Vision & Strategy of Microsoft BI

Gökben UtkunÜrün Yöneticisi – Uygulama PlatformuMicrosoft Türkiye

Agenda

The Microsoft Advantage

Familiar … On Your Terms

Looking Ahead

1

2

3

State of Business Intelligence

Agile BI Out of The Box, Forrester Research, Inc., April 22, 2010

32% of Excel users are comfortable with using it for “Advanced Analysis”

e.g., PivotTables

Only 28% of potential BI users have any meaningful access

31% of all BI initiatives partially meet or don’t meet the business goals

originally set

Knowledge workers spend too much time looking for, not enough time analyzing the information.

Lines between producers and consumers of information have largely disappeared.

Requirements change way too fast for IT and traditional technology to keep up.

– Excel Segmentation Research – BI Survey 9, BARC– Business Intelligence Purchase Drivers and

Adoption Rates, Gartner

Analysis Services

Reporting Services

Integration Services

Master Data Services

SharePointScorecards

Excel Workbooks

PowerPivot Applications

SharePointSearch &

Dashboards

Microsoft Business Intelligence

OdataFeeds

LOB Apps

Strongest Growth

Most Recognized

Most Widely Deployed

The Business Intelligence Leader: Microsoft

Gartner MQ Leader Fastest Growing Megavendor

[Gartner, Inc., Magic Quadrant for Business Intelligence Platforms, Rita L. Sallam et al, January 27, 2011. The Magic Quadrant is copyrighted 2011 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Broadest Deployments

Microsoft SAP Oracle IBM SAS

23.9%

16.5%13.8%

5.8%

1.2%

2010 Megavendor Growth

SharePoint used by over 75% of enterprise companies.

- Forrester Research

Excel used by over 90% of information workers – Microsoft Analysis

Building on a foundation of leadership

Most popular OLAP server- BI Verdict 2010

Fastest growing reporting platform- BI Verdict 2010

PowerPivot: Top 10 technologies of 2010- eWeek

Microsoft BI - 2011 Channel Champions: Overall Winners- CRN

…It has to be information at the speed of thought…we were able to achieve less than 10 seconds of query time against a 12TB

Cube

Built to be Mission Critical

Events per Day

Data Load per Day

Files per Hour

Analysis Services Cube

3,500,000,000

1.2TB

60 x 50GB

12TB

Reliance Petroleum has cost-effectively extended business intelligence capabilities to field staff and improved decision–

making by sales staff, managers and executives

Reliance Petroleum

Organic and Inorganic Growth through takeovers

Over 260 Service Stations and 70 bulk fuel and lubricant depots

2500+ Employees spread over multiple locations

Range of different IT systems and platforms

Huge Data Quality Issues

Replaced Existing IBM Cognos BI Solution

– Andre SimhaChief Information Officer, Mediterranean Shipping Company

Familiar and Flexible ToolsMediterranean Shipping Company

● 22 Tb stored in SQL Server● 396,907 transactions per minute● 210 billion transaction per year● Mash-up of data from internal

and external data sources (U.S. Customs)

● 33M rows● 1.7GB compressed● Built-in 3 hours

The new tools in Office 2010 help everyone be more productive…We work faster and smarter than the competition

Self-Service Tools Central IT Managed Systems

Microsoft Business Intelligence is …

Collaborative CompleteOn Your Terms

Familiar

Microsoft Business Intelligence is …

Familiar & easy to use tools

Enabling immersive data exploration

Familiar Collaborative Complete On Your Terms

PowerPivot Twitter AnalyticsSocial Analytics

demo

Microsoft Business Intelligence is …

Familiar Collaborative Complete On Your Terms

Connect people & information

On the most popular collaboration platform

Collaborative Business IntelligenceForecasting, Analyzing and Optimizing Sales & Inventory

demo

Complete & IntegratedWith IT Monitoring & Oversight

On data from any source

Microsoft Business Intelligence is …

Familiar Collaborative Complete On Your Terms

The Microsoft Difference: BI Agility with IT Control

Connect and Provision

Monitor and ManageDeploy and Future

Proof

Find and AccessMash-up and Analyze

Share and Collaborate

CONTROL AGILITY

IT Professional End-User

PowerPivot Management DashboardManaged Self Service BI

demo

Microsoft Business Intelligence is …

Flexibility & ChoiceScales from the desktop to the datacenter

Priced for broad deployment

Familiar Collaborative Complete On Your Terms

Fast Track Data Warehouse Reference Architecture

Processing

Networking

Server

Storage

Software:• SQL Server 2008 R2 Enterprise• Windows Server 2008 R2

Hardware:• Tight specifications for servers, storage

and networking• ‘Per core’ building block

Configuration guidelines:• Physical table structures• Indexes• Compression• SQL Server settings• Windows Server settings• Loading

