2012 2013 annual report - career center · eab advised career services on best practices,...

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The Career Center 2012‐2013 Annual Report

The 2012‐13 year was a transitional year for The Career Center (TCC). Prior to the fall semester, three seasoned staff members, including two in leadership roles, left TCC for new jobs that were upgrades or met new interests. Additionally, two maternity leaves, a medical leave, and three departures in the spring meant that other staff had to step up and fill gaps to help TCC continue its outreach efforts and excellent service. Despite the changes, addition of new staff, and hiring temporary staff to fill key functions, TCC professionals continued their commitment to students, quality career services, innovative programs, and outreach to the university community and employers. Staff members in new roles and continuing positions performed at an exceptional level with strategic service delivery, a strong commitment to excellence and outreach, and new events/programs with new partners. Technology enhancements highlighted this year at TCC and included an updated website launched midyear, a refreshed Letters of Evaluation (LEO) system, preparation for conversion to a single‐system platform for all career services on campus to interface with employers (I‐Link), and upgrading the scheduling, check‐in, and reporting system (Schedule Q) created by TCC seven years ago. In addition, the nationally recognized EPICS program is being transitioned to a new platform with improved functionality and greater visual appeal which will enhance our collaboration with academic partners. These projects will prepare TCC for excellent service and efficient operations throughout the next 10 years. Social media technologies and intentional outreach have become an integral part of the operations and branding of The Career Center. TCC implemented the first year of its Four‐Year Assessment Plan that guides assessment practice and evidence‐based decision making for the Center. Counseling observations and consistent feedback among all counselors continued to be a hallmark of TCC’s team‐building and supportive environment. New initiatives this year expanded alumni and employer relations, creating a solid foundation for external collaborations and outreach in future years. Customer service, collaboration, outreach, assessment, and effective use of technology continue to be paramount values in the strategic planning of the Center.

Major Accomplishments

Deployed new website January 2013 after one full year of strategic planning and user/staff input

Initiated circulation of Career Resource Center Library materials to Illinois students, faculty & staff; expanded cataloging of electronic resources in the Resource Center Library to include digital resources

Rebranded The Career Center with new nameplate and color scheme for communications materials

Implemented TCC Four‐Year Assessment Plan with Career Services Counseling Survey, replication of the Resume Review Rubric Study, NASPA Career Services Benchmarking Study, and a focus group study assessing graduate school service needs

Launched LEO 2.0 with improved functionality, enhanced usability, and better visual attractiveness

Reinvented Career Services Paraprofessional (CSP) recruitment by holding information sessions in the cultural houses which increased diversity among CSP applicant pool and new hires; 22% increase for the African American population

Supported the Health Professions Council in organizing the 1st Annual Health Professions Conference on the interdisciplinary nature of a healthcare team; over 100 students attended

Offered Your Identity @ Work for a second year in a one‐day format and secured CSC Innovative Grant and SIG funding

Worked closely with BNAACC and the Black Alumni Network to organize the Get Inspired Student & Alumni Networking Night during the Black Student Reunion Weekend, which hosted over 75 students and 16 alumni

Created new International Career Certificate series with 475 participants and almost 50 students receiving a certificate

Established INTLConnect weekly e‐newsletter for International students with over 1,000 students subscribed; over 7,600 unique visitors and an average of 1,200 views per month on INTLConnect website

Hosted TCC in 3D Open House on Quad Day, which resulted in 220 students visiting TCC

Implemented the Opportunities Fair with New Student Programs that engaged nearly 100 students in February

Coordinated LAS Careers Road Trip in collaboration with the College of Liberal Arts and Sciences and Division of General Studies, allowing 16 students to explore career opportunities at four Chicago‐based companies and network successful alumni

Continued Employer Advisory Board for the Career Services Council with 10‐12 employer members attending two meetings; EAB advised career services on best practices, recruiting trends, and employer needs

Received the following awards: o Finalist for 2013 NACE Innovation Award for employer video on how to make the most of a career fair o J.W. Paquette Superior Leadership Award 2012 – Gail Rooney

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Service Highlights 2012‐13

Total Usage:

23,480 students were served by The Career Center during the past year in programs/workshops and individual appointments (this includes an estimated headcount of 7,391 students attending larger events)

4,784 (57%) individuals used TCC services once during the year, 1,839 (22%) participated in at least two services or activities, and 1,718 (21%) participated in 3 or more services or activities. Compared to last year, there was an increase of 4.7% for one‐time visits, no change for two visits, and a 2.9% increase for 3 or more visits

8,351 unique students utilized TCC, representing the following colleges: Liberal Arts and Sciences (41.0%), Graduate College (10.1%), Applied Health Sciences (9.5%), Division of General Studies (8.5%), Engineering (8.4%), ACES (7.9%), Business (4.7%), Media (3.2%), FAA (2.0%) and Education (1.3%)

Senior Survey of 2012 graduating seniors reported that 73% of the respondents indicated that they had used career services!

Individual Service:

11,900 students received individual attention through scheduled appointments, drop‐ins, CCOC, personal statement reviews, mock interviews, and email and phone correspondence

3,576 resumes and cover letters were reviewed; over 93% of those were completed by Career Services Paraprofessionals (CSPs)

53% (4,964) of TCC’s one‐on‐one clients with known race/ethnicity were students of color; 8% Black/African‐American; 14% Asian‐American; 14% Asian International, 7% Latina/o (398 of the students had unknown race/ethnicity)

31.9% of individual clients were freshmen and sophomores, 38.3% were seniors, 17.4% were juniors, and 9.6% graduate students

23.5% of counseling clients were referred by friends, 18.9% by academic advisors, 13% learned about us from the web, 10.9% walked by and learned of our services, and 10.3% heard from Career Services staff

Group Programs and Events:

14,128 people attended 433 speaking engagements, workshops, fairs, and outreach events; average attendance per event was 32.6

Conducted 3rd Annual All‐Campus Career Fair with academic and career services partners across the university, bringing over 1200 students and 128 employers

Organized the 26th annual Graduate and Professional School Fair in which 751 students (an increase of over 250 students) attended and 125 graduate and professional school/programs were represented

Participated in second Big Ten+ International Student Virtual Career Fair; Illinois had the highest number of students registered (459 students)

Resources:

1,835 new accounts were created in EPICS, increasing the total number of EPICS users to 18,273 since the program’s initial launch six years ago in fall 2005.

1,658 student credential mailings to graduate and medical schools through the web‐based LEO (Letters of Evaluation On‐line) system (15% increase)

5,971 active student/alumni users and 16,813 employers on I‐Link (includes all employers in Illini NACELink Network); 3,771 jobs and 1,722 internships were posted on I‐Link; and 798 interviews were conducted

148,589 unique visitors to The Career Center website (22.6% increase) with 270,567 visits to the website (10.4% increase)

14,867 total visitors to INTLConnect website, a resource for international students

Charts and graphs displaying details of The Career Center’s services and demographics of clients may be found in Appendix A (Total Contacts), Appendix B (Individual Contacts) and Appendix C (Group Contacts ‐ Workshops/Programs). Electronic and web‐based services, including recruiting data, are summarized in Appendix D.

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In‐office Services The Career Center provides several one‐on‐one services including scheduled appointments (career counseling, health professions advising, mock interviews) and drop‐in interactions (health professions advising, career consultation (CCOC), resume and cover letter reviews, and personal statement reviews). Forty‐two percent (42%) of in‐office services are conducted by professional staff, while undergraduate Career Services Paraprofessionals (CSP’s) account for 32% and graduate students (GA’s, Grad Interns, and Grad Hourlies) provided 26%. Drop‐in services account for 59% of all individual contacts. The Career Center sees the highest volume of students in office during September (1,389) and October (1,205) followed by April (1,102) and February (1,056).

Career Counseling. Career counseling appointments are offered by all trained professional staff. Staff complete approximately 20 hours of initial training, in addition to on‐going counselor training.

