2011 sts marketing college travel green presentation part 1
TRANSCRIPT
![Page 1: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/1.jpg)
2011 STS Marketing College
Doug Arbogast and Carl Thompson
Travel Green Appalachia
Fayetteville, WV
Travel Green 101
![Page 2: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/2.jpg)
Part 1:
• Green Travel and Certification
• Destination Stewardship
Part 2:
• The Market for Sustainable Destinations
• Developing a Strategy for Destination Stewardship
![Page 3: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/3.jpg)
![Page 4: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/4.jpg)
![Page 5: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/5.jpg)
![Page 6: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/6.jpg)
![Page 7: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/7.jpg)
West Virginia is located within a 250-mile radius of several major metropolitan markets and within 500 miles of more than 60% of the United States population. Washington DC, Pittsburgh, Cleveland and Charlotte all are within a day’s drive.
6
![Page 8: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/8.jpg)
The Recreation, Parks, and Tourism Resources (RPTR) Program at
West Virginia University is a recognized leader in training the future
managers of recreation, park, and tourism areas and organizations in
America and internationally.
Learning, travel, and yet more travel
Alexander von Humboldt
![Page 9: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/9.jpg)
![Page 10: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/10.jpg)
![Page 11: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/11.jpg)
International Tourist Arrivals Worldwide (million) (1990-2004)Source: World Tourism Organization (WTO)©
Multiply by five for rough estimate of in-country trips
458 464
503
519
550565
597611
635
652
697 693
715
691
760
800
846
898
300
400
500
600
700
800
900
1000
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
International Tourist Arrivals Worldwide (million) (1990-2008+)Source: World Tourism Organization (WTO)©
Multiply by five for rough estimate of in-country trips
458 464
503
519
550565
597611
635
652
697 693
715
691
760
800
846
903 904
880
900
300
400
500
600
700
800
900
1000
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Gulf War
9/11 attacks
Tech bubble bursts
Millennium travel spike
Tourism growth goes on. . .
SARS & Iraq War
Credit -crisis collapse
Recovery?
![Page 12: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/12.jpg)
Tourism = >10% of global GDP
and 200 million jobs worldwide
![Page 13: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/13.jpg)
Tourism = 5 percent of global CO2 emissions
more than the emissions produced by billions of people
living and working for one year in big industrialized
countries or emerging economies
![Page 14: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/14.jpg)
What is green travel?
![Page 15: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/15.jpg)
![Page 16: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/16.jpg)
According to the 2007 Travel Industry of America Research
Report
Travelers are becoming more sustainability-conscious
and are beginning to make decisions based on
sustainability criteria.
According to a 2009 Cone Consumer Environmental
Survey
Despite the state of the economy, 34 percent of
American consumers indicate they are more likely to
buy environmentally responsible products today.
According to a 2009 Green Seal and EnviroMedia Social
Marketing study
Consumers are verifying green claims by reading the
packaging (24%) and turning to research (going
online, reading studies 47%).
![Page 17: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/17.jpg)
Greenwashing?
• Greenwash (a portmanteau of green and whitewash) is a term that is used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.[1]
• The term is generally used when significantly more money or time has been spent advertising being green (that is, operating with consideration for the environment), rather than spending resources on environmentally sound practices.
Source: Wikipedia
![Page 18: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/18.jpg)
![Page 19: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/19.jpg)
The National Geographic Center for Sustainable Destinations
says that “Sustainable tourism, like a doctor's code of ethics,
means "First, do no harm." It is the foundation for destination
stewardship. Sustainable tourism protects its product-the
destination. It avoids the "loved to death" syndrome by
anticipating development pressures and applying limits and
management techniques that preserve natural habitats, heritage
sites, scenic appeal, and local culture. It conserves resources.
Environmentally aware travelers patronize businesses that reduce
pollution, waste, energy consumption, water usage, landscaping
chemicals, and excessive nighttime lighting. It respects local
culture and tradition. Foreign visitors learn local etiquette,
including at least a few courtesy words in the local language.
