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T h e u n d e n ia b le, in cr edible, e x c e p tio nal p o w e r o f p l a y 2012 ANNUAL REPORT

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The undeniable, incredible, exceptional power of play

2012 ANNUAL REPORT

Dianne KrizanPresidentMinnesota Children’s Museum

Phil McKoyChair of the BoardMinnesota Children’s Museum

Play is simple, yet also profound.

2

What a powerful year of play. Thanks to generous supporters likeyou, Minnesota Children’s Museum had another blockbuster year. The highlights are here in our annual report or better yet, our “playbook.”

It was a record-breaking year as 432,246 children and adultsstreamed through the Museum’s doors to fill their shopping carts in theOur World gallery, tinker with the gear wall in World Works or wanderthrough traveling exhibits including Curious George™: Let’s GetCurious!, our homegrown exhibit that has touched more than threemillion people across the country since hitting the road in 2007.

Families experienced the brain-boosting benefits of play at ourdowntown St. Paul location and in libraries and community centersacross Minnesota as we toured our Storyland exhibit and ramped up installation of Smart Play Spots, our aptly named early literacyenvironments. Over the past year, we’ve heard countless stories about the impact these free-of-charge experiences are having on the communities they touch. Several locations attracted visitors sohungry for quality playful-learning activities that they traveled an houror more for a chance to pluck vegetables from Peter Rabbit’s garden.

Another amazing milestone was realized in Greater Minnesota withthe opening of our satellite museum: Minnesota Children’s Museum of Rochester. Thanks to a swell of support and enthusiasm from theRochester community — ranging from high-fives to financialcontributions — MCMR is a tremendous success and shatteringattendance and membership goals right and left.

While many new play partnerships blossomed across the state, we locally developed an early childhood research partnership with the University of Minnesota to help us infuse the best and latestresearch into our programs and exhibits.

Fiscal year 2012 (FY12) was bursting at the seams with many significantmilestones and achievements. Thanks to your help, we are doing the rightwork for children and their development by providing pivotal playexperiences that jumpstart learning and future success in the ant hill of life.

THE BREATHTAKING POSSIBILITIES OF PLAY

At Minnesota Children’s Museum, anything is possible. Imaginationsrun wild, curiosities are taken on unexpected adventures and realityalways comes with a twist. Behind all the mind-bending exhibits andexperiences, real-life lessons are learned.

Among the greatest of those lessons are the creativity and criticalthinking skills that will propel young minds to solve the challenges of the21st century. The next generation of great thinkers, scientists, problem-solvers and creative geniuses is waiting in the wings. The skills childrenlearn through hands-on playful experiences lay the groundwork forfuture learning and success in school and throughout their adult lives.

Two years ago, Minnesota Children’s Museum adopted a newstrategic plan to spread the Museum’s wings beyond the iconicSeventh Street building. By extending the Museum’s footprint beyondthe St. Paul location, more parents, educators and caring adults canconnect the dots that play is key to unlocking the innovation, creativityand possibility that lives in all children. All of this great work reinforcesan already strong, sustainable Museum core. The following pages arejust a snapshot of the incredible stories, smiles and learning inspiredby a growing, expanding, exciting push for play.

Beneath its colorful veneer it haspowers that ar

e life changing.

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“The Museum provides anenvironment where kids canlearn through play without evenrealizing they are learning.”

—Museum donor

Play is amightymotivator, an earnest educator, a creative catalyst.

Play builds character, forms bondsand

Ready or not, here comes Minnesota Children’s Museum. The Museum’splan for serving more of Minnesota’s children through the developmentof a satellite museum and numerous hands-on learning environmentsunfolded dramatically in FY12. The Museum was cooking up so muchfun in St. Paul, it just couldn’t be contained anymore. It was time tomake a play for a museum in Rochester.

Minnesota Children’s Museum of Rochester opened in April 2012.More than 9,000 children and adults ran, jumped and squirmed in to explore the 5,000-square-foot space during its first three monthsof operation.