The Career Center staff completed 1,434 appointments this year, only about 11% fewer than 2011‐2012 despite a sharp 31% decline in the number of available appointments due to vacant positions

The three most common reasons for visit were Resume/Cover Letter Review, Job Search, and Explore Careers

Health Professions Advising. Health professions advising appointments are offered by career counselors who complete a minimum of 20 hours of training specific to health professions. Both scheduled appointments and drop‐ins are offered.

Heath Professions Advising services account for 20% of individual contacts (1,724)

Most common reason for visit is medicine, which accounts for 58% of all appointments

Health Professions Advisors reviewed 163 personal statements, an increase of 10% over last year

Career Consultant on Call. Career Consultant on Call (CCOC) service offers students a 10‐minute career consultation with no appointment required. CCOC’s are trained graduate students who assist students in identifying relevant, career‐related resources and next steps. CCOC’s participate in 15+ hours of training that focuses on a variety of topics that include, micro counseling skills, career coaching, career resources, campus services, and resume/cover letter reviews. Graduate level paraprofessionals saw 88% of students at the CCOC desk. TCC Counselors staff the CCOC desk during summer and semester breaks, and provide additional support during high traffic periods.

1,960 students were seen by CCOC’s, which is comparable with last year’s numbers of 1,959

98% of students found the CCOC helpful and 78% of students would definitely recommend this service to a friend, according to the 2012‐2013 CCOC Survey

Questions regarding resumes and cover letters continue to be main topic of discussion at the CCOC desk

Students from the College of LAS and the Graduate College utilized CCOC the most this past year

The Mock Interview Program. The Mock Interview Program provides students an opportunity to improve their interviewing skills in a one‐on‐one session in‐person, over the phone, or via Skype. The program is staffed by 52 volunteer graduate students whose professional interests are related to human resources, providing a unique learning laboratory for them.

Nearly 700 students completed a mock interview

71% of the mock interviews were in preparation for employment

17% were in preparation for admission to health‐related professional schools

Resume and Cover Letter Reviews. During the academic year, resume and cover letter reviews are provided by undergraduate CSPs. In the summer, two undergraduate summer interns are trained to provide resume and cover letter reviews. During high traffic times, CCOC’s and professional staff support this service, which is offered Monday through Friday afternoons.

2,572 resume reviews and 684 cover letter reviews were completed at TCC, an additional 320 reviews were conducted at off‐site locations. 93% of all reviews were conducted by CSPs

Resume and Cover Letter review numbers remained relatively steady after several years of significant increases

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Programs & Campus Engagement Career Exploration/Job & Internship Preparation. The Career Center continued to collaborate with various offices including New Student Programs, Weston Exploration, and the Division of General Studies on several programs that had been successful in the past. Additionally, efforts were made to increase outreach to specific student populations by offering new programs on campus. Professional staff and the Career Center Paraprofessionals both presented to a variety of groups across campus, including residence halls, student organizations, cultural centers, and academic departments.

30% increase in participation in the Pizza & A Professional Lunch Series, which provides exploring students in the

career decision making process the opportunity to meet with UIUC alumni in various career fields

Partnered with New Student Programs on the Opportunities Fair which brought approximately 100 students to TCC to learn about internship opportunities available within Student Affairs units

Promoted the All‐Campus Career Fair and reviewed resumes of over 80 underrepresented students during Resume Bonanza Week in the Cultural Centers

Reached over 1,200 students through collaboration with the Panhellenic Council on How to Market Your Greek Experience on Your Resume

55 resumes were reviewed by recruiters prior to the All‐Campus Career Fair during the Resume Blitz

Distributed TCC brochures/flyers to 1,239 incoming students and parents during Summer Orientation Resource Fair

Partnered with College of LAS and Division of General Studies on the inaugural LAS Careers Road Trip in which 16 students explored career opportunities at four Chicagoland companies

Addressed 13 University 101 sections across campus, including 11 sections of GS 101

Health Professions Advising. The Health Professions Advising team concentrated on managing standing obligations and continuing programming successes of the previous years, making small adjustments that resulted in greater student engagement. Information sessions were designated for specific health careers, rather than hosting general sessions, which increased attendance dramatically. An introductory email promoting Health Professions Advising was sent to 10,000 students and academic contacts. Additional outreach through tabling events with departments and brief announcements in prerequisite courses reached over 1,000 students.

Health Careers Chronicle was sent 50 times, and viewership increased to 1,571 subscribers

Health Related RSO Fair showcased 26 registered student organizations and 7 community organizations, with 220 students attending the event (150% increase in attendance)

Health Professions Wednesday was offered 8 times through the fall and spring semester, with 137 students attending (59.3% increase from last year); incorporated more student/alumni panelists and included topics on volunteering, summer enrichment programs, research, gap year options, work certifications, and multicultural competence

Health Professions Council (HPC) increased in membership to represent more than 16 student organizations and hosted a student‐run Health Professions Conference with 114 attendees and 16 breakout sessions

46 presentations were offered by the health professions team, reaching a total of 1,208 attendees

Letters of Evaluation Online (LEO). The updated LEO service was launched in October 2012, providing a more user‐friendly interface and improved management of the service through greater efficiency.

467 new accounts opened, with 1,658 mailings sent out (583 electronically delivered)

Updated Letter Writing Guide resource, including Letter of Evaluation Guide and Guidelines for specific letter writers

Created LEO evaluation form to provide letter writers with additional prompts and checkboxes to address content commonly requested by admissions committees

Graduate School Advising. With about 30% of seniors planning to pursue graduate or professional school, a significant portion of the student population has advanced study as a future goal. However, usage of graduate school advising services at The Career Center has declined over the past few years. This year efforts were concentrated around the well‐attended Graduate and Professional School Fair with workshops offered as a build‐up to the fair. TCC counselors staffed an information table for quick questions related to graduate school during the fair. To identify additional needs, focus groups were conducted with users and non‐users of TCC so that a strategic plan can be developed regarding graduate school advising services.

Graduate and Professional School Fair: 772 attendees, over 125 programs/schools represented

10 presentations were offered on graduate school, reaching a total of 225 attendees

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Employer Engagement The employer connections team was expanded in an effort to provide more meaningful professional connections and experiences for students. The foundation was laid to launch a job shadow program and systematically incorporate employers into future TCC programs and services. The Career Center led the effort to streamline I‐Link, the online system used to manage employer engagement and on‐campus recruiting, into a single platform used by multiple campus career offices. The new platform will better meet the needs of students and employers and will improve reporting.

I‐Link and On‐campus Recruiting. The Career Center manages employer connections for employer seeking to hire students from multiple majors or skill sets that cross disciplines. The Employer Connections Team works collaboratively within the career services community on campus to provide exceptional customer service to students and employers.

35% increase in number of students using I‐Link

1,086 new employer contacts affiliated with The Career Center (88.5% increase)

138% increase in number of interviews schedules hosted by TCC (81 versus 34 last year)

Job and internship postings increased this year by 49% and 40% respectively

Planned and marketed two visits from State Department Diplomat‐in‐Residence that included classroom visits, meet & greets, information sessions, and adviser sessions which reached a total of 275+ students

All‐Campus Career Fair. The 3rd Annual All‐Campus Career Fair was held in April. This event was once again well‐attended and continues to meet the needs of employers and students who are not well‐served by other career fairs held on campus.

128 organizations attended including 16 Fortune 500 companies

Approximately 1,200 students attended this year’s fair which represents a 26% increase

Roughly 40% of the attendees were undergraduates from the College of LAS with the other 60% coming from nearly every corner of the campus

35 companies offered interviews to students as a result of the career fair, and 24 of those extended offers

UIntern. The Career Center piloted the UIntern program in collaboration with the UIntern student organization, a service initiative that prepares students for meaningful and impactful careers through internships with local organizations. The program included a 4‐part workshop series to help students apply, land, and be successful in their internships. Additionally, UIntern participants attended five professional development workshops, concurrent to their internship experience, which challenged students to thoughtfully reflect on their experience, be creative in their work, and to be agents of change in their community.

