2012 aiag identity manual

7/27/2019 2012 AIAG Identity Manual

1/39

June 2012

CorporateIdentity Manual


2/39

2

AIAG Corporate Identity Manual 2008- 004 Revision Date: May 17, 2012

Table o Contents

The AIAG Brand

The Purpose of Branding 3

Our Logo

About the Logo and Color Variations 5

Variations, Size Requirements and

Logo Exclusion Zone 6

Resizing and Unacceptable

Appearance 7

Corporate Colors

Denition of Color Values 9

Typography

AIAGs Primary Typeface 11

AIAGs Secondary Typeface 12

Stationery

Letterhead 14

Envelope 15

Business Card 16

Publications

About the Publications 18

Standard Document Cover 19

Standard CD Cover 20

Standard CD Label 21

Standard Document Template 22

Global Document Cover 23

Global CD Cover 24

Global CD Label 25

Global Document Template 26

Quality Publications/Core Tools 27

Training

About AIAG Training Materials 29

AIAG Training Covers 30

Electronic Communications

PowerPoint Presentation 32

Standard AIAG Descriptions

50, 100 and 150 Word Blurbs 34

Terminology

AIAG Style Guide 36

Contacts

Logo Requests & Questions 39

Stationery Template Requests 39

Publication Template Requests 39


3/39

3


Introduction to AIAG BrandingThe Purpose

The purpose of corporate branding is to clearly and effectively establish and reinforce AIAGs

image across our organization and products. This unied and professional look helps viewers

easily recognize our products publications, electronic communications, events as being

AIAG-branded or produced.

The following guidelines provide basic rules to follow in designing the various items that feature

or use the AIAG name, logo or associated brand images and pieces.


4/39

Our Logo


5/39

5


The AIAG LogoAbout the Logo and Color Variations

About the AIAG Logo

The AIAG logo is drawn to specic standards and must not

be recreated or modied. The corporate logo should be

reproduced from the master digital artwork, which is available

from AIAGs Marketing Coordinator.

Primarily, logos are available in four formats:

EPS Preferred le format for high resolution printing

TIFF Next-best le format for high resolution printing

JPEG For online viewing, including websites and

e-communications

PNG For PowerPoint and other Microsoft Ofce

applications

Other formats may be available depending on intended end-

use.

Color Variations

There are three usable color variations of the logo. No other alternatives are allowed.

Pantone Cool Gray 11 or CMYK = 0c, 0m, 0y, 80k (RGB = 88, 89, 91 / HTML = 58595b) on

light backgrounds

100% black on light backgrounds

White reversed on a solid color background

Care should be taken to ensure that the logo always has a good contrast from the background to

give the best impact and legibility. See page 7, Unacceptable Appearance, for examples.


6/39

6


The AIAG LogoVariations, Size Requirements and Logo Exclusion Zone

Acceptable Variations and Logo Size Requirements

While there isnt a minimum size requirement for the horizontal logo, it must always remain

clear and legible. There are no restrictions for a maximum size.

In situations where horizontal logo wouldnt be clear and legible, an alternate version is available.

Any other variations can weaken the AIAG brand.

Logo Exclusion Zone

When used for purposes other than ofcial AIAG materials,

there should be a clear space area around the logotype, equal

in distance to the height of the capital A in the logo.

This buffer ensures that the logo is not crowded, but clear and

legible instead.


7/39

7


The AIAG LogoResizing and Unacceptable Appearance

Resizing

When importing or placing the logo into any application, it

is critical that the height and width be kept in the proper

proportion. Care should be taken to keep the aspect ratio the

same when resizing the AIAG logo.

In the Microsoft Ofce suite, this is done by resizing using the

corner handles only, indicated by the red circles below. Do not

resize using the side, top or bottom handles.

In other software (e.g., Adobe products, QuarkXPress, etc.),be sure that the height and width elds are locked together or

use the Scale function from the menus.

Examples o How the Logo Should NotAppear

Out of proportion: Too narrow Out of proportion: Too short

Not enough contrast

Not enough clear space

Register online now

or call (248) 358-3003.


8/39

Corporate Colors


9/39

9


Corporate Colors

AIAG uses a total of eight colors to help strengthen its brand

image across its marketing materials. These colors should

serve as the main backbone of any collateral.