Residents learn how to deal with foreign expectations that may
differ from their own. It aims for quality, not quantity. Destinations
measure tourism success not just by numbers of visitors, but by
length of stay, how they spend their money, and the quality of their
experience.‖
![Page 20: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/20.jpg)
![Page 21: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/21.jpg)
![Page 22: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/22.jpg)
Green Travel Performance Indicators
![Page 23: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/23.jpg)
![Page 24: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/24.jpg)
![Page 25: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/25.jpg)
![Page 26: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/26.jpg)
![Page 27: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/27.jpg)
![Page 28: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/28.jpg)
![Page 29: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/29.jpg)
![Page 30: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/30.jpg)
![Page 31: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/31.jpg)
![Page 32: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/32.jpg)
![Page 33: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/33.jpg)
![Page 34: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/34.jpg)
![Page 35: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/35.jpg)
![Page 36: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/36.jpg)
![Page 37: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/37.jpg)
![Page 38: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/38.jpg)
![Page 39: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/39.jpg)
![Page 40: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/40.jpg)
![Page 41: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/41.jpg)
One study estimated that
a single transatlantic return flight emits
roughly half the CO2 emissions produced by
all other sources (lighting, heating, car use,
etc.) consumed by an average person
yearly.
Source: UN Atlas of the Oceans – Air Travel Pollution
![Page 42: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/42.jpg)
![Page 43: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/43.jpg)
![Page 44: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/44.jpg)
![Page 45: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/45.jpg)
![Page 46: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/46.jpg)
![Page 47: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/47.jpg)
1 Go through each Inventory and
answer ―Yes‖ or ―No‖ to each question
2 If you answer ―Yes‖, then select a % range from a dropdown
list
© enviroIndex. All rights reserved. 2010
![Page 48: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/48.jpg)
![Page 49: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/49.jpg)
1 Use the Calculator to input the type and quantity used
2 An estimate of the amount of greenhouse gas will be provided
3 All quantities can be converted to a common unit of measure
© enviroIndex. All rights reserved. 2010
![Page 50: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/50.jpg)
![Page 51: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/51.jpg)
1 Use the Calculator to input the type and quantity produced
2 Use the Calculator to input the type and quantity recycled
© enviroIndex. All rights reserved. 2010
![Page 52: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/52.jpg)
![Page 53: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/53.jpg)
![Page 54: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/54.jpg)
Who can participate?
• Accommodation
• Convention Center
• Event
• Restaurant
• Tour Operator (Guide)
• Visitor Center
• Etc.
![Page 55: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/55.jpg)
![Page 56: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/56.jpg)
![Page 57: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/57.jpg)
![Page 58: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/58.jpg)
Additional Components to Consider
Who’s Gonna Manage and Administer?
Cost
Site Assessment (Third Party verification)
Second party verification
![Page 59: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/59.jpg)
![Page 60: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/60.jpg)
itravelgreen® West Virginia provides:
1. a comprehensive system for assessing and improving the
triple-bottom line of travel and tourism providers, and
2. brand recognition as a sustainable travel and tourism
organization.
![Page 61: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/61.jpg)
![Page 62: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/62.jpg)
Performance Indicators
• Communication
• Energy Saving
• Water Saving
• Waste Reduction
• Local Involvement
• Purchasing
• Transportation
• Natural Environment
• Built Environment
• Sustainability Policy
Also Consider
• Percentage Inventories
• Measuring Consumption
• How to Report
• Who Can Participate
• Branding
• Marketing
• Management
• Cost
• Second Party Verification
• Site Assessment
![Page 63: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/63.jpg)
Being greener is a start.
Quality of place completes the appeal.
![Page 64: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/64.jpg)
DESTINATION TOURISM STYLES
DIFFER IN RELATION TO PLACE
Touring R & R Entertainment
![Page 65: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/65.jpg)
Touring-style tourism
Relies on human and physical character of place.
