Integrating Social Media Into Your Effort

Lynne M. WesterDirector of Stewardship and Donor Recognition

Yeshiva University@donorguru

ROAD MAP

•Introduction to Social Media •Self Reflection and Exploration•Steps to create your Social Media plan•Social Media tools•Bringing it all together

Too much of this:

“Social Media is Like a Cocktail Party: Listen Then Respond”

Photo Credit: The Dana Files

#12 #30

What does your social media look like?

• We will pull up YOUR University’s accounts and check them out!

• Insert break here for people to slide out of room before being #embarrased or #thrilled J

Buttons!

Define your strategy:

1. Who is your intended audience?

2. Where is your audience?

3. Engage your audience in 3-4 platforms and cross-promote.

4. Continue to build relationships and engage in conversation

Strategic Planning

Internal Stumbling Blocks

Managing Identities

FACEBOOK

Incorporating Twitter

Showing and Sharing Video

Starting a conversation

Promoting Alumni

Integration into Campaign Media

Donor Badges

SHARING IS CARING

#Lynneiscool

#BESTsessionever

#cocktailtime

#matchmydonation

Little Things Matter!

= Best thing since sliced bread!

•Great place for video marketing

•FREE Live Streaming

•Pre-interview keynote speakers for a conference, viral invitation from alumni, dean or University President or Official for reunion or homecoming celebration.

•Overlay ads are an excellent way of redirecting users to your external website or to an online event registration website where visitors can buy tickets to your event.

•YouTube videos can be easily shared on Facebook and other social media channels.

#2 Search Engine in the WORLD!

FOURSQUARE

• Point out traditions• Tell a donor story ie, the XYZ science building• Share little known facts• Share information about landmarks, buildings, and addresses• Address questions• Offer rewards and badges to encourage exploration of the

campus• Share traditions of the school• Receive advice from alumni

CALENDARING

GOALS and METRICS

•What does success look like?•Increase Revenue?•Engage alumni?•Peer to Peer?•Campaign Awareness?•Mentions across the sphere?•Spread Influence?

Staffing ModelsFull Time Social Media Professional

Team/Staff Sharing

Part time position within already developed department

Outsourcing

QUESTIONS? COMMENTS?

•Lynne Wester•wester@yu.edu•www.donorrelationsguru.com•Friend me on Facebook•Follow me on Twitter @donorguru