2012-2013 market profile - herald-tribune advertising · jcpenney kohl’s macy’s sears stein...

1 Our Market Profile may also be viewed at HeraldTribuneMediaSource.com

2012-2013

Market ProfileSaraSOTa | BradenTOn | Venice

2 Our Market Profile may also be viewed at HeraldTribuneMediaSource.com 3 Herald-Tribune Media Group

Read

ersh

ip

WelcomeWarm weather, powdery white beaches, year-round recreation and lively arts make the Herald-Tribune Media Group market one of the most attractive in the country.

Sarasota/Bradenton/Venice has prospered for decades on a steady stream of well-heeled retirees and a diverse group of service industries and young professionals to provide for their needs. Though growth slowed in recent years, it has begun to revive, and baby boom retirement promises to quicken it further.

Since 1925, through good times and bad, the Pulitzer Prize-winning Herald-Tribune has served Sarasota and Manatee counties with a commitment to community and journalistic excellence that has attracted quality readers who become quality customers for its advertisers.

Today the Herald-Tribune Media Group includes HeraldTribune.com, the market’s largest media Internet site, and nearly a dozen niche sites – each with a mobile counterpart – including TicketSarasota, ArtsSarasota, HTPreps, Inside Real Estate, HT Health, the tourist site YourSarasota.com and IbisEye.com, a hurricane tracking site.

At the core is the Herald-Tribune, with four daily editions, signature products – Business Weekly, Health+Fitness, Food & Wine, Ticket, At Home and Real Estate – as well as unique publications that reflect our subtropical way of life such as Style, Gulf Coast Welcome, Your Sarasota and Better Living.

The Herald-Tribune also offers a quality audience beyond its subscriber base. Yes! on Sundays and HT Select on Wednesdays both go to thousands of non-subscribers in key zip codes.

Each year the Herald-Tribune Media Group also prints guides to local festival, the arts, restaurants, medical services and recreation. We also sponsor community events from Palmetto to Punta Gorda.

The research summarized in this booklet is a comprehensive overview of this potent market and its media. It was conducted by Scarborough Research, the largest media research firm in the country.

Scarborough documents our resilient economy and shows you how the Herald-Tribune Media Group can put your business in touch with its spirited consumers in ways no other advertising investment can match.

We hope you will use this report and all our other resources to help your business thrive.

Sincerely,

Shari Brickley,Advertising Director

Table of conTenTsA Compelling Market . . . . . . . . . . . . . . . . . . . . . . page 4

A Dominant Media Force . . . . . . . . . . . . . . . . . . . page 5

The Multimedia Edge. . . . . . . . . . . . . . . . . . . . . . . page 6

Digital Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . page 6

Zones and Select Market Coverage . . . . . . . . . . . . page 8

Zip Code Map and Demographics . . . . . . . . . . . . page 10

a Word abouT scarborough researchScarborough Research is America’s largest multimedia research firm. On a continuing basis, it interviews more than 200,000 adults in the nation’s largest markets, representing more than 80% of the U.S. population.

For the current report, Scarborough Research surveyed 928 adults in the Sarasota/Bradenton/Venice market by telephone and mail about their demographic characteristics, shopping behavior and media use.

The sample was designed using a random selection of telephone households and respondents within households. The results were weighted and projected to the total adult population. Statistical tolerance for the total sample is +/-3.2 percentage points. The Media Ratings Council accredits the results.

For information about advertising opportunities, contact your Herald-Tribune Media Group account executive at (941) 361-4000. For more on the market and local media, call our Research Department at (941) 361-4551.

Sources: Scarborough Research 2012, Nielsen 2011, Frank N. Magid & Associates 2011, Audit Bureau of Circulations 2011. Print, TV News, Cable News & Radio audiences past week, Internet audiences past month, Magazines latest issue. Sarasota/Bradenton/Venice is Sarasota and Manatee counties.


Read

ersh

ip

a compelling markeTRanked among America’s best small cities, best places to retire and best places to do business, Sarasota is the heart of Sarasota/Bradenton/Venice – one of the wealthiest major metro markets in the country.

