2011 wsi capabilities overview

IntroductionIntroduction

We are a full service marketing consulting agency that offers traditional and internet marketing services and solutions, including:• Search Engine Marketing• Social Media Marketing• Marketing Planning and Branding• Mobile Marketing • Email Marketing and Remarketing

Services Offered

Mr. Steve de Luca is the Managing Director of the Libertyville office of WSI

Steve was a highly successful sales, marketing and general management executive and consultant in the consumer and B2B packaged goods industry for over 20 years. His roles included the head of marketing for a $450 million beverage business unit of Fortune Brands for 10 years, other client-side VP/GM and consulting positions across various health and wellness industries. Steve has been hands on with Internet Marketing since 1997, when he was part of the executive team responsible for redefining Fortune Brands’ beverage division go-to-market strategy from traditional to Internet Marketing based.

Over his career, Steve has worked with several hundred

Contact us today to learn more:

(224)[email protected]

Who is WSI?

• The largest Internet Consulting Network in the world

• 1500 offices

• 88 countries

• Central resources and access to a global network of expertise

Over his career, Steve has worked with several hundred small and medium sized business to help them grow their revenue even in a tough economy by:

• Defining their differentiated value proposition

• Making them more visible online

• Attracting more qualified prospects to their business

• Converting those prospects into clients

• And maintaining profitable lifetime relationships with them

• Our approach is to identify your business objectives, and then use the optimal combination of internet marketing and traditional marketing techniques to enable you to achieve your objectives.

Get your company’s revenue and beat out the competition, even in a tough economy. Call us today

at (224)-433-6026

• Compelling brand image

• Consistent messaging

• Competitive differentiation

• Increased pipeline

• Significant revenue growth

• Lifetime profitable relationshipswith your clients

Benefits


(224)-433-6026

[email protected]

Our ServicesOur Services

Integrated Marketing StrategiesIntegrated Marketing Strategies

We bring to bear the optimal combination of traditional And Internet Marketing techniques to help your company achieve its business objectives. Our cross-media marketing solutions combine branding,design, and technology into a unified effort and can becustomized and scaled to meet your needs.

Branding / IdentityCreate a new identity, or transform one that is timeworn. Whatever the need, we offer a range of Identity Packages from a simple logo or a new productname to a complete brand identity and style guide.

Creative / DesignWe offer creative problem solving expertise to conceptualize, design and produce all the communicationelements you'll need for a single campaign or a long-term

• Discovery-objectives & needs

• Plan-steps & requirements to achieve

• Create-brand, plan, website, etc.

• Implement-plan, marketing programs

• Measure-activity, progress, results

• Manage / Adjust

Our Approach

elements you'll need for a single campaign or a long-term cross-media program.

Web Design / Web DevelopmentWebsite development requires big picture thinking about business strategy, brand, technology and desired outcomes. WSI can design and develop a websitecustomized to your needs and ready to capitalize on thelatest internet techniques.

Online Lead GenerationYour website won't achieve its maximum potential until your target audience knows where to find it.WSI connects you with your audience through Search Engine Optimization, Pay-Per-Click (PPC) Advertising,Social Media and Mobile Marketing.

Cross-Media MarketingWe help you shape your story and tell it across a variety of media platforms, building important linkages betweenyou and your audience. Every communication - online and offline - is designed with triggers that inspire your audience to respond and engage with your business.


Search Engine OptimizationSearch Engine Optimization

What exactly is SEO?

Search Engine Optimization focuses on ranking your company at the top of the search engines for targeted keyword phrases that represent your goods & services. We do this by building Relevance and

Ranking on the first page of the search engines for your keywords is critical if you want to grow your business. 94.7% of all traffic goes to the 10 positions on the 1st page of the search engine results. Those positions are highly sought after and very competitive.

Your success depends on working with a firm that truly understands how to move small and local businesses to the top of the search engines.

The WSI SEO ApproachOur approach is specifically geared to get you results fast for your keywords in the communities you serve. Our SEO projects include:



building Relevance and Authority.

• Increase traffic to your business

• Generate quality leads naturally

• Reach your customers where & when they are searching for you

• Increase conversions by optimizing your website

• Building brand awareness for your business

Benefits

• Analyzing and understanding your target market

• Analyzing and understanding your competition

• Structure, conversion, and user experience improvement recommendations for your website

• Creating SEO optimized content and meta tags for your website

• Adding analytics tools to provide ongoing measurement of website activity

• Off Page SEO—Link building to increase Authority

Get your business to the top of the search engines and grow your revenue, even in a tough economy.

