CEO James ChengVice General Manager Peter FuAdvertising Dept. Director Xu Zhiwei

Advertising Director Yao DingTEL:（010) 65286969-711 FAX:（010) 65286969-716 ADD: 15/F Building D, Minsheng Financial Center, NO.28 Jianguomennei Avenue, Beijing 100005

Shanghai OfficeTEL: （021) 63343330 FAX: （021) 63343332 ADD: Rm 1505, Yongyin Building,218 Xizangnan Rd,Luwan District, Shanghai 200021

Guangzhou OfficeTEL: (020) 38102107 FAX: (020) 38102126 ADD: Unit 06, 21/F, Yuehaitianhecheng Building,208 Tianhe Rd, Guangzhou 510620

Hongkong OfficeTEL: (00852) 27350120 FAX: (00852) 27350345 ADD: Rm 604,6/F,Hengmao Commercial Center,4 Shanlin Rd,Tsim Sha Tsui,Kowloon, Hongkong

首席执行官 郑伟明

副总经理 傅新虬

广告销售部总监 徐志伟

广告总监 么丁

电话：（010) 65286969-711 传真：（010) 65286969-716 邮编：100005 地址：北京市建国门内大街 28 号民生金融中心D座15 层

上海办公室电话：（021) 63343330 传真：（021) 63343332 邮编： 200021地址：上海市卢湾区西藏南路218 号永银大厦1505 室

广州办公室电话：(020) 38102107 传真：(020) 38102126 邮编：510620地址：广州市天河路 208号粤海天河城大厦21楼06单元

香港办公室电话：(00852) 27350120 传真：(00852) 27350345地址：香港九龙尖沙咀山林道4号恒贸商业中心 6 楼 604 室

北京博达新大陆广告有限公司

独家代理《瑞丽》系列杂志广告

Beijing Boda New Continent Advertising Co., LtdThe Sole Advertising Agency of Rayli Magazines

MEDIA KIT 2011 广告刊例www.inleon.com

形 象 创 造 影 响 力

中国男人的形象��影�并改�中国男性着装�念和品位

�用型�尚男刊

《男人�尚》

瑞�集�出品

Proudly Launched by Rayli Group

A Top-to-toe Solutions’ Men’s Fashion Magazine

A magazine that modernizes men’s fashion perceptions; that influences and alters men’s fashion and lifestyle consumption

ideas in current China

�个�代迫切需要、受到广泛�可引�中国男性消�的�志以实用提案专注塑造男人形象与风格的时尚指南。实

在地告诉中国男人：大把赚钱是一回事，如何把钱花

得有型有款是另一回事。对中国男人的时尚消费热情

具有权威影响力

A brand new men's magazine for our era; a recognized guide for up-to-date lifestyle and fashion information for Chinese men

A practical men's fashion magazine that focuses on improvingmen's image and style by providing top-to-toe solutions

A complete guidebook to fashion and lifestyle trends for men It demonstrates the principle that while money is important,

how that money is spent is even more so An influential magazine on men’s consumption habits in our society

数据来源：北京世纪华文国际传媒咨询有限公司

Source: Century Chinese International Media Consultation LTD.

《男人风尚》自上市发行以来，销量稳居男性时尚类杂志市场前四名

Since its launch, LEON has consistently ranked among the top 4 best selling men’s fashion magazines

大平台7 Good Reasons to Advertise in LEON China

《男人�尚》�客�提供合作

中国�代都市的成熟男人 Mature Modern Metropolitan Men

摄影 / 村山 元一 出自《LEON》2010年6月号

《男人风尚》的读者既有经济实力，又具时代精神我们的目标读者为 28 岁～ 45 岁，年收入 15 万元以上的公司经营者、商务人士、专职人员、自由职业者等。

他们是经济实力雄厚，具有较强购买力和喜欢尝试新鲜事物的现代都市男人

Our Readers are Trend-Savvy and Financially SoundThe majority of our readers are successful men, between the ages of 28 and 45, who are entrepreneurs, business people, professionals, freelancers or experts in their industries. They have high purchasing power, money is not an issue for them and they are ready to try anything new and exciting

我们的读者说，《男人风尚》影响并改变他们的着装观念和品位According to our readers, LEON influences and changes their views and tastes on clothing