With more than 700,000 residents, this sparkling slice of Gulf Coast is Florida’s fifth largest market. Stretching south from Tampa Bay through Sarasota and Manatee counties, it continues to lure people with its outstanding quality of life.

From its celebrated beaches and rich circus legacy to dozens of music, movie and theater venues, galleries, golf courses and public parks, hundreds of fine restaurants, even a polo pitch, Sarasota is irresistible.

Among Florida’s 10 largest markets, it has the highest per capita income. It is the nation’s oldest major metro market, but is renowned for excellence in higher education as well.

It is home to Ringling College of Art & Design, the premiere design school in the Southeast, and New College, Florida’s honors college, rated year after year as one of the best values in American education.

This prosperous market has attracted major retailers from near and far, which thrive in its superb climate.

The Herald-Tribune Media Group chronicles this diverse and dynamic world every day, helping local people and local businesses build a successful future.

a dominanT media forceThe Herald-Tribune Media Group dominates the media landscape in the Sarasota/Bradenton/Venice market, reaching more than half the adult population – almost 300,000 people in all.

The Herald-Tribune reaches 259,000 readers in print while HeraldTribune.com reaches 91,000 online – 34,000 only online.

The Herald-Tribune, Florida’s eighth largest newspaper, has more readers than all local daily newspapers combined; more than all local weeklies and magazines combined; and already reaches many people who read other local publications.

HeraldTribune.com is the largest media Internet site in the market. It attracts one out of five local Internet users – and thousands more from around the country and the world.

Two out of three people check newspapers or the Internet for advertising to guide their purchases. With the Herald-Tribune Media Group, you will be there when they do.

Cortez Rd.

SARASOTA COUNTY

MANATEE COUNTY

Bradenton

Venice

Englewood

North Port

Nokomis

Laurel

Osprey

Palmetto

Center Rd.

Venice Ave.

Clark Rd.

Bee Ridge Rd.

Fruitville Rd.

University Pky.

Tallevast Rd.

Bene

va R

d.

Manatee Ave.

Laurel Rd.

Lock

woo

d Ri

dge

75

Sumter Blvd.

Jaca

rand

a Bl

vd.

17th St.

26th

St.

W.

1

2

66

SARASOTA COUNTY

MANATEE COUNTY

Bradenton

Sarasota

Venice

Englewood

Palmetto

North Port

Lakewood Ranch

75

41

75

75

41

Department StoresBeallsDillardsJCPenneyKohl’sMacy’sSearsStein MartTarget

ClothingAnn TaylorBanana RepublicBrooks BrothersChico’sEileen FisherJoS A BankMarshall’sRoss Dress for LessSaks Fifth AvenueTalbotsThe LimitedVictoria’s Secret

Home FurnishingsAmerican Signature FurnitureBacon’s FurnitureBaer’s FurnitureBed Bath & BeyondEthan AllenHaverty’sKane’s FurnitureLa-Z-Boy Furniture GalleriesPier 1 ImportsPottery BarnRooms To GoSavon Furniture

Home ImprovementAce HardwareLowe’sThe Home DepotTrue Value

Office SuppliesOffice DepotOffice MaxStaples

ElectronicsBest BuyhhgreggRadio Shack

Sporting Goods & ToysChamps SportsDick’s Sporting GoodsSports AuthorityToys R Us

ShoesFamous FootwearNew BalancePayless ShoeSourcePeltz ShoesRack Room ShoesShoe Carnival