AIAG Color PaletteDefnition o Color Values

80% Black

CMYK: 0c, 0m, 0y, 80k

RGB: 88, 89, 91

HTML: 58595b

Royal Blue

CMYK: 100c, 75m, 0y, 0k

RGB: 0, 84, 166

HTML: 0054a6

Goldenrod

CMYK: 4c, 25m, 100y, 0k

RGB: 244, 190, 24

HTML: f4be18

Sky Blue

CMYK: 100c, 0m, 0y, 0k

RGB: 0, 174, 239

HTML: 00aeef

Orange

CMYK: 0c, 50m, 100y, 0k

RGB: 247, 148, 29

HTML: f7941d

Lime Green

CMYK: 50c, 0m, 100y, 0k

RGB: 141, 198, 63

HTML: 8dc63f

Royal Purple

CMYK: 74c, 100m, 0y, 0k

RGB: 104, 44, 145

HTML: 682c91

Bright Red

CMYK: 0c, 100m, 100y, 0k

RGB: 237, 28, 36

HTML: ed1c24


10/39

Typography


11/39

11


Corporate TypographyAIAGs Primary Typeace

Univers LT Std

Designed by Adrian Frutiger, Adobes Univers LT

Std font family is to be used for all stationery items

and external publications.

Timeless and neutral, the family spans 21 font

faces, ranging from thin ultra condensed to ultra

black extended.

Three weights were selected for primary use:

Univers LT Std 45 Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890$%&(.,;:!?)

Univers LT Std 45 Light Oblique

abcdeghijklmnopqrstuvwxyz


1234567890$%&(.,;:!?)

Univers LT Std 65 Bold

abcdeghijklmnopqrstuvwxyz


1234567890$%&(.,;:!?)

Other fonts from the family can be used depending on the application.


12/39

12


Arial

Monotypes Arial font family may be used when

Univers LT Std is unavailable. Arial is standard on

many PC and Mac installations.

It is recommended for PowerPoint presentations,

internal communications, press releases and AIAGs

website.

Arial



1234567890$%&(.,;:!?)

Arial Italic



1234567890$%&(.,;:!?)

Arial Bold



1234567890$%&(.,;:!?)

Arial Bold Italic



1234567890$%&(.,;:!?)

Corporate TypographyAIAGs Secondary Typeace


13/39

Stationery


14/39

14


StationeryLetterhead and Its Print Specifcations

AIAG Letterhead (Letter Size: 8.5" x 11")

Letterhead should be printed using the master artwork les

available from the Marketing Coordinator.

Typography and Color

The logo is 80% black. The color eld is CMYK.

Address block: 80% black; 10 pt. Univers LT Std 45 Light.

URL: 80% black; 10 pt. Univers LT Std 65 Bold.

Leading is 14 pt.

Print Specifcations

Paper: Classic Crest by Neenah Paper

Weight: 70 lb. text

Color: Avon Brilliant White

This premium uncoated paper has a crisp, clean white that

allows the AIAG logo to appear at its best.

Ink: CMYK


15/39

15


StationeryEnvelope and Its Print Specifcations

Envelope (Business Size No. 10: 9.5" x 4.25")

Envelopes should be printed using the master artwork les

available from the Marketing Coordinator.



Address block: 80% black; 8 pt. Univers LT Std 45 Light.

Leading is 12 pt.

Print Specifcations

Paper: Classic Crest by Neenah Paper*

Window envelopes are 24 lb. white wove

Weight: 70 lb. text


Ink: CMYK

*Due to cost, it is acceptable to use a standard 24 lb. white

wove envelope.


16/39

16


StationeryBusiness Card and Its Print Specifcations

Business Card (3.5" x 2")

Business cards should be printed using the master artwork

les available from the Marketing Coordinator.


The logo and text are specied as Pantone Cool Gray 11.

The color eld is CMYK.

Name: 9 pt. Univers LT Std 65 Bold; leading is 10 pt.

Job title: 8.5 pt. Univers LT Std 45 Light Oblique; leading is

10 pt.

Address: 8.5 pt. Univers LT Std 45 Light; leading is 19 pt.

Contact info: 8.5 pt. Univers LT Std 45 Light. The designators

Ofce and Fax are 6.5 pt. Univers LT Std 45 Light

Oblique. First line leading is 15 pt. and subsquent lines are

10.2 pt.

URL: 8.5 pt. Univers LT Std 65 Bold.

Cards reverse: 18 pt. Univers LT Std 67 Bold Condensed.

Print Specifcations

Paper: Classic Crest by Neenah Paper

Weight: 110 lb. cover


Ink: CMYK


17/39

Publications


18/39

18


Introduction to AIAG Publications

AIAG produces publications and technical manuals written by AIAG volunteer committees.

