2012 10 08 gbwc (gianni catalfamo)
DESCRIPTION
Gianni Catalfamo talks about what it takes to become a true Social Enterprise as opposed to someone who just dabbles in Digital & Social Media. As presented at the Global Bottled Water Congress in Barcelona (october 10th, 2012)TRANSCRIPT
Becomea Social
Enterprise!
Gianni CATALFAMOFounder & Senior Advisor
cc:catalfamowww.catalfamo.comm: +39 335 284758
download this presentation at: slideshare.net/giannicatalfamoⒸ Creative Commons license
Tuesday, October 9, 12
Social Media explained
I’m eating a donutI’m eating a donutI like donutsI like donutsЯ люблю пончикиЯ люблю пончикиThis is where I eat donutsThis is where I eat donutsLook at my donut!Look at my donut!
Watch me eating my donutWatch me eating my donutMy skills include donut eatingMy skills include donut eatingA collection of the best donut picturesA collection of the best donut picturesNow listening to “Donuts”Now listening to “Donuts”I’m a Google employee who eats donutsI’m a Google employee who eats donutsWho has the best donut recipe?Who has the best donut recipe?Mein Kompetenz umfasst Krapfen essenMein Kompetenz umfasst Krapfen essen
Tuesday, October 9, 12
Social Media explained
I’m eating a donutI’m eating a donutI like donutsI like donutsЯ люблю пончикиЯ люблю пончикиThis is where I eat donutsThis is where I eat donutsLook at my donut!Look at my donut!
Watch me eating my donutWatch me eating my donutMy skills include donut eatingMy skills include donut eatingA collection of the best donut picturesA collection of the best donut picturesNow listening to “Donuts”Now listening to “Donuts”I’m a Google employee who eats donutsI’m a Google employee who eats donutsWho has the best donut recipe?Who has the best donut recipe?Mein Kompetenz umfasst Krapfen essenMein Kompetenz umfasst Krapfen essen
Tuesday, October 9, 12
What do they have in common?What do they have in common?
PEOP LETuesday, October 9, 12
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WHYTuesday, October 9, 12
HOWTuesday, October 9, 12
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MECHANICS
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Clientasset(s)
26
1 3
4
5
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GOVER NNA CE
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meet
144,000179,000
95,000
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to fix web issues
Q.:
A.:
Whydoes he tweet?
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1. Frame•Vision•Policy•Objective•Values
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2. Enable •Training•Tools•Support
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3. Lead“Courage is about doing it!”
Tom De LongHarvard Business School
http://www.youtube.com/watch?v=BhxanhF2_ks
Tuesday, October 9, 12
Canweridelike Paul?
Gianni CATALFAMOFounder & Senior Advisor
cc:catalfamowww.catalfamo.comm: +39 335 284758
download this presentation at: slideshare.net/giannicatalfamoⒸ Creative Commons license
Tuesday, October 9, 12
...orlike
Albert?
Gianni CATALFAMOFounder & Senior Advisor
cc:catalfamowww.catalfamo.comm: +39 335 284758
download this presentation at: slideshare.net/giannicatalfamoⒸ Creative Commons license
Tuesday, October 9, 12