Food & GroceryPublixSweetbay SupermarketTrader Joe’sWhole Foods MarketWinn-Dixie

Drug StoresCVSDavidson’s DrugsWalgreen’s

Discount StoresBJ’s Wholesale ClubCostcoKmartSam’s ClubWal-Mart

MAJOR MARKET RETAILERS

media audiences

Herald-Tribune Media Group 293,000

Herald-Tribune 259,000

HeraldTribune.com 91,000

In PrInt

Herald-Tribune 259,000

Other Dailies

Bradenton Herald 157,000

Tampa Bay Times 27,000

Charlotte Sun 21,000

Tampa Tribune 16,000

Weeklies & Shoppers

The Observer Group 60,000

Venice Gondolier Sun 33,000

Gulf Coast Business Review 2,000

Magazines

Sarasota Magazine 47,000

SRQ 24,000

Scene Magazine 18,000

Natural Awakenings 5,000

OnlIne

HeraldTribune.com 91,000

BayNews9.com 72,000

Bradenton.com 58,000

MyFoxTampaBay.com 47,000

TBO.com 47,000

ABCActionNews.com 43,000

MySuncoast.com 30,000

Other medIa

Local Broadcast News

WTVT FOX 13 152,000

WFLA NBC 8 140,000

WWSB ABC 7 130,000

WTSP CBS 10 100,000

WFTS ABC 28 44,000

Local Cable News

Bay News 9 107,000

SNN Local News 6 89,000

Radio

WSRZ FM 103,000

WHPT FM 87,000

WFLZ FM 83,000

WFLA AM 56,000

WCTQ FM 55,000


Read

ersh

ip

The mulTimedia edge In print, the Herald-Tribune reaches educated consumers at the peak of their purchasing power. Online, HeraldTribune.com delivers a host of young, upscale, professional families.

Every day, thousands of people go from the Herald-Tribune to HeraldTribune.com and back again in search of the latest update or in-depth analysis. Today nearly one in three readers reads online; five years ago it was one in six.

This synergy lets you create campaigns that work in new and powerful ways. From the Sunshine Skyway to Boca Grande, wherever you do business you can count on the Herald-Tribune Media Group – in print, online and mobile – to help your profits grow.

digiTal soluTionsThe Herald-Tribune Media Group has joined with industry-leading experts – Yahoo!, Monster and others – to make your advertising work even harder. Combined with these partners, the Herald-Tribune and HeraldTribune.com lets you blanket your local customers, seasonal residents in their northern homes, and millions more on Florida’s Gulf Coast and beyond.

TargeTed Web adverTising

On its more than four dozen Web sites, Yahoo! tracks where people go, where they log in, and who they are, and then displays your ad to them when they look for your product. Using behavorial targeting, geographic targeting and demographic targeting, Yahoo! guarantees the right message gets to the right person at the right time.

recruiTmenT & digiTal Job boards

Monster.com matches employers and candidates across the country. Local employers get access to more than 750,000 resumes in the Tampa DMA and 55 million nationwide – one third of the nation’s workforce.

mobileThe Herald-Tribune Media Group offers mobile solutions that put your business in front of consumers on the go – from mobile sites to coupons and text alerts.

search engine markeTing (sem)Positioning your business high in search engine results remains critical to success in the digital age. Ask your sales representative how the Herald-Tribune can get you top billing on search engines such as Google, Bing, and Yahoo!

