional affiliate content, educational and library markets throughout the U.S. as well as Amazon.com,Barnes & Noble.com

• Opportunities for product/series sponsorship

T H E M H z N I C H E

Page 11: 2011 Diplomat M Hz Media Kit

ASIA

CHINA/TAIWAN

News

Taiwan Outlook (Taiwan and World)In English, from Taiwan

This is Bejing (China and World)In English/English subtitles, from China

Inside Taiwan. Mac TV TaiwanIn English, from Taiwan

JAPAN

Magazine/Eduimagine-nation (Japan)In English, from Japan

J-MELO (Japan)In English, from Japan

TOKYO FASHION EXPRESS (Japan)In English, from Japan

Professionals (Japan)In English and Japanese/English subtitles, from Japan

Cool Japan (Japan)In English/English subtitles, from Japan

J-TECH (Japan)In English, from Japan

JAPAN BIZ CAST (Japan)In English, from Japan

News

NHK NewslineIn English, from Japan

KOREA

Dramas

I Love YouIn Korean/English subtitles, from Korea

FreezeIn Korean/English subtitles, from Korea

The Grand Chef, Vol. 1In Korean/English subtitles, from Korea

The Grand Chef, Vol. 2In Korean/English subtitles, from Korea

My Little BrideIn Korean/English subtitles, from Korea

SomedayIn Korean/English subtitles, from Korea

RUSSIA

Magazine/Foreign Affairs

CrosstalkIn English, from Russia

RT Spotlight (Russia and World)In English, from Russia

News

RT NewsIn English, from Russia

SINGAPORE

Comedy/Series

Achar! In English, from Singapore

I Not Stupid! In Mandarin/English subtitles, from Singapore

SOUTH ASIA

INDIA

Entertainment/Music/Culture

Asian Variety Show (South Asia)In English/English subtitles, from the United States

Bollywood Unlimited (South Asia)In English, from India

My India (India)Subtitled in English, from India

News

South Asia NEWSLINEIn English, from India

The Afghan Report (ANI)In English, from India

AUSTRALIA/OCEANIA

Sports

Australian Football LeagueIn English, from Australia

EUROPE

AUSTRIA

Sports

VELUX EHF Champion’s LeagueIn English, from Austria

FRANCE

Dramatic Series/International Mystery

Maigret In French/English subtitles, from France

MagazineThis Week in France/Europe,

in English, from France

News

France 24 NewsIn English, from France

EuronewsIn English, from France, consortium of pan-European news agencies

GERMANY

Dramatic Series/International Mystery

Scene of the Crime (Tatort) In German/English subtitles, from Germany

Magazine/Education

European JournalIn English, from Germany

JournalIn Spanish, from Germany

People & Politics (World)In English, from Germany

Global3000 (World)In English, from Germany

In Focus (World)In English, from Germany

M H z P R O G R A M M I N G B Y R E G I O N

12 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

Page 12: 2011 Diplomat M Hz Media Kit

Prisma (Germany and World)In Spanish, from Germany

Quadriga (Germany and World)In English, from Germany

Drive it! (Germany)In English, from Germany

Tomorrow Today (Germany and Europe)In English, from Germany

Euromaxx (Europe)In English, from Germany

ITALY

Dramatic Series/International Mystery

Detective Montalbano (Il Commissario Montalbano)In Italian/English subtitles, from Italy

The Homicide Squad (La Omicidi) In Italian/English subtitles, from Italy

The Octopus (La Piovra) In Italian/English subtitles, from Italy

THE NETHERLANDS

Magazine

In From HollandIn English, from The Netherlands

NORDIC STATES

Dramatic Series/International Mystery

Henning Mankell’s Wallander In Swedish/English subtitles, from Sweden

Varg Veum In Norwegian/English subtitles, from Norway

UNITED KINGDOM

Sports

Gaelic Athletic AssociationIn English, from Ireland

Youth

Lifeboat LukeIn English, from Scotland

MIDDLE EAST

Foreign Affairs

Doha Debates (Middle East)In English, from Qatar

Viewpoint with James Zogby (Middle East and World)In English, from the United States

Magazine

Riz Khan’s One on OneIn English, from Qatar

Closeup from IBA In English, from Israel

News

Al Jazeera English newsIn English, from Qatar

Israel Broadcast Authority newsIn English, from Israel

Youth

Mixed NutzIn English, from Iran

THE AMERICAS

Foreign Affairs

Dialogue (World)In English, from the United States

Global Ethics Forum - Carnegie CouncilIn English, from the United States

Wilson Forum - Woodrow Wilson International Center for ScholarsIn English, from the United States

Health/Wellness

Hablemos de Salud In Spanish/English captioned, MHz Networks, the United States

Music

Strictly Global (World)In English, music in native language, MHz Networks, the United States

MHz Presents (World)In English, music in native language, MHz Networks, the United States

Talk Show

Darshan AmericaIn English, from the United States

Youth

Youth Outlook TV (Yo! TV) In English/English subtitles, New American Media, the United States

Wapos BayFrom Canada, in English

2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 13

Wide variety of films and documentaries from Australia, Africa, Bolivia, Canada, China, Germany, Iceland, India, Indonesia, Iran, Israel, Italy, Japan, Korea, New Zealand, Peru, Russia, Spain, Sweden, Turkey and more contingent on schedule.

Page 13: 2011 Diplomat M Hz Media Kit

M H z A D V E R T I S I N G R A T E S

14 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT

30 Seconds 15 Seconds

National Sponsorships $250 $150

Local Sponsorships $130 $90

9

For questions or more information, contact your sales representative

or call (301) 933-3552 to learn more about advertising with MHz Networks.