15 students and 10 organizations participated in the pilot program

One student participant wrote, “My experience with UIntern can be summed up in the following words: eye opening, innovative and inspiring. Going through this program, I feel as though I've gained valuable knowledge on how to take charge of my career and learned to look at the possibilities instead of the destination.”

Illinois Cooperative Work Study Grant (ICWS). The Illinois Board of Higher Education awarded UIUC $26,040 through the ICWS program to support meaningful internships and encourage permanent employment within the State of Illinois. The grant reimburses 40% of the student’s earnings up to a maximum reimbursement of $2000. Ten (10) students from various majors working in a wide range of industries were supported by the grant.

Peace Corps. In its sixth year as a grant to The Career Center, Peace Corps had another successful year at Illinois with 74 applications, 53 interviews, and 29 individuals nominated for service. The office exceeded the goals of 30 applications, 25 interviews, and 20 nominations. The Peace Corps representative noted that eight of the nominations were in scarce skill areas and 21 were in generalist areas. She attributed her success this year to positive contacts with student organizations and departments, targeted emails, and weekly use of social media postings.

Diversity & Inclusion Initiatives The Career Center continued its efforts to promote and expand services to diverse student groups and targeted student populations. Professional staff served as liaisons to many different units on campus and worked to build positive relationships and create new programming. These units included La Casa Cultural Latina, Asian American Cultural House, Bruce Nesbitt African American Cultural Center (BNAACC), Native American House, LGBT Resource Center, International Student and Scholars Services, Disability Resources

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and Educational Services (DRES), Division of Intercollegiate Athletics, Women’s Resource Center, Veteran Student Services, and the Office of Volunteer Programs.

The Get Inspired Student & Alumni Networking Night was a joint effort between The Career Center, BNAACC, and the Black Alumni Network and occurred during Black Student Reunion Weekend in October. Over 75 underrepresented students had the opportunity to network with 16 Illinois alumni.

The Career Center partnered with I‐Promise and the Office of Minority Student Affairs to implement “How Internships Can Be Your Key to Success: The Value of Hands‐On Experience”. Two industry professionals talked to I‐Promise students about experiential education.

In collaboration with DRES, a panel discussion involving employers with strong diversity recruiting practices, specifically as it relates to recruiting students with disabilities, was held in February. Representatives from Panera Bread, Northrop Grumman, Walgreens, and Sandia Labs discussed accommodations procedures for their company, their experiences accommodating employees, and transition to the world of work.

AACC Chai Time was co‐sponsored by TCC and provided CSP’s an opportunity to talk with students about our services.

Through participation on the Native American House Advisory Committee, TCC assisted with student recruitment by providing a campus tour to 35 Native American students and parents from the Chicago Title 7 program.

Staff participated on the Latino Family Visit Day Committee and developed TCC brochures translated into Spanish.

International Student Services. In an effort to meet the unique career development needs of an increasing international student population (17.7% of students served at TCC), The Career Center launched the International Student Career Certificate (ICC) program; created a weekly e‐newsletter containing career‐related articles, events, and opportunities for international students; and hosted international business expert and author Mike Miller. TCC improved its relationships with international Registered Student Organizations and hosted meetings and information sessions for companies interested in hiring international students.

Over 475 students participated in the ICC program with 50 earning their International Career Certificate

1,000+ students received the weekly INTLConnect e‐newsletter

150+ international students attended Mike Miller’s presentation about the American job search

INTLConnect website had over 7,600 unique visitors and averaged 1,200 views per month

459 Illinois students and alumni participated in the Big Ten+ International Student Virtual Career Fair

Your Identity @ Work. Your Identity @ Work is an educational program that allows students to share their personal experiences and insights into their social identities, and to learn how those could impact their choices of professional environments. The program was offered in partnership with University Housing, Office of Inclusion and Intercultural Relations, and DRES (new partner this year) as a one‐day event this year.

55 students and 2 staff members registered; 21 students and 1 staff attended; 5 professionals and 8 alumni served as panelists and speakers throughout the program

Selected for presentation at 2012 MwACE Annual Conference, nominated for 2013 Student Affairs Outstanding Program, and accepted for presentation at 2013 NASPA IV‐E Conference

Career Services Paraprofessionals The Career Services Paraprofessionals (CSP’s) are 22 undergraduates who review resumes and cover letters, facilitate workshops, and represent TCC at events on campus. CSP’s conducted 152 workshops which is a slight decline from last year and may be attributed to the fact that they presented only 4 key workshop topics this year: Winning Resumes, Career Fairs, Successful Interviewing, and Internship Essentials, while the five least requested topics were retired or delegated to professional staff.

Reached 7,226 students through workshops, events, and resume/cover letter reviews

3,326 resumes and cover letters reviewed by CSPs

Reinvented CSP Recruitment by holding information sessions in the Cultural Houses

Increased diversity of CSP applicant pool and new hires; 22% increase for the African American population

Established LinkedIn group, “The Career Center at Illinois (UIUC),” which is designed to keep all past student employees of The Career Center connected to TCC

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Technology & Career Resources The Career Center invested in technology upgrades this past year, including an overhaul of Schedule Q, a redesign of EPICS, and implementation of a system that allows for circulation of items in the Resource Center. Information resources were better marketed to the campus community through displays in the Resource Center and monthly resource reviews.

Phase 1 of the Schedule Q rebuild will be complete in December 2013 and improve front‐end usability and enable future expansion of system functionality

Newly redesigned EPICS will launch in mid‐August and should prove to be more user‐friendly and allow staff to update content

Began circulation of resources from the Resource Center; 335 items were checked‐out

Established relationship with vendor to more efficiently select material for the Resource Center collection

Website and Marketing The newly redesigned Career Center website was launched in January 2013. The new design includes a simplified landing page with a menu arranged by audience. An events calendar was created and given a primary location on the home page to match results of the usability study. Two new nameplates for The Career Center were also implemented this year – a primary one for the website and materials distributed on campus, and a secondary one used when communicating to employers. Use of social media (Facebook and Twitter) was targeted at Illinois students and included information about events and services, job announcements, and current articles related to careers.

10% increase in traffic to TCC website

TCC website had 148,589 unique visitors and averaged more than 22,550 visits per month

Installed two banners on light poles in front of The Career Center

Twitter followers increased by 144% and Facebook “likes” increased by 22%

Implemented use of digital signage through the Illini Union, Campus Housing, and Campus Recreation

Purchased online advertising on DailyIllini.com to promote All‐Campus Career Fair

Career Services Council (CSC) Amy Fruehling, Director, Business Career Services, served as Chair for the CSC in 2012‐2013. The CSC focused on helping students be more competitive in their internship/job search by soliciting a variety of employers’ perspectives. Newly appointed Provost Adesida presented and answered questions regarding the role of career services in the undergraduate experience in September. The CSC visited 1871 in Chicago and learned about many of the start‐ups and companies housed there. Additional meeting topics included:

Personal Branding For Yourself and Your Students, presentation by Susan Chritton

Inclusion and Diversity in the Workplace and Recruiting Process with representatives from Accenture and Northrop Grumman, accompanied by a tour of the Nevada Street Cultural Centers

Global Recruiting Insights with representatives from IBM, Stryker, Texas Instruments and TCC

Inside the Recruiting Process with representatives from ADM, Eli Lilly and Company, and PwC

Collaborative Corporate Engagements with members from engineering advancement and corporate relations

CSC Steering Committee – HireIllini Initiative. This was the 7th consecutive year of funding from the Provost’s office for the HireIllini initiative. Initiatives and projects to enhance employer relations for the year included:

Illinois Recruiting Forum (4th annual) for employers to share best practices and recruiting trends; 98 individuals from 62 different organizations attended along with 36 students

Purchased advertising in the Business Ledger Book of Lists– full page/back cover/color ad for HireIllini with “Expertorial” on how to recruit students; readership of the Book of Lists is estimated at 25,000

Continued alumni magazine ads – full page/color ads for each of the quarterly editions

Sponsored Midwest ACE and NACE Conferences for visibility to employer members

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The Career Center Advisory Committee Michelle Bolos and Cody Chong served as co‐chairs with 10 students, 7 faculty/staff, TCC Director, and two Associate Directors comprising the committee. Staff presentations and monthly assignments encouraged members to learn about TCC as well as gain members’ perceptions of challenges and improvements for services.