Herald-TribuneSarasota/Bradenton/Venice

Total Adults 581,000

Gender

Men 278,000

Women 303,000

Age

18 to 44 196,000

45 to 64 187,000

65 or older 198,000

Median Adult Age 54.6

Household Income

$100,000 or more 89,000

$50,000 to $99,999 197,000

Up to $50,000 295,000

Average HH Income $66,000

Education

College graduate or more 157,000

Some college 173,000

High school grad or less 251,000

Occupation

Employed 282,000

White collar 179,000

Blue collar 103,000

Retired/Other 299,000

Home Ownership

Own 445,000

Rent 136,000

Home Value

$500,000 or more 27,000

$250,000 to $500,000 81,000

Up to $250,000 336,000

Average Home Value $245,000

Time in Current Home

Up to 5 years 202,000

5 years or more 379,000

Children in Home

Yes 159,000

No 422,000

Average HH Size 2.55

HeraldTribune.comHerald-Tribune Media Group

293,000 50%

141,000 51%

152,000 50%

72,000 37%

104,000 55%

117,000 59%

58.6

51,000 57%

107,000 54%

134,000 46%

$72,000

89,000 57%

95,000 55%

109,000 43%

136,000 48%

91,000 51%

44,000 43%

157,000 52%

250,000 56%

43,000 31%

20,000 73%

53,000 66%

177,000 53%

$279,000

76,000 38%

216,000 57%

73,000 46%

219,000 52%

2.50

259,000 45%

125,000 45%

134,000 44%

53,000 27%

93,000 50%

113,000 57%

60.6

42,000 47%

92,000 47%

124,000 42%

$70,000

77,000 49%

85,000 49%

96,000 38%

111,000 40%

71,000 40%

40,000 39%

147,000 49%

223,000 50%

36,000 26%

20,000 72%

43,000 53%

160,000 47%

$285,000

62,000 30%

197,000 52%

62,000 39%

196,000 47%

2.46

91,000 16%

46,000 17%

44,000 15%

38,000 19%

39,000 21%

14,000 7%

48.8

26,000 29%

37,000 19%

28,000 10%

$91,000

33,000 21%

32,000 19%

25,000 10%

63,000 22%

46,000 26%

17,000 16%

28,000 9%

77,000 17%

14,000 10%

9,000 33%

22,000 28%

45,000 13%

$340,000

25,000 12%

66,000 17%

31,000 19%

60,000 14%

2.79


Circ

ulat

ion

n ASOS slim pant with jet

pocket, $50.90 at

http://us.asos.com.

You’ll want to steal the

cookies and these

cookie jars.

12 more terrific shopping discoveries on page 2

great finds fitnesselectronics

insidepage 3

$12.99

beauty

Tammy quilted patchwork tote

$46 | Donna Sharp | www.kohls.com

n Cotton bag is 12 x

13.5 x 4 inches.

n Three pockets

inside, one outside.

n Available in seven

color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.

jazzercise.com

n Workout DVD

features Latin

ballroom-style

exercises.

n Fast-paced

45-minute total

body workout.

fashion

n Leatherette sleeve varsity jacket,

$29.80 at Forever 21.

n Baby Phat fur-trimmed wool

bomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 at

www.singer22.com.

n Varsity-style hand-knit cardigan

from Canadian Sweater, $606 at

www.farfetch.com.

Gareth Pugh for M.A.C.

lipstick$22 | M.A.C. stores

n Limited-edition lipstick

adds drama to your look.

n Shade pictured:

Fervent.

n Also available in

paler Restrict.

Black and navy trousers and

jeans make the morning

fashion decisions simple. But

it might be time to kick up a

fuss and change into brightly colored

pants instead.

School daysport an athletic style

without lifting a finger

by wearing these com-

fortable varsity jackets.S

W200 HD Flash Memory

Camcorder$159.99 | Samsung | Best Buy

n Compact

camcorder has 1x

optical zoom and

3x digital zoom.

n Image stabilization

keeps footage

steady.

n Also takes still

photos.

n Sporty PU-Sleeve varsity jacket,

$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 at

American Eagle Outfitters.

n Blue Essence skinny

twill ankle jeans, $88 at

Nordstrom.

n Conscious Collection

pants, $34.95 at H&M.

n Aegean leather pant

by Doma, $488 at Free

People.

n Bright Side zipper pant

from Jones New York,

$119 at www.jny.com.

n Decree skinny denim,

$48 in JCPenney stores

only.

Take non-neutral pants for a spinColor craze

941-753-9087

$139,990*

Last Chance to Live on

the Braden River!

www.nealcommunities.com

Condominium Closeout Pricing

yesYour Essential Shopper TM

n ASOS slim pant with jet

pocket, $50.90 at

http://us.asos.com.

You’ll want to steal the

cookies and these

cookie jars.

Gray makes

other colors

pop.

Sunday, January 8, 2012

12 more terrific shopping discoveries on page 2

great finds fitnesselectronics

insidepage 5

insidepage 3

$12.99

$55

beauty

Tammy quilted patchwork tote

$46 | Donna Sharp | www.kohls.com

n Cotton bag is 12 x

13.5 x 4 inches.

n Three pockets

inside, one outside.

n Available in seven

color combinations.

