2012 01 imj summit ahmedabad what are they thinking?
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Indian Search Marketers and Western Clients: Improving project outcomes through improved communications on both sidesTRANSCRIPT
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What Are They Thinking!?!Understanding US/UK/EU Client Mentality
Gillian Muessig | Founding President
http://downloadurl
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World’s most popular provider of search marketing software
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I can afford this…
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And I can afford this for Mum…
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And this for my daughter…
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But I don’t have this…
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Or this…
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Even though these folks do!
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Taxi
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Taxi
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Water taxi
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An Ahmedabad tech office
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MozPlex
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Tech windows
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CEO’s office door
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The same, but different
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Acknowledge the Paradigms
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Getting Down to Business
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Language
We appear to be speaking the same language, but we are definitely not communicating
We appear to be speaking the same language, but we are definitely not communicating
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Speak slowly!
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Time is precious
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These words move it along
Are we all clear on this issue?Repeat conclusions or instructionsUse fewer words
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Focus on the project
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Speaking of websites…
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It takes time
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Reporting Expectations
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Know what to track
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Know how to report
• Create the format and contents of the report with the client
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Infographics, not for just linkbait
• List things under logical headlines
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Know what to track
• Keep consistency in format and order
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Truth builds trust
• Don’t beat around the bushIf the numbers are low, say soIf it isn’t done, say soIf it’s going to be late, say so… early!
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Get the picture
…not just the specs
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Never Work in the Dark
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Video beats phone
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Take this thought with you…
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