The Museum also ramped up the design and development of 15new Smart Play Spots that will be installed across the state during

the next year, ultimately touching more than 100,000 adults andchildren a year. The new touring Storyland exhibit made stops inWorthington, Elk River, Redwood Falls and Chisholm, serving morethan 6,000 visitors throughout Greater Minnesota. It’s easy to seethat the power of play is plugging into more and more gratefulcommunities thanks largely to support from the Arts & CulturalHeritage Fund as part of the State of Minnesota Clean Water, Land& Legacy Amendment.

The Museum also saw a surge in demand for portable, playful-learningcurriculum, as fun-fueled Museum-to-Go class bookings grew by150%, reaching more than 4,500 inquisitive learners in schools andcommunity centers in the Twin Cities and beyond.

THE EXPANDING, STRETCHING, GROWING FOOTPRINT OF PLAYExpanding reach through decentralized growth

“I feel like a better motherbecause I can take mychildren to the Museum and give them opportunitiesfor fun and learning.”

—All Playmember

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makes learning something that happens naturally

Experts are not kidding when they say play is fundamental for kids. The Museum’s work is centered on research that play contributes to a child’s cognitive, social-emotional and physical development. The Museum evolved its “Smart Play” brand to more clearlyemphasize the learning benefits of play and connect them to theMuseum’s unique role in early learning. In addition, a new messaginginitiative was created to articulate how play enhances learning andmakes it easy for adults to pocket the learning for easy referencebeyond the Museum’s walls.

More play-centered thinking was kicked into gear as the Museum partnered with the University of Minnesota’s Institute of Child Development to synthesize the latest research on play.

This horizon-widening work led to the development of an academicgroup called the Research Advisory Council that will help guideMuseum integration of recent early-childhood research into curiosity-cranking programs and exhibits.

Everyone needs a safe place to play and learn, so the Museumincreased its commitment to the Play for All program (formerly known as Access) as 9,000 children received free year-long familymemberships. In total, 123,000 visitors, including nearly 30,000 onTarget Free 3rd Sundays, received free or subsidized Museum accessthrough the entire Play for All program. The Museum also trained1,448 early childhood educators to increase hands-on learning ofmath, science and literacy concepts.

THE MAGICAL, TERRIFIC AND SCIENTIFIC NEED FOR PLAY Championing the essential role of play in early learning

when you laugh, when youwonder andwhen you are having a blast.

“The Storyland exhibit wastruly like Christmas in July forfamilies in our community.Exposure to a high-qualityexhibit was a real treat, and afree one at that!”

—Tara, West Learning Center, Worthington

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Thanks to many donors, the Museum has secured over $3.5 million in commitments for a new renovated and expanded Museum in the same location. Early leadership gifts from 3M Foundation, Best Buy Foundation, Martin & Esther Capp family, F.R. Bigelow Foundation, Hardenbergh Foundation, Mardag Foundation and Saint Paul Foundation have developed mighty momentum around this amazing vision. Thank you to all of the generous contributors!

AtMinnesotaChi

ldren’sMuseum,wego towork every day

to champion the power of play, tocreateanenvironment tha

t is fun,

While play was buzzing at libraries, schools and homes across thestate, one million hours of play occurred inside the Museum’s building.FY12 was a 31-year high for attendance as visitors scamperedthrough the Ant Hill and maneuvered the Crane at the St. Paul site. In addition, an all-time high of 1,200 volunteers contributed 32,500hours of public programs and behind-the-scenes work. Seems playcan rack up some serious numbers.

The Museum’s eight traveling exhibits, which had reached nearly 1.5 million adults and children across the country, served even morewith the debut of three new traveling exhibits — Storyland: A Trip

Through Childhood Favorites, Dinosaurs: Land of Fire and Ice andFramed: Step Into Art.

The emphasis on imagination was in full force with new drop-inprogram activities that focus on imagination and creativity. TheImagination Corner program welcomed thousands of visitors whospent hours singing unabashedly at the top of their lungs, dancingwildly under the flying fish and artfully acting out a favorite fairy tale.Imagination Playground, an open-ended big-block play system thatquickly found a home in visitors’ hearts last summer, claimed apermanent play space in the Our World gallery.

