A publication

for Vendors and

Exhibitors of the Star

of Texas Fair & Rodeo

S O M E T H I N GforEveryone

Star of Texas Fair & Rodeo H March 11-26, 2011w w w. R o d e o A u s t i n . c o m H ( 5 1 2 ) 9 1 9 - 3 0 0 0

A s o n e o f A u s t i n ’ s p r e m i e r e v e n t s ,t h e S t a r o f Te x a s F a i r a n d R o d e o

brings superior entertainment to the community while boasting an economic impact that exceeds $54.7 million annually. The Star of Texas Fair and Rodeo is proud to host the nation’s 8th largest Junior Livestock Show and the world’s 6th largest indoor, regular season ProRodeo known as Rodeo Austin. More than 300,000 people visit the Fairgrounds annually and are treated to 16 days of ProRodeo, Livestock Shows, Carnival fun, food, shopping and many other exciting events.

With an average reach of over 20,000 fairgoers daily, the Star of Texas Fair and Rodeo is a prime location to feature your tasty treats, innovative products and to establish brand awareness to the Austin community and beyond.

LIVE ACTION!

LIVE MUSIC!

ProRodeo, Xtreme Bull Riding, Racing Pigs, Carnival rides, games and more!

117 bands will perform at Rodeo Austin including national recording artists on the Main Stage, local bands on the Rockin' A Stage and nightly concerts in the 100X Club

Junior Livestock Show, Petting Zoo, Texas Longhorns on display, Horse Show, Avenue of Breeds and Barnyard Beginnings, a live educational birthing exhibit

About Us

Is this your first visit to Rodeo Austin?

No – 68%Yes – 32%

300,000+ visitors came out to the Fairgrounds during the

16-day event and set a new public attendance record with the turnstile

count up 13%

67,500 attended the ProRodeo in the Rodeo Arena

Rodeo and Concert Ticket Sales were up 10%

Highest Parking Gross was recorded, up 3%

A record 12,668 youth participated in the various events including the Junior Livestock Show,

School Tours and the Rodeo Rumble 1K Run

Rodeo Austin recycled more than 60 tons of waste

Rodeo Austin awarded over $1.6 million to the Youth of Texas!

Gates open at 10:00 a.m. on Friday, March 11, 2011.

We will have 16 full days of fun!

Rockin’ A Ranch will feature more than 60 local bands playing on

the Outdoor stage!

Barnyard Beginnings! Come experience the miracle of life at this

livestock birthing exhibit.

Save Your Bucks Days! Rodeo Austin offers promotions to fairgoers for either

free admissions or parking!

Rodeo Austin iPhone App is now available! The App was launched in 2010 and

featured several vendors.

N E W T O R O D E O A U S T I N

97% of fairgoers plan to attend the Rodeo in 2011

67% of fairgoers shopped in Betsy's General Store

About the Fairgoers

$1-$50

$51-$100

$101-$150

$151-$200

$201-$250 (<1%)

$251-$300

$301 or more

*�78%�of�our�guests�spent�$50�or�more�on�their�visit

Spending

Source:�2008-10�Fairgrounds�survey,�statistics�and�highlights�data

Favorite EventsProRodeo

Food and Shopping

Rodeo Arena Concert

Livestock Show

Carnival

Fairgrounds Acts (Racing Pigs,

Petting Zoo, Pony Rides)

Outdoor Stage

BBQ Cook Off

1

3

4

5

6

7

8

2

2010 Attendance 2010: A Record Breaking Year!

LIVE STOCK!

*Photos�courtesy�of�Dave�Wilson,�Erich�Schlegel,�Candice�Craw-Goldman

ABOUT RODÉO DRIVE ABOUT BETSY'S GENERAL STORE

commercial exhibitors with premium products. It is located in the Rodeo Arena where the ProRodeo and Concert performances are held nightly. Vendors in this area are able to showcase their products to over 67,500 rodeo fans that attend the 15 performances. Vendors in the Mezzanine open their booths an hour before the ProRodeo begins and remain opened until the show is over. Rodeo patrons have paid an additional ticket price to enter the Rodeo Arena and this exhibit space is ideal for premium products. The exposure for vendors in this area is heightened, as Rodéo Drive consists of over 3,000 square feet of premier commercial exhibit space.

