2012 combined federal campaign training conference a million donors choose results of the combined...
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2012 Combined Federal Campaign Training Conference2012 Combined Federal Campaign Training Conference
A MILLION DONORS CHOOSE
Results of the Combined Federal Campaign
Workplace Giving AllianceSalem MA
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Our Purpose Today• To outline the Million Donors Choose project design
• To explain how we gathered and analyzed information
• To present our analysis to date
• To suggest how the project will expand over time
• To identify and help resolve technical challenges
• To invite ideas, questions and suggestions from PCFOs and LFCCs
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Project Objectives• To move beyond anecdote and understand the CFC
through the analysis of data
• To help campaigns share experience and best practices
• To support OPM in its shaping of policy
• To find ways to engage donors and deepen their enthusiasm for the CFC
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Project Stages
2012 Combined Federal Campaign Training Conference
• Proof of Concept (summer 2010 – summer 2011)– Fall 2009 results– 18 campaigns reporting– Almost half the money pledged
• Expansion of Sample (fall 2011)– Fall 2009 results– 110 campaigns reporting– Over 70% of the money pledged
• Expansion to More CFC Years (winter 2011-12)– 2009, 2010 & 2011 results– Year over year comparison– Currently in progress
2012 Combined Federal Campaign Training Conference
Our Method
• Obtain standard charity listing information from OPM
• Gather pledge data from campaigns• Normalize format of pledge data• Check pledge data against 1417 reports• Analyze and interpret available data
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Data Fields
2012 Combined Federal Campaign Training Conference
• Charity name• 5-digit OPM code• Charity’s federation, if affiliated• Taxonomy codes• 25 word statement• Administrative overhead (AFR)• Charity website address• Total pledged to each charity in each campaign
2012 Combined Federal Campaign Training Conference
Extent of Our Sample
As of December 29, 2011• 110 CFC campaigns• 70+ percent of total 2009 Pledges
All figures that follow reflect this data and are not projected to 100 percent.
All figures that follow relate to national and international charities.
2012 Combined Federal Campaign Training Conference
RANGE OF PLEDGE RESULTS
2012 Combined Federal Campaign Training Conference
< $1K
$1K - $4K
$5K - $9K
$10K - $24K
$25K - $49K
$50K - $99K
$100K - $499K
$500K - $999K
> $1M
0 100 200 300 400 500 600
96
528
412
509
326
227
219
21
14
# of Organizations
110 PCFOs Reporting
2012 Combined Federal Campaign Training Conference
Top 100 Charities
2012 Combined Federal Campaign Training Conference
Etc. for #11-100
2012 Combined Federal Campaign Training Conference
Pledge Totals by Taxonomy Code
2012 Combined Federal Campaign Training Conference
Other - ZMutual/Membership Benefit Orgs., Other - Y
Religion Related, Spiritual Development - XPublic, Social Benefit: Multipurpose, Other - W
Social Science Research Institutes, Services - VScience & Technology Research Institutes, Services - U
Philanthropy, Voluntarism & Foundations - TCommunity Improvement, Capacity Building - S
Civil Rights, Social Action, Advocacy - RInternational, Foreign Affairs, National Security - Q
Human Services - Multipurpose and Other - PYouth Development - O
Recreation, Sports, Leisure, Athletics - NPublic Safety, Disaster Preparedness & Relief - M
Housing, Shelter - LFood, Agriculture, and Nutrition - K
Employment, Job Related - JCrime, Legal Related - I
Medical Research- HDisease, Disorders, Medicinal Discipline - G
Mental Health, Crisis Intervention - FHealth - General and Rehabilitative - E
Animal Related - DEnvironmental Quality, Protection & Beautification - C
Educational Institutions & Related Activities - BArts, Culture, and Humanities - A
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
110 PCFOs ReportingNational / International Charities
2012 Combined Federal Campaign Training Conference
Top 9 NTEE Codes In Terms of Performance
2012 Combined Federal Campaign Training Conference
Middle 9 NTEE CodesIn Terms of Performance
2012 Combined Federal Campaign Training Conference
Bottom 8 NTEE Codes In Terms of Performance
2012 Combined Federal Campaign Training Conference
Top 7 NTEE Codes(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
Middle 9 NTEE Codes(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
Bottom 10 NTEE Codes(Average Total Pledge per Charity)
2012 Combined Federal Campaign Training Conference
AVERAGE TOTAL PLEDGES PER CHARITYWithin Each AFR Range
2012 Combined Federal Campaign Training Conference
818 945 425 105 590% - 9.9% 10% - 19.9% 20% - 29.9% 30% - 39% >40%
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
2012 Combined Federal Campaign Training Conference
Plans for Expanding the Project
• Add data for each new year• Add data back to 2003 when available• Compare data between years to show trends• Add depth in the data collected
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Technical Challenges
• Incomplete data• Variety of record-keeping methods and
software – data collected not consistent• Merged campaigns • Lack of consistency in identifying federal
departments
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Ideas? Questions? Suggestions?
• What would you like us to look for?• How could you use the information?• What technical problems have you experienced
or do you foresee with this project and how might we address them?
• What information or insight – if you only had it – would make you a more effective campaign?
• How might we design data input and analysis to answer the questions that matter to you?
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Your suggestions?
We welcome your suggestions – as well as your data. Please contact us:
Nancy RexfordWorkplace Giving Alliance125 Washington Street, #201Salem MA 01970
[email protected], ext. 103
2012 Combined Federal Campaign Training Conference
2012 Combined Federal Campaign Training Conference
Our Website
www.milliondonors.org