2011 gold rusch tour: beti bike bash report

8/2/2019 2011 Gold Rusch Tour: Beti Bike Bash Report

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SRAMWORLD HEADQUARTERS

CHICAGO ILLINOIS U.S.A

EUROPEAN HEADQUARTERS

NIJKERK, THE NETHERLANDS

ASIAN HEADQUARTERS

TAICHUNG, TAIWAN

June 11-12, 2011

Beti Bike Bash SRAM ReportSecond Stop: SRAM Gold Rusch Tour

Rusch Relations PO Box 7241 Ketchum, ID 83340 | [email protected] www.rebeccarusch.co

Bear Creek Lake Park, CO- The 2nd annual Beti Bike Bash in Lakewood, CO is quickly be

coming a huge hit for women cyclists. What is billed as “Colorado’s rst women’s only mountain bik

race” is drawing riders who otherwise might never step up to the line. Knowing what an intimidating

place the starting line can be, Rebecca Rusch joined forces with Beti Bike Bash and the SRAM Rid

Experience crew to create a “demo day and skills clinic” unlike any other. On the day prior to the rac

Rusch was joined by 5 other SRAM pros and more than 30 participants, to pre-ride the course, disc

riding and tactical tips, be inspired and try out the SRAM 2x10 eet.

“I came out of th

weekend feelingso energized

watching so

many ladies

achieve their

goals ”

– HEATHER IRMIGESRAM PRO ATHLE

QUOTE OF THE WEEKEND


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ACTIVITIES:

Two full days of SRAM Ride Experience, featuring 2X10 MTB Drivetrain, offered to

women of all ages who came to learn from and race with the pros. 231 race nish -

ers ranging from juniors to 60+ years old featuring a top pro eld, as well as lots of

moms and daughters racing while Dads cheered. Many women experienced racing

for the rst time.

EVENT HIGHLIGHTS:

• Getting top SRAM pro women to come out and share their experience. Clinic

participants ranged from age 11 to 70 and all of the women stayed for the full

four hours.

• Having the 2x10 Ride Experience van available in such a non-intimidating atmo-

sphere.

• Seeing Heather Irmiger’s Mom throwing down to defend her Cat 3 50+ title.

• Watching the SRAM Scramble kids race

MEDIA LINKS:

Mountain Flyer Magazine

Rusch Relations PO Box 7241 Ketchum, ID 83340 | [email protected] www.rebeccarusch.co

June 10-11, 2011 | Beti Bike Bash - SRAM Report

Second Stop - SRAM Gold Rusch Tour - Lakewood, CO

Many top pros came

out to support wom-

en’s racing, includ-

ing Krista Park and

Katie Compton.


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NEXT STOP!!June 15-19, 2011

AshlandMedia Tour+ Super-D



Left: High ves at

the nish line.

Below: Skills clinicon Saturday. SRAM

kids scramble on

Sunday.


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SUMMARY:

Beti Bike Bash is only in it’s 2nd year and is growing quickly. The location of the event is close

to both Denver and Boulder, so it is accessible for a huge population of women. The riding isnot intimidating and it offers the perfect venue for a race of all ability levels. World class ath-

letes, recreational riders, and all age groups were drawn to this event because it is one of the

few women’s only mountain bike events in the country. The weekend expo format allowed for

a whole day of clinics and demos prior to race day. Being present both days rounded out the

event and offered riders time to demo bikes, pre-ride the course and mingle with the athletes.



SRAM Ride Experi-

ence, featuring 2X10

MTB Drivetrain was

the most popular

hang out at the

event.

2011 gold rusch tour: beti bike bash report

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