‘Latin Live’$16.99 | Jazzercise | https://togs.

jazzercise.com

n Workout DVD

features Latin

ballroom-style

exercises.

n Fast-paced

45-minute total

body workout.

fashion

n Leatherette sleeve varsity jacket,

$29.80 at Forever 21.

n Baby Phat fur-trimmed wool

bomber, $69.99 at www.eastbay.com.

n Sauce varsity jacket, $124 at

www.singer22.com.

n Varsity-style hand-knit cardigan

from Canadian Sweater, $606 at

www.farfetch.com.

Gareth Pugh for M.A.C.

lipstick$22 | M.A.C. stores

n Limited-edition lipstick

adds drama to your look.

n Shade pictured:

Fervent.

n Also available in

paler Restrict.

Black and navy trousers and

jeans make the morning

fashion decisions simple. But

it might be time to kick up a

fuss and change into brightly colored

pants instead.

School daysport an athletic style

without lifting a finger

by wearing these com-

fortable varsity jackets.S

W200 HD Flash Memory

Camcorder$159.99 | Samsung | Best Buy

n Compact

camcorder has 1x

optical zoom and

3x digital zoom.

n Image stabilization

keeps footage

steady.

n Also takes still

photos.

n Sporty PU-Sleeve varsity jacket,

$29.99 at Charlotte Russe.

n Jeggings in red, blue or pink, $44.50 at

American Eagle Outfitters.

n Blue Essence skinny

twill ankle jeans, $88 at

Nordstrom.

n Conscious Collection

pants, $34.95 at H&M.

n Aegean leather pant

by Doma, $488 at Free

People.

n Bright Side zipper pant

from Jones New York,

$119 at www.jny.com.

n Decree skinny denim,

$48 in JCPenney stores

only.

Take non-neutral pants for a spinColor crazegreat finds 12 more terrific shopping discoveries on page 2Sunday, January 8, 2012

every Sunday, contact

customer service at

941-361-4450

or email:

[email protected]

Subscriptions and

cancellations accepted.

yesIf you would like to

continue to receive

AN EDITION OF THE

With a circulation of 72,571 daily and 94,547 Sunday, the Herald-Tribune is Florida’s eighth largest newspaper.

Circulation in Sarasota/Bradenton/Venice is nearly double that of any other newspaper. Tampa newspapers reach less than two percent of all households.

With targeted advertising zones and preprint delivery by zip code, the Herald-Tribune can deliver the market any way you want. And with Yes! on Sunday and HT Select on Wednesday, carrier-delivered to non-subscribers, you can reach up to 70% of all households in the most coveted zip codes every week.

Sources: Nielsen 2011, Audit Bureau of Circulations 52 weeks ended 12/25/11. Calculations by Herald-Tribune Research Department.

manaTee ZoneWhere: Manatee County, except Longboat Key

sarasoTa ZoneWhere: North Sarasota County, including Longboat Key, south to South Creek

venice/souTh ZoneWhere: Sarasota County south of South Creek, Charlotte County, Boca Grande in Lee County

hT selecTWhen: Every Wednesday

Where: Select non-subscriber households in key Manatee and Sarasota zip codes.

Yes!When: Every Sunday

Where: Select non-subscriber households in key Manatee and Sarasota zip codes.

Target: 15,000 opt-in households

Occ HHs H-T Dly H-T Sun % Dly % Sun 128,890 13,161 16,682 10% 13%

% Ann Med HH Coll $ Per $ Per Change % Own Swing Age Size Grad % Cap HH 1.4 72.5 38% 43.7 2.38 23.2 25,959 62,159


% Ann Med HH Coll $ Per $ Per Change % Own Swing Age Size Grad % Cap HH -0.2 72.5 41% 49.8 2.18 31.5 35,130 75,912


% Ann Med HH Coll $ Per $ Per Change % Own Swing Age Size Grad % Cap HH 2.2 81.6 60% 54.0 2.17 21.2 27,861 59,908

herald-Tribune adverTising Zone profiles:SaraSOTa | BradenTOn | Venice MarkeT

Clark

Fruitville Rd.

Manatee Ave.

26th

St.

W.

72

70

72

301

41

41

275

301

Bee Ridge Rd.

