Workplace Wellness

Action items Public Health Needs to Know about the Business Workplace

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

What I’ll talk about

•  Living beyond the project through coalition building •  Business relationships are essential for long-term

sustainability •  Getting in the door is the crucial step •  Public health is the glue that keeps the coalition

together

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

1.  Leverage your network 2.  Build a coalition. Own it. 3.  Bring in the Big Dogs 4.  Understand small business 5.  Elected officials are your allies (all of

them) 6.  Make PR work for you 7.  Competitions will open doors 8.  Find a connector

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#1 Build and leverage PARTNERSHIPS

As marketers, the public health community is great at public health •  The  magic  is  in  coali.on  building,  crea.ng  cri.cal  mass  

•  Who  are  your  friends?  •  What  do  you  have  in  common?  •  What  can  you  do  for  them?  •  What  can  they  do  for  you?  •  Formally  organize  •  Communicate  

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#2 BUILD A COALITION Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

FISHBOWL FOCUS GROUPS Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#3 BRING IN THE BIG DOGS

•  Large businesses will add to your coalition.

•  Expertise •  Funding •  Clout •  You just need one to prime the pump

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#4 UNDERSTAND SMALL BUSINESS

•  Meet them on their terms •  Internal audiences: managers & champions •  Start with outcomes, not process ü It is about COST

•  Use intermediaries •  Think narratives. Tell stories

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Health care costs remain at the top of the list

of concerns executives have about their firms.

Top Tier Concerns Ranked By % Concern (8-10)

The costs of health care

coverage (1/2 Sample)

Federal, state and

local taxes

Government policies and

regulations

The impact of President

Obama’s health care

reform plan (1/2 Sample)

Slide 15

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Small Business is Ready

% Concerned (8-10) December

2008

January

2010

January

2011

The costs of health care coverage (1/2 sample) 64% 68% 71%

Government policies and regulations n/a 57% 61%

Federal, state and local taxes 55% 64% 56%

The financial stability of key customers 41% 29% 25%

The availability of capital and credit 23% 32% 25%

Increased competition from foreign sources 18% 27% 20%

Lack of qualified workers (1/2 sample) 17% 14% 18%

The financial stability of vendors 17% 20% 15%

Costs of employee salaries and benefits, not

including health insurance 18% 16% 15%

The ability to attract and retain qualified

workers (1/2 sample) 22% 19% 14%

And, health care concerns have steadily

increased since our first survey in December.

Slide 17

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Top Recruitment Factors Ranked By

% Important (8-10)

% Important In Recruiting New

Employees

2009 2010 2011

Affordable Health Care 39% 39% 45%

Competitive Benefits Package 35% 32% 31%

Salary and Wage Expectations 43% 38% 29%

Flexible Work Schedules 32% 30% 20%

Health care is the most important factor when it

comes recruiting new employees.

Slide 19

“Please tell me how important that particular factor is to your firm in attracting

workers, using a one to ten scale where one means that factor is NOT IMPORTANT

AT ALL and where ten means that factor is VERY IMPORTANT.”

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

And, the percentage of firms taking a more

active role in employee health and other

initiatives is unchanged from two years ago.

Slide 23

“Are you taking a more active role in the health of your employees by offering

wellness programs or other initiatives?”

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Bit

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

# 5 Befriend Elected Officials

•  They are NOT just about funding

•  Wellness is not partisan •  They are a nexus to all other

groups in the ecosystem •  They care about policy, but

health care is radioactive •  Think of their self interest •  They are not JUST about

funding

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#6. PR IS NOT RADIOACTIVE

•  Talk to reporters yourself. Find the right person and call her/him? •  Boil your message to one line (the elevator pitch)

•  VALUE/FACT/ACTION •  Narrative: Have a story to tell that includes a

real-world example •  Sell it on their terms

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

VISUALS  

Colorful  plant  

Well-­‐spoken  interviewees  

Easily  understood  stats  

Immediacy  

Your  voice  

Well-­‐spoken  interviewees  

Easily  understood  stats  

DEPTH  

Colorful  plant  

Well-­‐spoken  interviewees  

Easily  understood  stats  

AUDIENCE  DIRECT  

“Re-­‐purpose”  

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

#8 FIND A CONNECTOR Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

In  2012  we  will  be  conducLng  a  naLonwide  survey  research  project  that  probes  the  aPtudes  of  business  

decision-­‐makers  about  worksite  wellness.  

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

 Find  out  more  at:  www.statesofwellness.com  

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

CoalitionMediaExposure

SustainableCoalition

Data

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.

Tom Mason

Contact Us: The Alliance for a Healthier Minnesota 800 Nicollet Mall Suite 2690 Minneapolis, MN 55402 www.healthiermn.com

Made possible with funding from the Centers for Disease Control and Prevention. Sponsored by the Minnesota Department of Health.