2012 mediakit gobal leds/oleds
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2012 Mediakit Gobal Leds/OledsTRANSCRIPT
2012 MEDIA KIT
Global LEDs/OLEDs is a must-read publication for solid state lighting professionals and those who supply equipment, materials and services to the SSL industry.
Global LEDs/OLEDs magazine addresses the entire value and supply chain for producing light-emitting products. Providing in-depth, knowledge-based articles focusing on industry, technology, design and application features, Global LEDs/OLEDs magazine will present to its readers solutions-led information critical for their ultimate market success.
Our in-depth editorial content is provided by global contributors who are experienced in their fields. The magazine is supported by informed comment from a small team of highly respected columnists and an advisory panel of industry-leading experts. Staff writers from Global LEDs/OLEDs in Europe, the Americas and numerous locations throughout Asia contribute to the unique global perspective.
Editorial Advisory BoardGlobal LEDs/OLEDs has assembled an Editorial Advisory Board composed of leading technologists in the industry to provide editorial direction of the publication. Chaired by Marc Chason, Global LEDs/OLEDs’ editor-in-chief, present members include:
• Dr. Ravi Bhatkal, vice president, Energy Technologies, Cookson Electronics• Dr. Makarand H. (Chips) Chipalkatti, sr. dir. SSL & Emerging Market Initiative, Osram Sylvania Inc. • Dr. G. (Raj) Rajeswaran, group CTO, Moser Baer India Ltd, CEO, Moser Baer Technologies, Inc.• Dr. Tamim P. Sidiki, global marketing manager, DSM Engineering Plastics
Marc ChasonEditor-In-Chief
Global LEDs/OLEDs
Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.
PRINT CIRCulATIoN: 20,000
*Circulation rates include print-only subscribers, print-plus-digital subscribers and digital-only readers.
Global lEDs/olEDs
Global LEDs/OLEDs – Spring 2011 – 9
www.globalledoled.com
co2 balance
sheet: aluminum
versus alumina
ceramics
CO2 balance sheet: aluminum versus alumina ceramics
Bauxite is a rock mainly comprising
minerals that are various hydrous
aluminum oxides (e.g. boehmite,
gibbsite, diaspore) and typical impurities
mainly of iron, silicon and titanium. In
particular, the typical dark reddish brown
color is a consequence of a significant iron
content. This raw material is strip-mined
and serves as the basis for the production
of aluminum metals and alumina ceramics.
Using the Bayer process, a common method
invented by Karl Josef Bayer in 1888, baux-
ite is mixed with a sodium hydroxide solu-
tion, finely ground and heated with steam.
The aluminum hydroxide dissolves, the
impurities precipitate and are separated
from the solution with filters (red mud). As
the solution cools down, the purified alu-
minum hydroxide finally precipitates.
The purification of the hydroxide
requires around 0.5 kWh of electricity
per kg of ceramic alumina powder, which
develops through calcination. This is
achieved by heating aluminum hydroxide
to 1200˚C, which removes the water, con-
verts the hydroxide into oxide and results
in Al2O3. The calcination kilns are fired
with natural gas, using roughly 0.5m³ per
kg of Al2O3. The manufacturing process for
metallic aluminum and alumina ceram-
ics is identical up to this point. Using stoi-
chiometry, 530 g of aluminum is obtained
from 1000g of Al2O3. For the CO2 balance
sheet this means that the energy consump-
tion from the Bayer process is about twice
as high for 1 kg of aluminum than for 1 kg
of alumina ceramics. This fact is considered
in the tabular overview in the calculation
by a factor of two.
The processes go different ways after
calcination. By far, the most amount of
energy is required for fused-salt electroly-
sis, during which metallic aluminum is
obtained from the alumina powder. The
melting temperature of Al2O3 is very high
(apprx. 2200˚C). It is thus necessary to
mix the alumina powder with cryolite
(Na3AlF6), which reduces the melting tem-
perature down to approximately 950˚C. At
fused-salt electrolysis the aluminum metal
is deposited at the cathode in the electro-
lytic cell. The anode consists of carbon
blocks that decompose to CO2 during the
reaction. This process consumes 15 kWh of
electrical energy and additionally directly
releases 1.2 kg of CO2 per kilogram of alu-
minum. Another important factor to con-
sider in the ecobalance is the formation of
harmful gases such as carbon monoxide
and hydrogen fluoride. Aluminum takes
shape when it is cast; the metal is melted at
temperatures of around 700˚C, which con-
sumes comparatively little energy.