THE GROUND-SHAKING, RECORD-BREAKING ACT OF PLAYStrengthening and sustaining the Museum’s core

and fundamental to thedevelopmentofour children–

the samechildrenwhowill go on to change theworld.

THE OPEN-MINDED, WHOLE-HEARTED,STARRY-EYED VISION FOR PLAYThe coming year is shaping up to be the biggest year of play yet.The groundwork is laid for a state-of-the-art over-the-top playtopia,including a soaring climber and 10 sparkling new galleries sprinkledwith favorite iconic experiences. The Museum continues importantconversations on how to provide mind-blowing playful experiencesfor 550,000 annual visitors in the expanded Museum. As theMuseum plans the expansion and renovation, it will look to visitorsto share feedback and offer ideas that only tried-and-true users can contribute. The new Museum is destined to become a vibrant,play-infused centerpiece of downtown St. Paul and a favoritestomping ground for curious kids all over Minnesota and beyond.

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$1,000,000+State of Minnesota

$500,000 – $999,999Target Foundation

$100,000 – $499,9993M FoundationHardenbergh Foundation

$50,000 – $99,999General Mills FoundationMedtronic FoundationTravelers FoundationUnitedHealth Group

$25,000 – $49,999Fred C. and Katherine B. AndersenFoundation

Best Buy Children’s FoundationBlandin FoundationPatrick and Aimee Butler Family Foundation

Delta Dental of Minnesota TrustThe Donaldson FoundationEcolab FoundationMacy’sMinnesota Precision ManufacturingAssociation

Thrivent Financial for LutheransFoundation

Xcel Energy Corporation and Foundation

$10,000 – $24,999Andersen Corporate FoundationHugh J. Andersen FoundationKatherine B. Andersen Fund of The Saint Paul Foundation

Banfield Pet HospitalLillian Wright & C. Emil BerglundFoundation

The Cargill FoundationC.H. Robinson WorldwideFoundation

The Curtis L. Carlson FamilyFoundation

Deluxe Corporation FoundationFriends of Ramsey County LibraryG&K ServicesThe Grotto FoundationJennie-O Turkey Store, Inc.John S. and James L. KnightFoundation

Mayo ClinicMerrill CorporationNorthland FoundationPentair FoundationStar TribuneThink Mutual BankU.S. Bancorp FoundationWells Fargo Foundation Minnesota

$5,000 – $9,999Boss FoundationDorsey & Whitney LLPJE Dunn ConstructionEmerson Process Management –Rosemount Division

Gray Plant MootyHickoryTech CorporationFoundation

John Larsen FoundationMargaret H. & James E. KelleyFoundation, Inc.

MAHADH Fund of HRK FoundationCarl & Eloise Pohlad FamilyFoundation

PwCRBC Foundation – USAMargaret Rivers FundThe Saint Paul FoundationSecurian FoundationTE ConnectivityUnited Way of West CentralMinnesota

University of Minnesota College of Science and Engineering

Walmart Supercenters and Sam’s Club – Rochester

$2,500 – $4,999At Home Apartments, LLCCandylandDellwood Foundation, Inc.Evantage ConsultingGreene Espel P.L.L.P.KidsParkThe Minneapolis FoundationPrime TherapeuticsShakopee Mdewakanton Sioux Community

The Valspar FoundationWhole Foods MarketWinthrop & Weinstine P.A.

$1,000 – $2,499American Public Works AssociationGordon and Margaret BaileyFoundation

Burdick-Craddick Family Foundation

Edwin W. and Catherine M. DavisFoundation

DLMC FoundationDunlap & Seeger, P.A.Federated Insurance CompanyFreestyle YogurtFriends of the St. Cloud Public Library

Grand Rapids Library FoundationFriends of Grand Rapids Public Library

The Hubbard BroadcastingFoundation

Lurie Besikof Lapidus & Co. LLPMesserli & KramerMinnesota Society of ProfessionalEngineers

Minnesota State University at Mankato

MOM BrandsNickelodeonThe Elizabeth C. QuinlanFoundation, Inc.

