2011 - where we're been, where we're going
DESCRIPTION
Tnooz and Amadeus hosted a webinar in June 2011, looking at developments in travel technology in the past six months, and where the rest of the year might lead. Presenters included representatives from Amadeus, Rockcheetah and Mobile Travel Technologies.TRANSCRIPT
2011 - Half Year Report
Where We’ve Been......Where We’re Going
*Dynamics in travel merchandising
Brian Beard - travel technology executive consultant, Amadeus
*Social commerce opportunities in travel
Robert Cole - founder, RockCheetah
*Mobile travel products, platforms and technology
Gerry Samuels - executive director, Mobile Travel Technologies
ModeratorKevin May – editor/co-founder, Tnooz
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Brian Beard
Executive Consultant, Travel Technology
Dynamics in Travel Merchandising
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Predictions – Early 2011
Collaboration of suppliers
Common Web Services models
Merchandising and business travel
Common standards
Backlash from consumers
Dynamics in Travel Merchandising
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Results – Mid 2011
Healthy debate and not so healthy debate
Standards moving slowly
Supply Chain positioning
Technology evaluation
Dynamics in Travel Merchandising
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Looking Ahead – late 2011 and beyond
Sales channels emerging
Multiple standards
New technologies emerging
Healthy marketing budgets
Targeted campaigns
Dynamics in Travel Merchandising
Social CommerceYesterday, Today & Tomorrow
tnooz-Amadeus Mid-year 2011 Webinar
tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Primordial Swamp
June 29, 2011Image: Elephi Pelephi flickr
Robert Cole | RockCheetah - 9
tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Yesterday(Predictions from December 2010)
• Social– Telepresence (FaceTime) | Hit on New Phones?
• Location– Check-ins Growing Rapidly | Going Mainstream?
• Mobile– NFC Gathering Steam | Maybe in June iPhone 5?
• Commerce– Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011Image: Katherine H flickr
Robert Cole | RockCheetah - 10
Social Commerce – Today(Observations from June 2011)
• Social– Limited Traction for Social Currencies
• Klout Score & Empire Ave Share Price?
• Location– Geo-tailored Offers Showing Promise
• jetBlue – 10th Anniversary
• Mobile– Promo-Driven Flash Mobs
• Ocean Properties – Bacardi Girls
• Commerce– Currently, Most Group Buying Isn’t Social
• Station Casinos – welovelocals
June 29, 2011 tnooz-Amadeus Mid-year 2011 WebinarImage: kagey_b flickr
Robert Cole | RockCheetah - 11
tnooz-Amadeus Mid-year 2011 Webinar
Social Commerce – Tomorrow(Prophecies beyond July 2011)
• Social– Social Graph Consolidation
• Facebook Gets Semantic
• Location– Venue Harmonization
• FourSquare Venues Project
• Mobile– Near Field Communications
• Payments, Ads & Loyalty Get Personal
• Commerce– Wallets
• Google Wallet | Apple iWallet are Game Changers
June 29, 2011Image: just.Luc - flickr
Robert Cole | RockCheetah - 12
2011: Where We've Been, Where We're Going
Mobile travel products, platforms and technology
Gerry SamuelsFounder & Executive Director
Mobile Travel Technologies Limited (MTT)
Who is MTT?
MTT’s offices at The Digital Hub in
Dublin
Founded in 2005● Privately held Company
Launched first mobile services in 2006
Development Centres in EMEA & Asia● Dublin HQ● Manila● London (Marketing)
100% Focus on Mobile Travel● for Travel Intermediaries● for Travel Providers (airlines, hotels,
car rental)
Fast growing team of mobile travel specialists
● Team drawn from travel technology and mobile software backgrounds
● Not just software developers, but designers, usability, analytics, consultancy, 24x7 support, hosting
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
MTT Clients include:
MTT Powers Mobile Web & Apps
The mobile world changed on 29June, 2007
19% of all hotel queries are conducted on mobile devices
Google, May 2011
A Fact
“I can say that 79 percent of our top advertisers have not built mobile-specific websites at this time”
Rob Torres, Head of Google Travel, May 2011
An Opportunity
• Orbitz sees 4x more same day bookings on mobile than on PC
– Barney Hartford, President & CEO, Orbitz, May 2011
• In June 2011 more people will use google maps on mobile than on desktop
– Marissa Meyer, Google, May 2011
• 6 out of 10 mobile users download travel apps
– May 2011 TripAdvisor Survey
Some (Surprising?) Facts
Product % Buying
Music/Movies/Games 42 per cent
Consumer Electronics 19 per cent
Apparel 14 per cent
Entertainment Tickets 13 per cent
Travel 12 per cent
Source: InMobi Mobile Shopping and mCommerce study, May 2011
Full study conducted in 14 countries among 15,000 consumers
Mobile purchases (US)
“And oh yes, AirAsia is expecting 20% of its bookings to come from mobile in the next 18 months – now that's a number to heed” Kathleen Tan, Regional Head of Commercial, AirAsiaWIT Conference 2010
http://www.webintravel.com/blog/wit-day-two--how-to-make-money-with-mobile_704
Webintravel Conference Singapore, October 2010
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
There can be only oneSource: Highlander Productions Ltd.
Source: mobileattack.com
Source: nytimes.com
Source: http://niallmccarroll.wordpress.com/
Source: globalmoxie.com
Native Apps Web Apps Mobile Web
Description Native for specific platforms
Web sites AJAX/HTML
Simple web sites, no device control
User Experience High High Medium/High
Discoverability App Store URL URL
Stickiness High Medium Medium
Device Capabilities
High Medium Low
Device Coverage Low, only works on own platform
Medium, all smartphones
100%
Market Share Low to High Medium, all smartphones
100%
Complexity High Medium Low
Which mobile channels?
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
1st October, 2010Copyright © Mobile Travel Technologies Limited,
2010 Proprietary & Confidential
29Copyright © Mobile Travel Technologies Limited,
2010 Proprietary & Confidential
CMS
Res System
Regular Website
Mobile Web
NativeApplications
SQL Database
DeviceDatabase
Transcoder
Connectors
App API
UI LayerBusiness
Layer(objects &
rules)
M B
© Mobile Travel Technologies Limited, 2011 PROPRIETARY & CONFIDENTIAL
Supporting multiple mobile channels
In mobile, fragmentation is forever.
Deal with it. Richard Wong, Accel Capital
Source: flickr.com/photos/ginable
Source: flickr.com/photos/silentmute
Platforms - Where to Next?
• Need to manage the various mobile channels
• Both mobile web and apps are relevant
• Marketing and e-Commerce requires the flexibility to manage mobile in real-time
Thank You
www.mttnow.com
Thank You