1准�的市�定位

Clear Market Position

�者�成 Readership Composition

职业 Profession

文化程度 Education

25%

30%

3%大专以下 Below Diploma

42%本科以上 Post Graduate Degree

51%8%

自由职业者 Freelance

21%政府公务员 Civil Servant

10%普通职员

Officer

年龄 Age

平均月收入 Average Monthly Earnings (RMB)

24%35岁以上

22%23～27岁

29%31～35岁

25%28～30岁

13%5000~8000元

35%8000~10000元

47%10000元以上

5%5000元以下

《男人�尚》是�受中国高端男士青�的�志LEON, the Preferred Magazine of Male Luxury Consumers in China

数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2010，男性 单位：千人

Source: China New Rich Marketing and Media Study (H3) 2010, Sinomonitor International,males Unit: 1,000 male readers

男人风尚 时尚先生 芭莎男士 智族 LEON Esquire BAZAAR Men's style GQ

202

118

51

99

50

100

150

200

10%私营业主

Entrepreneurs

大学本科 Bachelor’s

Degree

大专 Diploma

高级白领 White Collar

他们有不错的经济来源，愿意为时尚买单

他们消费时更加随性，只要喜欢就会买

他们愿意购买高档服装、珠宝、腕表、袖扣和酒类

对手表 / 饰品的身份感、时尚感和重要性表示认同

汽车、房产、智能手机、数码相机和笔记本电脑都是他们热衷于购买的产品

They have high disposable incomes and are willing to pay for fashion productsThey are casual consumers and will buy anything they like

They are willing to buy high-end clothing, jewelry, watches, cufflinks and winesThey agree that watches/jewelry demonstrate their identity, sense of fashion and importance

They are great fans of cars, property, smart phones, digital cameras and laptops

《男人�尚》的�者�年有大�支出花�在各��尚�品上LEON Readers Spend More on Fashion Products Annually

数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2010，男性 单位：元

Source: China New Rich Marketing and Media Study (H3) 2010, Sinomonitor International,males Unit: RMB

2,000 10,000 14,00012,000 16,000 18,0006,0001,000 8,0004,000

过去一年在旅行 ( 包括购物 ) 上的支出Spending on travel (including shopping) last year

过去一年购买家庭影音产品的总支出Spending on home entertainment products last year

每年购买时尚服饰上的支出Spending on fashion each year

过去一年购买数码产品的总支出Spending on digital products last year

最新购买的手表价格 Price of watches bought recently

每年购买首饰上的支出 Spending on jewelry each year

每年购买时尚男鞋上的支出Spending on shoes each year

过去一年在休闲娱乐方面的支出 Spending on leisure and recreation last year

过去一年购买香水/护肤品上的总支出 Spending on perfume/skin care products last year

16,931

13,776

12,308

11,091

7,840

6,954

6,419

2,900

1,999

数据来源：新生代市场监测机构中国新富市场与媒体研究（H3）2010，男性 单位：千人

Source: China New Rich Marketing and Media Study (H3) 2010, Sinomonitor International,males Unit: 1,000 readers

男人风尚 LEON时尚先生 Esquire芭莎男士 BAZAAR Men's style智族 GQ

80 1006040200

40

78

6

34

14

14

14

23

16

24

47

63

23

59

99

27

每年在旅行方面支出超过1万元

Spends over RMB 10,000 on travel annually

过去一年购买数码产品的总支出超过1万元

Spent over RMB 10,000 on digital products

last year

每年在休闲娱乐方面支出超过3千元

Spends over RMB 3,000 on leisure and recreation

annually

过去一年购买护肤品总支出超过3千元

Spent over RMB 3,000 on skin care products last

year

806040200

42

63

21

35

17

38

41

24

6

9

29

33

13

31

39

73每年在购买时尚服饰上的支出超过1万元

Spends over RMB10,000 on fashion

annually

每年在购买男鞋上的支出超过5千元

Spends over RMB5,000 on shoes annually

每年在购买首饰上的支出超过6千元

Spends over RMB 6,000on accessories annually

最新购买的手表价格超过5千元

Recently bought a watchworth over RMB 5,000

《男人�尚》�有更多有��消��力的�者LEON Boasts More Readers with High Spending Power

在这个社会 , 私人汽车的意义

已经不局限于代步工具了

Cars no longer just symbolize a means oftransportation in this society 82%

拥有私家车是成功男人的标志

Owning a car is a sign of success for a man 79%

我经常关注关于汽车的新闻信息

I pay regular attention to news and information about cars 76%

看到自己心仪的车型 , 总会有购买占有的想法

When I see a desirable car, the idea of buying one occupies my thoughts 76%

顶级的手表和珠宝品牌 , 是身份地位的象征

High-end watches and jewelry are status symbols 90%

手表和珠宝首饰是服装搭配的重要部分

Watches and jewelry are an important part of an outfit 83%

一块昂贵的名牌手表 , 会使我看起来更时尚 An expensive branded watch makes melook more fashionable 83%

