20110525 go-links-lunch-learn-presentation

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Go Links @ NC State Lunch & Learn Presentation May 25, 2011 ------ Nick Young Outreach, Communications & Consulting [email protected]

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Presentation given to some people at NC State about the Go Links service that I developed for campus.

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Page 1: 20110525 go-links-lunch-learn-presentation

Go Links @ NC StateLunch & Learn Presentation

May 25, 2011

------Nick Young

Outreach, Communications & [email protected]

Page 2: 20110525 go-links-lunch-learn-presentation

What's easier to remember?

http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php

or

go.ncsu.edu/ComputerUse

(if you get this wrong, leave now)

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What's easier to fit on a business card ?

http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public

or

go.ncsu.edu/nick-young

(if you get this wrong, leave now)

Page 4: 20110525 go-links-lunch-learn-presentation

What costs less?

Reprinting 10,000 posters that have an out-of-date URL

or

Not reprinting 10,000 posters

(if you get this wrong, pay attention)

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Go Links. Please define.

Go Links is a link Shortening + Redirection Service

for NC State University

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Got an example?

You type/click ongo.ncsu.edu/ComputerUse

and end up athttp://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php

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Got another example?

You type/click ongo.ncsu.edu/oitdesign

and end up atoitdesign.ncsu.edu

(Note: The Go Link is longer by 3 characters but still serves a purpose)

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Who can create Go Links?

Employees* period.

* Employees is defined as those users who can be identified as being in the Employees OU in the NC State Directory

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Why Use Link Shortening Services?

1. Easier to remember / use 2. Gather General Statistics & Tracking3. Improve Publications & Marketing

○ Print○ Digital

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General Statistics & Tracking

How many clicks did my link get?

Where did those visitors come from?

What browser were they using?

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Publications & Marketing: Before

news.ncsu.edunews.ncsu.edu

news.ncsu.edu

news.ncsu.edu

Press Release

1000 Hits

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Publications & Marketing: After

go.ncsu.edu/pr-bb

go.ncsu.edu/pr-oit

go.ncsu.edu/pr-em1

go.ncsu.edu/pr-np

500 hits25 hits

100 hits

75 hits

Press Release

1000 Hits

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"...but I'm already using..."

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So...why should you use Go Links?

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Which link should visitors trust more?

1. http://bit.ly/52Bfcfor 2. http://go.ncsu.edu/google

(they both go to the same target URL)

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TRUST, OWNERSHIP & CONTINUITY

What happens when you leave NC State?

What happens when you own a link, and want another person to share or take over ownership?

What happens when an external service removesyour links for whatever reason?

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Which service should NC State trust more?

○ bit.ly X○ goo.gl X○ is.gd X○ tinyurl.com X○ go.ncsu.edu :-)

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Go Links provides...

Random & User-Specified Links

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Go Links provides...

Integrated & Automatic QR Codes

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Go Links provides...

Transfer Ownership to another user

Share link ownership through tags

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Go Links provides...

Direct Go LinksUser immediately redirected to target URL

Themed Go LinksToolbar at the top identifies what the Go Link is

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Go Links provides...

Mobile Friendly

iPhone

also...Smart Phone (BlackBerry etc)

Feature Phone (text only)

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Whenever you create a link, the statistics are

OFF *to begin with

* to prevent unnecessary database bloat.

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If you want Statistics to be collected,you must

TURN IT ON

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Go Links provides...

Simple Statistics

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arbitration [ˌɑːbɪˈtreɪʃən]noun

1. Someone created a Go Link that you should own, or should point to your choice of URL. Example: If go.ncsu.edu/soccer targets an intramural team

2. Someone created a Go Link with an inappropriate target.Example: If go.ncsu.edu/soccer targets Duke's soccer team page

3. Don't yell at NickExample: seriously, don't yell at Nick

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Questions?

Nick Young

[email protected]

go.ncsu.eduoitdesign.ncsu.edu