2012 feria destino universidad | exhibitor training

Destino Universidad 2012 AtlantaEducational Mobilization Training

CommuniCard, LLC All Rights Reserved

CommuniCard, LLC All Rights Reserved1st Annual Feria Destino Universidad Saturday, June 9 | 10am 3pm Georgia Tech | Student Center


Research | Train | MobilizePreparing the 21st Century Workforce Advancing America FoundationAll Rights Reserved 2012

180,000 parents and children engaged in education For a Better Life150,000 books given away16 educational/health events across the country400+ organizations & 1000+ volunteers trainedAdvancing America FoundationAll Rights Reserved 2012MOBILIZATION CAMPAIGNPara Una Buena Vida

LOS ANGELES AUSTIN DALLAS MIAMI CORPUS CHRISTIAdvancing America FoundationAll Rights Reserved 2012

High School DiplomaSome CollegeLess than High SchoolAssociates DegreeBachelors DegreeGraduate DegreeGeorgetown University, Center on Education and the Workforce2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf

EDUCATION REQUIREMENTS FOR JOBS - 2018CommuniCard, LLC All Rights Reserved


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Less than High SchoolHigh School DiplomaBachelorsGraduateSome CollegeAssociates

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A. Limited Parental Understanding & AccessWHO IS THE FERIA PARENT?Parents who are unfamiliar with the U.S. education system or did not graduatefrom U.S. schools

Empowerment is created, not inherent. 1.0: aspiring parents, seeking new opportunities or ways of better providing for their families 1.5: parents grew up in U.S. but are disconnected with current resources. 2.0: parents understand current U.S. education system & take advantage of resources & technologyCommuniCard, LLC All Rights Reserved


B. Relevancy and a MAJOR Cultural Shift NeededWHO IS THE FERIA PARENT?Parents as the childs first teacher.Whats the key to the American Dream? Higher education is the key to the American Dream What are rites of passage for American families?How do we create a college-going culture?Example: NCAA, etcThere is no better way to help this audience feel connected than through relevance relevance in our offerings, the experiences, and the way it all fits into their livesRIGHT NOW.CommuniCard, LLC All Rights Reserved


C. Culture: Cycle of Engagement Starts with Parents WHO IS THE FERIA PARENT?High School GraduationCollege ReadinessCollege CompletionCareer SuccessSTEM: EngineeringHealthcareCommuniCard, LLC All Rights Reserved


The Feria MethodTM


CommuniCard, LLC All Rights ReservedFeria Support Systems


THE PARA UNA BUENA VIDATMEducational PathwayFor A Better LifeGraduate from high school & earn at least a million dollars in your lifetime. Earn at least another million dollars in your lifetime by graduating from college or earning a certificate.Keep your Spanish but learn English as fast and fluently as you can and you will have more opportunities for jobs and higher pay.Para Una Buena Vida is a research-based messaging campaign geared to the parent and student that underscores how education attainment equals prosperity for all. The campaign emphasizes three central messages designed to appeal to economic aspirations and to create a college-going culture. Education: A shared path with a common destination, mutual benefits for the entire community.CommuniCard, LLC All Rights Reserved


CONNECT IN 5: STEP 1Stand in front of your table.

Greet and praise the parent for caring about their childs education.

Example: Youre doing a goodthing by being here today!We are glad you came!CommuniCard, LLC All Rights Reserved


Reinforce the value of an education.

State the Para Una Buena Vida.

Remember:Parent is your first audience.

CONNECT IN 5: STEP 2CommuniCard, LLC All Rights Reserved


Describe your role at the Feria.

What does your organization or institution do?

Frame your description appropriately given what you know about parental understanding, cultural context & cycle of engagement needed.CONNECT IN 5: STEP 3CommuniCard, LLC All Rights Reserved


Tell your story andmention your college shirt.

Why did you choose that school?What does college mean to you?Did your family help you get to college? CONNECT IN 5: STEP 4CommuniCard, LLC All Rights Reserved


Tell the parent what to do next at the Feria.

Know the Exhibitors around on the Educational Pathway at the Feria.

Know the Workshops and Enrichment Activities.

CONNECT IN 5: STEP 5CommuniCard, LLC All Rights Reserved


CONNECT IN 5TMGreet and praise the parent for caring about their childs education.Reinforce economic value of an education, emphasizing Para Una Buena Vida and careers.Describe your role at Feria.Tell your story and mention your college shirt.Tell the parent what to do next at the Feria. CommuniCard, LLC All Rights Reserved


EXHIBITORS ACTIVE ROLEAll organization/department representatives are:trainedwearing a shirt with a college logoEvery parent is verbally engaged with the resources at the Feria. Exhibitors are positive and proactively interacting with the parent.Every representative can link their message to education and economic prosperity, including what a parent needs to do next.All representatives are reinforcing: Connect in 5Para Una Buena VidaCommuniCard, LLC All Rights Reserved


EXPECTATIONS FOR INTERACTIONSStand in front of your table, ready to greet parents.Try to have something to share with each family, no matter the age or where they live.What is your core mission?What can everyone learn from your organization?Use chairs to rest briefly, but avoid talking or texting on cell phones.Remember that every person who walks by could benefit from your services if you approach them. Feria Para Aprender is an opportunity for 1000 impressions.Your organization can reach as many families as you choose.