《男人�尚》�者注意形象和品位，��潮流与个性的兼容LEON Readers are Style-Conscious Trendsetters who Focus on the Trend and Personality

穿衣一定要有时尚的个人风格，我会根据流行

趋势和自己的偏好来着装

I think what one wears should represent one's style. I choose my clothes based on trends and personal preference 88%

我会通过衣着来表现自我个性

I show my persona l i t y w i th my c lo thes. 88%

我希望通过高品质的衣着彰显自己的品位和影响

I wish to show my taste and influence by wearing high-end clothing 85%

每季潮流都在变化 , 我时刻关注新的流行元素

I pay attention to the latest developments in fashion as they change throughout the seasons 72%

配饰 ( 太阳镜 , 皮带等 ) 是我衣橱的重要组成部分

Accessories (sunglasses, belt, etc.) are an important part of my wardrobe 61%

如果本季没有购置任何新衣服

我会感觉没有衣服穿

I would feel I had nothing to wear if I hadn’t purchased any new items in the current season 51%

数据来源：上海尼尔森市场研究有限公司“2010 时尚男刊读者媒体价值研究”，该调查针对 25~40 岁且个人年收入 7 万元以上

（其中 1/3 读者年收入 10 万元以上）的时尚男性，采取街头中心定点拦截访问和提前招募预约面访的方式，共访问了北京、上海、

广州三地 494 个样本

Source: 2010 Readership Media Value Research of Men’s Fashion Magazines by The Nielsen Company. This survey, which targeted fashionable men aged 25-40, with an annual personal income above RMB 70,000 (one third of them earn RMB 100,000 or more a year), interviewed 494 menin Beijing, Shanghai, and Guangzhou, in street interviews as well in interviews by appointment

《男人�尚》�者看重私人汽�和手表所彰�的社会价�LEON Readers Value the Social Status that a Car and Watch can Bring Them

《男人�尚》是中国男人形象��

2 Our Social Responsibilities

《男人风尚》创立新的价值观：提升个人形象等于提高社会竞争力《男人风尚》是以服饰为主体的“实用型时尚杂志”《男人风尚》直接给出成熟人士的品质生活提案

《男人风尚》是“杂志形式的高级精品店”

LEON China’s core value: Better Image Strengthens CompetitivenessLEON China is a practical fashion magazine

LEON China gives top-to-toe solutionsLEON China is a high end boutique in magazine format

我�是一本以“成熟人士着装”�提案的�用��尚�志我们不仅告诉男人穿什么，还要告诉他怎么穿；我们不仅告诉他买什么，还要告诉他到哪里买。我们架起

对准各个方向的高灵敏度情报天线，准确地预测时尚的趋势。我们推崇简单、实用、精确、高级感的着装

风格，并相信男人的世界观一定会融入他的穿衣风格

LEON, A Practical Fashion and Lifestyle Magazine for Mature MenAs a practical men’s fashion magazine, LEON not only tells them what to wear, but how to wear it; not only whatto buy, but where to buy it. It accurately forecasts fashion and lifestyle trends. LEON believes that a man’s style reflectshis core values, therefore he should follow the Golden Rules of keeping things simple, practical, precise, exquisite and fresh

的内容是�于男人的着装All one needs to know about fashion is in LEON55%

�用的�装�志，着装方案大全A Practical Men's Fashion Magazine, A Guide Book of Fashion

生活方式方案化 A LifeStyle Solution

LEON stands out with its diverse content and timely features on automobiles, watches and innovative lifestyle solutions

�于汽�、手表的�新生活方案内容

影�男人感�趣的�、表消���我们告诉男人最新的车款、我们也告诉他女人最讨厌男人的驾车习惯是什么；我们告诉男人最值得拥有的腕

表，我们也一定会告诉他如何与服装搭配。我们解码每一款产品的设计理念、文化价值和独特个性，以巧妙

的编辑手法让与之气质相配的男人们乐于阅读。服务精神是我们的灵魂，能够即学即用的实用型生活方案，

独特的视角，专业的知识，绝对是让《男人风尚》的读者甘心买单的理由之一

We also Focus on Mainstream Topics of Interest to MenWe present the newest car models and let men in on the bad driving habits that women hate the most; we guide them to themost collectible watches and further explain how to match them with different outfits�we decode each product for its design concept, cultural value and characteristics, while creating an enjoyable reading experience. Valuable lifestyle solutions, innovative story angles and expert knowledge are the keys to winning over potential readers and having them purchase the magazine

