© 2011 IBM Corporation

CRM Made Social via IBM's Social Business Cloud

© 2011 IBM Corporation

Thomas McErleanTechnical Sales Lead | LotusLive

IBM Social Business CloudUK & Ireland

© 2011 IBM Corporation

WARNING – Use if this term may shock some!!!

© 2011 IBM Corporation

A Social Business embraces networks of people to create business value

●Engaged ●Transparent ●Nimble

Technology evolution drives productivity cycles

Social Business impacts all parts of the Business

Social Business impacts all parts of the Business

The Social Business opportunity is being driven by fundamental disruptions

DO NOT BE THIS GUY.....

OR THIS GUY.....

Files

Meetings Events

Chat

Survey FormsCharts

eMail

Communities

Activities

Integrated Applications

My NetworkLotusLive for Social Business

An Extensible Open Integrated Platform

© 2011 IBM Corporation

Partner Integration – Now this is social business

IntegratedCommerce

IntegratedSelling

IntegratedDocument Editing

IntegratedLogistics

IntegratedScheduling

IntegratedCommunications

IntegratedeSigning

IntegratedFile Viewer

IntegratedCRM

IntegratedDocument Editing

IntegratedCompliance

© 2011 IBM Corporation 19

Business value drives customer momentum Triple digit growth in NEW customer signings

© 2011 IBM Corporation 20

Robust Enterprise Security and Enterprise Integration

© 2011 IBM Corporation

Why IBM for Social Business in the cloud

Demo

+

+

© 2011 IBM Corporation 23