Assignments for the year included interviewing friends to assess perceptions of TCC, researching other career services offices’ websites (nationally and regionally) to compare services and website information, and participating as a “secret shopper” for one TCC service

Presentations by TCC Staff included I‐Link, international student outreach, website branding, marketing initiatives, All‐Campus Career Fair, LAS Careers Road Trip, and UIntern

Assessment Assessment continues to be at the center of activities for The Career Center, as the Assessment Committee began implementation of the 2012‐2016 Assessment Plan. Three large projects were conducted this year including the Resume Rubric Study, the Career Counseling Survey, and the NASPA Career Aspirations Benchmarking Survey. Additionally focus groups were facilitated to assess student needs related to graduate school information/planning. Brief summaries of the assessments this year are provided below. The Career Center Assessment Plan and full assessment results may be found in Appendix E.

Resume Rubric Study. This evaluation project examined students’ abilities to effectively communicate their accomplishments on a resume, based on their participation in programs and services at TCC. Blind reviews were conducted on 60 “self‐selected, final product” resumes from juniors and seniors in the College of Liberal Arts and Sciences, rating resumes on 8 components of resume quality. Findings suggest that students who participated in programs and services at TCC produced higher quality resumes than those who did not participate in programs and services, with particular gains seen in 6 resume components including general formatting, education, primary experience, additional experience, professional and positive tone, and overall resume; 3 more resume components (i.e., general formatting, primary experience, and professional/positive tone) than indicated in a previous iteration of this study, conducted in 2008. Implications for practice are discussed including efforts to have resume reviewers and workshop presenters encourage students to pursue an individual counseling appointment when they are having difficulty: (a) defining a clear purpose or target, or (b) developing a cohesive, logical flow to the variety of experiences on their resumes. In addition, it is recommended that the resume rubric be updated regularly.

Career Counseling Survey. At the end of the fall 2012 semester, an electronic survey was sent via CampusLabs to measure satisfaction ratings and self‐reported outcomes of students who used general career counseling services during the semester. The primary objectives for this survey were: 1) to assess the satisfaction level of students with their career counseling experience; 2) to gather self‐reported outcomes of counseling appointments; and 3) to collect suggestions to improve the career counseling service. This is the fifth year TCC has administered this survey, which was previously administered in the spring of 2008, 2009, 2010, 2011. Significant changes were made this year in an attempt to gather more specific and meaningful information via open‐ended responses. Eight‐seven (87) completed the survey (24.9% response rate). Overall students expressed that they had a positive experience, though results were not as high as in 2011. Notably, the percentage of students reporting that they achieved specific learning outcomes increased significantly (7.9%‐10% increases across four items). The Assessment Team recommended a reevaluation of this survey, which seeks to accomplish three major objectives via one survey, and consider smaller scale projects that may yield more meaningful results.

NASPA Career Aspirations Benchmarking Survey. Career and Professional Aspirations is one of the content areas covered in the NASPA (National Association of Student Personnel Administrators) Assessment and Knowledge Consortium. This is the first time the University of Illinois participated in a NASPA survey. The study assesses various aspects of students’ career aspirations as well as their perceptions of campus career services. This project provides comprehensive data from students, on:

• Outcomes of utilizing career services and other career‐related information/advice • Utilization of career services’ offerings • Sources of career advice and mentoring

The study will provide data on career services users and non‐users. Thus, a related aim of the study is to provide insight into why students do not utilize career services and what may be changed or enhanced to encourage increased participation. A

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detailed demographic section will allow campuses to filter and view data for sub‐populations of students. In addition, the Career and Professional Aspirations Study provides comparison data for benchmarking with national averages and peer campuses. The Career Center sent a survey request via email to a stratified sample of 5000 UIUC students in late spring, with 728 responding (14.56% response rate). Data is currently being analyzed and a full report will be available in the fall.

Focus Group on Graduate School Services. To identify student needs and improve graduate school advising services, several focus groups with users and non‐users of The Career Center services were conducted in the spring semester. Users indicated that The Career Center supports prospective graduate students for general questions, but does not appear to provide resources for specific fields of study. Non‐users were unaware of graduate school advising services, and expressed an interest in knowing what graduate school life is like and how to transition from undergraduate to graduate study. From the focus groups, marketing strategies and content improvements for graduate school advising resources will be made in the upcoming year.

Professional Development, Presentations, and Publications The Career Center values professional development as an essential component to providing high quality service for students. As part of TCC’s community of practice philosophy, counselors observed each other and provided individual peer‐to‐peer feedback. In house professional development this year focused on counseling skills development, increased knowledge of campus resources, and supervision. Topics covered included:

Social Justice in career counseling

Strengths‐based career counseling strategies

Effective use of I‐Link

Best practices with exploring students in collaboration with the Division of General Studies

Session on supervision facilitated by Patricia Anton, Housing, and Judy Tolliver informed staff about the Informatics minor

The Career Center staff also took part in numerous on‐campus and online professional opportunities. Those include:

Dennis H. May Conference on Diversity Issues and the Role of Counseling Centers

OEOA Diversity Roundtable on 'Working Toward Transformative Change for Latinos at Illinois"

Webinars on The Career Services Professional as a Coach; MCAT 2015; Exposing Liberal Arts students to Business; and Inside Higher Education/Gallop Survey of Parents

Brand U, a communications/marketing seminar presented by Public Affairs TCC Staff are leaders and active participants in several professional associations including:

National Association of Colleges and Employers (NACE) o Director‐College position on Executive Board of National Association of Colleges and Employers, 2011‐2013 o Associate Directors attended NACE Management Leadership Institute, 2013

Midwest Association of Colleges and Employers (MwACE) o Several Committee Members

Central Association of Advisors for the Health Professions o Board Member‐at‐Large, 2012‐2014

National Career Development Associations (NCDA)

National Association of Student Personnel Administrators (NASPA)

Big Ten Plus Career Services Consortium

American Library Association

Presentations Pipkins, K.C. and Rooney, G.S. Strategic Campus Partnerships to Serve Diverse Student Populations National Career

Development Association Global Conference, Boston, MA. July 2013.

Rooney, G.S. and Pipkins, K.C. Creating a Career Center Assessment Plan: A Legacy for the Future National Career Development Association Global Conference, Boston, MA. July 2013

Rooney, G. S. Learning Outcomes Assessment Step‐by‐Step. Presentation at annual conference and expo of National Association of Colleges and Employers (NACE), Orlando, FL, June, 2013.

Rooney, G. S. Learning Outcomes Assessment Step‐by‐Step: Enhancing Evidence‐based Practice in Career Services. Presentation at NCDA Regional Practitioner Institute, Chicago, IL, October, 2012.

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Jaunarajs, I., and Rooney, G. S. Recharge Your Staff: Develop Advanced Career Counseling Skills With Collaboration and Innovation. Presentation at annual meeting of National Career Development Association (NCDA), Atlanta, GA, July 2012.

So, B. and Agramonte Holterman, A. Your Identity @ Work: Teaching Students about Multicultural Competence in Professional Settings. Presentation at Midwest ACE Annual Conference in Columbus, OH, July 2012.

Neef, J. Engaging Parents to Empower Student Success. Presentation at National Agricultural Alumni and Development Association Annual Conference in Lexington, KY, June 2012.

Publications So, B.G. and Todd, C.N. (2013). Too Much Information? Disclosures of Identity in the Application Process. The Advisor, 33(2),

22‐28.