70

Lock

woo

d R

idge

Tallevast Rd.

64

75

University Pky.

17th St.

75

75

75

41

41

Ben

eva

34240

34235

34232

34238

34203

34237

34239

34231 34233 34241

3424334201

34234

34202

34211

Manatee

Sarasota

Parrish

Lakewood Ranch

Osprey SARASOTA COUNTYMANATEE COUNTY

Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

301

70

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blv

d.

Lock

woo

d Ri

dge

Venice Ave.

Sum

ter Blvd.

Tallevast Rd.

Laurel Rd.

75

41

41

41

64

64

75

75

776

776

776

17th St.

681

University Pky.

34285

3398133947

34240

34235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

34243

34201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

75

7541

11,200 Manatee Zone

20,400 Sarasota Zone

31,600 Full Run


Circ

ulat

ion

Cortez Rd.

Center Rd.

Clark Rd.

Fruitville Rd.

Manatee Ave.

26th

St.

W.

Bene

va R

d.

771

777

72

70

780

72

301

70

41

41

275

Blackburn Pt. Rd.

301

Bee Ridge Rd.

Jaca

rand

a Bl

vd.

775

70

Tole

do B

lade

Blv

d.

Lock

woo

d Ri

dge

Venice Ave.

Sum

ter Blvd.

Tallevast Rd.

75

75

Laurel Rd.

75

41

41

41

64

41

64

75

75

776

776

776

University Pky.

17th St.

681

34285

3398133947

34240

34235

34232

34238

34228

34222

34208

34209

34203

34251

34205

34207

34210

34237

34242

34224

34239

3423134233

33946

34236

33921

34223

33953

34288

34289

34287

3429134292

34293

34275

34286

3424134229

34243

34201

34234

34202

34211

34212

34221

34215

34217

34219

Bradenton

Englewood

Sarasota

Boca Grande

Rotonda

Manasota Key

El Jobean

NokomisCasey Key

Lido Key

Siesta Key

Longboat Key

St. Armands Key

Anna MariaIsland

Cape Haze

Palmetto

Laurel

Parrish

Lakewood Ranch

Osprey

Venice

North Port

SARASOTA COUNTY

CHARLOTTE COUNTY

MANATEE COUNTY

Scale In Miles

0 5 10

Gulf of Mexico

Sarasota/Bradenton/Venice Market

Daily Sunday

Manatee 13,161 16,682

Sarasota 32,940 42,119

Venice / South 21,321 27,644

Total Circulation 72,571 94,547

Source: Audit Bureau of Circulations for 52 weeks ending 12/25/11.

Circulation by Advertising Zones

Zip code profiles: SaraSOTa | BradenTOn | Venice MarkeT

Occupied Circulation Household Reach % Annual Seasonal Median Average College Per Capita Per HHZip Code & Name Households Daily Sunday Daily Sunday Change % Own Swing Age HH Size Grad % $ Income $ Income

