2011 seo job_board_report

2011SEO Job Board Survey Report

Presented by Chris Taylor 3/14/[email protected] 800-777-3284

Davis Advertising Inc. All rights reserved.www.davis.jobs

Davis Advertising Inc. All rights reserved. www.davis.jobs

Job-Posting & Aggregator Sites Performance on Google

Source: Google Keyword Tool, February 2011


Organic Search ResultsSponsorships/Search Engine Advertising



1. Performed Google searches for jobs in25 occupations (4-5 in healthcare).

2. Variety of cities and locations acrossthe United States.

3. Total of 625 combinations of job and location searched.


Survey Methodology


Accountant jobs in 07030

Accountant jobs in 22101

Accountant jobs in Baltimore



Sample Search Results Page



Positions represent combinationof job and location.

Total of 625job and location combinations searched.

Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites* Study was conducted before HotJobs.com visitors were redirected to Monster.com



• In reviewing traffic sources for 100,000+ unique job board visitors, we found significant evidence that, when it comes to jobs-related searches, being the first result on Google generates approximately 5 to 8 times more clickthroughs/visits.


Important Findings


• The clear leaders in Google search resultswere Indeed and SimplyHired. These two sites were the top 60% of all searches we performed.

• Less than 2% of all search results were from employer websites.

• Only 0.02% of all search results had .jobs as their top-level domain.


Important Findings


Source: Davis Advertising Inc., 2011 SEO Survey of Job-Posting Sites



• Because of their superior search engine optimization, getting your jobs optimized for Indeed and SimplyHired is the most important step you can take to get your jobs noticed.

• When it comes to achieving top positions on search results pages, paid jobs sites do not do offer a significant advantage over aggregators such as Indeed or SimplyHired.


Takeaways


Timeframe for Google to index your optimized job site may be one week to several weeks.

By the time Google grabs your job siteindex and updated its information, the job you have promoted may have been filled.

Google may also choose not to indexyour job site on a regular basis.

Why optimizingyour careersite and your own job listingsis not enough.



“Recruiting is reactive.”

FISHWANTED

“Sourcing is proactive.”


What about passive candidates?


• Reach out to people who may not be looking for a job (passive candidates) but are open to a new job.

• Supplement your optimization efforts with paid advertising on Facebook, Google and LinkedIn.

• Ads are served to people who meet certain targeting criteria (e.g., occupation, interest, geography, employer, etc.)

• Ads are paid on a pay-per-click basis.

• Ads can link to custom landing pages that may promote a department or specialty, a group of job openings, or your organization as a great place to work.


2011 seo job_board_report

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combinations of job

aggregator sites performance

combinationof job

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job siteindex

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seo survey of job

sitesdavis advertising