Rodéo Drive i s a pr ime locat ion for

Rodeo Arena Mezzanine Exhibit Hall

located in the center of the Fairgrounds next to the Youth Center and the Rodeo Arena. It is easily accessible and Kidstown is located right outside of Betsy's General Store. Vendors in the Exhibit Hall open when the Fair opens to the public and anyone who pays the Fairgrounds fee is allowed to enter into Betsy's General Store. The range of products and services is endless and the traffic is continuously flowing through the 20,000 square foot building, featuring 71 exhibits.

Betsy's General Store is an indoor shopping Mecca

201 . . . . . .10' x 10' . . . . . . $900 202 . . . . . .10' x 10' . . . . . $1,100 203 . . . . . .10' x 10' . . . . . $1,100 204 . . . . . .10' x 10' . . . . . . $900 205 . . . . . .10' x 10' . . . . . . $900 206 . . . . . .10' x 10' . . . . . . $900 207 . . . . . .10' x 10' . . . . . $1,100 208 . . . . . .10' x 10' . . . . . $1,100 209 . . . . . .10' x 10' . . . . . $1,100 210 . . . . . .10' x 10' . . . . . $1,100 211 . . . . . .10' x 10' . . . . . . $900 212 . . . . . .10' x 10' . . . . . . $900 213 . . . . . .10' x 10' . . . . . $1,100 214 . . . . . .10' x 10' . . . . . . $900 215 . . . . . .10' x 10' . . . . . . $900 216 . . . . . .10' x 10' . . . . . $1,100 217 . . . . . .10' x 10' . . . . . $1,100 218 . . . . . .10' x 10' . . . . . . $900 219 . . . . . .10' x 10' . . . . . . $900 220 . . . . . .10' x 10' . . . . . . $900 221 . . . . . .10' x 10' . . . . . . $900 222 . . . . . .10' x 10' . . . . . $1,100 223 . . . . . .10' x 10' . . . . . . $900 224 . . . . . .10' x 10' . . . . . . $900 225 . . . . . .10' x 10' . . . . . $1,100 226 . . . . . .10' x 10' . . . . . . $900 227 . . . . . .10' x 10' . . . . . . $900 228 . . . . . .10' x 10' . . . . . . $900 229 . . . . . .10' x 10' . . . . . . $900 230 . . . . . .10' x 10' . . . . . . $900 231 . . . . . .10' x 10' . . . . . . $900 232 . . . . . .10' x 10' . . . . . $1,100 233 . . . . . .10' x 10' . . . . . . $900 234 . . . . . .10' x 10' . . . . . . $900 235 . . . . . .10' x 10' . . . . . . $900 236 . . . . . .10' x 10' . . . . . . $900 237 . . . . . .10' x 10' . . . . . . $900 238 . . . . . .10' x 10' . . . . . . $900 239 . . . . . .10' x 10' . . . . . . $900 240 . . . . . .10' x 10' . . . . . . $900 241 . . . . . .10' x 10' . . . . . $1,100 242 . . . . . .10' x 10' . . . . . $1,100 243 . . . . . .10' x 10' . . . . . . $900 244 . . . . . .10' x 10' . . . . . . $900 245 . . . . . .10' x 10' . . . . . . $900 246 . . . . . .10' x 10' . . . . . . $900 247 . . . . . .10' x 10' . . . . . . $900 248 . . . . . .10' x 10' . . . . . . $900 249 . . . . . .10' x 10' . . . . . . $900 250 . . . . . .10' x 10' . . . . . . $900 251 . . . . . .10' x 10' . . . . . $1,100 252 . . . . . .10' x 10' . . . . . $1,100 253 . . . . . .10' x 10' . . . . . . $900 254 . . . . . .10' x 10' . . . . . . $900 255 . . . . . .10' x 10' . . . . . . $900 256 . . . . . .10' x 10' . . . . . . $900 257 . . . . . .10' x 10' . . . . . . $900 258 . . . . . .10' x 10' . . . . . . $900 259 . . . . . .10' x 10' . . . . . . $900 260 . . . . . .10' x 10' . . . . . . $900 261 . . . . . .10' x 10' . . . . . $1,100 262 . . . . . .10' x 10' . . . . . $1,100 263 . . . . . .10' x 10' . . . . . . $900 264 . . . . . .10' x 10' . . . . . . $900 265 . . . . . .10' x 10' . . . . . . $900 266 . . . . . .10' x 10' . . . . . . $900 267 . . . . . .10' x 10' . . . . . . $900 268 . . . . . .10' x 10' . . . . . . $900 269 . . . . . .10' x 10' . . . . . . $900 270 . . . . . .10' x 10' . . . . . . $900 271 . . . . . .10' x 10' . . . . . $1,100

