2011 real estate sellers marketing plan portland oregon

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  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    1/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Fcrxnh*4*R`fh Kbxc`g Ufkg

    @dinbxcvnr

    Ut`*Kbxcvn Ufkg;' Rcmg& F`bad`|& J~fxcufn Fcrxcgm Rntvcbn

    Ut~hngxckf lkr 3

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    2/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Fcrxnh*4*R`fh Kbxc`g Ufkg ,um 4#

    Ut`*Kbxcvn Ufkg ,b`gx#

    ;;' B`gxkbx js d~snt fnkhr& rulntn / ukrx bfcngxr x` mntnonttkfr x` ut`runbxcvn d~sntr' Hkxkdkrn `o ;>55! b`gxkbxr

    ;4' Utn*{~kfcos ut`runbxcvn d~sntr& }lng u`rrcdfn' Jkan r~tn xlkx kmngxr kgh xlnct d~sntr ktn rntc`~r+

    ;2' O`ff`}*~u }cxl kmngxr x` ut`j`xn rkfn F`bad`| Ansr ktn }ctnfnrr kgh g`xcos cjjnhckxnfs `o rl`}cgmr

    ;8' Tnutnrngx s`~& kgh n|ufkcg kgh gnm`xckxn kff `oontr;>' KLR L`jn ]kttkgxs B`vntkmn h~tcgm fcrxcgm

    S`~tn b`vntnh o`t jkgs jnblkgcbkf okcf~tnr+

    ;?' Kbbnrr x` Fcrxnh*4*R`fh xnkjr dnrx*cg*bfkrr rntvcbnut`vchntr B`tu`tkxn Tnf`bkxc`g

    XcxfnNrbt`}J`txmkmn

    ;=' D~snt Kb{~ctn

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    3/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Xnkj rxt`gmnt xlkg Cghcvch~kf+Kghtn} DnkblTnkf Nrxkxn RkfnrUt~hngxckf

    >52*==5*5=5=

    B`jjcxxnh x` 2 l`~tr unthks `o ut`runbxcgm x` ocghs`~ d~sntr' Xtkba tnb`th `o

    33'4. `o kracgm utcbn cg ?2hksr'

    Akxltsg T~gs`gNrbt`} @oocbntFk}sntr Xcxfn>52*3?

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    4/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Ut~hngxckf U`}nt

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    5/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    J`i` U`}nt Hckfnt]`tacgm x` OCGH s`~ k d~snt+

    J`i` cr k xtcufn*fcgn u`}nt hckfnt xlkx kff`}r `~t xnkj x`ocgh J@TN d~sntr o`t s`~t l`jn' ]kxbl `~t xnkj kx }`tax`hks+ Rblnh~fn k rlkh`} kuu`cgxjngx'

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    6/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    D~snt Kb{~ctn / HtcvnD~sRcmg Bkux~tn Rntvcbnr

    D~snt Kb{~ctn

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    7/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    8/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    ]lntn d~sntr b`jn ot`j

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    9/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    [~kfcxs Rntvcbn M~ktkgxnn

    M`fh [RB Tkxcgm 8'= `~x `o >+

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    10/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Tnontngbnr

    Icj G~hnfjkg ,rnffnt# >52*323*8=;>

    Rxkg Utngxcbn ,d~snt# ,>52#

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    11/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Utcbn Tnh~bxc`g O`tj

    Xln Fcrxnh4R`fh'b`j xnkj cr hnhcbkxnh x` lcml fnvnfr `o b~rx`jnt

    rntvcbn kgh kmmtnrrcvn jktanxcgm' Nvng }cxl mtnkx jktanxcgm&co xln d~sntr ktngx r~djcxxcgm `oontr& xln j`rx fcanfs tnkr`g crxln utcbn' Koxnt 2 }nnar `g jktanx }cxl`~x kg `oont& d~sntrktn xnffcgm ~r xlntn cr dnxxnt vkf~n cg xln jktanxufkbn' Xlnutcbn tnh~bxc`g o`tj }cff lnfu ~r rxks klnkh `o xlnb`junxcxc`g'

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    12/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    ;4*U`cgx Utcbn Tnh~bxc`g UfkgHkxnXcjn Kbxc`g

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    ]cxlhtk} kgh tnfcrx cg xln JFR }cxl gn} utcbn& gn}b`jjngxr kgh j`hcocnh ul`x`r'

    Rngh njkcf x` kff Kmngxr cg xln `oocbn kgh jkan xlnjk}ktn `o xln utcbn blkgmn

    Ul`gn kff xln d~sntr }l` lkvn rnng xln ut`untxs cg xlnfkrx 25 hksr kgh bf`rn o`t 4gh rl`}cgm

    B`gxkbx kmngxr }l` lkvn utnvcn}nh `t rl`}g xlnut`untxs kgh fnx xlnj ag`} `o xln gn} utcbn vck ul`gn&ok| `t njkcf