人物精选社会各界有型、有趣的名人，他们有鲜明的价值观，他们都是时尚与个性的代表人物，

他们用充满智慧的快言快语与读者分享他们的时代生活态度

美容直指人心的美容选题里不仅有好用的保养介绍，还有简单易学的理容技巧。我们呈现的是一

站式的解决方案

珠宝配件这是一个男性也需要佩戴珠宝和饰品的时代，它们是帮你从同样衣冠楚楚的男人中脱颖而出

的必要装备。对于《男人风尚》的读者，它们和服装一样，理所当然地应被重视

旅行与哥们儿去英格兰体验一次马球比赛，和女友共同体验泰国的顶级 SPA 以及世界各地的猎艳

地……《男人风尚》以新鲜独特的视角发现时尚生活的胜地

家装从家具到家电、厨房用具，从使生活多姿多彩的漂亮实用的设计到高品质的住宅，

从各个方面发掘介绍符合成熟男人口味的家居用品

�子从电脑到手机，深入分析与展示新款电子产品，从与专业 IT 杂志不同的角度出发，

提供风尚男士的明智选择

美食发掘能够和哥们儿、女友还有生意伙伴度过美好时光的场所，分享品尝美食美酒的诀窍，

专为《男人风尚》读者特别订制，一切都是精挑细选后的品位之选

EliteLEON engages the stylish andsuccessful elites in our society -men with outstanding values, at the cutting edge of fashion, sharing their personal credos and words of wisdom

Skincare & BeautyHelpful skincare advice, paired with simple and effective grooming tips for men

Accessories

Accessories have become themost important items for the modern man. They are essential for fashionably standing out in a crowd

Travel LEON explores the most exotic travel destinations: from participating in a polo game inScotland with friends to experiencing unique spas with a girlfriend in Thailand - the most seductive and adventurous

LEON aims to provide novel, provocative and insightful topics for men, with content aimed at making its readers lifestyle experts in the men's market

的内容�男人提供生活�趣��成�男人圈中的生活家

��的�尚人士 Trend-Savvy Males

全国16大城市无�不在 16 Major Cities in China

宏大的�行网�3 Comprehensive Distribution Network

我�的客��，在�亭、机�、酒店、写字楼等�，《男人�尚》随�可�According to our readers, LEON can be seen everywhere: in newsstands,airports, hotels and office buildings

定位准�，覆盖广�，��率�高瑞丽拥有全国最强大的期刊营销系统。遍及全国的 62,000 多家销售、展示终端，使瑞丽实现了

对中国地级以上市场和发达县级市场的全面有效覆盖

Broadest Coverage and Distribution NetworkRayli is equipped with the most powerful distribution system of all periodicals in China. Its 62,000 outlets enableRayli to effectively cover all markets above the prefecture and county levels within the PRC.

上海 SHANGHAI

北京 BEIJING

广东省 GUANGDONG

浙江省 ZHEJIANG

江苏省 JIANGSU

辽宁省 LIAONING

四川省 SICHUAN

山东省 SHANDONG

湖北省 HUBEI

重庆 CHONGQING

湖南省 HUNAN

陕西省 SHAANXI

天津 TIANJIN

福建省 FUJIAN

云南省 YUNNAN

省份Province

发行量比例Circulation Ratio

河北省 HEBEI

黑龙江省 HEILONGJIANG

河南省 HENAN

广西壮族自治区 GUANGXI

安徽省 ANHUI

江西省 JIANGXI

吉林省 JILIN

贵州省 GUIZHOU

山西省 SHANXI

内蒙古自治区 INNER MONGOLIA

甘肃省 GANSU

新疆维吾尔自治区 XINJIANG

青海省 QINGHAI

宁夏回族自治区 NINGXIA

省份Province

发行量比例Circulation Ratio

17.1%

15.5%

11.1%

10.4%

8.7%

6.2%

4.7%

3.2%

3.1%

2.8%

2.7%

2.1%

1.9%

1.7%

1.3%

1.1%

1.1%

0.8%

0.7%

0.5%

0.5%

0.5%

0.5%

0.5%

0.5%

0.3%

0.2%

0.2%

0.1%

《男人�尚》月�行量 册 LEON’s Monthly Circulation (618,000 copies)