Call us today at (224)-433-6026


PayPay--PerPer--Click AdvertisingClick Advertising

Benefits

• Increase your sales• Lower your cost per sale• Get more visitors, leads, sales

and customers• Maximize your Google Adwords

budget• Professional brand promotion

Pay Per Click advertising (PPC) is the easiest and fastest way to get first page visibility on the major search engines with a tailored offer to your target market, exactly when they are ready to make a purchase decision.

A Pay Per Click campaign can be initiated quickly, with a reasonable up front investment and immediately provide a new flow of qualified leads to your website.

PPC is enormously powerful. You only advertise to people who are looking for what you have right now, and you only pay when they respond by clicking through to your website. The price is determined by an ongoing real-time bidding process that is based on true market values.



Our campaign management services will track and measurethe effectiveness of your ads on a monthly basis. We'll work withyou to determine the most appropriate and effective goals for your PPC landing pages and advertising campaigns.

Campaign Management

Our 5-Step Plan for Pay-Per-ClickStep 1: Create an informative webpage• Ensure there is a compelling call-to-action

Step 2: Generate a list of keywords• The words and phrases that potential buyers use to

search for your goods and services

Step 3: Build your campaign• Write your Google AdWords advertisements• Research bid prices on Google

Step 4: Monitor your results• Which ads are getting more clicks• Which keywords are getting more clicks• Click through rate trends and opportunities

Step 5: Improve your performance • Rewrite ads to improve click through rates• Optimize landing pages to improve conversion rates• Improve you ROI by adjusting bid prices

that is based on true market values.

• Provide customers with relevantbusiness and industry news

• Stay connected with your clients• More effective response rates

than other marketing tactics• An inexpensive way to get more

prospects to read about your business

Benefits


Social Media MarketingSocial Media Marketing

Break into the world of social media and create, brand and manage your online presence. WSI will show you how to leverage the social media frenzyto your advantage and capture the attention of thelargest growing audience online.

Whether your goal is to establish your brand, capture additional market share, or conduct real-timemarket research, social media should be part of anyserious online marketing strategy.

Social Media Services

Social profile creation and management—Facebook,

• Facebook, Twitter & LinkedIn • Personal and group profiles• Import contacts from Outlook• Join groups, populate group,

addition of applications• Banner and text advertising • campaign setup as well as

Social Profile Setup



• Improve the quality of yourcurrent email list

• Increase brand recognition• Drive repeat traffic to your

business • Build long-term relationships• Increase overall sales

Our Objectives

business• Social profile creation and management—Facebook,

LinkedIn, Twitter, YouTube

• Create a branded Facebook business landing page integrated to your website

• Create a Blog and add blog posts on a regular frequency

• YouTube – optimize and upload videos

• Social Media reputation monitoring & management

• Social bookmarking links in top social networks

• Monthly review detailing account activity and growth

• Social Media training and coaching

• campaign setup as well as management

• Capture the attention of the largest growing online audience

• Conduct real-time market research

• Interact and update easily

• Build affordable brand awareness

Benefits

• Provide customers with relevant business and industry news

• Stay connected with your clients• More effective response rates than

other marketing tactics• An inexpensive way to get more


Benefits

Email marketing is a proven method of keeping intouch with prospects and existing customers. It is a cost-effective solution to creating top of mindbrand recognition and increase sales.

Our Services

• Import existing email database into a leading-edge Email Marketing system

• Integrate a subscribe form on the website to build the list

• Create email marketing campaigns by providing content ideas that can be sent to your database




Email MarketingEmail Marketing

• Improve the quality of your current email list



Our Objectives

businesscontent ideas that can be sent to your database

• Develop an email marketing graphic template • Track and measure the open rate, click through

rate, and order rate• Apply content and provide drafts for signoff of all

email distributions

• Provide customers with relevantbusiness and industry news

• Stay connected with your clients• More effective response rates

than other marketing tactics• An inexpensive way to get more


Benefits

Quick Start SolutionsQuick Start Solutions

Our Quick Start Solutions enable you to grow your revenue and gain a competitive advantage even in a tough economy. We:

• Make your business more visible online• Attract more qualified visitors to your website• Convert those visitors into customers• Convert those customers into Revenue

Contact us today to get started:


• Improve the quality of yourcurrent email list



Our Objectives

business

WSI E-Biz Growth | (224-433-6026 | [email protected] | www.wsiebizgrowth.com

2011 wsi capabilities overview

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