In some cases, the publications are developed in cooperation with AIAGs international sister

organizations.

To ensure that AIAG publications have a consistent look and feel, they share common coverdesigns (both print and electronic versions), are formatted in a similar fashion, and are printed

using the same specications.

This section will illustrate the cover and page designs, for both AIAG and global publications, as

well as detailing the print specications required.

All templates can be obtained from AIAGs Marketing Coordinator. Templates include

explanations/specications to ensure proper layout across all AIAG-developed publications.


19/39

19


AIAG PublicationsStandard Cover 8.5" x 11"

Standard Publication Cover Artwork

The cover should be designed and printed using the master

artwork les available from the Marketing Coordinator.



Document code: 80% black; 21 pt. Univers LT Std 65 Bold; leftaligned.

Document title: CMYK = 100c, 75m, 0y, 0k; 31 pt. Univers LT

Std 65 Bold; left aligned. Additional Edition information is

set in 20 pt.

Leading is 21.6 pt.

Print SpecifcationsPaper: Uncoated white cover stock


Ink: CMYK

Binding: Clear spiral. Printer determines diameter.


20/39

20


AIAG PublicationsStandard CD Cover 4.75" x 4.75"

Standard CD Cover Artwork

The CD cover should be designed and printed using the

master artwork les available from the Marketing Coordinator.



Document title: 80% black; 11 pt. Univers LT Std 65 Bold;tracking set to -9; left aligned.

Document code: 80% black; 20 pt. Univers LT Std 65 Bold;

left aligned. Additional Edition information is set in 10 pt.

Print Specifcations

Paper: Uncoated white stock


Ink: CMYK

21


21/39

21


AIAG PublicationsStandard CD Label 4.625" x 4.625"

Standard CD Label Artwork

The CD label should be designed and printed using the master




Document title: 80% black; 11 pt. Univers LT Std 65 Bold;tracking set to -9; left aligned.

Document code: 80% black; 20 pt. Univers LT Std 65 Bold;

horizontal scale set to 99%; left aligned. Any additional

Edition information is set in 10 pt.

Contents list: 80% black; 7 pt. Univers LT Std 45 Light;

centered.

Print Specifcations

Paper: Standard CD label stock or a white-faced CD

Ink: CMYK

22


22/39

22


AIAG PublicationsStandard Document Template 8.5" x 11"

Standard Document Format

Each AIAG-written document is formatted to a specic

template, which is available from the Marketing Coordinator.

Using the template ensures that all AIAG-produced documents

have a consistent look and feel.


The document is always printed in black. Exceptions for full

color are made as needed.

Print Specifcations

Paper: Offset white stock

Weight: 50 lb. text

Ink: Black

Binding: Clear spiral. Printer to determine appropriate

diameter.

23


23/39

23


AIAG PublicationsGlobal Cover 8.5" x 11"

Global Publication Cover Artwork

The cover should be designed and printed using the

master artwork les available from the Marketing

Coordinator.


Global publication covers are always printed in

CMYK to accommodate the logos of the sister

organizations that partnered with AIAG to write

the publication. These logos will vary between

documents to reect organizational participation.

Partner logos are below the AIAG logo.

Document code: 100% black; 40 pt. Arial Bold; right

aligned.

Document title: 100% black; 18 pt. Arial Bold Italic;

right aligned.

Leading is 21.6 pt.

Print Specifcations



Ink: CMYK

Binding: Clear spiral. Printer to

determine appropriate

diameter.

24


24/39

24


AIAG PublicationsGlobal CD Cover 4.75" x 4.75"

Global CD Cover Artwork

The CD cover should be designed and printed using the

master artwork les available from the Marketing Coordinator.


The global publication CD covers are always printed in CMYK.

The AIAG logo and sister organization logos are always printed

in black. Logos will vary between documents to reect

organizational participation. These logos are placed beginning

in the lower left corner and work upward.

Document code: 100% black; 24 pt. Ar ial Bold; right aligned.

Document title: 100% black; 10 pt. Arial Bold Italic; right

aligned.

Leading is 13.2 pt.

Print Specifcations



Ink: CMYK

25


25/39

25


AIAG PublicationsGlobal CD Label 4.625" x 4.625"

Global CD Label Artwork

The CD label should be designed and printed using the master



The global publication CD covers are always printed in CMYK.