618,000

9%

2%4%

8%2%

2%

65%

机场 Airport

书店 Bookstore

展示 Display

连锁超市 Chain Supermarket

其他团购 Group Procurement

宾馆、饭店、写字楼Hotels/Restaurants/Office Buildings

报摊报刊亭 Newsstand and Kiosk

8%政府机构订阅 Goverment 多样化的发行网络

DiversifiedDistributionNetwork

《男人�尚》市�活�是品牌与�者的�梁A Nexus Between Readers and Luxury Brands

��品牌曝光 Maximum Brand Exposure跨媒体整合传播：2010 年《男人风尚》发展迅速，百余家主流媒体强力推荐，行业媒体深度解析，形成全年有节奏、

高密度的媒体品牌曝光。2011 年，《男人风尚》将持续与多个强势媒体紧密合作，进行渗透性深度品牌传播

立体化户外投放：2010 年，《男人风尚》通过“立体覆盖，点面结合”的户外广告投放策略，广泛形成社会性话题，

成功实现年度盛典预热和品牌造势。2011 年，《男人风尚》将进一步根据市场需求，优化媒介策略，大力提升

杂志品牌的知名度和美誉度

Cross-media integrated communication: Over 100 mainstream media organizations reported the launch of LEON in 2010. With insightful analysis from industry peers, LEON had a systematic and highly intensive media brand exposure throughout the year. In 2011, LEON will continue to cooperate closely with several leading media groups to carry out deep and pervasive brand communications Outdoor vertical advertising: In 2010, LEON successfully created a high level of interest and a frenzy of brand publicity before its launch by creating “hot topics”. The success was due to the outdoor advertising strategy of “vertical coverage, integrating key points”. In 2011, based on market needs, LEON will further optimize media channel strategies and strongly support the promotion of the magazine’s popularity and reputation as a brand

2009 年 3 月，瑞丽传媒旗下《男人风尚》成功上市。2010 年，《男人风尚》急速发展，依托瑞丽传媒的优势，《男人风尚》

通过品牌密集曝光、一线城市高端推介活动以及多样化的渠道和市场营销手段，稳居男性时尚类杂志发行市场前四位，

杂志广告也呈现快速增长态势

In March 2009, the Rayli Media Group successfully launched the Chinese edition of LEON. In 2010, LEON registered rapid growth. Building on the group's strengths, LEON immediately ranked among the top 4 men's fashion magazines in China, a position gained through intensive brand exposure, high-end promotion activities in first-tier cities, and diversified channels and marketing measures. Its advertising business has also developed quickly

4�大的市�推广

Powerful Marketing Strategies

2010 急速攀升 , 2011 更上�楼2010 __ A Year of Rapid Growth 2011 __Up Another Level

精准渠道�� Precision Marketing Channels终端展示促销：《男人风尚》全面覆盖国内 5000 个专属杂志展示点，包括：咖啡厅，机场休息厅，便

利店，高级餐厅，会所，美容健身 SPA，4S 店等，

并通过在特定城市附赠品牌精美礼品等促销手段，

提高杂志销量和实现品牌的口碑营销

Displays and promotions: LEON covers 5,000 exclusivemagazine display stands nationwide, located in cafes,airport lounges, convenience stores, fine restaurants, fitnesscenters, spas and 4S stores, among others. In order to increase sales and stimulate word-of-mouth publicity, we will also carry out a series of promotional activities, such as complementary gift giveaways in certain cities 写字楼巡展：2010 年，《男人风尚》成功在北京、上

海、广州、杭州 4 大城市 30 座 5A 级写字楼巡回展示。

2011 年，我们将继续进行一线城市顶级写字楼巡展，

在推广杂志的同时，携手更多品牌走近目标受众群，

为客户创造更多的品牌附加价值

Office building tours: In 2010, LEON successfully organizedan exhibition tour around sixty 5A office buildings in four cities: Beijing, Shanghai, Guangzhou and Hangzhou . In2011, LEON will continue these exhibitions in high-end office buildings within first-tier cities. Through these magazine promotions, we will bring more brands closer to our target audience, and create more brand-added value for our clients

