2012 advertising & sponsor rates Now available on iPad, iPhone & online

2014 Media Information

Touring facts and stats

•�Premium newsstand requested and paid forcirculation in the UK, backed up by free copies atdealers and 18,000 carefully profiled emailrecipients and the new Discover Touring App

•�Editorial content to attract first time tourers or those considering a touring lifestyle, 30-somethings and families through to emptynesters

•�With an advertising ratio lower than othernewsstand magazine in the sector, your ad hasgreater standout

•�Major capital purchases are made when startingout, so you can develop brand loyalty with ourreaders from early on in their decision-makingprocesses

•�There are 500,000 caravan tourer households and164,000 motorhome tourer households in the UK,and the trend has been rising steadily *

•�20,000-30,000 new tourer caravans are bought eachyear, and countless pre-owned **

•�5,000-10,000 new motorhomes are bought eachyear, and countless pre-owned **

•�Tourers, or those considering the touring lifestyle,tend to be a uent ABC1 with average incomeshigher than the national average *

•�25% of caravans and motorhome owners had beenregular campers *

•�Tourers travel on average 1,250 miles per year (or1,800 if overseas), with an average family/ couplebudget of £40 per day *

•�Around 25% of tourers travel with children *

•�40% of tourers walk for leisure every trip *

•�60% of tourers cycle “sometimes” or more often *

•�85% of tourers go sightseeing on every or mosttours *

•�88% of tourers count photography as either ahobby or interest *

•�33% of tourers take pets with them on tour *

•�33% visit wildlife/nature reserves/birdwatch mosttimes they are away

•�40% of tourers visit castles, forts and museums mosttimes or every time when on tour *

•�Less likely than the average to smoke or to bevegetarian ***

•�30% of tourers have access to a PC when on tour –and growing rapidly

Source: * The Caravan Club, ** The NCC, ***TGI

When times are tough you need to make youradvertising spend go furtherAdvertising rates are similar to newsstand titles in this sector that stay on sale for onemonth – Discover Touring has an on sale periodof up to 6 months.

What is Discover Touring?

With so many options, starting out in the world of motorhomes andcaravans can be daunting. Discover Touring aims to inspire, empowerand guide newcomers and those returning to the pursuit to enter thiscolourful new world of independent travel. Discover Touring is packedfull of advice and information on getting started, from buying yourcaravan or motorhome, to where to stay and trails to walk, andactivities and attractions that take in some of the most breathtaking“must see” places. Under the editorial guidance of Caroline Mills, andan array of established caravan, motorhome, camping, travel andlifestyle journalists, Discover Touring contains all that tourers need toprepare for their most memorable road trips.

Discover Touring takes the reader on a journey through the BritishIsles and overseas and explores the many wonderful experiencesto be had. Also each issue focuses on the practical aspects oftouring such as preparing, planning, latest innovations andtechnology, tips for a successful journey every time and much,much more.

The next issue of Discover Touring is available to buy at £4.99from March 2014 (the following issue in October 2014).

Discover Touring is a bi-annual, high-quality newsstandmagazine that introduces newcomers to the exciting world oftouring in a caravan or motorhome.

Copies anddistribution

Launch of Discover TouringE-edition

As well as enormous newsstand coverage, DiscoverTouring will also be sent as an e-edition by email to18,000 recipients each cycle. Our data consultantshave selected records of consumers who fit intoour touring newcomer profile, namely: 5 years inthe lead up to retirement date or up to 5 years postretirement date, or young families/empty nesters;all with a household income of at least £40,000; allwho consider themselves active, outdoors types; allwho have expressed an interest in the purchase of acaravan or motorhome and all who have at somepoint subscribed to or read a copy of a caravan ormotorhome magazine. These email recipients willeach be sent the entire printed pdfs of theMagazine, digitally.

Launch of Discover Touring A further 18,000 carefully profiled newcomers and thoseconsidering starting out will also receive a copy by email,free of charge, as Discover Touring reaches out to thosewho have just started or not yet begun their journey.Discover Touring achieves its aim of engaging with asmany new tourers as possible by mass online distribution,and by making the print magazine available in as manyoutlets as possible. The retailers we work with range fromWHSmith High Street and travel outlets, through to MartinMcColl, through to major grocery multiples such asSainsbury's and Morrisons, who from time to time haveslots available for the best quality bookazines. It is alsoavailable through selected dealerships and at majornational and regional caravan and motorhome eventsthroughout the year. For those that prefer to read theirmagazines on a computer or tablet or mobile device, themagazine is also available on iTunes and pocketmags.20,400 print copies service this broad retailer, dealer andevent network, every issue cycle*.

* publishers statement for period October 2013 to March 2014

advertising & sponsor rates

Contact detailsDiscovery Media Group Home Counties office Editorial, PR and design enquiries, 01296 631 273Ben Lane: ben@dmgpublishing.co.uk

London office 020 8265 9489Commercial, advertising and strategic enquiries, Mark Galbraith: mark@dmgpublishing.co.uk

Registered address: Discovery Media Group, 63 Dundale Road, Tring, Herts HP23 5BX.

All measurements in mmType Area /

Ad sizeTrim Size Bleed size

Price per insertion

Double page spread 400 x 274.8 420 x 297 426 x 303 £3,300

Outside back cover 188 x 274.8 210 x 297 216 x303 £2,400

Inside front cover 188 x 274.8 210 x 297 216 x303 £2,100

Inside back cover 188 x 274.8 210 x 297 216 x303 £1,950

Full page 188 x 274.8 210 x 297 216 x303 £1,750

Full page (guaranteed position)

188 x 274.8 210 x 297 216 x303 £1,950

Please note on all bleed ads: No copy within 12mm of the gutter – this may be lost when perfect bound

Half page – Vertical 92 x 274.8 – – £950

Half page – Horizontal 188 x 136 – – £950

Quarter page (Vertical only) 92 x 136 – – £500

1/5th page editorial strip 188 x 55 – – £500

Double page spread 1/5th page editorial strip

– – £1,000

Classified:

Sites directory lineage entry: £90 / €100

Dealer directory lineage entry: £180 / €200

Inserts and cover mounts: Price on application, please call 020 8297 9073

PDF preparation and deliveryPDF files are a convenient, efficient means to provide your ad electronically and if you follow the specific guidelines below will enable us to print your ad exactly as you designed it.

File PRePARATionl Check your ad size is correct

l Check all colours are CMYK - no Pantone / RGB

l Check all imported images / logos are CMYK - and are at 300dpi at 100% of print size

PDF PRePARATionl Files must be supplied as

Acrobat 4 (PDF 1.3)

l PDFs must be supplied as Single Page Composite CMYK files

l Registration marks must be present on all files centred and offset by 2mm or 6pt

l Bleed should be added on all edges of at least 3mm

l Fonts must be embedded

l PDFs should not be supplied that contain Multiple Master fonts or TrueType fonts this is because the results from these fonts can be unpredictable

l All PDFs should be created without ICC profiles and custom colour profiles. Do not embed any profiles

l There must not be any non-flattened transparent elements within pages, as they will not produce correctly

General enquiries: discoverus@dmgpublishing.co.uk

2014

18k Email broadcast sponsorship: £850