EXHIBITOR GOALSDesignate one person to focus on parents and one to focus on students.Through training, parents will hear consistent, culturally relevant messaging from Exhibitors.Two or more representatives at your booth. At least one Spanish speaker present at all times.Ensure all representatives attend training before the Feria.5. Know how to navigate parent properly to the next stage of the Educational Pathway and highlight key areas.CommuniCard, LLC All Rights Reserved


ENRICHMENT ACTIVITIES2012 Destino Universidad will include:

Reading GardenPhoto VisualizationCollege Preparation Workshops for ParentsMANY MORE!



PASSPORT


PASSPORTUse a pen or marker to check off the color-coded box that matches your tablecloth.

Use the map to direct parents to the next section.

Parent will turn in the Passport at the end of the Feria to Univision Radio.


TIPS FOR PASSPORT INTERACTIONSFamilies must have 1 mark in each color-coded box to submit their Passport at the end of the Feria. The Passport enters the family into a number of raffles from Univision Radio.

Acknowledge the Passport.Ask for 3 minutes to share an important educational message that can help the family.Complete the Connect in 5 interaction.Mark the Passport with the color-coded marker provided.

If a family just wants you to sign their Passport, ask what kind of information they are looking for and direct them to another booth.



GRADE THEINTERACTIONS

SUMMARY: The Feria Method Thousands of PUBV / Connect in 5 interactions occurring at one time

Primary audience: Parent Secondary audience: Youth

One-way color-coded Educational PathwayCollege wear displayed at all boothsCommuniCard, LLC All Rights Reserved


How to Prepare


LOCATION: Georgia Tech Student CenterAddress350 Ferst Drive Atlanta GA 30332

DirectionsGeorgia Tech is located in downtown Atlanta just off I75/85.For detailed driving directions, visit http://map.gtalumni.org/directions.phpDirections will also be posted at www.FeriaParaAprender.com/atlanta

ParkingParking is available in the Student Center Parking Deck for $7 per car.

FacilitiesFeria will utilize the entire 3rd floor of the Student Center.All Exhibitors will be inside for the duration of the event.



CommuniCard, LLC All Rights Reserved3RD Floor Student Center

BALLROOM Educational PathwayExhibitors assigned by grade level(s) served.

ENRICHMENT AREAS301 Reading Garden343College Board Workshops332CHECK IN for Exhibitors & Volunteers321Visualization359VIP Green RoomBOOTH ASSIGNMENTS:Early ChildhoodElementaryMiddle SchoolHigh SchoolCollege & UniversityCommunity ResourcesCareer/Workforce


SET UP: Saturday, June 9 @ 7amALL Exhibitors must be completely set up by 9am.Booths will be pre-assigned with tables and color-coded tablecloths set up.Test & troubleshoot any electrical equipment including laptops requiring Internet access. Address any concerns with staff at Check IN.Identify organizations that are before and after you, as well as those in other areas that correlate with your mission.

NEED APPROVAL IN ADVANCE:Need to drive vehicles close to venue or require additional help?Need special set up extra tables, outlets, etc.?Requests must by made to [email protected] by Friday, June 1 @ 5PM EasternCommuniCard, LLC All Rights Reserved


EXHIBITOR GUIDELINESBooths will be assigned and distributed by email on June 7 with an updated map and color-coded layout to the Primary Contact on the Registration Form.Review attached Booth Information to confirm electrical and Internet access.Exhibitors are responsible for all of their own equipment: extension cords, power strips, pens, easel, etc. We will not be able to provide any equipment.No candy or food can be given away.No raffles can be conducted from your booth.Each booth will be given a sample Passport during Check IN.Translator assignments will be sent on June 7. Please contact your translator in advance and provide any relevant information about your organization.Booths should not close until all families have completed the Educational Pathway and a Feria staff member has confirmed the event has ended.CommuniCard, LLC All Rights Reserved


WHY ATTEND & PROMOTE?Feria is not a replacement event but supports your current programs and events.

Provide staff with FREE relevant, critical training on demographic shifts, outreach and economicdevelopment.

Single largest gathering of bilingual experts to reach YOUR Spanish-speaking parents.

Link students and parents with guides to create a globally competitive bilingual workforce.

Get positioned to network with others who can support and enhance your services.

Link with national experts and organizations. CommuniCard, LLC All Rights Reserved


Questions?Contact: Christin [email protected] of Event: 512-705-4215


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2012 feria destino universidad | exhibitor training

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