Goals for 2013‐14

Exceptional customer service, enhanced counseling services, collaboration, marketing, technology advancement (high tech ‐ high touch), continuous improvement, and assessment will continue to be 2013‐14 overall goals for The Career Center. Specific standards, goals, and strategies identified by TCC staff for 2013‐14 include:

Standards:

Provide excellent customer service to all students, members of the college community, and external audiences

Train and support all TCC employees (including students) to be exceptional in service and outreach

Focus on professional development that enhances skills, resource knowledge, professional/career connections, and development of individual goals in support of The Career Center mission

Use assessment to support evidence‐based practice and continuous improvement through implementation of TCC Assessment Plan

Goals:

Rebuild TCC Schedule Q to enhance functionality and sustainability

Re‐launch EPICS and implement a plan to incorporate into appointments and outreach activities that will result in increased student usage

Strengthen TCC branding with intentional strategic planning, usage of social media, and internal collaboration among staff that will result in increased awareness of TCC services and engagement with students

Enhance outreach to underrepresented populations and special populations identified by TCC in order to support all students in their career development

Coordinate outreach initiatives to academic and student organization partners in order to maximize participation and impact

Cultivate professional connections for students with alumni and professionals in their fields of interest that will increase students’ awareness of specific careers, improve professional communication skills, and result in career confidence of students

Strategies

Develop and implement outreach initiatives that target offices/student organizations with communities of students

Coordinate learning opportunities to complement major TCC and career related events

Identify campus and community partners that optimize return on investment

Leverage strengths and interests of staff through intentional in‐house collaborations to improve student service/program effectiveness

With a commitment to technology advances, a student engagement focus, campus‐wide collaboration, and a superb staff, The Career Center will continue as a preeminent career services office in the country and be recognized as a career center of excellence and innovation.

1

Appendix A – Total Contacts (Individual and Workshops/Programs)

*Total Users 23,480

9352

5311

6737

4585

7391

9600

5415 5928

4117

8988

8151

4661

5487

4299

8378

0

2000

4000

6000

8000

10000

12000

Total IndividualUsers

Unique Individuals TotalProg/Workshops

UniqueProg/Workshops

Headcount

Total Contacts3 ‐ Year Comparison

2012‐2013

2011‐2012

2010‐2011

9352

6737

7391

5311

4585

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

Individual Prog/Workshops Headcount

Total Contacts

Total Users

Unique Users

2

Return Rates per Service 3‐Year Comparison*

2012 – 2013 2011 – 2012 2010 ‐ 2011

Individual 34.9% 37.1% 40.5%

Programs/Workshops 31.9% 30.5% 21.7%

All Services 48.4% 48.1% 43.5%

*Individual return rate calculated for individuals who use any in-office service (Scheduled appointment, drop-in pre-health counseling, or resume/cover letter review) Programs/Workshops return rate calculated for individuals who attended a program, workshop or career fair All Services return rate calculated for individuals who use any in-office service, program or workshop or any combination of services

0

500

1000

1500

2000

2500

3000

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

Total Contacts by Month

Total One on One

Total Program/Workshop

3

Total Contacts by College

College Total Users % Unique Users %

Campus %

Agr, Consumer, & Env Sciences 1174 7.3% 660 7.9% 7.6%

Applied Health Sciences 1568 9.7% 794 9.5% 5.7%

College of Business 636 4.0% 392 4.7% 9.5%

College of Media 456 2.8% 270 3.2% 2.9%

Division of General Studies 1405 8.7% 707 8.5% 6.0%

Education 170 1.1% 112 1.3% 3.0%

Engineering 1126 7.0% 698 8.4% 22.1%

Fine & Applied Arts 268 1.7% 170 2.0% 5.7%

Graduate College 1536 9.5% 844 10.1% 4.3%

Liberal Arts & Sciences 7266 45.2% 3421 41.0% 32.0%

Nursing 49 0.3% 29 0.3% 0.0%

School of Social Work 111 0.7% 62 0.7% 0.9%

Other 228 1.4% 122 1.5% 0.3%

Unknown 96 0.6% 70 0.8% 0.0%

Headcount 7391

Total 23480 8351

50.0%

537433.4%

13168.2%

12207.6%

4022.5% 22

0.1%

709644.1%

654

0

1000

2000

3000

4000

5000

6000

7000

8000

AmericanIndian orAlaskaNative

Asian Black orAfricanAmerican

Hispanic orLatino

Multi‐Race NativeHawaiian orOther PacificIslander

White Unknown

Total Contacts by Ethnicity

4

2591, 16%

2952, 18%

3013, 19%

5595, 35%

1551, 10%

387, 2%

Total Contacts by Class

Freshman

Sophomore

Junior

Senior

Graduate

Unknown/Other

5

9757, 61%

6307, 39%

25, 0%

Total Contacts by Gender

Female

Male

Unknown

12224, 76%

3542, 22%

323, 2%

Total Contacts by Citizenship

Domestic

International

Unknown

6

* Includes individual and group contacts with The Career Center by students with identified UINs. Note that some group contacts by The Career Center only record number of attendees and do not identify individuals. Head count data are not included in these analyses. While 57% of identified clients had contact with The Career Center for one visit of any kind, 43% came for two or more visits. This trend is similar to the last three years, as demonstrated in the graph below.

4784, 57%1839, 22%

799, 10%

384, 5%535, 6%

Repeat Visitors to The Career Center Individual and Workshop Contacts

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

7

4784

1839

799

384 535

4571

1853

772

388 488

4781

1573

618

319 361

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1 Visit 2 Visits 3 Visits 4 Visits 5+ Visits

Number of Students

Individual and Workshop Contact Repeat Vistors3 Year Comparison

2012‐2013

2011‐2012

2010‐2011

8

The below charts represent a snapshot of The Career Center’s services, the demographics of students served, and how they relate to the campus population as a whole.

Ethnicity In

Office Workshops

Total Users

% of TCC Users

Unique Students

% of Unique

TCC Users

Campus Total

% of Campus

% of Ethnicity Used

Services

American Indian or Alaska Native 3 2 5 0.0% 4 0.0% 51 0.2% 7.8%

Asian 3315 2059 5374 33.4% 2405 28.8% 5009 15.3% 48.0%

Black or African American 749 567 1316 8.2% 659 7.9% 2033 6.2% 32.4%

Hispanic or Latino 673 547 1220 7.6% 655 7.9% 2714 8.3% 24.1%

Multi‐Race 212 190 402 2.5% 226 2.7% 844 2.6% 26.8%

Native Hawaiian or Other Pacific Islander 12 10 22 0.1% 12 0.1% 41 0.1% 29.3%

White 3990 3106 7096 44.1% 4057 48.6% 21800 66.5% 18.6%

Unknown 398 256 654 4.1% 323 3.9% 313 1.0% 103.2%

Total 16089 8341 32805

Gender In

Office Workshops

Total Users

% of TCC Users

Unique Students

% of Unique

TCC Users

Campus Total

% of Campus

% of Gender Used

Services

Female 5541 4216 9757 60.6% 4907 58.8% 22499 54.9% 21.8%

Male 3790 2517 6307 39.2% 3411 40.9% 18455 45.1% 18.5%

Unknown 21 4 25 0.2% 23 0.3% 10 0.0% 230.0%

Total 16089 8341 40964

% of TCC Users: Percentage of each demographic as it relates to the whole population of students who used The Career Center services % of Unique TCC Users: Percentage of each unique demographic as it relates to the whole population of students who used TCC Services Campus Total: Number of each demographic attending the university (from DMI) % of Campus: Percentage of each demographic as it relates to the whole population of students attending the university % of … Used Services: Percentage of each demographic on campus who used TCC services

9

College In

Office Workshops

Total Users

% of TCC Users

Unique Users

% of Unique

TCC Users

Campus Total

% of Campus Total

% of College Used

Services

Agricultural, Consumer, & Env Sciences 594 580 1174 7.3% 660 7.9% 3093 7.6% 21.3%