Rotary Club of RochesterSit Investment Associates, Inc.Tennant FoundationUnion Pacific FoundationArchie D. & Bertha H. WalkerFoundation

$250 – $999AnonymousBailey Nurseries FoundationCentral Telephone Sales and ServiceFuji YaKiddywampusKopp Family FoundationSeneca Foods FoundationZelle Hofmann Voelbel & Mason LLP

IN-KIND DONORSPlay Maker’s BallChicago Lake LiquorEvent Lab, LLCHaskell’s and Minneapolis Big CheeseMerrill CorporationShai Hayo Minnesota GrownMSP CommunicationsStar TribuneTwin Cities Business

Minnesota Children’s Museum of RochesterBerger Transportation SolutionsBest Buy – RochesterCustom Alarm/CustomCommunications

CWS, Inc.Eastwood BankHaley Comfort SystemsHome Depot – RochesterTarget Stores – RochesterTile By DesignJacky Wilson

Minnesota Children’s Museum3M FoundationACVR WarehouseBailey Nurseries FoundationCapstone PressDunn Bros CoffeeG&K ServicesGraves 601 HotelOrganic ValleySweatpants MediaTechSoup GlobalThe Valspar FoundationTolomatic, Inc.William Bolthouse Farms, Inc.

THE GIFT-GIVERS, DREAM-MAKERS AND BENEFACTORS OF PLAYThank you so much for your support. This list recognizes donors who gave between July 1, 2011 and June 30, 2012. Minnesota Children’s Museum apologizes for any errors or omissions.

Corporate, Foundation and Government Donors

Congratulations to our good neighbor Travelers, a long-time supporter and recipient of the Play Maker’s Ball 2012 Friend of the Museum Award.

Thanks to Sweatpants Media for sharing their creative talent by producing thegala and other videos — which were inspired by playing at the Museum as kids.

Individual Donors$25,000+ �

Bill and Amy McKinneyThe Schmoker Family Foundation insupport of the Play for All programBoyd and Lisa HesdorfferKim and Willard HunnewellBill and Cindy SchmokerKit and Dick Schmoker

$10,000 – $24,999 �

Trisha and John DillonRick and Gretchen JelinekPhil and Aimee McKoyTerri Tersteeg and Jim Peterson

$5,000 – $9,999 �

Thomas and Amara AboodJohn and Gretchen CorkreanLisa FarrellKristi and Jeff FoxAmy Giovanini and Ben AhrensDianne and Scott KrizanRonda and Rodney WescottStephen and Sara Zawoyski

$2,500 – $4,999 �

John and Kelly Baker FamilyMike and Laura CashillJennifer and Adam CiresiGus and Ann ChafouliasBridget and Sean EnnevorJanel and Brian GoffMarialice and Nevin HarwoodDawn and Darryle OwensErika and Roger Perrault

$1,000 – $2,499 �

Carol AegerterBruce and Martha AtwaterMrs. Alexandra BjorklundAnn and Jay BoekhoffMelissa and Robert BrinkmanAshley and Matthew BrownJay and Laurie BruberDr. Betsy BuehrerMartin & Esther Capp Family Fund of the Saint Paul Foundation

Mary and Edward ClarkKaryl and Dan CorcoranJulia W. DaytonMartha Dayton and Thomas NelsonScott and Ann DaytonMichael and Susan DeVoeKatharine and Douglas DonaldsonMr. and Mrs. W. John DriscollElizabeth and James EngelsmaAllison and Scott GageSpencer and Jennifer GoldsmithElizabeth and Michael GormanBarbara Hahn and Paul NesethSara and Taylor HarwoodNancy M. and Robert HatchSara Hill and Jonathan GloverPaul and Sandy HuotLeigh and Judy JohnsonPaul and Carey KasbohmKatharine and Ian McRobertsDaisy MitchellJoy and Christopher NewborgElizabeth and Cameron OligBeth and Nathaniel OppermanJohn and Marla Ordway CharitableLead Trust

Phil & Cassy Ordway – Nushka FundBart and Kandi OsbornSara B. RatnerJohn and Lois RogersDan and Karen RyanHugh and Margaret SchillingTom Schultz and Tiffany CogginsCurt and Becky SeaveyMr. and Mrs. James F. SloanPhilip and Schele SmithRob and Amy StolpestadCarley and Bill StuberNicci and James WatsonDavid J. Weiner FoundationKatie and Andrew WilhoitJane and James Wiltz