高端商场展：汲取 2010 年顶级商场品牌展示的成功

经验，2011 年，《男人风尚》将加大力度，活动将覆

盖至一二线城市顶级商场，彰显品牌实力及魅力

Shows at high-end shopping malls: Having successfully organized brand shows at high-end shopping malls in 2010,LEON will make greater efforts in 2011 to expand the activityinto upscale shopping malls in first-tier and second-tier cities, so as to fully display the brand's strengths and charms

优质渠道合作：2011 年，《男人风尚》将开拓更多精准的渠道资源，与

欧美同学会、钟表协会、中国工商银行、企业家联合会等高端机构建立

合作，同时继续吸引更多优质品牌加入《男人风尚》的合作伙伴行列

Quality channel cooperation: In 2011, LEON will explore more precision channel resources and establish cooperative relations with high-end organizations such as the Western Returned Scholars Association, the Horologe Association, ICBC and Entrepreneurial Partnership. We will continue to invite more quality brands to become LEON partners

�力品牌活� Signature ProjectsLEON 风尚讲堂：( 全年 6～8 次 ) 目标读者 + 实用主题 + 精英行业。2010 年“风尚讲堂”的脚步已经遍及世界 500 强企业，为不

同行业成熟的职场精英男性带来全方位的形象指导，有效提升了杂志品牌的知名度和社会影响力！ 2011 年我们将继续走进全国各

大企业，帮助中国中坚力量的男士打造适合自己职业的最佳形象，真正成为中国男士着装和生活方式宝典

The LEON Fashion Presentation (6 to 8 times annually) targets our readership and industry elites. In 2010, the “LEON FashionPresentation” went into the workplaces of some of the leading companies to help their professional men improve their images. This effectively raises the brand's reputation and social influence, and cultivates a loyal readership. In 2011 we will continue to work with our partners in all industries to create the first and finest collection of fashion and lifestyle information for Chinese men

LEON 风尚大典：年度核心品牌活动，倾力打造时尚盛事。《男人风尚》通过“年度盛典”，盘点和梳理中国男性风尚，以“形象创

造影响力”的杂志核心价值观，立体深入地进行诠释和解构，引领中国中产阶级男性的“LEON” 化时尚视角和消费模式

LEON Fashion Gala: A Major annual event, a fashion extravaganza. By organizing the LEON Fashion Gala, LEON seeks to define and exemplify men's fashion in China. With “better image strengthens competitiveness” as the magazine's core value, we will interpret and revolutionize this philosophy and guide middle- class Chinese men to embrace LEON fashion perspectives and consumption patterns

凭借天马行空的想像力

结合对客户品牌精神的深刻理解

资深视觉执行团队

用绘画、摄影等多种表现艺术方式

为客户解构全套品牌推广方案

With their customer insights, unparalleled imagination and precise understanding of your brand's ethos, our senior creative team can offer you a comprehensive range of brand promotion plans

Our special creative team has many years’ experience in working with our clients toaccurately deliver their messages to the end users and segments

多年服�于客�的����把品牌准�介��所需�到的�者群100%

5�宣策�

Advertorial Planning

ZEGNA CENTENNIAL CELEBRATION

BLANCPAIN IWC

GILLETTE LI-NING OLAY MEN

NAUTICACARTIER

DUNHILLLOUIS VUITTON

ETRO

BUICK

6全方位整合��

Integrated Marketing

和品牌在�上、�下以及其他全方位的合作On-line and Off-line, three-dimensional cooperation with luxury brands

联名信用卡数据营销

电子邮件直投EDM

信件直投DM

沙龙Salon

讲堂Lecture

派对Party

路演Roadshow

走秀Shows

产品代言Product

Endorsement

大片拍摄Video-making

网站Website

手机无线Mobile Wireless

电子杂志E-Zine

男性时尚类Men's Fashion

家居类Home & Living

电子媒体Electronic

Media

平面媒体Print Media

数据库Database

活动Event

模特经纪Model Agent

360°整合��IntegratedMarketing

女性时尚类Women's Fashion

瑞丽模特主题大片 瑞丽 .宝人世博秀 瑞丽女性网 大型秒杀活动 世博园区内的瑞丽品牌展

示

瑞丽 360度整合营销，整合集团所有平

面刊物、新媒体、数据库及富有瑞丽特

色的线下活动资源于一体，为您提供有

效、专业的时尚类媒体推广咨询服务，

策划富有创意的跨媒体互动整合推广方

案，并负责全案执行。相信整合营销将

为您的媒体推广注入全新的生命力！

By combining all of the Rayli group’s print publications, new media, databases, as well as off-line event resources, Rayli’s 360° Integrated Marketing offers you effective, professional consulting services in fashion media promotion. We provide creative promotion plans that are cross-media, interactive and integrated, and we execute them to the fullest. We believe our integrated marketing strategies can breathe new life into your media campaigns