Applied Health Sciences 824 744 1568 9.7% 788 9.4% 2342 5.7% 33.6%

College of Business 332 304 636 4.0% 392 4.7% 3894 9.5% 10.1%

College of Media 273 183 456 2.8% 270 3.2% 1175 2.9% 23.0%

Division of General Studies 794 611 1405 8.7% 715 8.6% 2472 6.0% 28.9%

Education 99 71 170 1.1% 112 1.3% 1249 3.0% 9.0%

Engineering 675 451 1126 7.0% 698 8.4% 9042 22.1% 7.7%

Fine & Applied Arts 133 135 268 1.7% 170 2.0% 2350 5.7% 7.2%

Graduate College 887 649 1536 9.5% 844 10.1% 1780 4.3% 47.4%

Liberal Arts & Sciences 4452 2814 7266 45.2% 3418 41.0% 13105 32.0% 26.1%

Nursing 28 21 49 0.3% 29 0.3% 0 0.0% 0.0%

School of Social Work 37 74 111 0.7% 62 0.7% 352 0.9% 17.6%

Other 141 87 228 1.4% 107 1.3% 110 0.3% 97.3%

Unknown 83 13 96 0.6% 76 0.9% 0 0.0% 0.0%

Total 16089 8341 40964 100.0% 20.4%


10

Class In

Office Workshops

Total Users

% of TCC Users

Unique Students

% of Unique

TCC Users

Campus Total

% of Campus

% of Class Used

Services

Freshman 1415 1176 2591 16.1% 1407 16.9% 4696 11.5% 30.0%

Sophomore 1568 1384 2952 18.3% 1617 19.4% 7076 17.3% 22.9%

Junior 1626 1387 3013 18.7% 1558 18.7% 7064 17.2% 22.1%

Senior 3583 2012 5595 34.8% 2691 32.3% 11104 27.1% 24.2%

Graduate 899 652 1551 9.6% 851 10.2% 10505 25.6% 8.1%

Unknown/Other 261 126 387 2.4% 217 2.6% 519 1.3% 41.8%

Total 16089 8341 40964 20.4%

Citizenship In

Office Workshops

Total Users

% of TCC Users

Unique Students

% of Unique

TCC Users

Campus Total

% of Campus

% of Citizenship

Used Services

Domestic 6986 5238 12224 76.0% 6682 80.1% 32805 80.1% 20.4%

International 2075 1467 3542 22.0% 1474 17.7% 8159 19.9% 18.1%

Unknown 291 32 323 2.0% 185 2.2% 0.0% 0.0%

Total 16089 8341 40964


1

Appendix B - Individual Contacts 2012-2013 2011-2012 2010-2011

Total students 11942 13423 10684

General Appointments 1434 1613 1590

Pre-Health Appointments

1081 1137 1050

Pre-Health Drop-Ins 643 796 739

Resume Reviews 2572 2629

2384

Cover Letter Reviews 684 669 492

Mock Interviews 663 623 463

Career Consultant on Call

2086 1959 1304

Personal Statement Drop-offs

163 148 116

Weston Drop-Ins 26 26 17

Email Contacts* 2548 3539 2380

Phone Contacts* 42 284 138 * Estimates of activity by counselors

For one-on-one individual contact with clients, 59% were drop-in resume/cover letter reviews. Health counseling and drop-ins account for 19% of total services.

5531, 59%1434, 15%

1081, 12%

643, 7%

663, 7%

Individual Contacts by Service Type

Drop‐in Reviews and Resources

General Career Counseling

Health Counseling

Health Drop‐ins

Mock Interviews

2

* Includes individual contacts with The Career Center by students with identified UINs. While 61% of identified clients had contact with The Career Center for one individual visit, 39% came for two or more visits. This trend is similar to the previous two years, as demonstrated in the graph below.

3224, 61%1160, 22%

486, 9%

233, 4%209, 4%

Repeat Visitors to The Career Center Individual Contacts Only

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

3224

1160

486233

209

3256

1252

474

200 232

2713

981

360

158 160

0

500

1000

1500

2000

2500

3000

3500


Number of Students

Individual Contact Repeat Visitor 3 Year Comparison

2012‐13

2011‐12

2010‐11

3

Capacity index is defined by total number of available appointments, divided by completed appointments.

65.9%

67.6%

89.9%

94.7% 93.8% 92.5%

75.2%70.1%

64.8%67.9% 67.3%

70.5%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


General Capacity Index

52.4%

66.7%

96.4%98.9% 97.3% 96.1%

85.7%81.0%

77.6%

98.5%

65.0%

90.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%


Pre‐Health Capacity Index

4

Drop-in services are resume/cover letter reviews, career consultant on call, personal statement reviews, and Weston advising

0

100

200

300

400

500

600

700

General CareerCounseling

Health Counseling Health Drop‐Ins Mock Interviews

Appointment Type By Class

Freshman

Sophomore

Junior

Senior

Graduate

Other / Unknown

0

500

1000

1500

2000

2500

Drop‐in Reviews / Resources

Drop‐in Services By Class

Freshman

Sophomore

Junior

Senior

Graduate

Other / Unknown

5

Summary Table

Class Drop-in

Reviews / Resources

General Career

Counseling

Health Counseling

Health Drop-

Ins

Mock Interviews

Total Percent

Freshman 909 192 139 108 67 1415 15.1%

Sophomore 916 197 236 144 75 1568 16.8%

Junior 1002 222 213 118 71 1626 17.4%

Senior 2002 591 427 240 323 3583 38.3%

Graduate 579 182 20 5 113 899 9.6%

Other / Unknown 123 50 46 28 14 261 2.8%

Total 5531 1434 1081 643 663 9352 100.0%

367

581

11550

296417

13948

675

3

242132

1146

39

0

200

400

600

800

1000

1200

1400

Number of Appointm

ents

Reasons for Career Counseling Appointments Reported By Counselor

6

The primary reason for seeking assistance with pre-health counseling is medicine (61%).

Most commonly, students heard about The Career Center from friends (23.5%), followed by academic advisors (18.9%).

139

1005

98 6824

104 81122

20

200

400

600

800

1000

1200Number of Appointm

ents

Reasons for Health Counseling Reported By Counselor

638

280

513

197

103

297

357332

0

100

200

300

400

500

600

700

Number of Students

How Students Heard about The Career Center

7

Females use services from The Career Center more than males, consistent with reports from career services professionals across the country.

While professional staff provides the most services, it is noteworthy that over 5,400 contacts are with our graduate and undergraduate staff.

5541, 59%

3790, 41%

21, 0%

Individual Student Contacts by Gender

Female

Male

Unknown

2418, 26%

3928, 42%

3006, 32%

Staff Type by Individual Contacts

Graduate

Professional

Undergraduate

8

30.0%

311232.4%

8739.1% 655

6.8% 2082.2%

150.2%

438945.7%

3453.6%

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Individual Student Contacts by Ethnicity

6986, 75%

2075, 22%

291, 3%

Individual Student Contacts by Citizenship

Domestic

International

Unknown

9

Individual Contacts by College College Total Percentage

Agricultural, Consumer, & Environmental Sciences 594 6.4%

Applied Health Sciences 824 8.8%

College of Business 332 3.6%

College of Media 273 2.9%

Division of General Studies 794 8.5%

Education 99 1.1%

Engineering 675 7.2%

Fine & Applied Arts 133 1.4%

Graduate College 887 9.5%

Liberal Arts & Sciences 4452 47.6%

Nursing 28 0.3%

Social Work 37 0.4%

Other 141 1.5%

Unknown 83 0.9%

Total 9352 100.0%

233

62

785

408

1

181152

115

22

250

164

430

9

315 302

144

354

0

100

200

300

400

500

600

700

800

900

Individual Student Contacts by Professional Staff

10

37, 6%

122, 18%

498, 75%

6, 1%

Types of Mock Interviews

Mock Interview ‐ Graduate SchoolRelated

Mock Interview ‐ Health Related

Mock Interview ‐ Job Related

Mock Interview ‐ Phone

1

Appendix C – Group Contacts – Programs and Workshops

The Career Center Programs and Workshops by Type of Presenter Presenter Type

2012-2013

2011-2012

2010-2011

Events

Attendance

Events

Attendance

Events

Attendance

Academic Professionals

219 9,868 258 10,768 194 10,041

Graduate Assistants

37 1,041 20 457 7 83

CSP Presenters

177 3,219 262 3,691 162 3,362

Totals 433 14,128 540 14,916 363 13,486

Average Attendance per event

32.6

27.6

37.2

31, 7%13, 3%

42, 10%

23, 5%

207, 48%

60, 14%

57, 13%

Program & Workshop Topicsby Number of Events

Career Choice/Planning

Graduate School

Health Careers

Internship/ExternshipExperimental Education

Job Search

Other

TCC Info/Orientation

2

Includes group programs/workshops with identified student participants—some group programs only record total number of attendees and are not included in this graph.