BETSY'S GENERAL STORE

RODÉO DRIVE

101 . . . . 10' x 10' . . . . $1,800 102 . . . . 10' x 10' . . . . $1,600 103 . . . . 10' x 10' . . . . $1,600 104 . . . . 10' x 10' . . . . $1,800 105 . . . . 10' x 10' . . . . $1,600 106 . . . . 10' x 10' . . . . $1,800 107 . . . . 10' x 10' . . . . $1,800 108 . . . . 10' x 10' . . . . $1,600 109 . . . . 10' x 10' . . . . $1,800 110 . . . . 10' x 10' . . . . $1,800 111 . . . . 10' x 10' . . . . $1,600 112 . . . . 10' x 10' . . . . $1,800 113 . . . . 10' x 10' . . . . $1,800 114 . . . . 10' x 10' . . . . $1,600 115 . . . . 10' x 10' . . . . $1,800 116 . . . . 10' x 10' . . . . $1,800 117 . . . . 10' x 10' . . . . $1,600 118 . . . . 10' x 10' . . . . $1,800 119 . . . . 10' x 10' . . . . $1,800 120 . . . . 10' x 10' . . . . $1,600 121 . . . . 10' x 10' . . . . $1,800 122 . . . . 10' x 10' . . . . $1,800 123 . . . . 10' x 10' . . . . $1,600 124 . . . . 10' x 10' . . . . $1,800 125 . . . . 10' x 10' . . . . $1,800 126 . . . . 10' x 10' . . . . $1,600 127 . . . . 10' x 10' . . . . $1,800 128 . . . . 10' x 10' . . . . $1,800 129 . . . . 10' x 10' . . . . $1,600 130 . . . . 10' x 10' . . . . $1,600 131 . . . . 10' x 10' . . . . $1,600 132 . . . . 10' x 5' . . . . . . . $850 133 . . . . 10' x 5' . . . . . . . $850 134 . . . . 10' x 5' . . . . . . . $850 135 . . . . 10' x 5' . . . . . . . $850 136 . . . . 10' x 5' . . . . . . . $850

PUBLIC ENTRANCEVIP, Media

PRIVATE ENTRANCERodeo Contestants, Founders, 100X

PUBLIC ENTRANCEWrangler, Exhibitor, Livestock, BBQ

Livestock, Wrangler

& Life Member Parking

MuttonBustin

Check in

WildWestShow

BarnyardBeginnings

March 18-19

March 25-26

RacingPigs

ChowTown

Ol’ McDonald’sBarn

Rockin’ AStage

2011 Fairgrounds Map

Layout�and�Fairgrounds�programming�are�subject�to�change.

area consists of 40 exhibit spaces inside the Wild West Show, which is conveniently located next to the East Fairgrounds Entrance. The Wild West Show will feature a Main Attraction inside the tent and a number of shows will perform daily entertaining the public. Similar to Betsy’s General Store, the range of products and services is endless as any Commercial Exhibitor may apply for these spaces.

The new featured shopping

ABOUT THE WILD WEST SHOWMain Attraction TentNEW

601 . . . . .10' x 10' . . . . . $750602 . . . . .10' x 10' . . . . . $750603 . . . . .10' x 10' . . . . . $750604 . . . . .10' x 10' . . . . . $750605 . . . . .10' x 10' . . . . . $750606 . . . . .10' x 10' . . . . . $750607 . . . . .10' x 10' . . . . . $750608 . . . . .10' x 10' . . . . . $750609 . . . . .10' x 10' . . . . . $850610 . . . . .10' x 10' . . . . . $750611 . . . . .10' x 10' . . . . . $750612 . . . . .10' x 10' . . . . . $750613 . . . . .10' x 10' . . . . . $750614 . . . . .10' x 10' . . . . . $750615 . . . . .10' x 10' . . . . . $850616 . . . . .10' x 10' . . . . . $750617 . . . . .10' x 10' . . . . . $750618 . . . . .10' x 10' . . . . . $750619 . . . . .10' x 10' . . . . . $750620 . . . . .10' x 10' . . . . . $750