$500 – $999AnonymousSarah J. Andersen and Chris HaynerJames and Debra ArnesonGerald and Sondra BackhausChristopher and Kelly BelliniAmanda and Adam BreiningerAngela Burns WrenJerry and Sarah CarusoDonna ChristiansenRichard Curtis and Hilary Stonelake-Curtis

Chad and Maggie DaytonTiffany and Sam DeckerDawn and Todd DevineJudy FaberAmy and Dan FarshtJim and Niki FlavinHelen and Jim FranczykJohn HeizerSarah and Robert IsabelLisa Johnson and Michael ArmstrongArthur and Martha KaemmerAlexandra and Robert KlasMichael and Catherine LeeLeJeune Family FoundationPeter Leppik and Carla HennesAndrea & Larry McGough DonorAdvised Fund of the CatholicCommunity Foundation

Thomas and Elinor NicklawskeJoe and Lisa OlsonMr. and Mrs. James P. O’ShaughnessyChristy O’Shea Novak and Joby NovakRobert J. OwensMarcia Page and John HuepenbeckerKent PekelRepresentative Sandra PetersonBarb and Bill PobleteDavid and Laura QuiggJohn RiehleElizabeth M. RingerAmy and Kenneth SaldanhaAnne and Michael SampleCassidy and Andrew SteinerChristina and Jeremy StevensSheldon and Monique Wood

$250 – $499AnonymousBill and Kari AlldredgeAnn Becker Peterson and Adam Peterson

Audrey Betcher and John Brockman

Sean and Allison BreiningerElizabeth and Steve BulachMarney and Robert Buss

The John R. Cross Fund of The Saint Paul Foundation

Tom CummingsAnthony and Joanna CurryEdward and Sherry Ann DaytonDr. Francis and Holly DenisNicholas DeVogelKevin and Elizabeth DooleyRichard and Beverly Fink Family Foundation

Lambers and Alicia FisherRhonda and Dan GeereTodd and Kristen GerlachCorey and Kelly GordonJack Hansen and Joan Legare Hansen

Lissette M. and Warren HaugerShelley and Jeff HenryMichael and Annemarie HessSylvia and Robert HokeElizabeth A. JessoSarah and Paul JohnsonAmie and Lyell JonesJordan and Dara KautzMike G. and Linda KennedyMike and Kelly KernanTed and Stacy KronschnabelAmber and Mervyn LallyCarrie and Jason LandstromJeron W. LarsonWade and Renee LauDana LonnHarry G. McNeely, Jr.Michael Monahan and Molly O’Shaughnessy

Timothy and Jill MullenbachJohn and Cindy OlsonStephanie and Michael OttSuzanne and William PayneRoger and Erika PerraultWilliam and Johnie PlummerDebora and Michael PungAdam and Jen ReiterDr. Nicholas and Kate RemmesBen RobinsonAlyssa Sanan-Estudillo and Luis Martin

Steven and Nancy SchachtmanWade and Julia SchmelzerJulie Schultz and David KilpatrickJoseph and Halene SearlesElizabeth and John SebastianSieff Family FoundationSamantha Smart Merritt and Ray Merritt

Keith and Sheila SternerDavid and Rachel StraussAlycia SutorKaten and Nate SwanstromCarolyn and Brian TaylorJon and Lea TheobaldKara and David TherkelsenPatty Toenies and Norma GaffronMelanie and Anthony TschidaBrett TurnquistJeanne Vergeront and Andrew Dick

Rachel and Donovan WalshFrank and Christine WheelerMr. and Ms. Frank S. Wilkinson, Jr.Sandy Worthing

Thank you to over 1,066 donorswho support the Museum with gifts under $249.