650, 5%398, 3%

1036, 7% 475, 3%

6171, 44%

2807, 20%

2591, 18%

Program & Workshop Topics by Attendance

Career Choice/Planning

Graduate School

Health Careers

Internship/ExternshipExperimental Education

Job Search

Other

TCC Info/Orientation

3306, 72%

837, 18%

244, 6%

93, 2% 105, 2%

Repeat Vistitors to The Career Center Workshop Contacts Only

1 Visit

2 Visits

3 Visits

4 Visits

5+ Visits

3

3306

837

24493

105

2906

844

23085 52

3517

539

148 64 310

500

1000

1500

2000

2500

3000

3500

4000


Workshop Contact Repeat Visitor 3 Year Comparison

2012‐13

2011‐12

2010‐11

4216, 63%

2517, 37%

4, 0%

Total Program & Workshop Participation by Gender

Female

Male

Unknown

4

5238, 78%

1467, 22%

32, 0%

Program & Workshop Participation by Citizenship

Domestic

International

Unknown

1176, 17%

1384, 20%

1387, 21%

2012, 30%

652, 10%

126, 2%

Total Program & Workshop Participation by Class

Freshman

Sophomore

Junior

Senior

Graduate

Unknown/Other

5

College Total Percentage

Agricultural, Consumer, & Environmental Sciences 580 8.6%

Applied Health Sciences 744 11.0%

College of Business 304 4.5%

College of Media 183 2.7%

Division of General Studies 611 9.1%

Education 71 1.1%

Engineering 451 6.7%

Fine & Applied Arts 135 2.0%

Graduate College 649 9.6%

Liberal Arts & Sciences 2814 41.8%

Nursing 21 0.3%

Social Work 74 1.1%

Other 87 1.3%

Unknown 13 0.2%

Total 6737 100.0%

20.0%

205930.6%

5678.4%

5478.1% 190

2.8% 100.1%

310646.1%

2563.8%

0

500

1000

1500

2000

2500

3000

3500

AmericanIndian orAlaskaNative

Asian Black orAfricanAmerican

Hispanic orLatino

Multi‐Race NativeHawaiian orOther PacificIslander

White Unknown

Programs & Workshops by Ethnicity

6

53, 12%

213, 49%

167, 39%

Program & Workshop Events by Sponsor

Jointly Sponsored

Requested

TCC

37, 8%

219, 51%

177, 41%

Program & Workshop Events by Presenter Type

Graduate

Professional

Undergraduate

7

1041, 7%

9868, 70%

3219, 23%

Program & Workshop Attendance by Presenter Type

Graduate

Professional

Undergraduate

225

1736

2714

1375

852

419

913

1862

580

2267

112

1073

0

500

1000

1500

2000

2500

3000


Monthly Program & Workshop Attendance

8

The Career Center Programs and Workshops by Month

2012-2013 2011-2012 2010-2011

Programs by month:

Events

Attendance

Events

Attendance

Events

Attendance

July 9 225 11 562 3 145 August 12 1736 29 598 17 2,996 September 67 2714 97 2,951 72 2,432 October 72 1375 87 1,637 42 1,206 November 49 852 57 1,357 44 744 December 21 419 12 719 7 178 January 33 913 34 983 12 465 February 62 1862 75 1,350 42 964 March 33 580 46 927 46 914 April 50 2267 67 2,511 52 1,955 May 5 112 3 51 4 75 June 20 1073 22 1,270 22 1,412 Totals 433 14,128 540 14,916 363 13,486

1

Appendix D – Recruiting Activity (I-Link) and Website Analytics Recruiting Activity: I-LINK Statistics

On-line Career Management System

2012-2013 I-Link

2011-2012 I-Link

2010-2011 I-Link

2009-2010 I-Link

2008-2009 I-Link

Total Active Students/Alumni - all offices

15,893

14092

10620

7751

5377*

Active Students/Alumni (TCC)

5971

4406

4870

3404

3258

Active Recruiters (TCC)

1486

1338

1276

793

661

New Students Registered (TCC)

3159

3042

3051

3139

3912*

New Employer Participants (TCC only)

1086

576

693

733

888

Employers whose Primary Contact is TCC

921

790

2803

2062

Total Employers in Illini NACElink Network

16813

13053

11023

9133

7360

*May include duplicates due to conversion from @uiuc to @illinois emails **All students and Recruiters had to re-register in I-Link in January 2008

I-Link Active Users by Classification*

2012-2013 I-Link

2011-2012 I-Link

2010-2011 I-Link

2009-2010 I-Link*

2008-2009 I-Link*

Freshmen 359 253 245 242 228 Sophomores 778 575 482 427 476 Juniors 1304 954 1015 792 728 Seniors 1760 1328 1293** 1004** 1116** Graduate Students 447 463 331 200 189 Alumni 1323 833 666 737 571 TOTAL Active Users Affiliated with TCC

5971

4406

3854

3402

3226

Total Active Users Across All Offices

15,893 14092 7508 7751 5377

*Includes only students/alumni who registered and logged in at least once during the year. **Includes students graduating in January-December of the academic

2

Active Students/Alumni by

College

2012-2013 2011-2012 2010-2011 2009-2010 2008-2009

College of ACES 616 327 206 174 225

College of Applied Health Sciences 305 225 168 147 151

College of Business 383 391 341 196 203

College of Education 67 52 55

College of Engineering 544 391 319 268 166

College of Fine & Applied Arts 162 118 70 75 70

College of Liberal Arts & Sciences 3320 2454 2311 2261 2157

College of Media 437 356 235 182 256

Division of General Studies 163 117 87 76 60

Graduate College* N/A*** N/A*** 63 44

Institute of Aviation 5 4 3 6 6

School of Labor and Employment

Relations

32 29 29 14 16

College of Nursing (Urbana

Regional Campus)

7 6 8 0 4

*Includes only graduate programs not listed under another college. **Students in more than one college or who have earned more than one degree are counted once for each college. ***Graduate College was removed from the list of colleges and each program was added to the appropriate college.

On-Campus Recruiting

2012-2013 2011-2012 2010-2011 2009-2010 2008-2009 Number of Interview Schedules hosted by TCC

81 34 35 23.5 40

Number of Interviews at TCC (not unique students)

544 261 158 178 306

Number of Interview Schedules - Actuary Science Partnership

19 16 N/A N/A N/A

Number of Interviews - Actuary Science Partnership

254 197 N/A N/A N/A

Number of Interviews on Shared Schedules (not unique students)

N/A*** 475 169* N/A N/A

Total Number of Full-time Postings

3771 2526 2179** 1235** 1899**

Total Number of Internship Postings

1722 1231 1028** 770** 998**

TOTAL unique Job Postings 5493 3681 3227 1982 2682 *Shared schedules were not available prior to 2010-2011 **Numbers include jobs with multiple job types (i.e. employer indicated both intern and full time). ***With merge over to a single I-Link system TCC only students could not be identified.

