2012-06-12 ongame will power poker for bally

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  • 7/28/2019 2012-06-12 Ongame Will Power Poker for Bally

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    Ongame Will Power Poker for Bally

    Bally Technologies, Shuffle Master, Inc., and Ongame Networks Ltd. Establish a Business-

    to-Business Online Partnership

    Ongame Networks Ltd. will interface with Ballys iGaming platform to offer a best-in-classsolution to the online gaming industry

    LAS VEGAS, Jun 12, 2012 (BUSINESS WIRE)Two of the leading global gaming suppliers,

    Bally Technologies BYI -1.64% and Shuffle Master, Inc. (nasdaq global select market:SHFL),

    and one of the leading poker platforms, Ongame Networks Ltd., announced a strategic allianceaimed at expanding their online gaming presence globally and increasing their online business-

    to-business (B2B) product offerings.

    This alliance will enable all three companies to take their combined strengths and offer a uniquepoker and iGaming platform solution. The ability to interface Ongames poker content through

    Ballys iGaming platform is intended to provide a best-in-class B2B offering and allow operatorsto choose world-class technology, while maintaining control of their operations through provengaming suppliers.

    Bally is pleased to offer Ongames proven poker platform, which will provide a unique offeringthrough its integration on Ballys iGaming platform. Bally Technologies and Aristocrat

    Technologies have agreed to offer Ongame as one of their preferred poker solutions, thus

    creating a combined liquidity pool for our customers. Ballys objective is to place the control in

    the hands of the operator. We are providing the necessary tools to have a single view of theplayer by incorporating existing and online gaming systems, while allowing operators to have the

    ability to cross-promote between traditional land-based and online consumers.

    John Connelly, Bally Technologies Vice President of Business Development

    We are confident that this relationship between Shuffle Master, Ongame, and Bally will create

    the opportunity for gaming operators to control their data, establish liquidity, and ensure their

    suppliers are truly committed to a B2B model. It is relationships such as this that made us truly

    excited about bringing Ongame into the Shuffle Master family and opportunities like this onlybuild momentum before the pending closing of our acquisition.

    Gavin Isaacs, Shuffle Masters Chief Executive Officer

    About Bally Technologies, Inc.With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures,

    operates, and distributes advanced gaming devices, systems and technology solutions worldwide.

    Ballys product line includes reel-spinning slot machines, video slots, wide-area progressives,

    interactive and mobile applications, and Class II, lottery, and central-determination games and

    platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless

    and table management solutions. For more information, please contact Laura Olson-Reyes,

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    Senior Director, Corporate Marketing & Communications, at 702-584-7742, or visit

    http://www.ballytech.com . Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

    About Shuffle Master, Inc.

    Shuffle Master, Inc. is a leading global gaming supplier committed to making gaming more fun

    for players and more profitable for operators through product innovation, and superior quality

    and service. The Company operates in legalized gaming markets across the globe and provides

    state-of-the-art, value-add products in five distinct categories: Utility products, which include

    automatic card shufflers and roulette chip sorters; Proprietary Table Games, which includes live

    games, side bets and progressives; Electronic Table Systems, which include various e-Table

    game platforms; Electronic Gaming Machines, which include video slot machines; and newly

    introduced iGaming, which features online versions of Shuffle Masters table games, social

    gaming, and mobile applications. The Company is included in the S&P Smallcap 600 Index.

    Information about the Company and its products can be found on the Internet at

    http://www.shufflemaster.com , or on Facebook, Twitter and YouTube.

    About Ongame Network Ltd.

    Ongame Network Ltd. is one of the worlds largest B2B poker providers. The global network

    includes more than 25 of the e-gaming industrys strongest brands and operators and has up to

    45,000 concurrent players at peak hours. Ongame operates on regulated iGaming markets,

    including France, Italy, Denmark, and Spain. Further information about the Company can be

    found at www.ongame.com .

    This news release may contain forward-looking statements within the meaning of the

    Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Suchinformation involves important risks and uncertainties that could significantly affect the results

    in the future and, accordingly, such results may differ from those expressed in any forward-

    looking statements. Future operating results may be adversely affected as a result of a number of

    risks that are detailed from time to time in the Companys filings with the Securities and

    Exchange Commission. The Company undertakes no obligation to update the information in this

    press release and represents that the information is only valid as of todays date.