HP Business Decision ApplianceOptimized for SQL Server 2008 R2 and SharePoint Server 2010

AGILE• Deploy in less than an hour• Business insight in less than

a week• Developed for Mid-market,

enterprise workgroup and remote offices

COMPLETE• HW, SW and Support included,

installed, tuned, tested• Windows Server + SQL Server

+ SharePoint Server + PowerPivot for SharePoint

OPTIMIZED• Share and refresh

PowerPivot workbooks (often containing millions of rows and multiple data sources) with ease

• Appliance style support included

• Hardware:Two Westmere CPUs12 cores total

HP Business Data Warehouse Appliance

Agile• Deploy in hours/days, not in

months• Easy to use through built-in

dedicated tools to load and manage your data warehouse

• Designed for up to 5TB data warehouses

• Fast Track 3.0 compliant, license path to Fast-Track

Complete• Hardware + Software +

Services• Pre-tuned, pre

configured, pre-installed. Turn on and go!

• Single point of contact for support

Optimized• Specifically for small to

medium data warehouse workload

• Designed for performance, energy efficiency, and value by HP and Microsoft’s best engineers

• Security and reliability built in

HP Enterprise Data Warehouse Appliance

Optimized• Thousands of components chosen for

best DW performance• 10x Scale – to 509TB1

• 40x to 200x faster queries 1

Complete• All-in-one data warehouse for

mission-critical environments• Services delivered by HP and

Microsoft

Agile• Single view of information

across the enterprise• Use standard Microsoft and

HP BI offerings

(1) Compared to existing SMP SQL

On Premises Appliances Cloud

Flexibility & Choice for deployment

HP Business Decision Appliance

HP Business Data Warehouse

SQL Server 2008 R2 Parallel Data Warehouse

Fun

A Fun! experience is important for usage

Creativity Discovery

Pivot ViewerCustomers Tell Our Story Best

demo

Major BI Customers Implementations

5.1 terabyte Credit Card DW, 5 Mil card holders500+ unique reports, 1,500+ users, SSIS, SSRS, SSAS

Catering Planning System used in 2,300 hotels25% time savings in catering forecast generation

3terabyte retail data warehouse on HP Superdome Uses SQL Server OLAP, SSIS, SSRS

Seamless transition from personal to corporate Overcoming the friction of scale

VertiPaq

Personal BI Corporate BITeam BI

Excel SharePoint Server SQL Server

BISM

Power View

demo

SQL Server 2012 BI New FeaturesRichness ScalabilitySimplicity

Personal BI Organizational BI

• Familiar tools for business users (Excel 2010) and BI pros (Visual Studio 2010)

• Intuitive data driven design experience in PowerPivot and BIDS

• One-click sharing & collab for business users via SharePoint

• PowerPivot field list in Excel for server side models

• VertiPaq in-memory engine for high perf by default (no tuning required)

• State-of-the-art compression algorithms

• Scales to largest enterprise servers with partitioning and paging

• Improved robust SharePoint config and performance

• BI Semantic Model brings together the best of OLAP and report models for business users and BI pros

• Rich modeling capabilities (hierarchies, parent-child, KPIs, perspectives, etc.)

• Complex business logic using DAX and MDX

• Fine grained security (row/column level)

Team BI

Reporting Analytics Visualization Dashboards Scorecards

Demos we’ve shown you today Pivot Viewer: http://

www.microsoft.com/BI/en-us/Solutions/Pages/Customers.aspx Twitter Analytics: http://www.microsoft.com/download/en/details.aspx?id=26213 Collaborative BI: http://

www.microsoft.com/download/en/details.aspx?displaylang=en&id=27417 Power View: http://technet.microsoft.com/en-us/evalcenter/hh225126