世博主题合作

Boree-Rayli Cooperation at the Shanghai World Expo

2010 年上海世博会的启动吸引了世界的目光。“城市，让生活更美好”的世博主题让我们感受到来自全球各个国家和城市的精彩魅力 借此契机，倡导“都市潮流风尚”的《瑞丽》杂志与世博会特许拖鞋生产商“宝人“品牌进行了 360 度的深度整合合作

双方共同推出了“宝人瑞丽世博限量拖鞋”。并通过网络秒杀、世博主题秀等丰富多样的活动展现“融 · 城市风尚之美“的时尚

主题。本次时尚类杂志“世博献礼”的精彩之举，为世博盛宴锦上添彩，让世界领略到瑞丽品牌独有的时尚潮流风采

The start of the Shanghai Expo 2010 captured the world's attention, and the Expo theme "Better City, Better Life"showed us the charms of countries and cities from all around the world. Not wanting to miss this opportunity, Rayli magazine, the trendsetter of urban fashion, and Boree, the official slipper manufacturer of Shanghai Expo 2010, joined forces for an integrated marketing campaign. Together, they introduced the "Limited Edition Shanghai World Expo Boree-Rayli Slippers", and promoted them using a campaign involving activitiessuch as online "Seckill" and themed shows at the Expo, with the overall theme of "Mixing In With Urban Beauty". The event not only added to the brilliance of the World Expo 2010, but also presented Rayli's unique fashion brand to the world

＋

Co-brandedCredit Card

Data Marketing

中国最大的时尚媒体客户数据库——瑞丽用户数据库The Largest Fashion Media Client’s Database – Rayli Users Database

由瑞丽系列期刊群读者、瑞丽女性网网民、瑞丽各类活动报名会员、瑞丽联名信用卡、男人风尚灵通卡、

瑞丽商务旅行卡用户共同构成；具有数量庞大、用户资料详尽、信息准确、可细分性和活跃程度高的特点，

可协助广告主准确快速地触达目标人群，以进行有关产品或服务的各种形式广告宣传及市场调查研究

The database consists of Rayli magazine subscribers, users of Rayli.com, and users of the Rayli co-branded credit card, Leon MoneyLink card and the Rayli business travel card. It features complete and accurate user information, which is highly dynamicand can be further segmented. It helps advertising clients to reach out to target groups accurately and efficiently, in order toimplement various types of publicity or carry out market surveys related to their products or services

跨媒体营销立体通路——瑞丽新媒体 共享互动风尚生活圈Cross-media Multi Marketing Channels – Rayli New Media, Sharing the Fashionable Life Community of Interaction

拥有华语圈最大的时尚女性门户、个性化风尚生活社区、全方位优质资讯电子杂志专刊和都市女性专属随时

互动的手机媒体等多种媒体形式，覆盖中国最有影响力的强势新媒体平台及千万都市女性群体。多媒体整合

形式加富有创意性的互动表现力，为客户提供全方位、跨媒体的营销支持，广告效果显著增强，成为众多品

牌“赢得”目标消费者的绝佳营销渠道

Rayli owns the biggest women's fashion website in the Chinese-language community, providing individualized fashion and style advice to the community. The company produces high-quality e-magazines and utilizes interactive mobile media and other powerful new media platforms to influence millions of metropolitan women. With the integration of multi media and the expressive force of rich media, Rayli provides clients with comprehensive cross media support, thereby making advertising more effective and becoming the best channel for numerous brands to win over their target consumers

千人成本 530 元，低于同类男性杂志（以内页整版为例）

Cost Per Thousand: LEON’s cost of RMB 530 per thousand readers is lower than that spent by its counterparts in the domesticmarket (this cost is for a full page advertisement)

内页刊例 （元）

Full Page (RMB)

千人成本（元/千人） Cost Per

Thousand (RMB)