herald-Tribune key demographics

Manatee Zone 128,890 13,161 16,682 10% 13% 1.4 72.5 38% 43.7 2.38 23.2 25,959 62,159Bradenton 92,984 5,646 7,229 6% 8% 0.3 69.0 40% 43.7 2.33 19.7 22,483 52,96234203 Oneco/Tara 13,035 1,349 1,941 10% 15% 1.8 74.1 42% 45.8 2.48 19.5 22,327 56,36934205 Bradenton 11,929 523 732 4% 6% -0.7 60.1 27% 39.4 2.33 16.2 19,534 45,07634207 Bayshore 12,762 607 692 5% 5% -0.6 61.5 46% 42.6 2.07 12.5 18,004 38,64234208 E Bradenton 10,382 378 658 4% 6% 0.2 57.8 31% 33.7 2.80 14.1 18,712 52,42034209 NW Bradenton 13,492 933 1,102 7% 8% -0.4 79.2 34% 50.7 2.25 30.6 31,635 68,23034210 El Conquistador 7,482 593 643 8% 9% 0.9 56.2 72% 51.6 1.93 32.0 27,822 56,02434215 Cortez 678 91 121 13% 18% -1.4 74.1 50% 60.5 1.82 26.0 34,300 64,75934217 Anna Maria 3,597 405 402 11% 11% -1.5 69.4 88% 54.9 1.91 32.8 34,944 64,77934221 Palmetto 13,914 508 599 4% 4% 1.0 79.5 46% 40.0 2.66 14.5 20,145 53,01934222 Ellenton 5,713 259 339 5% 6% 1.6 80.0 44% 61.6 1.94 15.7 20,955 45,979 New Manatee 35,906 7,515 9,453 21% 26% 5.4 81.8 22% 43.7 2.49 33.1 34,586 86,35034201 University Park 1,716 787 949 46% 55% 7.3 66.7 48% 54.5 1.89 52.2 51,008 101,51234202 Lakewood Ranch 7,683 1,934 2,311 25% 30% 1.6 85.1 23% 40.6 2.66 43.7 43,875 114,65834211 Lakewood Ranch 1,284 234 236 18% 18% 3.9 94.2 39% 48.7 2.64 29.2 38,693 96,63434212 East Manatee 5,755 700 922 12% 16% 10.0 75.5 18% 35.9 2.84 28.5 29,272 79,66334219 Parrish 6,441 420 541 7% 8% 8.9 92.5 30% 47.0 2.47 22.2 30,037 80,77234243 Palm Aire 10,972 3,317 4,312 30% 39% 1.5 76.5 26% 48.0 2.21 35.2 33,072 71,42634251 Myakka City 2,054 123 182 6% 9% 2.8 90.5 7% 34.6 3.22 13.6 25,914 83,368

Sarasota Zone 96,476 32,940 42,119 34% 44% -0.2 72.5 41% 49.8 2.18 31.5 35,130 75,91234228 Longboat Key 4,296 1,720 2,057 40% 48% -2.0 95.1 173% 69.2 1.75 56.4 85,896 152,01534229 The Oaks 3,551 1,203 1,573 34% 44% 1.7 86.0 40% 55.2 2.10 37.9 51,597 111,44634231 Gulf Gate 13,676 4,480 5,866 33% 43% -1.0 66.9 32% 50.6 2.03 30.4 32,246 64,24434232 Fruitville 13,082 3,546 5,188 27% 40% -0.1 73.5 22% 43.6 2.34 24.4 27,137 61,79234233 Proctor Road 7,177 2,364 3,284 33% 46% 0.1 77.7 19% 51.6 2.25 29.2 31,940 69,49234234 Newtown 7,033 1,411 1,929 20% 27% -1.2 58.3 41% 38.7 2.39 16.3 17,008 42,23034235 The Meadows 5,972 2,223 2,836 37% 47% -0.3 75.4 44% 53.6 2.13 35.5 32,775 70,62234236 Downtown/Keys 6,929 3,095 3,680 45% 53% 0.7 57.3 38% 52.9 1.93 35.5 39,876 75,71234237 Robarts Arena 6,059 1,198 1,657 20% 27% -0.7 53.4 31% 38.8 2.32 18.1 18,736 43,54834238 Palmer Ranch 8,835 3,928 4,532 44% 51% 1.8 73.6 42% 56.2 2.02 43.3 46,468 89,44434239 Southgate 6,676 2,324 2,900 35% 43% -0.8 71.3 20% 48.8 2.09 29.0 29,631 62,95034240 Laurel Oak 3,252 1,524 1,875 47% 58% 4.0 92.0 48% 45.7 2.90 34.3 42,243 113,85834241 Bent Tree 5,332 1,879 2,347 35% 44% 0.7 87.5 24% 47.9 2.58 31.7 37,659 93,39234242 Siesta Key 4,604 2,045 2,395 44% 52% -2.5 84.9 117% 59.3 1.88 52.8 66,401 124,449