3

Website Analytics The Career Center Website Following the usability study conducted on our website last fiscal year, The Career Center website underwent a complete redesign and restructuring of its content in the fall 2012 semester. The website redevelopment team led by the IMS began with development of standardized color schemes, fonts, and name marks to kick off the TCC rebranding goal of the office. This goal was identified in the 2012 TCC staff retreat. The website redevelopment team engaged the TCC staff broadly in the process of forming branding standards, and once approved by TCC leadership, proceeded with redevelopment of the main TCC website. The new site was launched in January 2013, and reorganizes content by each of the core audiences we serve. Career Services Websites

The CSC/HireIllini website is stable but in need of redevelopment. Analytics numbers over the past several years indicate low visitor engagement with the site content. Site editors from across CSC offices are authorized to make edits to their office details directly. TCC’s tech support maintains an active directory security group that provides that access, and the list of individuals is updated once annually. The CSC Strategic Planning meeting in late June identified Improvement of Content and Usability of Communication Tools as a goal for the coming year. The sub-committee focusing in this area will seek the input of employers and recruiters this fall to help guide the site’s redesign and/or content improvements. Recommendation:

Engage in redevelopment of the HireIllini and Career Services Network websites to better focus on employers’ needs (Hireillini.com) and on engaging new students with campus career services (careerservices.illinois.edu)

INTL Connect Website INTLconnect.illinois.edu is dedicated to meeting the needs of international students. This website is used to promote programs and services, disseminate career information and job announcements, and informs international students of social media and networking sites that specifically meet their needs. Schedule Q 2.0 Project Based on the prior year’s work engaging TCC staff in a requirements gathering process to envision the next version of Schedule Q, the IMS this year developed a scope of work document which was used to solicit quotes for reprogramming the application from outside vendors. Utilizing the procurement process to engage with an outside vendor with a pre-existing master contract with the University of Illinois, Pixo (http://pixotech.com) was selected to build the next version of Schedule Q. The project, which began in March 2013, will be completed in two phases; the first ending in December 2013 and the second approximately in June 2014. The IMS has served as the project’s technical lead and vendor relationship manager, as well as leading a team of four TCC staff members during the course of the project. The new application focuses on replicating the functionality of our existing system while making core improvements to the front-end usability as well as comprehensive database backend changes to provide better means of extending the

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product’s functionality. As of May 15, 2013, the Schedule Q 2.0 project is nearing completion of “requirements gathering” and will soon proceed to development stages. EPICS 2.0 Project Also prioritized for redevelopment this fiscal year, the website application EPICS – Exploring Pathways in Career Success – is currently undergoing redevelopment and migration to the Drupal CMS platform. Originally developed as an ASP.NET C# forms application between 2005 and 2009, EPICS provides five online career interest and development modules to aide students in the exploratory phases of their career development in college. The original platform programming choice of ASP.NET C# has limited staff’s ability to make updates to the site content. TCC leadership prioritized the expenditure of dollars to outsource this project, and the IMS sought quotes under existing master contract awarded vendors. In March 2013 The Career Center selected Surface 51 (http://surface51.com/) to convert the content and rebrand EPICS as a Drupal CMS website. As of May 15, 2013, the EPICS 2.0 project is in the development stage, and is expected to be completed by mid-August 2013.

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Website Analytics Analytics Definitions:

Absolute Unique Visitors: The number of unduplicated (counted only once) visitors to our website over the course of a specified time period. Bounce Visits: Identifies single-page visits to our site. Non-bounce visits indicate visitors who visited multiple pages on the website. Direct Traffic: Visitors who clicked a bookmark to come to our site or typed our site URL into their browser. Referral Traffic: Visitors who clicked on a link on another website to reach our website. Search Traffic: Visitors who reached our website through a search engine or search site.

The Career Center Website - http://www.careercenter.illinois.edu

Analytics Data Site Analytics, http://www.careercenter.illinois.edu (ODOS staff traffic excluded)

2012-2013 2011-2012 2010-2011

Absolute Unique Visitors: 130,844* 121,158 97,435

All Visits: 243,099* 245,120 206,627 New Visitors: 126,770 117,188 94,638 Returning Visitors: 116,329 127,931 111,989

Search Traffic: 151,344 131,242 79,235 Direct Traffic: 58,160 74,052 80,790 Referral Traffic: 39,579 39,122 46,495

Average Page Views/Visit All Visits: 2.52 2.80 3.05 New Visitors: 2.47 2.90 3.43 Returning Visitors: 2.57 2.71 2.72 Search Traffic: 2.44 2.72 3.00 Direct Traffic: 2.44 2.79 2.94 Referral Traffic: 2.85 3.09 3.31 Avg. Time on Site All Visits: 00:02:14 00:02:46 00:02:52 New Visitors: 00:01:50 00:02:26 00:02:55 Returning Visitors: 00:02:39 00:03:05 00:02:49 Search Traffic: 00:02:07 00:02:38 00:02:43 Direct Traffic: 00:02:12 00:02:52 00:03:04 Referral Traffic: 00:02:33 00:03:01 00:02:44

* These analytics covered the period of 7/1/12 thru 5/1/13. A second run was conducted on 7/1/13 to cover the entire fiscal year for Absolute Unique Visitors (148,589) and All Visits (270,567)

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Hire Illini Website - http://www.hireillini.com Analytics Data Site Analytics, http://www.hireillini.illinois.edu (ODOS staff traffic excluded)

2012-2013 2011-2012 2010-2011 Absolute Unique Visitors: 12,247* 8,523 12,629 All Visits: 19,729* 10,628 15,656 New Visitors: 12,083 8,369 12,420 Returning Visitors: 7,646 2,259 3,236 Search Traffic: 3,577 1,149 2,201 Direct Traffic: 10,623 4,293 4,182 Referral Traffic: 5,529 5,186 9,273 Average Page Views/Visit All Visits: 2.23 New Visitors: 1.71 2.97 1.98 Returning Visitors: 1.99 3.23 2.18 Search Traffic: 1.77 2.43 1.70 Direct Traffic: 2.40 2.98 1.89 Referral Traffic: 2.20 3.20 2.16 Avg. Time on Site All Visits: 00:01:51 New Visitors: 00:01:54 00:01:46 00:01:13 Returning Visitors: 00:01:46 00:02:14 00:01:30 Search Traffic: 00:01:32 00:01:27 00:01:01 Direct Traffic: 00:02:05 00:01:57 00:01:12 Referral Traffic: 00:01:36 00:01:54 00:01:22


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Career Services - http://www.careerservices.illinois.edu Analytics Data Site Analytics, http://www.careerservices.illinois.edu (ODOS staff traffic excluded) 2012-2013 Absolute Unique Visitors: 6,229* All Visits: 7,348* New Visitors: 6,162 Returning Visitors: 1,186 Search Traffic: 2,450 Direct Traffic: 3,082 Referral Traffic: 1,816 Average Page Views/Visit All Visits: 2.29 New Visitors: 2.29 Returning Visitors: 2.25 Search Traffic: 1.90 Direct Traffic: 2.16 Referral Traffic: 1.93 Avg. Time on Site All Visits: 00:01:14 New Visitors: 00:01:09 Returning Visitors: 00:01:38 Search Traffic: 00:01:00 Direct Traffic: 00:01:18 Referral Traffic: 00:01:26 * These analytics covered the period of 7/1/12 thru 5/1/13. A second run was conducted on 7/1/13 to cover the entire fiscal year for Absolute Unique Visitors (7,191) and All Visits (8,532)

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INTL Connect - http://www.intlconnect.illinois.edu Analytics Data Site Analytics, http://www.intlconnect.illinois.edu (ODOS staff traffic excluded) 2012-2013 Absolute Unique Visitors: 6,690* All Visits: 13,246* New Visitors: 5,107 Returning Visitors: 5,473 Search Traffic: 2,787 Direct Traffic: 6,581 Referral Traffic: 3,878 Average Page Views/Visit All Visits: 1.98 New Visitors: 2.11 Returning Visitors: 1.86 Search Traffic: 1.64 Direct Traffic: 2.16 Referral Traffic: 1.93 Avg. Time on Site All Visits: 00:01:51 New Visitors: 00:02:11 Returning Visitors: 00:02:38 Search Traffic: 00:01:50 Direct Traffic: 00:02:52 Referral Traffic: 00:02:02


2012 2013 annual report - career center · eab advised career services on best practices,...

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