After calcination the ceramic powder
is ground, dried and, depending on the
production process, combined with 2-12%
organic binding agents. Die casting is the
preferred method for forming powder
Dr. Meinhard Kuntz, Manager Oxide Development at CeramTec GmbH
An excursion into
manufacturing processes with
a focus on CO2 generation
2 – Global LEDs/OLEDs – Spring 2011
www.globalledoled.com
CO2 balance sheet: aluminum versus alumina ceramics
A number of advantages result from the
production of LED lamps using alumina
ceramics as a material for heat sinks, reflec-
tors or mountings. These range from excel-
lent thermal management of the CeramCool
system to electrical insulation, aesthetics
and haptics. Ceramic can replace established
technical solutions made from aluminum.
The LCA or “ecobalance” with regard to the
production of the product contributes to an
objective evaluation of a possible large-scale
substitution. This article offers an estimate
of the CO2 equivalents between aluminum
and alumina ceramics of energy-relevant
processing methods. Substituting aluminum
with alumina ceramics reduces CO2 emis-
sions into our atmosphere by roughly a factor
of two using a volume comparison. When
you consider the weight of the end product,
aluminum contributes about three times the
amount of CO2.
Volume 1 Number 0 / Magazine Preview
SSL SuPPLy chaiNPLuS:
EdiSoN baSE rEPLacEMENt
LEd coLor coNtroL
oLEd traNSParENt coNductiVE oxidES
Mark Larsoninterview inside
www.globalledoled.com
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USA 44%
Europe 36%
Asia Pacific 12%
Canada 6%
Rest of World 2%
Readers by technology
Readers by application
White LEDs and color mixing 62.3%Optics & packaging 34.3%Arrays & modules 59.3%Drives & control 43.2%Test 29.5%Design & manufacture 15.7%OLEDS 22.4%All others 17.2%
General 66.2%Entertainment 35.3%Architecture 38.5%Displays 41.3%Automotive 32%Portable devices 16.2%Industrial 32.3%Projections 31.4%
Readers by purchasing influence
Assembly & manufacturing 28.4%Backlighting modules 24.3%Chip-on board arrays 18.7%Displays 34.4%ICs 26.4%Controllers 32.5%Encapsulants & bonding materials 13.5%Metal substrates 4.9%
Chips 36.9%Packages 52.9%OLED manufacturing equipment 15.7%Software 22.4%PCBs 24.2%Test & measurement 25.9%
Luminaire Designers
28%
Engineers 27%
VP 14%
Architects 13%
CEO 8%
Presidents 6%
Chairman 4%
Readers by job title
Readers by region
CIRCulATIoN: 20,000Global lEDs/olEDs
EDIToRIAl CAlENDAR
Publication dates are 5-7 business days after ad materials deadlines. Submit papers and articles to [email protected], news to [email protected] and ad materials to [email protected].
Issue Technology Features
Additional Distribution Articles Deadline
News Deadline
Ad Mat’ls Deadline
Winter issue 2.1
iNEMI Roadmap Review, Thermal Liquid Cooling, LED Materials: Silicones and Polycarbonates, Acoustic Tests for Reliability, Color Rendering
lED/olED lighting Technology Japan, January 18-20lED China, Guangzhou, China, February 20-23The ARC Show, London, UK, February 29-March 1lED/olED Technology Show, Singapore, March 28-30 Dec. 9 Dec. 16 Dec. 23
Springissue 2.2
LED Materials: Substrate, LED Assembly Practices, SSL Assembly Practices, SSL Sustainability, OLED Moisture Barriers, US DOE Gateway Projects
light & Building Frankfurt, Germany, April 15-20lightfair International, Las Vegas, USA, May 9-12lED Asia, Guangzhou, China, June 9-12eurolED, Birmingham, UK, June 13-14
Mar. 16 Mar. 23 Mar. 30
Summer issue 2.3
LED Backend Assembly, LED Supply Chain, SSL Modeling Tools, SSL Packaging, OLED Assembly
lope-C, Munich, Germany, June 19-21lED lighting Taiwan 2012, June 19-21lED Expo 2012, Korea , June 26-29Shanghai Intl lED & lighting, China, July 11-14IES Street and Area lighting, Miami, USA,
September 9-12PlASA 2012, London, UK, September 9-12
May 16 May 23 May 30
Autumnissue 2.4
LED Substrates, Phosphors/Quantum Dots for SSL, OLED Substrates, SSL Standards, SSL Test and Measurement
Electronica 2012 Munich, Germany, November 13-16 Sep. 14 Sep. 21 Sep. 28
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Credit: Cree
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