621 . . . . .10' x 10' . . . . . $850622 . . . . .10' x 10' . . . . . $750623 . . . . .10' x 10' . . . . . $750624 . . . . .10' x 10' . . . . . $750625 . . . . .10' x 10' . . . . . $750626 . . . . .10' x 10' . . . . . $750627 . . . . .10' x 10' . . . . . $850628 . . . . .10' x 10' . . . . . $750629 . . . . .10' x 10' . . . . . $750630 . . . . .10' x 10' . . . . . $750631 . . . . .10' x 10' . . . . . $750632 . . . . .10' x 10' . . . . . $750633 . . . . .10' x 10' . . . . . $750634 . . . . .10' x 10' . . . . . $750635 . . . . .10' x 10' . . . . . $750636 . . . . .10' x 10' . . . . . $750637 . . . . .10' x 10' . . . . . $750638 . . . . .10' x 10' . . . . . $750639 . . . . .10' x 10' . . . . . $750640 . . . . .10' x 10' . . . . . $750

WILD WEST SHOW

dispersed across the Fairgrounds, adjacent to popular features including Kidstown, the Rockin' A Stage, live Texas Longhorns, rides and games. High traffic will allow for maximum exposure for your products. Outdoor Exhibits can accommodate larger display areas with few limitations to booth size. Outdoor exhibits can range from a Rock Wall, a trailer selling jewelry or sunglasses, to a mobile marketing unit. Outdoor Exhibits are also great for Attractions of any kind. Ask about our tent rental options.

The Outdoor Exhibits are strategical ly

ABOUT THE FAIRGROUNDSOutdoor Exhibits

501 . . . . 50' x 40' . . . . $1,000502 . . . . 50' x 30' . . . . $1,000503 . . . . 10' x 10' . . . . . .$500504 . . . . 20' x 10' . . . . $1,000*505 . . . 25' x 20' . . . . $2,000506 . . . . 10' x 10' . . . . . .$500507 . . . . 10' x 10' . . . . . .$500508 . . . . 10' x 10' . . . . . .$500509 . . . . 10' x 10' . . . . . .$500510 . . . . 10' x 10' . . . . . .$500511 . . . . 20' x 20' . . . . . .$750512 . . . . 20' x 20' . . . . . .$750513 . . . . 20' x 20' . . . . . .$750514 . . . . 20' x 20' . . . . . .$750515 . . . . 20' x 20' . . . . . .$750

Rockin’ A Ranch�is�on�the�North�side�of�the�Fairgrounds,�which�consists�of�the�Rockin'�A�Stage,�a�Fairgrounds�Attraction�and�Outdoor�Exhibits.�More�than�60�bands�will�perform�on�the�Rockin'�A�Stage�throughout�the�16�days�and�the�Fairgrounds�Attraction�will�feature�Racing�Pigs.����

For opportunities to

display your mobile marketing unit,

contact the Exhibits Department at

(512) 919-3000 401 . . . . . 50' x 50' . . . . .$5,000 402 . . . . . 50' x 50' . . . . .$5,000 403 . . . . . 65' x 45' . . . . .$5,200 404 . . . . . 30' x 20' . . . . .$2,700405 . . . . . 20' x 20' . . . . .$1,750406 . . . . . 20' x 20' . . . . .$1,750407 . . . . . 20' x 20' . . . . .$1,750408 . . . . . 20' x 20' . . . . .$1,750409 . . . . . 20' x 20' . . . . .$1,750410 . . . . . 20' x 20' . . . . .$1,750411 . . . . . 20' x 20' . . . . .$1,750412 . . . . . 20' x 20' . . . . .$1,750413 . . . . . 20' x 20' . . . . .$1,750414 . . . . . 20' x 20' . . . . .$1,750415 . . . . . 30' x 30' . . . . .$3,500416 . . . . . 20' x 20' . . . . .$1,750417 . . . . . 20' x 20' . . . . .$1,750418 . . . . . 20' x 20' . . . . .$1,750419 . . . . . 20' x 20' . . . . .$1,750420 . . . . . 20' x 20' . . . . .$1,750421 . . . . . 20' x 20' . . . . .$1,750422 . . . . . 20' x 20' . . . . .$1,750423 . . . . . 20' x 20' . . . . .$1,750424 . . . . . 20' x 20' . . . . .$1,750

