2011 - where we're been, where we're going

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2011 - Half Year Report Where We’ve Been... ...Where We’re Going

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Tnooz and Amadeus hosted a webinar in June 2011, looking at developments in travel technology in the past six months, and where the rest of the year might lead. Presenters included representatives from Amadeus, Rockcheetah and Mobile Travel Technologies.

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Page 1: 2011 - Where we're been, where we're going

2011 - Half Year Report

Where We’ve Been......Where We’re Going

Page 2: 2011 - Where we're been, where we're going

*Dynamics in travel merchandising

Brian Beard - travel technology executive consultant, Amadeus

*Social commerce opportunities in travel

Robert Cole - founder, RockCheetah

*Mobile travel products, platforms and technology

Gerry Samuels - executive director, Mobile Travel Technologies

ModeratorKevin May – editor/co-founder, Tnooz

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© 20

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Brighter, Bolder, Better

Brian Beard

Executive Consultant, Travel Technology

Dynamics in Travel Merchandising

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Predictions – Early 2011

Collaboration of suppliers

Common Web Services models

Merchandising and business travel

Common standards

Backlash from consumers

Dynamics in Travel Merchandising

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Results – Mid 2011

Healthy debate and not so healthy debate

Standards moving slowly

Supply Chain positioning

Technology evaluation

Dynamics in Travel Merchandising

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Looking Ahead – late 2011 and beyond

Sales channels emerging

Multiple standards

New technologies emerging

Healthy marketing budgets

Targeted campaigns

Dynamics in Travel Merchandising

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Social CommerceYesterday, Today & Tomorrow

tnooz-Amadeus Mid-year 2011 Webinar

Page 9: 2011 - Where we're been, where we're going

tnooz-Amadeus Mid-year 2011 Webinar

Social Commerce – Primordial Swamp

June 29, 2011Image: Elephi Pelephi flickr

Robert Cole | RockCheetah - 9

Page 10: 2011 - Where we're been, where we're going

tnooz-Amadeus Mid-year 2011 Webinar

Social Commerce – Yesterday(Predictions from December 2010)

• Social– Telepresence (FaceTime) | Hit on New Phones?

• Location– Check-ins Growing Rapidly | Going Mainstream?

• Mobile– NFC Gathering Steam | Maybe in June iPhone 5?

• Commerce– Groupon | Rapid Expansion + Rampant Cloning

June 29, 2011Image: Katherine H flickr

Robert Cole | RockCheetah - 10

Page 11: 2011 - Where we're been, where we're going

Social Commerce – Today(Observations from June 2011)

• Social– Limited Traction for Social Currencies

• Klout Score & Empire Ave Share Price?

• Location– Geo-tailored Offers Showing Promise

• jetBlue – 10th Anniversary

• Mobile– Promo-Driven Flash Mobs

• Ocean Properties – Bacardi Girls

• Commerce– Currently, Most Group Buying Isn’t Social

• Station Casinos – welovelocals

June 29, 2011 tnooz-Amadeus Mid-year 2011 WebinarImage: kagey_b flickr

Robert Cole | RockCheetah - 11

Page 12: 2011 - Where we're been, where we're going

tnooz-Amadeus Mid-year 2011 Webinar

Social Commerce – Tomorrow(Prophecies beyond July 2011)

• Social– Social Graph Consolidation

• Facebook Gets Semantic

• Location– Venue Harmonization

• FourSquare Venues Project

• Mobile– Near Field Communications

• Payments, Ads & Loyalty Get Personal

• Commerce– Wallets

• Google Wallet | Apple iWallet are Game Changers

June 29, 2011Image: just.Luc - flickr

Robert Cole | RockCheetah - 12

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Page 14: 2011 - Where we're been, where we're going

2011: Where We've Been, Where We're Going

Mobile travel products, platforms and technology

Gerry SamuelsFounder & Executive Director

Mobile Travel Technologies Limited (MTT)

Page 15: 2011 - Where we're been, where we're going

Who is MTT?

MTT’s offices at The Digital Hub in

Dublin

Founded in 2005● Privately held Company

Launched first mobile services in 2006

Development Centres in EMEA & Asia● Dublin HQ● Manila● London (Marketing)

100% Focus on Mobile Travel● for Travel Intermediaries● for Travel Providers (airlines, hotels,

car rental)

Fast growing team of mobile travel specialists

● Team drawn from travel technology and mobile software backgrounds

● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting

© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

Page 16: 2011 - Where we're been, where we're going

MTT Clients include:

MTT Powers Mobile Web & Apps

Page 17: 2011 - Where we're been, where we're going

The mobile world changed on 29June, 2007

Page 18: 2011 - Where we're been, where we're going

19% of all hotel queries are conducted on mobile devices

Google, May 2011

A Fact

Page 19: 2011 - Where we're been, where we're going

“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”

Rob Torres, Head of Google Travel, May 2011

An Opportunity

Page 20: 2011 - Where we're been, where we're going

• Orbitz sees 4x more same day bookings on mobile than on PC

– Barney Hartford, President & CEO, Orbitz, May 2011

• In June 2011 more people will use google maps on mobile than on desktop

– Marissa Meyer, Google, May 2011

• 6 out of 10 mobile users download travel apps

– May 2011 TripAdvisor Survey

Some (Surprising?) Facts

Page 21: 2011 - Where we're been, where we're going

Product % Buying

Music/Movies/Games 42 per cent

Consumer Electronics 19 per cent

Apparel 14 per cent

Entertainment Tickets 13 per cent

Travel 12 per cent

Source: InMobi Mobile Shopping and mCommerce study, May 2011

Full study conducted in 14 countries among 15,000 consumers

Mobile purchases (US)

Page 22: 2011 - Where we're been, where we're going

“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010

http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704

Webintravel Conference Singapore, October 2010

© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

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There can be only oneSource: Highlander Productions Ltd.

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Source: mobileattack.com

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Source: nytimes.com

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Source: http://niallmccarroll.wordpress.com/

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Source: globalmoxie.com

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Native Apps Web Apps Mobile Web

Description Native for specific platforms

Web sites AJAX/HTML

Simple web sites, no device control

User Experience High High Medium/High

Discoverability App Store URL URL

Stickiness High Medium Medium

Device Capabilities

High Medium Low

Device Coverage Low, only works on own platform

Medium, all smartphones

100%

Market Share Low to High Medium, all smartphones

100%

Complexity High Medium Low

Which mobile channels?

© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

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1st October, 2010Copyright © Mobile Travel Technologies Limited,

2010 Proprietary & Confidential

29Copyright © Mobile Travel Technologies Limited,

2010 Proprietary & Confidential

CMS

Res System

Regular Website

Mobile Web

NativeApplications

SQL Database

DeviceDatabase

Transcoder

Connectors

App API

UI LayerBusiness

Layer(objects &

rules)

M B

© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL

Supporting multiple mobile channels

Gerry Samuels
Needs more suitable heading
Page 30: 2011 - Where we're been, where we're going

In mobile, fragmentation is forever.

Deal with it. Richard Wong, Accel Capital

Source: flickr.com/photos/ginable

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Source: flickr.com/photos/silentmute

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Page 34: 2011 - Where we're been, where we're going

Platforms - Where to Next?

• Need to manage the various mobile channels

• Both mobile web and apps are relevant

• Marketing and e-Commerce requires the flexibility to manage mobile in real-time

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Thank You

www.mttnow.com

Thank You