20110525 go-links-lunch-learn-presentation
DESCRIPTION
Presentation given to some people at NC State about the Go Links service that I developed for campus.TRANSCRIPT
Go Links @ NC StateLunch & Learn Presentation
May 25, 2011
------Nick Young
Outreach, Communications & [email protected]
What's easier to remember?
http://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
or
go.ncsu.edu/ComputerUse
(if you get this wrong, leave now)
What's easier to fit on a business card ?
http://www.ncsu.edu/project/njyoung-dev/personal/resumes/public
or
go.ncsu.edu/nick-young
(if you get this wrong, leave now)
What costs less?
Reprinting 10,000 posters that have an out-of-date URL
or
Not reprinting 10,000 posters
(if you get this wrong, pay attention)
Go Links. Please define.
Go Links is a link Shortening + Redirection Service
for NC State University
Got an example?
You type/click ongo.ncsu.edu/ComputerUse
and end up athttp://www.ncsu.edu/policies/informationtechnology/REG08.00.2.php
Got another example?
You type/click ongo.ncsu.edu/oitdesign
and end up atoitdesign.ncsu.edu
(Note: The Go Link is longer by 3 characters but still serves a purpose)
Who can create Go Links?
Employees* period.
* Employees is defined as those users who can be identified as being in the Employees OU in the NC State Directory
Why Use Link Shortening Services?
1. Easier to remember / use 2. Gather General Statistics & Tracking3. Improve Publications & Marketing
○ Print○ Digital
General Statistics & Tracking
How many clicks did my link get?
Where did those visitors come from?
What browser were they using?
Publications & Marketing: Before
news.ncsu.edunews.ncsu.edu
news.ncsu.edu
news.ncsu.edu
Press Release
1000 Hits
Publications & Marketing: After
go.ncsu.edu/pr-bb
go.ncsu.edu/pr-oit
go.ncsu.edu/pr-em1
go.ncsu.edu/pr-np
500 hits25 hits
100 hits
75 hits
Press Release
1000 Hits
"...but I'm already using..."
So...why should you use Go Links?
Which link should visitors trust more?
1. http://bit.ly/52Bfcfor 2. http://go.ncsu.edu/google
(they both go to the same target URL)
TRUST, OWNERSHIP & CONTINUITY
What happens when you leave NC State?
What happens when you own a link, and want another person to share or take over ownership?
What happens when an external service removesyour links for whatever reason?
Which service should NC State trust more?
○ bit.ly X○ goo.gl X○ is.gd X○ tinyurl.com X○ go.ncsu.edu :-)
Go Links provides...
Random & User-Specified Links
Go Links provides...
Integrated & Automatic QR Codes
Go Links provides...
Transfer Ownership to another user
Share link ownership through tags
Go Links provides...
Direct Go LinksUser immediately redirected to target URL
Themed Go LinksToolbar at the top identifies what the Go Link is
Go Links provides...
Mobile Friendly
iPhone
also...Smart Phone (BlackBerry etc)
Feature Phone (text only)
Whenever you create a link, the statistics are
OFF *to begin with
* to prevent unnecessary database bloat.
If you want Statistics to be collected,you must
TURN IT ON
Go Links provides...
Simple Statistics
arbitration [ˌɑːbɪˈtreɪʃən]noun
1. Someone created a Go Link that you should own, or should point to your choice of URL. Example: If go.ncsu.edu/soccer targets an intramural team
2. Someone created a Go Link with an inappropriate target.Example: If go.ncsu.edu/soccer targets Duke's soccer team page
3. Don't yell at NickExample: seriously, don't yell at Nick