425 . . . .20' x 10' . . . . . . .$1,500426 . . . .20' x 10' . . . . . . .$1,500427 . . . .60' x 85' x 75'. . .$2,500428 . . . .30' x 60' . . . . . . .$2,500429 . . . .30' x 40' . . . . . . .$2,000430 . . . .20' x 20' . . . . . . .$1,250431 . . . .20' x 20' . . . . . . .$1,250432 . . . .20' x 20' . . . . . . .$1,250433 . . . .10' x 10' . . . . . . . . $500434 . . . .10' x 10' . . . . . . . . $500435 . . . .10' x 10' . . . . . . . . $500436 . . . .10' x 10' . . . . . . . . $500437 . . . .10' x 10' . . . . . . . . $500438 . . . .10' x 10' . . . . . . . . $500439 . . . .10' x 10' . . . . . . . . $500440 . . . .40' x 40' . . . . . . .$1,200441 . . . .60' x 60' x 30'. . .$1,200442 . . . .40' x 40' . . . . . . .$1,000443 . . . .40' x 40' . . . . . . .$1,000444 . . . .40' x 30' . . . . . . .$1,000445 . . . .40' x 30' . . . . . . .$1,000446 . . . .50' x 40' . . . . . . .$1,000447 . . . .50' x 10' . . . . . . .$2,000448 . . . .50' x 10' . . . . . . .$2,000

Town Square�starts�at�the�main�entry�of�the�Fairgrounds�and�is�adjacent�to�the�Luedecke�Arena,�Youth�Center�and�Kidstown.�These�outdoor�exhibit�spaces�are�located�in�the�center�of��the�action.

301 . . . . 20' x 20' . . . . $1,000302 . . . . 20' x 20' . . . . $1,000303 . . . . 20' x 20' . . . . $1,000304 . . . . 20' x 20' . . . . $1,200305 . . . . 20' x 20' . . . . $1,000306 . . . . 20' x 20' . . . . $1,000307 . . . . 20' x 20' . . . . $1,000308 . . . . 20' x 20' . . . . $1,000309 . . . . 20' x 20' . . . . $1,000310 . . . . 20' x 20' . . . . $2,000311 . . . . 20' x 20' . . . . $2,000312 . . . . 20' x 20' . . . . $2,000313 . . . . 20' x 20' . . . . $2,000

Crazy Canyon�is�on�the�South�side�of�the�Fairgrounds,�in�the�heart�of�the�Carnival.�The�Outdoor�Exhibitors�in�this�area�follow�the�same�hours�of�operation�as�the�Carnival�and�can�remain�open�as�long�as�the�Carnival�is�running.���

ROCKIN' A RANCH

TOWN SQUARE

CRAZY CANYON

located outside of the Rodeo Arena and each Food Vendor is carefully selected. Presentation and appearance are very important and only the highest quality booths with exceptional food products are selected. Due to the economics of supply and demand, STFR limits the number of Food Vendors in the Food Court to a maximum of 20 booths. Within these 20 booths, only two vendors will be allowed to sell similar products. One select vendor will have the opportunity to provide concessions at our 21st booth located in Rockin’ A Ranch.

Chow Town is convenient ly

ABOUT CHOW TOWNFood CourtOver 20,000

corn dogs and 15,000

funnel cakes are sold

annually!

CHOW TOWN701 . . . . . 25' x 20' . . . . .$5,000 702 . . . . . 25' x 20' . . . . .$5,000 703 . . . . . 25' x 20' . . . . .$5,000 704 . . . . . 25' x 20' . . . . .$5,000 705 . . . . . 30' x 20' . . . . .$5,000 706 . . . . . 25' x 20' . . . . .$2,500 707 . . . . . 25' x 20' . . . . .$2,500 708 . . . . . 25' x 20' . . . . .$2,500 709 . . . . . 25' x 20' . . . . .$2,500 710 . . . . . 25' x 20' . . . . .$2,500 711 . . . . . 25' x 20' . . . . .$2,500 712 . . . . . 25' x 20' . . . . .$2,500 713 . . . . . 25' x 20' . . . . .$3,500 714 . . . . . 25' x 20' . . . . .$3,500 715 . . . . . 25' x 20' . . . . .$3,500 716 . . . . . 40' x 20' . . . . .$8,000 717 . . . . . 40' x 20' . . . . .$8,000 718 . . . . . 30' x 20' . . . . .$3,500 719 . . . . . 30' x 20' . . . . .$3,500 720 . . . . . 30' x 20' . . . . .$3,500 *505 . . . . 25' x 20' . . . . .$2,000