Tribute GiftsIn memory of Raj BalachandranAnonymousMK BalachandranAndrew D. Berkey IIIAimee BrantsegEdgerton and Marlys BronsonMarney and Robert BussEric DuvallJayne EllegardSpencer and Jennifer GoldsmithLydia GrayBarry GunnDavid A. Gutzke and Jeanette M. ColbyEmily and Jon HjelmPhillip S. KilpatrickMartha S. LelandLeAnn LundbergMike MerrillQuinn and David PhanDebora and Michael PungLinda Rees-Christianson and Steven Christianson

Kerry and Erika RosenhagenJoyce and Gary SchuetteAnne SimpsonBarbara Sporlein and Robert LawsonJanet and Steven ThompsonBarry and Jennifer WadsworthWestern Reserve Partners, LLC

In memory of Gregory BartlesMr. Paul Vance and Ms. Natalie Filipovich

In memory of Betty HarwoodDoug and Katharine DonaldsonKevin and Elizabeth Dooley

In honor of Marialice HarwoodYouth Frontiers

In memory of Patrick LekvinJohn HeizerSamantha Smart Merritt and Ray MerrittRob and Amy Stolpestad

In memory of Tommy NicholsBrandon and Jill AndersenKirk and Cathy AndersonJohn and Christine HaushalterBenjamin Kim and Nayonge SohBert and Jennifer LopansriTracy L. and E. J. PapaleoTamara and Daniel PierceJennifer Moreno Reddick and Chris Reddick

Alycia Sutor

In memory of Mary RiehleMr. John Riehle

In honor of Judy SchumacherDebby and Dave Becker

In honor of James SvobodaDavid Mihm

In memory of Patricia W. WorthingMs. Mary E. AspnesBette and John DeMarsDoug and Katharine DonaldsonM. FitzimonsMarijean M. FlomLinda M. and Douglas E. JohnsonSusan LazarMary and Bill MeaseSharon and Glenn MeaseAmy J. MoellerNina and John W OsbergLois J. SchardinCarol A. SundellJacquie and Ronald L TrudeauDr. Peter L. Walman, D.D.S.Paul and Joan WernickSandy Worthing

Rochester, Smart Play Spots,Storyland: A Trip Through Childhood

Favorites™

Target Free 3rd Sundays, Storyland:A Trip Through Childhood

Favorites™

United in Big Healthy Fun!

Curious George™: Let’s Get Curious!

Macy’s Play Date

Grossology: The (Impolite) Scienceof the Human Body

How People Make Things

Play Maker’s Ball Champion Sponsor

Play Maker’s Ball Champion Sponsor

FutureVet Days

Museum uniforms

Promotional partner

Promotional partner9

� These donors are members of theChildren’s Circle — the Museum’sLeadership Giving Program. Thank you!

STATEMENT OF FINANCIAL POSITIONJune 30, 2012 June 30, 2011

ASSETS

Cash and Cash Equivalents $ 966,282 $ 1,034,862

Certificates of Deposit 1,039,766 540,618

Accounts Receivable, Net 116,646 221,735

Pledges and Grants Receivable 1,758,269 1,031,911

Prepaid Expenses 258,738 238,423

Investments 4,552,169 4,832,461

Land, Building, Equipment & Exhibits, Net 7,301,145 7,062,714

Pledges and Grants Receiveable, Long-term 83,330 66,875

Total Assets $16,076,345 $15,029,599

LIABILITIES

Current Maturities of Capital Lease Obligations $ 9,919 $ 8,945

Accounts Payable 156,525 287,920

Accrued Compensation 334,958 272,825

Deferred Revenue 843,213 797,900

Capital Lease Obligations, Net of Current Maturities 36,222 45,322

Total Liabilities $ 1,380,837 $ 1,412,912

NET ASSETS

Unrestricted — Undesignated $ 1,247,116 $ 936,400

Unrestricted — Designated 830,000 860,000

Temporarily Restricted 8,456,639 7,658,534

Permanently Restricted 4,161,753 4,161,753

Total Net Assets 14,695,508 13,616,687

Total Liabilities $16,076,345 $15,029,599

THE NUMBER CRUNCHINGBEHIND THE PLAY MAKINGMinnesota Children’s Museum’s FY12financial performance remains strong with a7% increase in total net assets from FY11.