The AIAG logo and sister organization logos are always printed

in black. Logos will vary between documents to reect

organizational participation. These logos are placed near the

copyright information and work upward along the curve of the

CD.

Document code: 100% black; 18 pt. Arial Bold.

Document title: 100% black; 9 pt. Arial Bold Italic.

Leading is 10.8 pt.

Print Specifcations

Paper: Standard CD label stock or a white-faced CD

Ink: CMYK

26


26/39

26


AIAG PublicationsGlobal Document Template 8.5" x 11"

Global Document Format

Each AIAG-written document is formatted to a specic

template, which is available from the Marketing Coordinator.

Using the template ensures that all AIAG-produced documents

have a consistent look and feel.


This template is used for publications that are developed in

cooperation with AIAG and its sister organizations.

The document is always printed in black. Exceptions for full

color are made as needed.

Print Specifcations


Weight: 50 lb. text

Ink: Black

Binding: Clear spiral. Printer to determine appropriate

diameter.

- 2 -

M-17Global Materials Management and Logistics Agreement (GMMLA)Version 1, Issued 4/2008

FOREWORD

The Supply Chains that support todays modern and lean manufacturing environment are more complexand wide-ranging than ever before. In recent years, sourcing strategies have changed significantly and

product is now purchased from every part of the globe as the financial benefit of buying from new andemerging markets has become more commonplace.

As the supply chain has become more extended, with product being shipped across and betweencontinents, greater reliance has been placed on the relationship between the parties (customer, supplier,

transport organizations, etc.) involved in the physical movement of the goods.

Clearly, it is normal for a contractual relationship to exist between the various supply chain partners in the

form of a purchase order or contract that specifies the services to be provided and the associated costsinvolved. However, it is also important that the operational and day-to-day working relationship between

the parties is documented in a Logistics Agreement so that roles and responsibilities are clarified.The purpose of this Global Materials Management and Logistics Agreement (GMMLA) document is to

provide recommendations and advice regarding the format and content of such an agreement.

In 2003 Odette, which represents the European automotive industry, released the initial version of theLogistics Agreement. In June 2007, a project group comprising members of AIAG, which represents the

North American automotive industry, and Odette began developing a global version. The document wascompleted and published in January 2008.

27


27/39

27


Quality PublicationsThe Core Tools

About the Quality Core Tools

AIAG is the custodian of the documents developed by

the Supplier Quality Requirements Task Force (SQRTF).

These publications do not have AIAG branding, so AIAG

specications do not apply.

Print Specifcations Cover

Paper: C1S

Weight: 10 pt.

Ink: CMYK

Coating: UV over printed side of cover

Binding: Perfect with 3-hole drill*

*May be saddlestitched depending on thickness of book

Print Specifcations Interior


Weight: 50 lb. text

Ink: Black


28/39

Training

29


29/39

29


Introduction to AIAG Training Materials

AIAG offers training developed and presented by external training providers.

This material is not AIAG-owned and is developed by these external sources.

As a result, there is not a standard template for this material since there are multiple variables

involved (e.g., training provider, instructor preference, material being taught, etc.).

30


30/39

30


AIAG Training MaterialsTraining Manual Covers

Training Manual Cover Format

A few classes use an AIAG-produced cover for the materials.

These particular covers should be designed and printed

using the master artwork les available from the Marketing

Coordinator.


The logo is Pantone Cool Gray 11. The color eld is CMYK.

Participant Manual: Pantone Cool Gray 11; 22 pt. Univers LT

Std 65 Bold; tracking set to -10; horizontal scale set to 97%;

left aligned.

Training title: CMYK = 0c, 100m, 100y, 0k; 31 pt. Univers LT

Std 65 Bold; horizontal scale set to 101%; left aligned.

Leading is 37.2 pt.

Print Specifcations

Paper: Uncoated white cover stock


Ink: CMYK


31/39

ElectronicCommunications

32


32/39


Electronic CommunicationsPowerPoint Presentation

PowerPoint Template

Using the ofcial AIAG PowerPoint template is another way to

strengthen our brand recognition.

Master artwork is available from f:\\wples\PowerPoint

Templates or from the Marketing Coordinator.

Title Slide Typography

Presentation title: 100% white; 40 pt. Arial Bold; right aligned.

Presentation subtitle: 100% white; 32 pt. Arial; right aligned.

Standard Slide Typography

Title: 100% white; 36 pt. Arial Bold; left aligned.

Main bullet: 80% black; 32 pt. Arial; left aligned.