ACTIVITIES
• sightseeing
• history
• nature
• scenery
• hiking / Nordic skiing
• local shopping
• typical cuisine
• photography
• culture & festivals
CHARACTERISTICS
• Diffuse impact
• Supports small businesses
• Requires protecting nature
and heritage
• Needs architecture,
landscapes, culture unique to
the locale.
![Page 66: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/66.jpg)
![Page 67: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/67.jpg)
![Page 68: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/68.jpg)
R & R tourism Depends only on physical character of place.
ACTIVITIES
• coastal resorts
• golf
• downhill skiing
• water sports
• vacation homes
CHARACTERISTICS
• Risk of sprawl
• Environmental impacts
• Opportunity for architecture,
landscaping, cuisine, day tours,
that suit the locale.
![Page 69: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/69.jpg)
![Page 70: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/70.jpg)
![Page 71: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/71.jpg)
Entertainment-style tourism Manufactured attractions that do not depend
on character of place.
ACTIVITIES
• theme parks
• outlet malls
• amusement parks
• convention centers
• sports arenas
• casinos
CHARACTERISTICS
• Changes nature of locale;
high impact.
• High employment generator.
• Mass tourism; high traffic.
![Page 72: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/72.jpg)
![Page 73: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/73.jpg)
![Page 74: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/74.jpg)
―Tourism is like fire,‖ goes a saying.
―It can cook your food.
It can burn your house down.‖
![Page 75: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/75.jpg)
DESTINATION STYLE DRIFT . . .
if development unchecked, unguided
Touring R & REntertain-
ment
Unspoiled
destination
SPOILED ?
![Page 76: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/76.jpg)
Tourism and sustainability
UNSUSTAINABLE
TOURISM
GEOTOURISM:
Now, celebrate
the place
SUSTAINABLE TOURISM:
First,do no harm
people, profit, planet
Chain hotels,
resorts, malls, etc
• Overcrowding
• Lower quality of experience
• Loss of distinctiveness
• Erosion of culture and
environment
![Page 77: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/77.jpg)
Geotourism What More and More People Want From Travel
Tourism that sustains or enhances the geographical characterof a place — its
• environment, • culture, • aesthetics, • heritage, and • the well-being of its residents.
![Page 78: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/78.jpg)
![Page 79: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/79.jpg)
![Page 80: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/80.jpg)
![Page 81: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/81.jpg)
![Page 82: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/82.jpg)
![Page 83: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/83.jpg)
![Page 84: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/84.jpg)
?? Some hotel, somewhere
![Page 85: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/85.jpg)
CONSTRUCTIVE
![Page 86: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/86.jpg)
![Page 87: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/87.jpg)
![Page 88: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/88.jpg)
![Page 89: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/89.jpg)
RESTORATIVE
![Page 90: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/90.jpg)
![Page 91: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/91.jpg)
![Page 92: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/92.jpg)
![Page 93: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/93.jpg)
![Page 94: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/94.jpg)
![Page 95: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/95.jpg)
![Page 96: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/96.jpg)
![Page 97: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/97.jpg)
![Page 98: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/98.jpg)
![Page 99: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/99.jpg)
![Page 100: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/100.jpg)
![Page 101: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/101.jpg)
![Page 102: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/102.jpg)
School project:
What you like
most about
Block Island?
![Page 103: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/103.jpg)
The Geotourism Charter
A set of principles to
promote sustainable
tourism and enlightened
destination stewardship.
![Page 104: 2011 sts marketing college travel green presentation part 1](https://reader034.vdocument.in/reader034/viewer/2022052505/554edb3fb4c905d51b8b4878/html5/thumbnails/104.jpg)
1. Integrity of place
2. International codes
3. Market selectivity
4. Market diversity
5. Tourist enthusiasm
6. Community involvement
7. Community benefit
8. Protection and enhancement of
destination appeal
9. Land use
10. Conservation of resources
11. Planning
12. Interactive interpretation
13. Evaluation