Venice/South Zone 86,196 21,321 27,644 25% 32% 2.2 81.6 60% 54.0 2.17 21.2 27,861 59,908Venice 37,644 14,292 17,414 38% 46% 1.0 81.8 55% 60.7 2.01 26.8 32,672 64,52934275 Nokomis 6,968 2,646 3,128 38% 45% 0.6 83.7 69% 56.2 2.08 28.8 38,827 78,83634285 Venice 9,949 3,779 4,244 38% 43% -0.5 76.9 88% 68.9 1.78 28.2 31,514 55,76934292 E Venice 6,329 3,297 4,585 52% 72% 5.4 76.5 65% 63.4 2.01 35.5 39,425 77,51934293 S Venice 14,399 4,570 5,457 32% 38% 0.7 86.3 46% 56.0 2.13 21.5 27,569 57,484

North Port 21,869 2,224 4,050 10% 19% 6.7 81.7 56% 40.3 2.57 13.0 20,765 52,92734286 North Port 5,876 490 1,338 8% 23% 7.2 84.9 29% 34.9 2.82 9.6 19,792 57,27934287 North Port 9,549 1,185 2,031 12% 21% 1.2 82.3 71% 53.2 2.20 15.0 21,090 46,41834288 North Port 3,570 269 357 8% 10% 17.5 75.7 45% 32.0 2.96 13.8 21,851 60,35834289 North Port 814 103 122 13% 15% -0.2 76.2 73% 32.1 2.96 13.8 21,834 60,48434291 North Port 2,060 177 202 9% 10% 0.1 82.9 34% 37.9 2.73 13.6 20,099 54,643

Englewood 26,683 4,805 6,180 18% 23% 1.1 81.4 73% 57.1 2.03 21.5 29,153 59,61033921 Boca Grande 666 209 221 31% 33% -1.1 89.9 263% 58.8 1.89 68.4 72,022 156,65733946 Cape Haze 1,179 198 222 17% 19% -0.2 83.0 103% 61.8 1.88 44.3 54,362 107,73133947 Rotonda 3,915 524 627 13% 16% 3.8 78.8 56% 59.3 2.00 23.9 27,847 57,37833953 El Jobean 2,285 249 295 11% 13% 4.3 84.1 89% 52.3 2.13 20.1 30,176 64,98633981 Gulf Cove 3,853 401 673 10% 17% 3.0 88.2 67% 50.3 2.25 14.0 23,001 51,88534223 Englewood 8,138 2,265 2,997 28% 37% -0.3 82.2 89% 61.7 1.95 22.6 29,531 56,46234224 Englewood 6,647 959 1,145 14% 17% 0.3 76.1 98% 55.7 2.02 16.5 25,016 50,857

Total 311,562 67,422 86,445 22% 28% 1.1 75.1 49% 48.8 2.26 25.1 29,156 65,705National Averages 1.1 66.1 36.4 2.66 24.2 25,919 68,434

Sources: USPS Address Maintenance Report 2011; Audit Bureau of Circulations, 52 weeks ended 12/25/11; Nielsen Market Demographics 2011. Circulation fluctuates. For insert quantities, contact your marketing consultant. College Grad% is age 18+. Seasonal Swing is 10-year average fluctuation from summer to winter populations. The Herald-Tribune also circulates in zip codes 33948, 33950, 33952, 33954, 33955, 33980, 33982 & 33983 in Charlotte County, and in DeSoto County. Calculations by Herald-Tribune Research Department. Total circulation is 72,571 daily and 94,547 Sunday.

How to Contact Us for Advertising:

Sarasota1741 Main Street, Sarasota, FL 34236

941-361-4000

Manatee2025 Lakewood Ranch Blvd., Bradenton, FL 34211

941-745-7808

Venice300 Tamiami Trail S., Venice, FL 34285

941-486-3030

National Advertising1741 Main Street, Sarasota, FL 34236

941-361-4203

HeraldTribune.com1741 Main Street, Sarasota, FL 34236

941-361-4000

To Place Classified Advertising:941-953-5555

Toll free 866-700-1515heraldtribune.com/classifieds

For more information, visit HeraldTribuneMediaSource.com

Follow us on Facebook or Twitter: facebook.com/HeraldTribune

twitter.com/HeraldTribune

2012-2013 market profile - herald-tribune advertising · jcpenney kohl’s macy’s sears stein...

Documents