    Blkgmn xln utcbn `g s`~t

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    13/14

    Kghtn} Dnkbl& S`~t Tnkf Nrxkxn Dt`ant > Bngxntu`cgxn Htcvn ";>5Hctnbx9 ,>52# ==5*5=5= Fkan @r}nm`& @T 3=52>kghtn}EFcrxnh4R`fh'b`j ,>52# ?48*3??5 |4;>2

    455>*4553 K Jnjdnt `o Xln Ut~hngxckf Tnkf Nrxkxn Koocfckxnr& Cgb' k rntvcbn jkta `o Xln Ut~hngxckf Cgr~tkgbn B`jukgs `o Kjntcbk'Fcrxnh4r`fh kgh xln fcrxnh4r`fh'b`j gkjnr ktn b`ustcmlxr `o Kghtn} Dnkbl kff tcmlxr tnrntvnh' G`x cgxnghnh kr r`fcbcxkxc`g `o fcrxnh ut`untxs'

    Otn{~ngxfs Kranh [~nrxc`gr[9 ]lkx h` s`~ blktmn0

    K9 Jktanxcgm onnr ktn cju`txkgx x` mnxxcgm s`~t l`jnr`fh' ]n ut`j`xn b`junxcxcvn b`jjcrrc`gr x` htcvnxln dnrx d~sntr x` s`~t l`jn' Xlntno`tn }ntnb`jjngh =. fcrxcgm'

    [9 L`} f`gm `t }lkx xntj cr xln fcrxcgm kmtnnjngx0

    K9 @~t b`jukgs u`fcbs cr = j`gxlr& nghcgm `g xln fkrxhks `o xln j`gxl

    [9 ]lkx h` s`~ h` x` rnff l`jnr0

    K9 Ufnkrn tnont x` xln Fcrxnh4R`fh kbxc`g ufkg b`gxkcgnh cgxlcr ukbanx `o cgo`tjkxc`g' Kghtn} cr kg kbxcvn&kmmtnrrcvn kmngx xlkx dnfcnvnr cg ocghcgm d~sntr o`tut`untxcnr' Rblnh~fn k xcjn x`hks x` }kxbl Kghtn} cg

    kbxc`g+

    [9 L`} `oxng bkg }n n|unbx x` lnkt ot`j s`~0

    K9 S`~ }cff tnbncvn b`grxkgx b`jj~gcbkxc`g ot`jnfnbxt`gcb jkcf& xln }nd& kgh untr`gkf b`gxkbx nvnts 4}nnar `g ]nhgnrhks `t Xl~trhks dnx}nng ;4uj kgh?uj x` mcvn onnh dkba kgh rxkx~r tnu`txr'

  • 8/14/2019 2011 Real Estate Sellers Marketing Plan Portland Oregon

    14/14

    Fcrxnh4R`fh Xnkj kx Ut~hngxckf G] Ut

    kghtn}Efcrxnh4r`fh'b`j

    Kghtn} Dnkbl

    }}}'Fcrxnh4R`fh'b`j

    >52*?48*3??5 ,@ oocbn#>52*==5*5=5= ,Hctnbx#Dt`ant

    Fcrxnh4R`fh Xnkj kx Ut~hngxckf G] Ut`untxcnr

    455?? Acjdntfs T`rn Htcvnw @tnm`g Bcxs& 3=58>

    Fcvcgm T``j Acxblng Hcgcgm Ktnk Jkrxnt R~cxn

    K l`jn jkant-r hnfcmlx}cxl 8 dnht``jr kgh 4'>dkxlr' D~cfx cg 4555 }cxl;&?4> r{~ktn onnx' Fcvcgmt``j }cxl octnufkbn fnkhrcgx` hcgcgm t``j kghacxblng* mtnkx o`tngxntxkcgcgm+

    J`hntg& r~ggs acxblng}cxl f`xr `o bkdcgnx rukbn&ukgxts& kgh vcn} `odkbaskth' Jkcg fnvnf kfr`onkx~tnr lkfo dkxl kgh ~xcfcxst``j'

    Lkt}``h of``tr ktnonkx~tnh cg xlcr dtcmlxhcgcgm ktnk' Rfchnt fnkhr x`dnk~xco~ffs jkcgxkcgnhdkbaskth }cxl ukxc`&b~rx`j u`gh& kgh ufngxs`o t``j o`t ufks+

    Jkrxnt r~cxn lkr kxxkblndkxl& kr }nff kr }kfa*cgbf`rnx' Xltnn `xlntdnht``jr kgh `gnkhhcxc`gkf dkxl ktn kfr`f`bkxnh g xln ~uunt fnvRbl``fr9 Dnkvntbtnna&@mhng& kgh @tnm`g Bc

    Kra Jn Kd`~x xln I`dF`rr Ut`xnbxc`g xlkx cr

    cgbf~hnh }cxl xlcrut`untxs+

    L`jn ]kttkgxs xlkx`jnr }cxl xlcr ut`untxs'

    Kra jn kd`~x xln `gn*snktBKFF O@T X@HKS-R UTCBN KGH UT@UNTXS CGO@TJKXC@G

    ;*3=*23;> \ ;==

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