2012 epiphone guitars event marketing at the sturgis buffalo chip
TRANSCRIPT
epiphone guiTarsclienT:
challenge: Drive even more buzz and data capture by hosting the Buffalo Chip’s Sturgis Rider® Sweepstakes onsite during the rally.
2012 Sturgis Rider Sweepstakes Winner Ian Sherwood - Wood, SD.
TacTics:Integrated promotion platform utilizing PR content, social media and onsite registration. Reach of the promotion extended through partners like Pepsi Cola integrating the promotion on over 6 million cans.
resulTs: The promotion was a huge success. Over 30,000 consumers signed up to win the bike and guitar which was a 200% increase from the previous year. Additionally, there was enthusiastic and ongoing media coverage which generated over 3.5 million audience impressions including a feature in Hot Bike magazine.
“The Sturgis Buffalo Chip has become one of the top events for Epiphone and it gets bigger every year. The Sturgis Rally attracts Epiphone fans from all over the world and our Epiphone artists count on the Buffalo Chip as the most exciting way to reconnect with longtime fans and make new ones. We can’t wait for next year!” ~ Jim Rosenberg – President of Epiphone
© 2012 Buffalo Chip Campground, LLC. 9