The Museum’s financial strength lies in itsdiversity of revenue sources, including bothearned and contributed income. Generousphilanthropic giving represents 33% of totalrevenue, while admissions and membershipsrepresent 30%, State of Minnesota bi-annualappropriation and Clean Water, Land &Legacy Amendment funding represents 19%,and program, investment and other incomerepresent 18% of total revenue — providing awell-balanced income model.

The Museum, whose mission is “sparkingchildren’s learning through play,” is proud toreport that 67% of operating expenses arededicated to programs. Exhibit and galleryimprovements capitalized during the currentyear are depreciated over several years andexcluded from current program expenses.

Overall, expenses increased 15% as theMuseum initiated an exciting capital expansionproject, welcomed more eager visitors andgrew service beyond the St. Paul location toprovide playful learning experiences to moreof Minnesota’s children. The Museumcompleted the year with a 4% surplus ofunrestricted funds.

STATEMENT OF ACTIVITIESUnrestricted Temporarily Permanently Total

Unrestricted Designated Restricted Restricted June 30, 2012

SUPPORT AND REVENUE

Grants & Contributions $ 998,096 $ 3,072,914 $ 4,071,010

Museum Admissions 1,336,199 1,336,199

Memberships 984,871 984,871

Program Income 193,492 193,492

Investment & Other Income 1,340,074 (62,816) 1,277,258

TOTAL REVENUE $ 4,852,732 $ 3,010,098 $ 7,862,830

Net Assets Released from Restrictions $ 2,211,202 $ (2,211,202)

TOTAL SUPPORT AND REVENUE $ 7,063,934 $ 798,896 $ 7,862,830

EXPENSES

Program $ 4,534,338 $ 4,534,338

Administrative 667,296 667,296

Marketing & Promotion 700,803 700,803

Fundraising 881,572 881,572

TOTAL EXPENSES $6,784,009 $6,784,009

Operating Change in Net Assets $ 279,925 $ 798,896 1,078,821

NON-OPERATING ACTIVITY AND TRANSFERS

Board Designated Reserves $ 30,000 $ (30,000)

TOTAL CHANGE IN NET ASSETS $ 309,925 $(30,000) $ 798,896 $ 1,078,821

NET ASSETS — Beginning of Year $ 937,191 $ 860,000 $ 7,657,743 $ 4,161,753 $ 13,616,687

NET ASSETS — End of Year $ 1,247,116 $830,000 $8,456,639 $ 4,161,753 $14,695,508

33%

19%17%

13%

15% 13%

10%

67%

� Grants and Contributions� Government Agencies*� Museum Admissions� Program Income� Membership� Investment & Other Income

� Program� Administrative � Marketing & Promotion� Fundraising

SUPPORT & REVENUE EXPENSES

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*Government funding, 19%, is significantly larger than the prior year due to the bi-annual state appropriation for general operations aswell as Legacy-sponsored initiatives (the opening of a satellite museum in Rochester, Storyland tour and development of Smart Play Spots).

3% 10%

Sparking children’s learning through play

2012-13 BOARD OF DIRECTORS

OFFICERSPhil McKoy Chair of the BoardBill McKinney Past ChairJohn Corkrean TreasurerAmy Giovanini Secretary

BOARD MEMBERS

Kelly BakerChris BelliniHolly BoehneMelissa BrinkmanDr. Betsy D. BuehrerLaura Cashill Larry CrosbyLisa FarrellHT FishKristi Fox

Allison GagePatrick HarrisTaylor Harwood Sara HillRobert HokeRick JelinekPaul KasbohmKate McRobertsCarla NelsonJoy Newborg

Beth OppermanKent Pekel Sandra PetersonSara RatnerDan RyanPhil SmithJeanne VoigtRonda WescottStephen Zawoyski

MUSEUM RESEARCH ADVISORY COUNCIL

Dr. Megan Gunnar, chairDr. Stephanie Carlson Dr. Sara LangworthyDr. Michele M. MazzoccoBarbara Murphy

Pete RalstonDr. Glenn RoismanDr. Amy Susman-StillmanDr. Albert Yonas

Design by Jacky WilsonPhotography by Bruce Silcox