Chesapeake Regional Tech Council June 14, 2012

Mobile Productivity...Overview

May 15, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction

Mobile Internet Revolution...

2 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Gartner Mobile Predictions

In Gartner’s Top End-User Predictions for 2011, three of the 11 items in the list relate to mobile. Those predictions include:

• By 2015, companies will generate 50 percent of web sales via their social presence and mobile applications.

• By 2014, 90 percent of organizations will support corporate applications on personal devices.

• By 2013, 80 percent of businesses will support a workforce using tablets.

3 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Consider...

Two-thirds of 4- to 7-year-olds have used an iPhone or iPod

6% of 2- to 5-year-olds have their own smartphone

50% of 11 year olds have own cell phone

10% of households with children aged 6-12 have iPads (compared with only 3% of other households); 35% of these households with young children plan to buy some brand of tablet computer in the next year

72% of the 100 top-selling education apps in Apple's iTunes App store this year were aimed at preschoolers and those in elementary school

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Source: HBR Blog - “How Mobile Technologies Are Shaping a New Generation” http://bit.ly/I7P0st

Fifteen years ago, most home computers weren't even linked to the Internet. Today, our computers are both linked and, in many cases, mobile.

June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

8 Mobile Trends for SMB in 2012

1. Explosive tablet growth

2. Mobile search explosion

3. Mobile marketing becomes a must

4. The app debate continues

5. Less “Black Box,” More “Data Driven”

6. Maturation of mobile payments

7. More watching...on mobile

8. Facebook + mobile advertising

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Source: Small Business America blog http://huff.to/JseRuU

June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Why?

Technology creates flexibility

For now, it gives you a competitive advantage

Expectations are changing

– Content is expected to be digital (it is no longer valid to assume information will be printed!)

– “I’ll respond when I am back in the office” is becoming an inconvenience (expectation shift!)

– “Out of office” replies are no longer necessary

6 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Situational Awareness

BI Reporting

Social Media

News Blogs

RSS Feeds

Web

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Introduction Consider... Why? What? How? Conclusion

Information Agility

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KPCB “Internet Trends 2012” Report

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Introduction Consider... Why? What? How? Conclusion

Tablet Growth...

June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 10

Introduction Consider... Why? What? How? Conclusion

Trends...Accelerating Business Disruption

Industries? Publishing & Print media

Technology (RIMM, Microsoft, etc.)

Retail (Best Buy, Target, Office supply stores, everyone...)

News

Entertainment

Education

Professional services...

11 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Business Disruption=“Re-Imagination”

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Introduction Consider... Why? What? How? Conclusion

“Re-Imagination” Examples

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Introduction Consider... Why? What? How? Conclusion

“Re-Imagination” Examples

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Introduction Consider... Why? What? How? Conclusion

“Re-Imagination” Examples

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Introduction Consider... Why? What? How? Conclusion

Mobile - Areas of Opportunity?

Daily life management

Web browsing

“Portal” to content

Content management library

Knowledge management

Executive dashboards

News management

Sales/interactive presentation tool

Data capture (i.e. – Form “front-end”)

Social media manager

Last, but not least, entertainment...

16 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

League Resource Guide - Roambi

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Introduction Consider... Why? What? How? Conclusion

Content Management

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Executive Reference Tool - iBooks

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Introduction Consider... Why? What? How? Conclusion

Executive Dashboard - GoodReader

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Introduction Consider... Why? What? How? Conclusion

Steps to Improve Productivity

1. Commit to change

2. Digital readiness

3. Consider cloud services opportunities

4. Identify opportunities – solve “problems”!

5. Continually challenge processes – ask the “obvious questions”

21 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion

Additional iPad Resources...

Thornhill iPad Weekly Newsletter (Signup)

– Click Here To Access Signup Form

iPad Related Presentations (TFI Slideshare.net)

– http://www.slideshare.net/tfi_ipadtools

iPadCTO.com

– http://ipadcto.com/

http://www.tabletproductive.com

22 June 6, 2012 Bill Tomoff | Thornhill Financial, Inc.

Introduction Consider... Why? What? How? Conclusion