2012 mcas yuma airshow(1)
DESCRIPTION
TRANSCRIPT
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2012 MCAS YUMA AIRSHOW
Marketing Campaign
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Sponsorship Packet
Sponsorship package is created to demonstrate to new or past sponsors what the airshow is about, how we market and the benefits or being a sponsor.
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4.5x5.5 Postcards
4.5x5.5 postcards given to sponsors and businesses. Inserted in sponsorship package. Distributed in several events in Yuma.
Spanish version also created for border distribution.
5,000 English
5,000 Spanish
------------------
10,000 Total
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22x28 &11x17 Poster
11x17 posters
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Billboards
18 billboards were set up around Yuma & Imperial County in multiple sizes.
Billboards set up by Del Outdoor – Air show sponsor.
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Walmart & Sam’s Club Displays
Entrance, floor and freezer displays were place in 3 Walmart locations: Ave B, Pacific & 32nd Street. They were also set up at Sam’s Club on Pacific.
Cut out was used not only at the Walmart and Sam’s Club but at Midnight at the Oasis and in the Somerton Festival
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Walmart & Sam’s Coors Displays
All Walmart’s participated in a contest, sponsored by Coors, on who could set up the best Coors and Miller Lite display. The winning store manager won a ride with Tora Tora Tora.
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Official Airshow Program
Program contains schedule, performers, static displays, information , airshow map and more.
Interactive programs available on yumaairshow.com and on facebook app and the day of airshow.
Program was given to sponsors and preferred seating ticket holders. Program was also sold to general public for $1.
5,000 copies printed.
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Official Airshow Program Analytics
Summary Views Per Page
Downloads Unique page Views
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Official Airshow Program Analytics – FB APP
Views
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Airshow Ticket Sales
Ticket widget embedded in website.
Created facebook app with ticket widget.
Tickets sales hosted on Event Brite.
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Airshow Ticket Sales Analytics – Event Brite
Sales by Ticket Type Overall Sales
Pages Views Attendee Geography
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Airshow Ticket Sales Analytics – FB App
Yuma Airshow - Views MCCS Yuma - Views
USMC Airshows -Views
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Facebook Ads
Facebook ads created to drive seat ticket sales.
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Facebook Ad Analytics
Overview Avg. CTR .039% | Best CTR .061%
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Facebook Contests Apps
Created facebook app photo contest that would allow fans to submit their photos from past air shows. Prizes awarded to the best and oldest photo.
Created facebook app to Win a ride with Tora Tora Torasponsored by Quechan Casino. Fans can select why they want to win and a random entry will be chosen. App also installed in Quechan’s facebook page.
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Texas Roadhouse Contests
Table displays created for Texas Roadhouse sponsor of one of the Win A Flight With Tora Tora Tora.
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FB Photo Contest Analytics -Views
YumaAirshow FB Likes Quechan Casino FB Likes
Quechan Paradise Casino FB Likes
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FB Photo Contest Analytics - Likes
YumaAirshow FB Views Quechan Casino FB Views
Quechan Paradise Casino FB Views
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FB Tora Tora Tora Contest- Views
YumaAirshow FB Views Quechan Casino FB Views
Quechan Paradise Casino FB Views MCCS Yuma FB Views
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FB Tora Tora Tora Contest- Likes
YumaAirshow FB Likes Quechan Casino FB Likes
Quechan Paradise Casino FB Likes MCCS Yuma FB Likes
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Facebook Posts
Updated facebook page with posts do drive fan interaction with facebook page and drive traffic to air show.
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Facebook Posts - Analytics
Top 10 Posts Demographics
Total Tab Views
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Email Marketing
Email campaign was set up in Constant Contact and sent to active contacts to inform them of the 2012 airshow.
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Email Marketing- Analytics
Email Stats
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TV & Radio Spots
TV spots were created to run on FOX 9, Time Warner, Entravision, KYMA 11 and KSWT 13 in English and Spanish
Radio spots ran on KTTI 95.1, Star 100.9, Z93, KCFY 88.1, KAWC 88.9, La Campesina, Entravision.
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Airshow YouTube Page
Videos uploaded to YouTube page.
Videos also posted to Yuma Airshow Facebook page.
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Airshow YouTube - Analytics
Top 10 Videos
Performance Engagement
Demographics & Discovery
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Airshow YouTube Page
Videos uploaded to YouTube page.
Videos also posted to Yuma Airshow Facebook page.
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Airshow Website
Used to as an information portal regarding anything airshow related; sponsorship information, performers, maps, program, seat ticket purchase, photos and much more.
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Airshow Website Analytics
Unique Visitors All Traffic – Top 10
Organic Search Traffic Referral Traffic – Top 10
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Yuma Sun Print Ads
Yuma Sun Super Shopper ad (6x10)
Yuma Sun ad (6x21)
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El Desierto Print Ads
El Desierto print ad 8.5x11
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Flash Banners on Yuma Sun Site
Banner ads booked on YumaSun.com & BajoElSol.com Multiple sizes created. Some linking to the airshow site as well as ticket purchasing site.
Sizes Included: 728x90 300x250 160x600 982x300 728x180
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Sponsor Banner Ads
Static online banner ads for sponsors to use on their websites.
Set created for Presenting Sponsors, Proud Sponsors and General Public Use.
Each ad had a unique URL to track traffic.
Sizes: 728x90px 160x600px 300x250px180x50px
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Airshow T-shirts
Airshow T-shirts came in assorted colors: blue, white and tan.
All t-shirts sold out
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Sponsor Booths
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Airshow Attendance
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Attendance
20122011
The attendance at this year’s airshow increased approximately 67% from last years attendance.
Attendance in 2011: 40,000 Attendance in 2012: 60,000
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Airshow Sales
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$0.00
$2,000.00
$4,000.00
$6,000.00
$8,000.00
$10,000.00
$12,000.00
$14,000.00
$16,000.00
20122011