男人风尚

LEON

530

115,500

1,687

248,000

时尚先生

Esquire

1,466

170,000

芭莎男士

BAZAAR Man's Style

2,740

200,000

智族

GQ

632

220,000

男人装

FHM

1,136

250,000

时尚健康

Man's Health

广告优势Advertising Advantages 7

数据来源：新生代市场监测机构中国新富市场与媒体研究 (H3) 2010Source: China New Rich Marketing & Media Study (H3) 2010, Sinomonitor International

封面折页 Cover Gatefold

第一跨页 First Double Page Spread

第二跨页 Second Double Page Spread

第三跨页 Third Double Page Spread

目录前跨页 Double Page Spread before Table of Contents

目录旁页 Full Page Facing Table of Contents

目录间跨页 Double Page Spread between Table of Contents

目录后第一跨页 First Double Page Spread after Table of Contents

最后跨页 Last Double Page Spread

最后单页 Last Full Page

封三跨页 Inside Back Cover Spread

封三 Inside Back Cover

封底 Back Cover

杂志前1/2部分全页 Full Page Inside First Half of Magazine

杂志前1/2部分跨页 Double Page Spread Inside First Half of Magazine

杂志后1/2部分全页 Full Page Inside Second Half of Magazine

杂志后1/2部分跨页 Double Page Spread Inside Second Half of Magazine

软文 Advertorial

1/2版内页 1/2 Page

信息栏分类广告 Information Column

441,000

352,800

327,600

302,400

264,600

201,600

252,000

226,800

176,400

126,000

189,000

138,600

352,800

132,825

193,200

120,750

169,050

96,600

72,450

25,358

65,000

52,000

48,300

44,600

39,000

29,700

37,100

33,400

26,000

18,600

27,800

20,400

52,000

19,600

28,500

17,800

24,900

14,200

10,700

3,700

注：若广告客户指定广告位置，则须加收广告费用的20%Notes: An extra 20% of the advertising rates will be charged should clients specifically require certain positions

价格(元) Rate(RMB)

价格(美元) Rate(USD)

2011年主刊广告价格及版位Advertisement Rates and Positions,2011

版位 Position

广告价格 Advertising Quotation

跨页装订尺寸

Trimmed Size of Double Page Spread275mm×430mm (H×W)

全页装订尺寸

Trimmed Size of Full Page275mm×215mm (H×W)

竖半版装订尺寸

Trimmed Size of Vertical Half Page275mm×100mm (H×W)

印刷须知 Printing Requirements网线：175线广告四周各留3mm出血位 跨页广告中间留10mm重叠位

Reticle: 175 linesLeave 3mm safety margins from the bleed size of the materialFor double page spread, allow 10mm across the gutter

广告重要时间 Key Advertising Deadlines出刊日期：每月28日资讯截止日期：出刊前40天 广告版位预订截止日期：出刊前50天 广告菲林截止日期：出刊前30天

lssue Date: 28th of every monthMaterial Deadline: 40 days before issue date Advertisement Position Deadline: 50 days before issue dateAdvertisement Material Deadline: 30 days before issue date

广告刊登须知 Advertising Requirements刊登的广告须遵守中华人民共和国《广告法》和相关法律法规的规定，本公司有权对不符合有关法律法规的广告予以修改直至撤换，广告用语用字应符合普通话和中文简体规范汉字的要求，按本刊公布尺寸提供4色菲林及彩色打样，因提供不符合尺寸的菲林而耽误时间由提供方负责，在截稿日期之前若没有收到新的广告文字资料，本刊有权重复使用前一期的广告样稿，广告客户必须按原规定支付全额广告费

Published advertisements shall abide by the Advertisements Law of the People's Republic of China as well as other relevant rules and regulations. Thiscompany has the right to modify or even cancel those advertisements that fail to comply with relevant laws, rules and regulations. The expressions and characters used in advertisements shall follow the requirements for Mandarin and of simplified standard Chinese character. Four- color film and colordesigns should be provided in the size required by this magazin e. The supplier shall be responsible for any time delay arising from the inappropriateprovision of film. If we have not received any new advertisement text material before the deadline, the editing staff reserves the right to repeat the previous advertisement sample. Advertisement customer shall pay the full amount of advertising fees according to the original agreement

横半版装订尺寸

Trimmed Size of Horizontal Half Page130mm×215mm (H×W)

竖 1/3 版装订尺寸

Trimmed Size of Vertical Page275mm×70mm (H×W)

拉页装订尺寸

Trimmed Size of Gatefold (3P)275mm×645mm (H×W)

广告尺寸 Advertisement Specification