Indent 1: 80% black; 28 pt. Arial; left aligned.





33/39

StandardAIAG Descriptions

34


34/39


Standard AIAG Descriptions50, 100 and 150 Word Blurbs

50 Word

The Automotive Industry Action Group (AIAG) is a

globally recognized organization where automakers,

suppliers, service providers and government work

collaboratively to streamline industry processes.

Initiatives developed and implemented by AIAG

member companies save the industry millions of

dollars annually by driving rework, error and scrap

out of the global automotive supply chain.

100 Word

The Automotive Industry Action Group (AIAG) is

a globally recognized organization where retailers,

automakers, suppliers, service providers, academia

and government work collaboratively to streamline

industry processes. AIAG members are actively

engaged in initiatives geared toward resolving

global supply chain issues via the adoption of

common business practices and interoperable

business systems. AIAG also provides effective

communication and consistent delivery of quality

requirements, guidelines, best practices and

training to the supply base worldwide. Initiatives

developed and implemented by AIAG member

companies save the industry millions of dollars

annually by driving rework, error and scrap out of

the global automotive supply chain.

150 Word

The Automotive Industry Action Group (AIAG)

is a globally recognized organization where

retailers, automakers, suppliers, service providers,

academia and government work collaboratively

to streamline industry processes and establish

business practices. Founded in 1982, AIAGs vision

is to be the catalyst for the global automotive

industrys efforts to establish a seamless, efcient

and responsible supply chain. AIAG members

are actively engaged in initiatives geared toward

resolving global supply chain issues via the adoption

of common business practices and interoperable

business systems. AIAG works closely with

sister organizations in Europe, Japan and China

to provide leadership, direction and alignment of

worldwide activities. AIAG also provides effective

communication and consistent delivery of quality

requirements, guidelines, best practices and

training to the supply base worldwide. Initiatives

developed and implemented by AIAG member

companies have saved the industry millions of

dollars by driving rework, error and scrap out of the

global automotive supply chain.


35/39

Terminology

36


36/39


AIAG TerminologyAIAG Style Guide

2-D; 3-D

Hyphenated

AIAG

Never the AIAG

The is acceptable only when company

name is spelled out, as in the Automotive

Industry Action Group

AIAG e-News Brie

Formal title of monthly AIAG e-newsletter

antitrust

One word; no hyphen

AutoMed Capital M in Med; no space

bar code

Two words; not barcode

bylaw; bylaws

One word, no hyphen

Corporate Responsibility Newsletter


email

However, e-document, e-business,

e-commerce, etc.

The e is capitalized in titles, headings or

when its the rst word in a sentence

health care

Two words, no hyphen

International Automotive Oversight

Bureau (IAOB)

Not Oversite

ISO 9001, ISO 9000, ISO 14001, etc.

No hyphen after ISO

ISO/TS 16949

Forward slash between ISO and TS

Space between TSand 16949

No hyphen

materials management

Materialsis plural; not material

No hyphen

NAFTA

All caps

not-or-proft

Hyphenated

QS-9000

Hyphenated; no space

Quality Standards and Tools


REACH

All caps; not REACh

Spell out on rst reference: Registration,

Evaluation, Authorisation and Restriction of

Chemicals

37


37/39


AIAG TerminologyAIAG Style Guide

Supply Chain Initiatives


Third Edition, Second Edition, etc.

For quality manuals, not 3rd edition or 2nd

edition, etc.

Tier One, etc.

Spell out the number; not Tier 1

Truck & Heavy Equipment (T&HE)

Use ampersand (&); not and

webcast

One word, no hyphen

Also webcam, webmaster, etc.

website

One word

Lowercase


38/39

Contacts

39


39/39

Who to Contact

Logo Requests or Questions

If you would like to request the AIAG logo, please

send an email to [email protected].

Include the following information:

Person/Organization requesting the logo

Reason for the request

How the logo will appear (e.g., corporate report,website, etc.)

Name of contact and information where to send

the logo

For questions regarding the logo, please contact

Stacey Smith at [email protected].

Stationery Requests

Master artwork for any of the stationery pieces are

available. Please email Stacey Smith at

[email protected] with which piece you need.

Master artwork will be provided in EPS format.

Publication Template Requests

AIAG and global publication templates are available.

Please send an email to Stacey Smith at

[email protected] with a note about which template

you need.

Document templates will be provided in Microsoft

Word format.

2012 aiag identity manual

Documents